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2025中国品牌全球信任指数发布 海信蝉联智能家电行业第一
Jin Rong Jie· 2025-12-24 06:42
Group 1 - The core viewpoint of the report is that Chinese brands have seen a significant increase in global trust, with a net trust level rising by 12 percentage points compared to the previous year, and Hisense has maintained its position as the leader in the smart home appliance industry [1][5][3] - The Ipsos report has been tracking the global trust performance of Chinese brands since 2019, covering 20 major overseas markets and 11 sectors, indicating a historic shift in the global brand trust landscape [3][5] - Hisense's globalization efforts have spanned 30 years, with 30 R&D centers and 37 industrial parks worldwide, and overseas revenue now accounts for nearly half of its total revenue, with 85.6% coming from its own brand [5][7] Group 2 - Hisense has leveraged sports marketing to accelerate its global brand presence, sponsoring major events like the UEFA European Championship and the FIFA World Cup, enhancing its brand recognition and consumer trust [7][8] - The report highlights that 67% of consumers prefer brands that align with their personal values, and 77% trust familiar brands for new products, shifting brand building from technical competition to emotional connection [8] - Hisense aims to focus on user-centered approaches and enhance consumer experiences through "human-centered technology" and "exquisite quality" in the global market [8]
益普索:中国品牌全球净信任度较2024年提升12个百分点
Xin Lang Cai Jing· 2025-12-24 06:39
Core Insights - The report by Ipsos indicates that the global net trust index for Chinese brands reached 32% in 2025, a significant increase of 12 percentage points compared to 2024, reflecting a continuous rise in trust levels [1] Group 1: Trust Levels - In 2025, the proportion of respondents in developed markets who expressed strong or moderate trust in Chinese brands rose to 36%, with particularly strong performance in the UK and US markets [1] - The consumer electronics sector sees Lenovo, Huawei, and Xiaomi maintaining the top three positions in the trust rankings [1] - In the smart home appliance sector, brands such as Hisense, Haier, TCL, and Midea have seen their trust indices and rankings rise in tandem [1] Group 2: AI Industry Insights - The AI sector is identified as a core area of competition between China and the US, with emerging markets like Malaysia (57%) and Qatar (51%) showing a higher willingness to purchase/use Chinese AI products compared to the US [1]
中国品牌跨越信任临界线:2025全球信任指数报告解析
Jing Ji Guan Cha Bao· 2025-12-24 06:23
Core Insights - The global trade landscape is undergoing a structural upheaval due to a new wave of tariffs, reshaping international perceptions of different countries [1] - Chinese brands are at a critical turning point in their globalization process, transitioning from mere product exports to deepening brand value and achieving global trust [1] - The "2025 China Brand Global Trust Index" report by Ipsos reveals new pathways and core opportunities for Chinese brands to build global trust [1] Global Trust Landscape - A significant transformation in the global brand trust landscape is occurring, with European and American brands declining while brands from China, Japan, and South Korea are rising [2] - 49% of global respondents believe China has a positive impact on world affairs, a 10 percentage point increase from 2024, marking the first time this figure surpasses that of the U.S. [2] - China's global net trust level for brands reached 32%, a substantial increase of 12 percentage points from 2024, while U.S. brand trust declined from 68% in 2021 to 61% in 2025 [2] Developed Markets as Key Battlegrounds - In developed markets, the net trust in Chinese brands has turned positive for the first time, with 36% of respondents expressing trust, a 6 percentage point increase from 2024 [3] - Trust levels in the UK rose from 29% in 2021 to 49% in 2025, while the U.S. reached 48%, also a 6 percentage point increase [3] - In emerging markets, the net trust in Chinese brands soared to 51%, a 13 percentage point increase from 2024, with Nigeria and Egypt leading globally [3] Benchmark Brands Leading Trust Upgrade - Chinese benchmark brands are showing strong global trust performance, particularly in the consumer electronics sector, with Lenovo, Huawei, and Xiaomi leading the rankings [4] - The purchase intent for Chinese consumer electronics brands reached 40%, surpassing that of U.S. (38%) and South Korea (34%) [4] - Smart home appliance brands like Hisense and Haier are also seeing trust growth, bolstered by technological innovation and global expansion [4] Automotive and E-commerce Industry Insights - The automotive sector is significantly influenced by the country of origin effect, with Chinese brands' purchase intent at 30%, trailing behind Japanese and German brands [5] - E-commerce platforms are experiencing a decline in overall trust index due to tariff fluctuations, but Temu's recognition surged, moving from 29th to 20th place [5] - The AI sector is emerging as a competitive core area, with countries like Malaysia and Qatar showing higher purchase intent for Chinese AI products than the U.S. [5] Trust Drivers and Market Strategies - Trust drivers for Chinese brands have diversified, with "providing high-quality products/services" remaining the top factor at 10.9% [6] - In developed markets, relationship-oriented factors are prioritized, while emerging markets focus more on product and environmental dimensions [6] - Social media advertising is the primary channel for brand marketing, with a global reach of 59%, particularly effective in emerging markets [7] Conclusion - As the global trust landscape is restructured, Chinese brands are positioned at a new historical starting point, transitioning from product output to brand credibility [8] - The future success of Chinese brands hinges on long-term strategies, high-quality products, ESG practices, and localized approaches to deepen global trust [8]
