苏州工业园区海关驻唯亭办事处副主任蒋燕翔介绍，园区海关始终将"稳外贸、促发展"作为核心目 标，依托"关长送政策上门"及重点企业"服务包"机制，提前对接企业掌握出口计划，"一企一策"量身提 供规范申报指导及合规辅导，支持企业有效应对国外技术性贸易措施，精准匹配国际市场准入要求，助 力老字号品牌的国际化转型。 每年6至8月是月饼出口"黄金季"，苏州工业园区海关提前打出监管服务组合拳，保障通关效率与食 品安全；推广"云签发"，应用属地查检系统，实现出口检验检疫证书申报受理、查验、出证放行全流程 无缝衔接，最大限度压缩通关时间；畅通"服务链"，协助企业系统完善出口食品质量安全管理体系，从 原料采购、生产加工、成品检验到仓储运输实施全链条风险管控，真正做到"管得住、通得畅"。 皮层酥松、馅料丰美、甜而不腻……近250年的炉火不熄，苏式月饼闻名九州，这份"中国味"也飘 到了全球50多个国家和地区。中秋前夕，在苏州工业园区海关监管下，中华老字号苏州稻香村50万元货 值的苏式月饼近日出海。 "今年以来，我们出口额已做到8000万元，同比增长21%。"苏州稻香村食品有限公司副总经理艾满 透露，月饼已占据公司出口业务"半壁江山" ...

Core Viewpoint - The recent controversy surrounding the marketing campaign of Tao Li Bread highlights a disconnect between the brand's messaging and consumer sentiment, leading to significant backlash and a decline in brand reputation [1][3][10] Group 1: Marketing Missteps - Tao Li Bread's advertisement for its "Egg Mooncake" included the phrase "life's beating," which was perceived as condescending and led to public outrage, prompting the company to retract the ad and apologize [3][5] - The company's marketing strategy appears to prioritize aggressive advertising over product quality and consumer experience, as evidenced by a 40.38% increase in advertising expenses to approximately 42.96 million yuan, while R&D spending decreased by 30.81% to about 10.66 million yuan [5][7] Group 2: Industry Context - The domestic baked goods industry is expanding, yet it remains fragmented, with the top five companies holding only 26.3% market share, indicating a highly competitive environment that necessitates product differentiation [5] - Tao Li Bread's revenue for the first half of 2025 is projected to be 2.611 billion yuan, reflecting a year-on-year decline of 13.55%, while net profit is expected to drop by 29.7% to 204 million yuan [5] Group 3: Consumer Sentiment and Brand Values - The disconnect between Tao Li Bread's marketing approach and the values of younger consumers, particularly Generation Z, is evident, as they favor brands that communicate with empathy and authenticity rather than condescension [7][9] - Successful nostalgic marketing typically evokes positive emotions, while Tao Li's use of negative language in its campaign undermines the emotional connection between food and consumers [9][10] Group 4: Brand Governance and Future Directions - The incident reveals systemic failures in brand governance, risk assessment, and value alignment, suggesting that Tao Li Bread must prioritize product quality and consumer respect over marketing gimmicks to rebuild trust [10]

东京烘焙职业人每周准时摘取烘焙行业最重要的、最有价值的新品信息、品牌资讯，行业热文和海外信息，一切你想知道的，都在这里。 在这里不需要恰饭，只需要更新鲜的资讯！ 1、 叮咚买菜【暖秋甜蜜小点】 2、 Costco开市客 【菠萝叉烧包】 3、 盒马 【爆汁黑猪芝士鲜肉月饼】 4、十足【爆浆冰麻薯】 5、 罗森 【泰式奶茶风味冰面包】 1、Hibake【手作黄油沙琪玛】 2、 爸爸糖吐司面包【寻味中华丰收季系列】 3、 Holiland好利来 【 焦糖墩墩 】 4、泸溪河【芋泥多拿滋】 5、 KUMO KUMO 【 现烤芝士软蛋糕 】 6、读酥世家新烘焙【芝士烤肠卷】 7、85度C【胚芽里脊肉三明治】 8、入口刚好【南瓜板栗软欧包】 9、 米旗 【开心果奶油核桃马里奥】 10、COVA【芒果桂花奶油杯】 11、 我的面包 【无花果厚切料理吐司】 12、喜社烘焙【芝士肉松培根吐司】 13、 红星前进面包牛奶公司 【月饼礼盒】 14、 金元朗EARLY BAKER 【海盐焦糖蛋糕】 15、东更道点心【荔枝玫瑰冰皮月饼】 16、广隆蛋挞王【黄油菠萝包】 17、Falanc法乐希蛋糕【霓虹甜心】 18、 POKONI蒲公 ...

天眼查App显示，近日，香格里拉市云上烘焙食品店（个体工商户）成立，法定代表人为黄先娥，注册 资本2万人民币，经营范围为许可项目：食品销售；小餐饮、小食杂、食品小作坊经营；食品小作坊经 营。（依法须经批准的项目，经相关部门批准后方可开展经营活动，具体经营项目以相关部门批准文件 或许可证件为准）一般项目：外卖递送服务；礼品花卉销售；个人互联网直播服务；包装服务；保健食 品（预包装）销售。（除依法须经批准的项目外，凭营业执照依法自主开展经营活动）。 ...

