麦帮市场总监兼小青蛙跨境创办人、网经社电子商务研究中心特约研究员黎代云接受数字经济新媒体&智库——#网经社 独家专访。 黎代云表示，进博会是海外品牌进入中国的展示"窗口"，进博会后可采取跨境电商零售进口方式，通过批量备货到海关监管保税仓，自建电商平台或者 入驻主流公域平台，进入中国市场。该模式相对传统一般贸易而言，具有免关税、免去首次注册备案许可批件的繁琐流程，是海外品牌链接中国市场的 最佳方式。 黎代云指出，从本届进博会展品来看，进口跨境电商平台正通过定向招商、场景重构等方式抢占先机。比如达能展示了多款医学营养新品，用于老年人 慢性病管理需求；飞利浦的临床多核磁共振等首展产品，将海外先进医疗设备通过进口跨境电商引入中国市场。平台层面也相呼应，如天猫国际设立"银 发专区"引入适老化产品，抖音全球购设立"绿色消费专区"，可持续商品层面已开始布局。 11月5日至10日，第八届"进博会"举办，海量全球好物正通过跨境电商平台加速涌入国内市场。本届进博会更加注重发展赋能，首次设立"跨境电商优选 平台"及"跨境电商服务区"，为境外展品精准对接中国市场提供全新通道。 黎代云认为，"进博会+跨境电商"除了对我们呈现展会与电商 ...

Core Insights - The "Double Eleven" shopping festival has become a significant indicator for cross-border e-commerce, with the Henan Free Trade Logistics Park experiencing a peak in activity, processing over 200,000 orders on the day itself [5][3] - The average value of outbound packages has increased to over 300 yuan, reflecting a shift from price competition to value competition in the market [5] - The cross-border e-commerce import and export volume in the Henan Free Trade Logistics Center has exceeded 24.3 billion yuan this year, marking a nearly 24% year-on-year growth [5][10] Logistics and Operations - The logistics park employs around 700-800 workers who are engaged in various processes such as order processing, picking, packing, and shipping [3] - The logistics operations involve collaboration with multiple e-commerce platforms, including major players like JD.com and Pinduoduo, covering a wide range of product categories [3][5] - The Zhengzhou Airport has achieved a cargo throughput of 825,200 tons this year, a 24.76% increase compared to the previous year, with international cargo accounting for over 60% of the total [7] Trade and Economic Growth - Zhengzhou's foreign trade import and export total reached 433.25 billion yuan in the first three quarters, with a year-on-year growth of 25.3%, leading the central region [10] - The city has seen a significant increase in exports of computer and communication technology products, mobile phones, and automobiles, which are key drivers of this growth [10] - The development of the "Digital Silk Road" and the expansion of international logistics routes have contributed to the acceleration of cross-border trade [5][8]

编辑：聂杨 直播间内，外国网友正在购买来自武汉的产品。 作为园区核心共建方，湖北有嘉时代文化传媒有限公司董事长姜胜顶表示，要建华中首 个7×24小时跨境直播基地、引入AI数字人。他认为，江汉身处武汉核心，依托江汉的供应 链资源一键链接，"湖北造"从这里出发，能直抵150多个国家。 姜胜顶表示，从"真金白银"的政策扶持到"5天拿执照"的闪电服务，江汉区"政策有温 度、服务有速度、支持有力度"的务实作风，吸引企业落子于此。 11日上午，江汉创谷6号跨境电商产业园在江汉区江旺路盛大开园。长江日报记者看 到，整个园区从一楼到六楼，已然是一片繁忙景象。五楼和六楼集中分布着40多个专业直播 间，活动现场，主持人笑着告诉现场来宾，首个直播间开播不到半小时，在线收看人数便迅 速破万，屏幕上，来自外国友人的互动弹幕密密麻麻地滚动。 江汉创谷6号跨境电商产业园总建筑面积达1.2万平方米。开园仪式上，多项实质性合作 同步落地。江汉跨境电商产业联盟宣告成立，日本、希腊、印尼等多国海外服务站同步启 动，湖北有嘉时代文化传媒有限公司、湖北先机科技有限公司、湖北浩东文化传媒有限公司 等7家电商相关领域企业现场签约入驻。 ...

