蝴蝶兰以其优雅独特的花姿、"幸福向你飞来"的美好寓意，在年宵花市场中备受青睐，作为年宵花的"头牌"，今年蝴蝶兰的身价却有所回落。在南京花卉 西市场的一处摊位前，藏宝图、安娜等热门蝴蝶兰品种，10棵带盆的售价都在300元左右，往年的售价则在330元至350元。 随着春节的临近，年宵花市场也开始热闹起来。扬子晚报记者探访时发现，与往年相比，年宵花"头牌"的蝴蝶兰，今年的价格与往年相比有所回落。 蝴蝶兰售价同比有所回落 年宵花点亮节日氛围感 消费偏好上也呈现出差异化特征。"过年图个红红火火，传统红色系蝴蝶兰依旧最受欢迎。"花卉市场的一位摊主介绍，与此同时，年轻消费群体则更青睐 染色的"马卡龙"色系蝴蝶兰，这类品种颜色新颖独特，且多以一两棵组盆，注重花型搭配与意境营造。 花卉市场一角 "现在顾客都会线上比价，价格透明度很高，我们报价也实在，报高了根本留不住客。"花卉市场的一位摊主一边招呼着顾客，一边提醒有意选购的市民要 趁早，"到了年根底下价格肯定要涨，去年临近除夕，品相好的红色蝴蝶兰一盆最高卖到800元，还得靠抢。" 供应量充足是主要原因 不仅实体花卉市场的蝴蝶兰价格略低于往年，线上渠道同样如此。在某直播间内，10 ...

做了20多年蝴蝶兰生意的蓝远宏也接到了不少今年春节的订单，他告诉记者，蝴蝶兰的育种和种植每年都在推陈出新，今年，传统的粉色、紫色蝴蝶兰 仍然畅销，同时，几十个新品种和新色彩的蝴蝶兰更加受到消费者的青睐。 年宵花线上线下销售火热，在深圳市福田区的一家商超记者了解到，目前年宵花销售旺季来临，鲜花备货量也逐日递增，今年除了传统红色系喜庆花卉 外，消费者更偏向特色化、造型别致的新品种，同时注重花卉的寓意和实用性。 （央视财经《第一时间》）年宵花如约绽放，成为装点年味、寄托祝福的"美丽主角"，目前市场上年宵花销售情况如何？今年有哪些新的消费趋势？ 距离春节越近，鲜花主播张立宇的工作就越忙，最近，他的直播间平均每天要卖出7000株到9000株蝴蝶兰，在他身后的仓库里，工人们正忙着分拣、打 包，而这样的忙碌要持续到除夕前一天。 转载请注明央视财经 编辑：潘煦 ...

距离春节不到1个月，一盆盆年宵花已成了当下杭州各大花卉市场中的"顶流"，最惹眼的是原本应该出 现在菜场里的红萝卜，却"摇身一变"成了年宵花中的"香饽饽"，一起来看↓↓ 传统年宵花依旧稳占"C位" 萝卜也来整"花"活 拱墅区杨家花卉世界以花卉批发为主，有点花卉版的"四季青"的意思。工作日走进市场，发现散客不 多，但很多商户都在为订货的花店忙活，到处都是涌入的送货车、采购私家车。蝴蝶兰、大花蕙兰、北 美冬青、金桔等传统年宵花被大批量打包运走，看来，红色系依旧是年宵花的"氛围感之王"。 "杭州人买年宵花，最爱的还是蝴蝶兰。"在市场内一家商户中，各色造型的蝴蝶兰摆满货架，扑面而来 的不仅是浓郁的花香，还有浓厚的年味。店主林女士介绍，蝴蝶兰大气典雅，不管是居家装饰还是走亲 访友送礼，都十分合适。 春节前夕，店里主打蝴蝶兰品类，除了经典传统款，通过染色、吸色技术培育的"马卡龙"色系蝴蝶兰也 颇受年轻顾客青睐。值得一提的是，今年新款蝴蝶兰"黑钢琴""天空之城"格外走俏，因为颜值在线，人 气爆棚。 "价格与往年没有太大变化，普通常见的蝴蝶兰每株价格在25元至35元，高端稀有品种每株价格在45元 至100元，整盆购买的话价格在 ...