天眼查App显示，近日，河口麦琪烘焙食品坊（个体工商户）成立，法定代表人为江进辉，注册资本5 万人民币，经营范围为许可项目：餐饮服务；职业中介活动。（依法须经批准的项目，经相关部门批准 后方可开展经营活动，具体经营项目以相关部门批准文件或许可证件为准）一般项目：广告发布；技术 服务、技术开发、技术咨询、技术交流、技术转让、技术推广；电热食品加工设备销售。（除依法须经 批准的项目外，凭营业执照依法自主开展经营活动）。 ...

Core Viewpoint - The article emphasizes the importance of transparency in the Chinese baking market and aims to connect upstream and downstream resources quickly, particularly focusing on OEM/ODM processing enterprises and their development strategies [1]. Company Overview - FulanSweet, based in Suzhou, is a leading player in the frozen cake industry, specializing in mousse products for 20 years and serving nearly 10,000 stores nationwide [10][13]. - The company has developed over 370 high-quality frozen mousse cake designs and has established three factories in Suzhou and Zhengzhou, equipped with multiple production lines certified by food safety management systems [16]. Product Offerings - FulanSweet offers a diverse range of products, including cheese cakes, mousse cakes, and chocolate cakes, available in various sizes (4-inch to 10-inch) to meet diverse customer needs [18]. - Notable product series include seasonal offerings, such as Valentine's Day and football-themed cakes, as well as a unique astronomical-themed series developed in collaboration with the Shanghai Planetarium [32][40]. Production Capacity and Certifications - The production facility has a daily capacity of 300,000 cakes and has achieved dual international certifications (BRC and IFS), reflecting the brand's commitment to quality and safety [44]. - The company is recognized for its innovative use of plant-based ingredients in its products, catering to the growing demand for vegan options [17][41]. Market Presence - FulanSweet's products are favored in various venues, including star-rated hotels, cafes, restaurants, and online delivery services, indicating a strong market presence across multiple sectors [51].

9月11日，广州酒家盘中下跌2.00%，截至10:21，报17.64元/股，成交4970.31万元，换手率0.49%，总市 值100.33亿元。 资金流向方面，主力资金净流出233.67万元，大单买入620.72万元，占比12.49%，卖出854.39万元，占 比17.19%。 广州酒家今年以来股价涨9.23%，近5个交易日涨1.50%，近20日涨9.63%，近60日涨13.37%。 资料显示，广州酒家集团股份有限公司位于广东省广州市天河区科韵路16号自编第4栋第10层，成立日 期1992年5月11日，上市日期2017年6月27日，公司主营业务涉及食品制造业务及餐饮业务,并以食品制 造业务为主。主营业务收入构成为：餐饮服务业务38.82%，其他产品30.80%，速冻食品26.44%，月饼 系列产品1.63%，其他商品销售业务1.25%，其他(补充)1.06%。 广州酒家所属申万行业为：食品饮料-休闲食品-烘焙食品。所属概念板块包括：预制菜、增持回购、融 资融券、中盘、国资改革等。 截至6月30日，广州酒家股东户数2.23万，较上期减少0.39%；人均流通股25460股，较上期增加0.39%。 2025年1月- ...

Group 1 - A new individual business named Maohuan Bakery has been established in Duchang County, with a registered capital of 200,000 RMB [1] - The legal representative of the business is Chen Maohuan [1] - The business scope includes licensed projects such as grocery sales and food internet sales, which require approval from relevant authorities [1] Group 2 - The general projects include food delivery services, which can be conducted independently with a business license [1] - The operation of licensed projects is contingent upon approval and must adhere to the validity period of the permits [1]

Core Viewpoint - A new individual business named Dopamine Bakery has been established in Poyang County, with a registered capital of 400,000 RMB, focusing on food sales and small catering services [1] Company Summary - The legal representative of Dopamine Bakery is Lu Yi [1] - The business operates under the license for food sales, small catering, and food workshops, subject to approval from relevant authorities [1] - The general business scope includes the sale of pre-packaged food, with operations conducted in accordance with the business license [1]

Core Insights - The report highlights a positive performance in the A-share market, with the Shanghai Composite Index rising by 0.13% to 3,812.22 points, and the Shenzhen Component Index increasing by 0.38% to 12,557.68 points. The ChiNext Index saw a notable rise of 1.27% to 2,904.27 points. The total trading volume in the A-share market reached 1.98 trillion RMB, with net purchases from southbound funds amounting to 7.566 billion HKD [1][6] - The report indicates that the high-end beer segment is experiencing significant growth, with the company achieving a revenue of 3.198 billion RMB in the first half of 2025, reflecting a year-on-year increase of 7.09%. The net profit attributable to shareholders reached 612 million RMB, up by 22.51% year-on-year [7][12] - The company has reported a steady increase in both gross and net profit margins, with the gross margin for the first half of 2025 at 51.85%, an increase of 2.81 percentage points year-on-year, and a net margin of 19.44%, up by 2.34 percentage points year-on-year [7][12] - The report emphasizes the company's strategic focus on high-end products, with revenue from high-end beer reaching 2.364 billion RMB, a year-on-year increase of 15.86%, accounting for 76.25% of total revenue [10][11] - The company is actively enhancing its product matrix and brand presence through various cultural and promotional events, aiming to strengthen its market position and consumer engagement [11] Industry Overview - The report notes that the overall market for high-end beer is expanding, driven by changing consumer preferences and an increasing focus on premium products. The company is well-positioned to capitalize on this trend, with a robust growth strategy in place [7][12] - The food and beverage industry is witnessing a shift towards high-quality and innovative products, with companies like the one under review adapting their strategies to meet evolving consumer demands [13][18] - The report also highlights the competitive landscape within the food and beverage sector, where companies are increasingly focusing on product differentiation and channel diversification to enhance market share [14][15]