Core Insights - The 2025 National Urban Joint Recruitment for College Graduates has commenced, with over 9,600 recruitment events held nationwide, offering 4.136 million job positions [1] Group 1: Recruitment Events - More than 9,600 online and offline recruitment fairs have been organized across the country [1] - A specific recruitment event at Heilongjiang International Foreign Language College featured 64 companies from Yiwu, providing nearly 3,000 job positions in sectors such as cross-border e-commerce, international logistics, and foreign language operations [3] Group 2: Job Matching and Support - Companies are conducting on-site interviews and will arrange online follow-up interviews to expedite the job matching process for candidates [3] - Local human resources departments are offering supportive measures, including internship subsidies and living allowances for new hires [3] Group 3: Talent Demand and Training - The expansion of Yiwu's foreign trade has increased the demand for multilingual talents and professionals skilled in cross-border e-commerce and new media marketing [5] - Collaborative efforts between regions have led to the establishment of an International Trade Industry College and customized training programs, creating a "Foreign Language +" talent development model [5] - Over 2,600 individuals reached preliminary employment intentions during the two-day recruitment event [5]

售后环节也进行了优化。"以前退货要20多天才能收到退款，如今整个流程只用5天。"开封消费者王女 士近期成功退回一款进口化妆品。得益于郑州新区海关创新推行"退货中心仓"模式，退货商品从质检、 理货再到重新上架，可以实现一站式办理。今年"双十一"期间，郑州经开综保区跨境电商退货通关效率 提升60%。 李女士所购买的跨境商品，是从全国美妆重要集散地——郑州经开综合保税区发出的。作为全球商品进 入中国市场的重要门户，今年"双十一"期间，郑州经开综保区的跨境电商业务相当火爆。截至11月10 日，郑州经开综保区累计放行跨境电商保税进口订单达375万单，单日最高订单量超29万单。 即便订单量持续处于高位，不少像李女士一样的消费者仍能享受"丝滑"的购物体验。这份便捷背后是怎 样的场景？让我们把镜头切转到郑州经开综保区。 11月11日傍晚，郑州经开综保区一派繁忙景象。在18万余平方米的跨境电商保税仓库里，一件件跨境包 裹正快速流转，发往全国各地。不远处，在抖音全球购联合经开综保区内的保税仓，多场沉浸式直播为 消费者全程展现跨境包裹的出仓流程。 "凌晨下单，当天就显示已通关，售后也很高效，现在'海淘'不仅物美价廉，也更方便快捷了 ...

Group 1 - The "Double 11" shopping festival is witnessing an increase in foreign consumer participation, leading to a surge in cross-border e-commerce exports, with 527 tons exported since the event began, representing a 168% year-on-year growth [1] - A new flight route to Warsaw has been established, carrying nearly 70% of the cross-border e-commerce goods, primarily consisting of consumer products and small appliances [1] - Customs authorities are enhancing their operational efficiency to manage the increased order volume during the "Double 11" period, implementing measures such as "pre-audit, release upon arrival" and 24/7 customs services to ensure quick processing of goods [1][2] Group 2 - From January to October, the Nanjing Lukou Airport Customs reported a total cargo volume of 72,000 tons, marking a 20.81% increase year-on-year, with cross-border e-commerce exports reaching 18,600 tons, up 6.74% [2] - The customs department has tailored a fast inspection and release model for cross-border e-commerce to ensure that goods are inspected and released immediately upon arrival [2]

伴随着"双11"电商大促带来的跨境贸易热潮，各地迎来跨境电商货物进出口高峰。据统计，今年"双11"期间（10月15日至11月11日中午12时），广州海关累 计监管验放跨境电商进出口清单5790.3万票，其中监管验放跨境电商进口清单815.2万票，进口商品类别主要为食品、化妆品、游戏机、配方奶粉等消费品。 11月11日当天0时至中午12时，广州海关累计监管验放跨境电商进出口清单124.4万票，同比增长8.2%。 11月11日早上，广州南沙综合保税区的电商仓库内一派繁忙景象，传送带飞转、扫描声此起彼伏……已经完成打包的跨境电商商品早已在传送带前准备就 绪，静候消费者支付"尾款"，经广州海关所属南沙海关监管验放后，以最快的速度送往全国各地的消费者手中。 . 广州海关所属南沙海关关员在南沙综保区跨境电商仓库对分拣的商品进行监管。霍昱彤 摄 "现在电商行业竞争激烈，我们原本担心'双11'期间航空舱位预订困难。花都海关积极开展跨关区协调，指导我们成功打通到合肥新桥海关的转关线路，解 决了我们备战'双11'的后顾之忧。"广州锐景报关服务公司相关负责人杜永烨表示，今年前10月，该公司累计出口跨境电商商品超1900万元人民币。 ...

