Group 1 - The "2025 Shenzhen Shopping Season" will take place from August to October, featuring major consumption promotion activities centered around key festivals and events, aiming to create a globally influential shopping carnival [1] - The shopping season includes three main themes: "August Joyful Shopping," "September Fashion Shopping," and "October Brand Shopping," integrating new commercial projects and key consumer industries [1] - "August Joyful Shopping" will focus on high-quality, diversified, and intelligent service consumption, optimizing supply in areas such as dining, accommodation, and elder care, while promoting cultural and tourism consumption [1] Group 2 - "September Fashion Shopping" will leverage the "2025 Shenzhen Live E-commerce Month" and other key events, focusing on digital consumption and promoting cross-border e-commerce and live streaming activities [2] - "October Brand Shopping" will align with the Mid-Autumn Festival and National Day, featuring various events such as the "International Jewelry Exhibition" and "Michelin Food Market," aimed at enhancing brand consumption [2] - The opening of Shenzhen's first city duty-free store during the shopping season will create new consumption hotspots and stimulate inbound duty-free shopping [2]

Core Viewpoint - The Shanghai Hongqiao International Central Business District is launching an action plan to promote the high-quality development of the live commerce economy, leveraging the influence of the China International Import Expo (CIIE) to transform exhibition products into commodities and exhibitors into investors [1][2] Group 1: Action Plan Overview - The action plan aims to create a layout for high-quality development of the live commerce economy, consisting of "one center, one service port, and multiple characteristic bases" [2] - "One center" refers to the establishment of a global exhibition live broadcast center that integrates online and offline activities, enhancing the spillover effect of the CIIE [2] - "One service port" is intended to develop a service port for the live commerce economy to expand its reach [2] - "N characteristic bases" will include the construction of specialized bases such as "live + industry" to support various sectors [2] Group 2: Goals and Initiatives - By 2026, the plan aims to establish a number of live commerce bases with a scale of billions, fostering influential live streaming platforms and MCN organizations with strong integration capabilities [1] - The initiative includes launching unique live streaming activities such as "Consul Live" and "Exhibition Live" to enhance engagement and product promotion [1] - The overall goal is to position Shanghai as the "capital of live commerce" and the "first city of quality live streaming," while accelerating the development of an international trade center platform [1]

Core Insights - The article discusses the launch of the "Action Plan for High-Quality Development of Live Streaming Economy" by the Shanghai Hongqiao International Central Business District, aiming to leverage the influence of the China International Import Expo (CIIE) to enhance the live streaming economy [1][2] Group 1 - The plan aims to create a "one center, one service port, and multiple characteristic bases" layout for the high-quality development of the live streaming economy [2] - The "one center" will be a global exhibition live streaming center that integrates online and offline activities, enhancing the CIIE's spillover effects [2] - The initiative includes the establishment of product selection centers and shared live streaming rooms, promoting the transformation of exhibition products into commodities and exhibitors into investors [1][2] Group 2 - The plan targets the establishment of a live streaming economy that serves the Yangtze River Delta region, the entire country, and has a global outreach [1] - The action plan includes the development of live streaming economic service ports to facilitate the export of live streaming services [2] - The initiative aims to cultivate influential live streaming platforms and MCN (Multi-Channel Network) organizations with strong industry integration capabilities by 2026 [1]

Core Viewpoint - The "2025 Shenzhen Shopping Season" is a major consumption promotion event in Shenzhen, running from August to October, aimed at enhancing consumer engagement and creating a globally influential shopping carnival [1][2]. Group 1: Event Overview - The shopping season will feature three main themes: "August Joyful Shopping," "September Fashion Shopping," and "October Brand Shopping," integrating new commercial projects and key consumer industries [1]. - The event aligns with significant cultural and national holidays, including summer vacation, Qixi Festival, Mid-Autumn Festival, and National Day, as well as the 45th anniversary of the Shenzhen Special Economic Zone and the 15th National Games [1]. Group 2: August Joyful Shopping - "August Joyful Shopping" focuses on high-quality, diversified, and intelligent service consumption, enhancing supply in sectors like dining, accommodation, and elder care [1]. - The initiative will promote industrial tourism, low-altitude economy, cruise economy, and AI smart manufacturing, offering unique travel and educational experiences [1]. Group 3: September Fashion Shopping - "September Fashion Shopping" will coincide with the "2025 Shenzhen Live E-commerce Month" and other key events, emphasizing digital consumption and night economy [2]. - The event will feature live streaming activities and encourage businesses to create fashion product selection areas, promoting local and international goods [2]. Group 4: October Brand Shopping - "October Brand Shopping" will target the consumption peaks during the Mid-Autumn and National Day holidays, incorporating events like the "S/S 2026 Shenzhen Fashion Week" and various food festivals [2]. - The opening of Shenzhen's first city-based duty-free store will be a highlight, aiming to stimulate inbound duty-free consumption [2].