Core Viewpoint - The "Light of Flowers Life Revival: Si Nan New Year Flower Market" has opened, featuring a variety of flowers and a festive atmosphere, attracting many citizens to enjoy the experience of purchasing flowers and celebrating the New Year [11][12]. Group 1: Event Overview - The flower market is held at two main venues: Fuxing Park and Si Nan Pavilion, offering a one-stop experience for citizens to enjoy flowers and food [12]. - The market is divided into four main areas: flower planting area, food area, experience area, and check-in area, with a focus on creating a festive atmosphere [12]. Group 2: Flower Offerings - Popular flower varieties include Narcissus, Amaryllis, Kumquat, and Hyacinth, with prices starting from 25 yuan for certain flower kits [12]. - The Shanghai Flower and Horticulture Group has introduced a series of orchids, including over 100 varieties of butterfly orchids and various other types of orchids, available in gift boxes [12]. Group 3: Unique Features - A highlight of the market is the "Tulip Flower Field," where citizens can experience picking tulips, with a price of 29.9 yuan for 10 fresh tulips [14][16]. - The market also features a "lazy person's gospel" with products like the Amaryllis ball, which requires no maintenance to bloom beautifully [12]. Group 4: Food Offerings - The main venue includes a New Year goods area with 15 tents offering a variety of food products, including coffee, dairy, grains, seafood, and snack gift boxes, allowing citizens to prepare for the New Year in one place [16].

Core Viewpoint - The "Guangzhou Year Flower Marketing and Investment Promotion Activity" aims to promote local flower industry and enhance consumer engagement through various interactive experiences and a comprehensive guide for purchasing year flowers in 2026 [2][4]. Group 1: Event Overview - The event was held on January 23, organized by the Guangzhou Agricultural and Rural Bureau in collaboration with the Municipal Supply and Marketing Cooperative, featuring a flower exhibition and marketing initiative [2]. - The event showcased Guangzhou's top ten year flowers and introduced the "2026 Guangzhou Year Flower Treasure Map" to promote local culture and attract investment [2][4]. Group 2: Flower Supply and Products - The supply of year flowers in Guangzhou is projected to reach 20 million pots by 2026, significantly meeting consumer demand [4]. - Local flower companies presented a variety of products, including classic year flowers like butterfly orchids and kumquats, as well as innovative offerings such as mini kumquats and carnivorous plants to attract younger consumers [4]. Group 3: Interactive Features and Consumer Engagement - The event included various interactive activities such as flower arrangement performances, flower pressing experiences, and an AI-flower innovation space, enhancing consumer participation and driving on-site sales [4]. - The "Treasure Map" offers four main functions: guiding consumers to purchase flowers, facilitating bulk procurement for businesses, providing scenic flower routes, and sharing stories about the top ten year flowers [5][7]. Group 4: Industry Support and Initiatives - The Guangzhou Flower Industry Association promoted the top ten year flowers, which include butterfly orchids, red palms, and peach blossoms, among others [7]. - The Municipal Supply and Marketing Cooperative plans to offer a Spring Festival gift package at wholesale prices and Guangzhou Post will provide discounted delivery services to help residents send festive items home [7].

Core Insights - The East Lake Flower City has experienced a surge in demand for New Year flowers since the opening of its 11th annual flower market, with citizens showing strong enthusiasm for purchasing flowers despite the cold weather [1][6]. Group 1: Market Trends - The market is filled with a festive atmosphere, with many citizens actively selecting flowers and merchants providing information about various flower types and packaging [6]. - New initiatives have been introduced this year to enhance the shopping experience, including the establishment of boutique flower shops that create aesthetically pleasing displays [6]. - The market has also launched online live sales through platforms like Douyin and Xiaohongshu, allowing citizens who cannot attend in person to shop virtually [6]. Group 2: Customer Engagement - Many New Year flowers come with dedicated care cards, and customers can scan QR codes to access detailed information and care guides, which has been well-received, especially by novice flower enthusiasts [11]. - The market anticipates an increase in customers as the Spring Festival approaches, with merchants ensuring ample supply of flowers to meet demand [11].