巨头为何都来光谷开全球大会
Sou Hu Cai Jing· 2025-12-22 00:16
Group 1 - Major domestic companies are increasingly holding global conferences in Wuhan's Optics Valley, with notable events including Xiaomi's Global Core Supplier Conference and China Information Communication's first Partner Conference [3][4] - These conferences are characterized as "highest specification" events, emphasizing their significance in the respective industries, with Xiaomi's event being described as its most influential annual industry cooperation event [4][5] - The participation of high-profile executives from major companies, such as Xiaomi's CEO Lei Jun and Lenovo's CEO Yang Yuanqing, highlights the importance of these gatherings for networking and collaboration [5] Group 2 - The choice of Optics Valley as a venue is strategic, as several companies, including China Information Communication and Changjiang Storage, have their headquarters there, while others like Xiaomi and Lenovo have significant investments in the area [6][7] - Xiaomi's smart home appliance factory in Optics Valley, with a planned investment of over 2.5 billion yuan, is a key example of the region's industrial capabilities, aiming for an annual output value of 14 billion yuan [6] - The conferences serve as platforms for companies to identify gaps in their operations and enhance industry collaboration, with local government agencies aiming to capture business development needs through these events [8][9] Group 3 - The conferences have led to the establishment of over 40 companies in the compound semiconductor sector, driven by the Nine Peaks Mountain Laboratory's focus on industrial research [8] - Lenovo's initiatives have resulted in numerous industry chain partners establishing operations in Optics Valley, contributing to the growth of the local ecosystem [9] - The region has seen significant project signings, with over 130 projects and a total investment of 140 billion yuan expected this year, primarily through industry chain-driven initiatives [9]
1—11月江苏经济总体平稳、稳中有进
Xin Lang Cai Jing· 2025-12-21 18:36
Economic Overview - The overall economic operation of Jiangsu Province is stable and progressing in 2023, with industrial value-added growth of 6.6% year-on-year from January to November [1] - In November, the industrial value-added increased by 5.1% year-on-year, with significant growth in equipment manufacturing (7.5%), high-tech manufacturing (10.4%), and digital core product manufacturing (10.2%) [1] Industrial Performance - The manufacturing sectors such as computer, communication, and other electronic equipment saw a growth of 13.5%, while railway, shipbuilding, aerospace, and other transportation equipment grew by 13.3% [1] - Fixed asset investment decreased by 9.1% year-on-year from January to November, with infrastructure investment down by 2.9% [1] - Manufacturing investment declined by 4.4%, accounting for 46.2% of total investment, which is an increase of 2.3 percentage points compared to the same period last year [1] Service Sector - The revenue of the service industry increased by 7.5% year-on-year from January to October, with notable growth in resident services (15.5%), repair and other services (13.4%), and scientific research and technical services (10.1%) [1] Consumer Market - The total retail sales of social consumer goods reached 42,586.8 billion yuan, growing by 3.8% year-on-year from January to November [2] - In November, retail sales of new energy vehicles, smart home appliances, and audio-visual equipment grew by 26.2%, 13.1%, and 12.0% respectively [2] - The wholesale and retail sectors saw sales growth of 5.1% and 7.1% year-on-year, while accommodation and catering sectors grew by 2.5% and 5.4% respectively [2] Financial Sector - By the end of November, the balance of RMB deposits in financial institutions reached 27 trillion yuan, a year-on-year increase of 7.8% [2] - The balance of RMB loans was 28.2 trillion yuan, with a year-on-year growth of 9.4% [2] Price Trends - In November, the consumer price index increased by 0.6% year-on-year, while the cumulative index from January to November showed a decrease of 0.3% [3] - The producer price index for industrial producers decreased by 2.4% year-on-year in November, with a cumulative decline of 2.7% from January to November [3]
追觅科技俞浩荣膺“2025封面人物影响力行业创新奖”
Zheng Quan Ri Bao Zhi Sheng· 2025-12-21 14:14
Core Insights - The founder and CEO of Pursuit Technology, Yu Hao, received the "2025 Cover Character Influence Industry Innovation Award" for his leadership in guiding the company towards high-end markets and making technological innovation accessible to the public [1][3]. Company Overview - Pursuit Technology, founded in 2017, has rapidly expanded its presence in over 120 countries and regions, including major markets like China, the United States, Germany, and France [4]. - The company has achieved a compound annual growth rate (CAGR) of over 100% for six consecutive years, establishing itself as a leading global high-end technology brand [3][4]. Strategic Focus - Yu Hao emphasizes a strategy centered on "high-end, technology, and fashion" as core competitive advantages, advocating for a long-term approach to enhance product innovation and brand recognition [3]. - The company allocates one-third of its R&D investment to existing technology