这些看得见、摸得着的升级，让"工作在园区、生活在周边"的产城融合模式逐步落地。 支撑企业扎根发展的是"福永e创城"实打实的产业实力。作为"福永e创城"核心园区之一，福永意库经过 3年改造，总建筑面积近10万平方米的旧厂房摇身变为低密度花园式园区，汇聚了递四方、盘古集团、 杰维工业等200余家企业，形成以跨境电商、跨境物流和先进制造为代表的产业集群，产业集聚效应日 益凸显。 与福永意库仅一路之隔的智美·汇志园区则是"福永e创城"的另一个核心园区。园区总建筑面积5万平方 米，凭借精准的直播电商定位，拿下了全市首批直播电商创新示范基地等20多项资质荣誉，集聚了以直 播电商、跨境电商为主的百余家企业，培育出叁柒无限、惊喜网购等行业标杆，构建了数字创意、直播 电商、短视频拍摄等多元场景融合的特色示范园区。 深圳商报·读创客户端记者 李丹 通讯员 甘宇财 文/图 "现在从地铁站出来，走几步就是电竞、电商公园，直连园区西门入口，上下班通勤更方便了！"近日， 在宝安区福永意库园区做跨境电商的小王感受到了周边环境的明显变化。这一系列便民又利企的改变， 正是福永街道打造"福永e创城"电商集聚区的真实写照。 据悉，"福永e创城"是 ...

0:00 雄安综合保税区菜鸟跨境保税仓内，自动化设备与工作人员协同作业，订单高效履约。依托外贸综合服 务平台、智能仓储管理系统等多系统协同发力，实现跨境订单 "秒级通关"。雄安新区正以开放姿态， 书写跨境贸易高质量发展篇章。 作者：龚璟璐 素材支持：雄安新区宣传网信局 新华社音视频部制作 ...

Core Viewpoint - The financial report of Cross-Border E-commerce company, Cross-Border Tong, for Q3 2025 shows significant challenges, with total revenue declining and net losses widening, indicating a critical period for the company's transformation efforts [2][3][4]. Financial Performance - For the first three quarters, the company achieved total revenue of 4.018 billion yuan, a year-on-year decrease of 4.30% [2][5]. - The net loss attributable to shareholders was 16.83 million yuan, a reduction in loss of 0.9384 million yuan compared to the same period last year, reflecting a year-on-year "increase in profit" of 5.28% [2][5]. - The net profit excluding non-recurring items saw a significant reduction in loss by 44.98% [2][5]. - In Q3 alone, revenue was 1.388 billion yuan, an increase of 8.43% year-on-year, but the net loss attributable to shareholders was 10.94 million yuan, a decline of 71.56% [4][5]. Operational Challenges - The company is facing a transformation pain, with cash flow net amount dropping over 300% and a single-quarter loss expanding by 70% [2][4][7]. - The company has a total debt of 2.6 billion yuan, with cash flow net amount at -1.47 billion yuan, indicating severe liquidity issues [7]. - Inventory has decreased by approximately 70% year-on-year, improving turnover efficiency, but the company still faces significant risks with a short-term debt ratio below 16% [7]. Industry Context - The global cross-border e-commerce industry is experiencing intense competition, with rising costs for independent site traffic and fluctuating platform policies [8]. - The company’s DTC brand ZAFUL is facing pressure from emerging giants like SHEIN, while the transition from distribution to agency operations in the import sector is not yet compensating for revenue gaps [8]. - Analysts suggest that the company must focus on core categories, enhance supply chain management, and resolve historical compliance issues to reverse its declining trend [8].