天眼查App显示，近日，南昌高新区鑫旺珠宝行（个体工商户）成立，法定代表人为徐崇旺，注册资本 50万人民币，经营范围为一般项目：珠宝首饰零售，金银制品销售，旧货销售，钟表销售，互联网销售 （除销售需要许可的商品），箱包销售，信息咨询服务（不含许可类信息咨询服务），日用品销售，日 用百货销售，寄卖服务（除依法须经批准的项目外，凭营业执照依法自主开展经营活动）。 ...

天眼查App显示，近日，海州区妍娜珠宝店（个体工商户）成立，法定代表人为张娜，注册资本5万人 民币，经营范围为一般项目：珠宝首饰零售；珠宝首饰批发；工艺美术品及礼仪用品销售（象牙及其制 品除外）；化妆品零售；美发饰品销售；日用玻璃制品销售；颜料销售；日用化学产品销售；礼品花卉 销售；日用陶瓷制品销售；日用木制品销售；日用家电零售；汽车装饰用品销售；日用百货销售；日用 品销售；服装服饰零售；鞋帽零售；箱包销售；玩具销售；互联网销售（除销售需要许可的商品）（除 依法须经批准的项目外，凭营业执照依法自主开展经营活动）。 ...

12月12日黄金市场：金价跌势来袭，投资者需谨慎 亚一金店、高赛尔、千禧之星这些品牌的黄金和铂金价格也有记录，分别是1336元/克和600元/克，金条969元/克，银条14.42元/克，吉盟珠宝、东祥金店、 萃华金店这些品牌的黄金和铂金价格也更新了，分别是1337元/克和672元/克，1328元/克和364元/克。 从十一月开始的新税收政策，让不少金店悄悄调了价格，像老凤祥这种老牌金店，价格涨到了1325元，中国黄金还停留在1232元，业内人士说，以后买黄 金，得搞清楚交易所渠道和实体店的差别，因为税收优惠直接影响成本。 六福珠宝的金条标价1163元，菜百金店的同材质金条只要1080元，这不都是用来投资的金条吗？怪不得有人说，买金条跟理财似的，得一家家对比着挑，一 公斤的金纪念币卖48万，一套扇形金银币要7500元，这些数字看着就让人头疼。 宝庆银楼的黄金和铂金价格相对低些，分别是1258元/克和368元/克，太阳金店和齐鲁金店的黄金价格分别是1149元/克和1146元/克，铂金价格分别是519元/ 克和559元/克。 2025年，黄金市场的竞争越来越激烈，品牌金条价格的差距成了大家热议的话题，在投资这事儿上 ...

天眼查App显示，近日，盘龙区爵赛珠宝店（个体工商户）成立，法定代表人为任占鹏，注册资本1万 人民币，经营范围为一般项目：珠宝首饰零售；工艺美术品及礼仪用品销售（象牙及其制品除外）；工 艺美术品及收藏品批发（象牙及其制品除外）；珠宝首饰回收修理服务；珠宝首饰批发；日用百货销 售；二手日用百货销售；厨具卫具及日用杂品零售；皮革销售；家用电器销售；自行车零配件销售；服 装服饰零售；箱包销售；眼镜销售（不含隐形眼镜）；玩具销售；办公用品销售；互联网销售（除销售 需要许可的商品）(除依法须经批准的项目外，凭营业执照依法自主开展经营活动)。 ...

天眼查App显示，近日，资中县青青珠宝经营店（个体工商户）成立，法定代表人为刘青，注册资本1 万人民币，经营范围为一般项目：珠宝首饰零售；珠宝首饰批发；钟表销售；金银制品销售；工艺美术 品及收藏品零售（象牙及其制品除外）；专业设计服务；销售代理；珠宝首饰回收修理服务；互联网销 售（除销售需要许可的商品）。（除依法须经批准的项目外，凭营业执照依法自主开展经营活动）。 ...

天眼查App显示，近日，成都领福贵珠宝有限公司成立，法定代表人为伏治霖，注册资本10万人民币， 经营范围为一般项目：珠宝首饰批发；珠宝首饰零售；金银制品销售；工艺美术品及礼仪用品销售（象 牙及其制品除外）；工艺美术品及收藏品零售（象牙及其制品除外）；珠宝首饰回收修理服务；货物进 出口；技术进出口；互联网销售（除销售需要许可的商品）；会议及展览服务；企业管理咨询；纸制品 销售；信息咨询服务（不含许可类信息咨询服务）；市场营销策划；网络与信息安全软件开发；软件开 发；信息系统集成服务；信息技术咨询服务；信息系统运行维护服务；新材料技术推广服务。（除依法 须经批准的项目外，凭营业执照依法自主开展经营活动）。 ...

天眼查App显示，近日，会理时光当铺珠宝行（个体工商户）成立，法定代表人为蔡志安，注册资本10 万人民币，经营范围为一般项目：珠宝首饰零售；珠宝首饰制造；珠宝首饰回收修理服务；工艺美术品 及礼仪用品销售（象牙及其制品除外）；销售代理；寄卖服务；电子产品销售；钟表销售；箱包销售； 旧货销售；互联网销售（除销售需要许可的商品）；金银制品销售；珠宝首饰批发。（除依法须经批准 的项目外，凭营业执照依法自主开展经营活动）。 ...