iterations, one-third to innovations in existing fields, and one-third to new field innovations, with the latter two being crucial for growth [4]. Market Performance - Pursuit Technology has successfully achieved market leadership in nearly 20 countries, including Germany, France, and Singapore, demonstrating the importance of technological innovation in establishing a high-end brand [4]. - The company has over 6,000 physical stores worldwide and has served more than 30 million households globally [4]. Recent Developments - Pursuit Technology, through its partnership with ZhuYue Hongzhi Technology Development Partnership, has acquired 54.90% of JiaMei Food Packaging Co., Ltd. for approximately 2.282 billion yuan, changing the controlling shareholder to ZhuYue Hongzhi and the actual controller to Yu Hao [4][5]. - Industry experts believe that Yu Hao's leadership at JiaMei Packaging will inject vitality into technological innovation within the traditional packaging industry, pushing it towards automation and AI, and facilitating global expansion [5].
追觅科技创始人俞浩荣膺中国新闻周刊“2025封面人物”
Nan Fang Du Shi Bao· 2025-12-20 09:53
Core Insights - Yu Hao, founder and CEO of Chasing Technology, was awarded the "2025 Cover Character Influence Industry Innovation Award" for leading the company towards high-end markets and making technological innovation accessible to the public [1][3]. Company Overview - Chasing Technology, founded in 2017, has become a global high-end technology brand, with products spanning high-end smart home appliances, smart cars, smart kitchen appliances, smart cleaning devices, outdoor smart equipment, and personal care products [4]. - The company has achieved a compound annual growth rate of over 100% for six consecutive years, positioning itself as a flagship of Chinese technological innovation on the global stage [3][8]. Strategic Focus - The company emphasizes a high-end, technological, and fashionable core competitiveness in the global market, adhering to a "long-termism" approach to enhance product innovation and brand recognition [5]. - Since 2023, Chasing Technology has successfully implemented its high-end brand strategy, achieving efficiency improvements, brand elevation, and market share growth, overcoming the industry's "impossible triangle" challenge [7]. Market Performance - Chasing Technology has achieved the number one market share in nearly 20 countries and regions, including Germany, France, and Singapore, demonstrating the importance of technological innovation for high-end technology brands [8]. Technological Innovation - Yu Hao believes that "core technology is fundamental," and the company invests significantly in research and development, allocating one-third of its budget to existing technology iterations, one-third to innovations in existing fields, and one-third to new field innovations [9]. - The company holds a series of authorized patents in core technology areas, enhancing product innovation and global influence [9]. Recent Developments - Recently, Yu Hao acquired 54.90% of Jia Mei Packaging for approximately 2.282 billion yuan, aiming to inject vitality into the traditional packaging industry through technological innovation and drive globalization efforts [10]. - The future global industry landscape is expected to present opportunities through the combination of China's manufacturing and engineering talent, disruptive technologies, and the restructuring of global supply chains [10].
追觅连续六年年复合增长率超 100% ,俞浩获评“2025 封面人物”
IPO早知道· 2025-12-20 09:47
Core Viewpoint - The article highlights the recognition of Yu Hao, the founder and CEO of Chasing Technology, as a leading figure in the high-end technology sector, emphasizing his commitment to global market expansion and technological innovation that benefits the public [2][4]. Group 1: Company Overview - Chasing Technology, founded in 2017, has rapidly established itself as a global high-end technology brand, offering a diverse range of products including high-end smart home appliances, smart cars, and personal care devices [5]. - The company has achieved a compound annual growth rate of over 100% for six consecutive years, positioning itself as a flagship for Chinese technological innovation on the global stage [4][11]. Group 2: Strategic Focus - From its inception, Chasing Technology has aimed for global market positioning, ensuring that its technology and products meet international standards [7][8]. - The company emphasizes a strategy of high-end branding, focusing on "high-end, technology, and fashion" as core competitive advantages, while adhering to a long-term vision [9][10]. Group 3: Technological Innovation - Yu Hao believes that "core technology is fundamental," and has led the company to invest significantly in research and development, ensuring sustainable technological innovation [13][14]. - Chasing Technology allocates its R&D budget into three equal parts: existing technology iteration, existing technology innovation, and new field innovation, with the latter two being crucial for growth [15]. Group 4: Market Presence and Achievements - The company has successfully penetrated nearly 20 countries, including Germany, France, and Singapore, achieving the number one market share in these regions [11]. - Chasing Technology's products are now available in over 120 countries and regions, with more than 6,000 physical stores worldwide, serving over 30 million households [17]. Group 5: Future Outlook - Yu Hao anticipates a future where global resources, Chinese R&D, local manufacturing, and worldwide consumption converge, aiming to create a high-end technology enterprise that can significantly enhance productivity [19].