Core Viewpoint - The flower market in Hongqiao Flower Valley, Shanghai, has entered a bustling "buying mode" for the upcoming 2026 Lunar New Year, with a focus on popular and unique flower varieties [1][10]. Group 1: Popular Flower Varieties - The 2026 market features long-blooming seasonal flowers such as Narcissus and Phalaenopsis orchids, with the latter being highlighted for its attractive "Latin skirt" appearance [6]. - Calla lilies, especially in yellow and red, are in high demand due to their auspicious meanings of "success" and "happiness," with many already pre-ordered [6]. - Lesser-known flowers like "Thai perfume" Dendrobium and blooming Spring Dendrobium are also gaining popularity among consumers [8]. Group 2: Market Trends - The current customer traffic has increased by approximately 30% compared to the New Year period, indicating a growing emphasis on the quality and individuality of New Year flowers [10]. - Creative arrangements, such as the Phalaenopsis orchid styled as "one horse ahead," reflect both aesthetic appeal and positive connotations for prosperity and success [11].

Core Viewpoint - Guangdong's flower industry has developed into a significant cultural and economic force, exporting to over 80 countries and regions, and is projected to continue its growth trajectory in both domestic and international markets [9][80]. Industry Overview - The flower market in Guangdong is deeply rooted in local culture, with a strong tradition of purchasing flowers during festivals, which has evolved into a billion-dollar industry [8][14]. - In 2024, Guangdong's production of potted ornamental plants is expected to reach 876 million pots, accounting for approximately 22% of the national total, highlighting its status as a major flower-producing province [33][34]. Market Dynamics - The flower industry in Guangdong has embraced digital transformation, integrating online and offline sales channels to enhance market reach and consumer engagement [57][68]. - Live streaming e-commerce has become a key sales channel, with significant daily sales volumes achieved through platforms like Douyin and Meituan, which now account for a substantial portion of online flower retail [71][72]. Export Performance - In 2024, Guangdong's flower export volume is projected to represent 27.08% of the national total, with an export value of approximately $5.16 billion, making it a leading province for tropical ornamental plants and orchids [81][82]. - The flower export market is diversifying, with products primarily sold to Southeast Asian countries and expanding into high-end markets in Europe and the United States [94][96]. Cultural Significance - The flower culture in Guangdong is not only a commercial activity but also a vital part of local identity, with historical roots dating back to the Ming Dynasty, showcasing the region's rich cultural heritage [19][20]. - The integration of cultural elements into flower markets has created vibrant consumer experiences, combining shopping with entertainment and social interaction [74][75].

Group 1 - The flower market in Shijiazhuang is experiencing a surge in consumer demand as the 2026 Spring Festival approaches, with creative flowers, small potted plants, and miniature landscapes being particularly popular among residents [1][3] - Sales in the Huazhi City Flower, Bird, Fish, and Insect Market have increased by 50% compared to regular days, with varieties like butterfly orchids and bamboo being highly sought after [3] - Merchants are introducing creative floral arrangements to capture market opportunities, such as pairing decorations with plants and creating auspicious designs to attract both household and corporate customers [3] Group 2 - The average daily foot traffic in the market has exceeded 30,000 visitors, with expectations of peak sales around the 25th day of the lunar month [3] - The prices of flowers this year have risen compared to previous years, and the peak customer flow has arrived earlier than usual [3] - Miniature landscapes have seen significant sales, with one model selling over ten sets in a single weekend, appealing to younger consumers due to their small size and low maintenance [3]

记者来到南京农副产品物流配送中心，这里又被称为众彩市场。市场上，大型货柜车进进出出，非常繁 忙，装载着来自全国乃至全球的农产品。这里既是南京的"菜篮子"，也是服务南京都市圈约2000万人口 的重要的保供枢纽，在1月19日，仅水果一个品类，这里的到货量就超过了2200吨。 2025年，我国市场销售规模扩大，基本生活类和部分升级类商品销售增势较好。作为华东地区重要的农 副产品保供枢纽，江苏南京众彩市场近日迎来榴莲等进口直采水果到货，销售火热。 浙江杭州：新品蝴蝶兰竞相绽放 走俏花市 位于浙江杭州萧山区的传化花园中心是长三角地区规模领先的蝴蝶兰产销基地。眼下，这里200多种蝴 蝶兰竞相绽放，宛如千万只彩蝶振翅迎春，也吸引了不少批发商和消费者前来采购。现场都有哪些畅销 品种，今年的消费市场有哪些变化呢？ 首先吸引记者注意的，是这批散发着浓郁香气的榴莲，它们是通过"产地直采"的形式从越南运到南京。 所谓产地直采，就是直接从越南果园运输过来的。这里的负责人告诉记者，传统的采购模式需要多个中 间环节，而"直采"能将物流时间从原来的近半个月缩短到10天左右，每柜的物流成本能降低约5000元。 效率提升和成本下降，消费者得到了 ...