2025.12. 12 本文字数：561，阅读时长大约1分钟 作者 | 一财 阿驴 09:34 摩尔线程跌超15% 摩尔线程早盘大幅走低，盘中跌超15%，股价回落至800元下方。 09:33 零售板块短线走低，东百集团、永辉超市跌停，中百集团、三江购物、美凯龙、广百股份、 国光连锁等跟跌。 09:32 北证50指数跌幅扩大至1%，现报1427.92点。 09:25 港股黄金股走强，紫金矿业涨超3%，灵宝黄金涨3.23%，中国白银集团涨2.90%。 | | SSE CNY 9:25:02 集合亮价 查看L2全景 | | | 疑似减持受限 成 融 △ ○ + | | | --- | --- | --- | --- | --- | --- | | 委比 | -86.10% 委差 | -380 | Wind ESG评级 - | | 详情 | | 卖五 | 880.00 | 381 | रेस 0.00% 120日 | | 0.00% | | 壶四 | 879.99 | 11 | 5日 46.38% 250日 | | 0.00% | | 型三 | 879.92 | 2 | 20日 0.00% 52周高 | | 941. ...

Core Insights - The article highlights the successful marketing strategy of "Zootopia 2," which has engaged over 70 brands, creating a new model for IP value and commercial benefits, showcasing Disney's century-long expertise in IP operations [2][42] - The film achieved a record-breaking box office of over 7.38 billion RMB in a single day in China and garnered a global box office of 5.56 billion USD in its opening week, setting a new record for animated films [2][42] - The commercial impact of the film is significant, with over 3 billion RMB in derivative income generated from brand collaborations in just six months leading up to the release [2][42] Group 1: IP Collaboration Strategy - The collaboration strategy of "Zootopia 2" provides a solution to the common pitfalls of IP partnerships, transforming IP from a mere traffic tool into a brand asset [5][44] - The film's marketing involved a comprehensive approach, covering various product categories and creating an IP lifestyle ecosystem, moving beyond simple image licensing to a more integrated strategy [6][45] - The collaboration included major brands like Luckin Coffee, Starbucks, and Volkswagen, demonstrating a wide-ranging impact across 18 sectors [6][45] Group 2: Marketing Execution - The marketing campaign created a resonance effect through both online and offline channels, including themed exhibitions and social media engagement, which helped build anticipation before the film's release [12][51] - The campaign utilized user-generated content (UGC) to enhance engagement, with over 50,000 related posts on social media platforms prior to the film's release [16][55] - The film's promotional activities included collaborations with local brands to penetrate lower-tier cities, resulting in a 14% increase in pre-sale ticket purchases from these areas compared to the previous installment [22][61] Group 3: Disney's Methodology - Disney's success is attributed to a four-dimensional strategic framework: IP value accumulation, precise matching, local adaptation, and technological empowerment [17][56] - The emotional connection established through long-term IP development is crucial, as seen in the character development and storytelling that resonates across different age groups [17][56] - The integration of technology in both content creation and consumer experience enhances the IP's appeal, making it more interactive and immersive [24][63] Group 4: Implications for Brand Marketing - The case of "Zootopia 2" illustrates that successful collaborations are not merely about short-term promotions but are extensions of brand strategy and long-term investments [26][65] - Companies should focus on building emotional connections with their IPs, ensuring they resonate with contemporary consumer values and preferences [27][66] - A dual-matching evaluation system for partnerships should be established, focusing on audience overlap, value alignment, and situational fit to maximize the effectiveness of collaborations [28][67]

Macro Strategy - The report highlights a shift in policy focus from "preventing and mitigating risks in key areas and external shocks" to "better coordinating domestic economic work and international economic struggles," indicating a more proactive approach to external economic conditions [1][16] - There is a transition from stabilizing asset prices to stabilizing microeconomic entities, emphasizing the importance of employment, enterprises, markets, and expectations over real estate and stock markets [2][16] - The policy language has evolved from "extraordinary counter-cyclical adjustments" to "increasing counter-cyclical and cross-cyclical adjustment efforts," reflecting a balance between short-term stimulus and long-term economic structure considerations [2][16] Economic Indicators - The report anticipates a continued decline in the growth rate of social financing in November, while export growth is expected to turn positive [3][17] - The ECI supply index is reported at 49.93%, indicating a slight decline, while the demand index is at 49.87%, showing a marginal increase [17] - The report notes that the financing demand remains low, with expectations for November's new loans to be between 450 billion to 500 billion RMB, reflecting a year-on-year decrease [17] Industry Insights - The semiconductor industry is expected to see structural opportunities driven by the explosion of AI computing power and accelerated domestic production [11] - In the electronics sector, the demand for AI-driven OS agents is anticipated to lead to a smartphone replacement wave, with AR glasses expected to see significant market entry in 2026 [11] - The report emphasizes the importance of domestic enterprises in the storage sector, which are benefiting from increased procurement by cloud service providers, leading to a "super cycle" in pricing [11] Investment Recommendations - The report suggests a balanced and proactive ETF allocation strategy in the A-share market, anticipating a period of range-bound trading with potential for sector rotation [7] - Specific recommendations include focusing on companies in the engineering machinery sector that have high export profitability, as well as those in the semiconductor and AI equipment sectors [12]