追觅科技俞浩荣膺中国新闻周刊“2025 封面人物”
Zhong Jin Zai Xian· 2025-12-20 07:33
Core Insights - The article highlights the recognition of Yu Hao, founder and CEO of Chasing Technology, as the "2025 Cover Person Impact Industry Innovation Award" for his leadership in driving the company towards high-end markets and making technological innovation accessible to the public [1][3]. Company Overview - Chasing Technology, founded in 2017, has rapidly established itself as a global high-end technology brand, with products spanning high-end smart home appliances, smart cars, smart kitchen appliances, smart cleaning devices, outdoor smart equipment, and personal care products [4][5]. - The company has achieved a compound annual growth rate of over 100% for six consecutive years, positioning itself as a flagship for Chinese technological innovation on the global stage [3][4]. Strategic Focus - The company has adopted a high-end branding strategy since its inception, aiming to position itself as a global enterprise that benchmarks its technology and products against international standards [5][7]. - Yu Hao emphasizes that the core competitiveness of a new generation of high-end technology consumer brands should be "high-end, technology, and fashion," advocating for a long-term approach to enhance product innovation and brand recognition [5][7]. Market Performance - As of 2023, Chasing Technology has successfully achieved significant milestones in efficiency improvement, brand elevation, and market share growth, overcoming the industry's "impossible triangle" challenge [7]. - The company has attained the number one market share in nearly 20 countries and regions, including Germany, France, and Singapore, demonstrating the importance of technological innovation for high-end technology brands [7]. Technological Innovation - Chasing Technology invests heavily in research and development, allocating one-third of its budget to existing technology iterations, one-third to innovations in current fields, and one-third to new technology innovations, ensuring sustainable technological advancement [10]. - The company holds a series of authorized patents in core technology areas, maintaining a leading position globally, which enhances product innovation and consumer experience [10]. Recent Developments - Recently, Yu Hao acquired a 54.90% stake in Jiamei Packaging for approximately 2.282 billion yuan, which is expected to inject vitality into technological innovation within the traditional packaging industry, promoting a shift towards robotics and artificial intelligence [10]. - The acquisition aims to help Jiamei Packaging achieve international standards and gradually expand into global markets, including Germany, the United States, and Italy [10]. Future Outlook - The future global industry landscape is expected to present three major opportunities: the combination of China's manufacturing and engineering talent, disruptive technologies creating competitive advantages, and the restructuring of global supply chains [11]. - Yu Hao envisions a future where global resources, Chinese research and development, local manufacturing, and world consumption converge, aiming to create high-end technology enterprises that significantly enhance productivity [11].
以长期主义驱动价值增长,雷士照明岁末再获行业与市场四重认可
Zhong Guo Zhi Liang Xin Wen Wang· 2025-12-19 10:26
Core Insights - NVC Lighting has received four prestigious recognitions by the end of 2025, highlighting its brand status and commitment to innovation and social responsibility [1][6][9] Brand Recognition - NVC Lighting was awarded the "Industry NO.1" in the 2025 China Brand Annual Awards, alongside notable brands like Douyin, Huawei, and DJI, reflecting its strong market position and brand building efforts [1] - The company won a gold award in the trademark category at the 2025 Guangdong-Hong Kong-Macao Greater Bay Area High-Value Intellectual Property Cultivation Competition, showcasing its strategic focus on brand value and intellectual property management [3] Design and Innovation - A floor lamp featuring the "Accompanying Natural Light" technology won the 2025 French Design Award, affirming NVC Lighting's capabilities in design innovation and the integration of technology with aesthetics [5] Social Responsibility - NVC Lighting was recognized as one of the "Top Ten Public Welfare Enterprises" at the 2025 Phoenix Action Alliance Charity Gala, reflecting its commitment to social responsibility through initiatives like the "Light of Hope" and "Light Retrieval Plan" [6] - The company's public welfare efforts have reached 11 provinces, benefiting nearly 10,000 teachers and students across 21 schools, demonstrating a systematic and targeted approach to social needs [6] Multi-Dimensional Value Creation - The four major honors signify NVC Lighting's adherence to long-termism, emphasizing the synergy between brand influence, design innovation, intellectual property management, and social responsibility [9]