Core Viewpoint - The State Administration for Market Regulation has solicited opinions on the draft regulations for the supervision and management of food safety responsibilities in live e-commerce, emphasizing the need for platforms to establish robust food safety management systems [1] Group 1: Regulatory Requirements - Live e-commerce platforms providing food transaction services must establish and improve food safety management systems [1] - Platforms are required to implement a food safety responsibility system and appoint food safety management personnel commensurate with the scale, food category, risk level, management level, and safety status of the business [1] - The roles and responsibilities of key personnel, including the main responsible person, food safety director, and food safety staff, must be clearly defined [1] Group 2: Personnel Qualifications - Food safety directors and staff must possess appropriate food safety management capabilities [1] - Live e-commerce platforms with annual revenue of 5 million yuan or more are mandated to appoint a food safety director [1]

为落实直播电商食品安全主体责任，规范直播电商食品经营行为，维护广大消费者和经营者合法权益， 市场监管总局起草了《直播电商落实食品安全主体责任监督管理规定（征求意见稿）》。现向社会公开 征求意见，意见反馈截止日期为2025年8月31日。 《规定》分总则、主体责任、监督管理、法律责任、附则等五章，共二十五条。主要内容如下： 本办法所称直播间运营者，是指在直播电商平台注册账号或者通过自建网站等其他网络服务，开设直播 间从事直播电商活动的自然人、法人和其他组织。 本办法所称直播营销人员服务机构，是指为直播营销人员从事直播电商活动提供策划、运营、经纪、培 训等的专门机构。 本办法所称直播营销人员，是指在直播电商活动中直接面向社会公众开展商品或者服务的宣传、推介的 相关个人。利用新型技术生成人物图像、视频进行直播营销的，适用本办法。 本办法所称平台内经营者，是指通过直播电商平台销售商品或者提供服务的经营者。 （二）明确了准入要求。从事食品经营活动的直播间运营者应当依法取得食品经营许可或备案。直播电 商平台经营者应当审查从事食品经营活动的直播间运营者的食品经营许可证、登记或备案凭证等材料； 对个人销售自产食用农产品的，审查 ...

智通财经8月1日电，市场监管总局公开征求《直播电商落实食品安全主体责任监督管理规定（征求意见 稿）》意见。 ...

Core Insights - The article highlights the emergence of "silver-haired" live streamers in the e-commerce space, particularly focusing on their appeal to the aging population and the potential of the silver economy [1][5][6] Group 1: Silver Economy and Market Trends - The silver economy is gaining traction as the elderly population in China is projected to reach 310 million by the end of 2024, accounting for 22% of the total population, and is expected to exceed 400 million by 2035, surpassing 30% [5] - The rise of silver-haired live streamers reflects a growing trend where older individuals leverage their life experiences and unique skills to engage with consumers, creating a new market segment [2][4][5] Group 2: Notable Silver Streamers - Notable figures include 84-year-old Wang Nai Nai, who has over 10 million followers on Douyin, and 77-year-old Tian Lao Lao, who has 30 million followers and recently achieved sales exceeding 100,000 yuan in a single live stream [2] - "Dujun Grandma," a 60-year-old English teacher, integrates her language skills into her live streams, showcasing her flower cultivation business and reaching audiences both domestically and internationally [3] Group 3: Challenges and Concerns - Despite the positive aspects, there are concerns regarding the exploitation of elderly streamers, with many working under unfavorable conditions and receiving only a small percentage of the profits from their sales [6] - The article notes that some elderly streamers are often seen in poor conditions, raising ethical questions about the commercialization of their stories and the products they promote [6][7] Group 4: Regulatory and Support Measures - In response to concerns about exploitation, platforms like Douyin are implementing stricter regulations against misleading practices and are focusing on creating a safer shopping environment for elderly consumers [7] - Experts suggest enhancing platform usability for older users, providing support for silver streamers, and establishing dedicated supply chains to ensure product quality [7]

Core Insights - The live commerce industry has transitioned from a chaotic phase to a mature and systematic one, with efficiency and compliance becoming the true competitive advantages in the "microsecond" competition era [1][3]. Group 1: Industry Evolution - The live commerce sector has evolved significantly, moving from a wild phase to a more structured and systematic approach [3]. - The influence of Viya, a prominent figure in live commerce, is pervasive even in discussions about the industry's future, highlighting her foundational role in establishing a technological base for live commerce [3][5]. Group 2: Technological Advancements - In 2019, Viya and Dong Haifeng launched the "Lingke System," an intelligent management platform designed to enhance the efficiency and accuracy of live commerce processes [5]. - The Lingke System has evolved to integrate AI technology, streamlining various aspects of the live commerce workflow, such as product selection, content planning, and data monitoring [5][7]. - Currently, the Lingke System serves over 40,000 merchants and has facilitated the collaboration of more than 40 million products, showcasing its significant impact on the industry [5]. Group 3: Strategic Insights - The success of Viya's team is attributed to their early recognition of the importance of efficiency and systematic approaches in the future of e-commerce, rather than relying solely on individual charisma [7]. - The legacy of Viya's strategies and technological insights continues to empower the company, transforming live commerce into a replicable and standardized process rather than a purely human-driven effort [7].

Group 1 - The core event is the "2025 Yuhang District Live E-commerce Skills Competition" held in Yuhang District, Hangzhou, showcasing the professional skills and innovative vitality of live e-commerce practitioners [1][3] - 30 contestants competed by promoting local products such as Jing Mountain tea, Luni honey pear, and Zhongtai bamboo flute within a 12-minute live session, testing their product understanding and on-the-spot performance [3] - The competition included a practical live demonstration followed by a written exam to assess theoretical knowledge, with the final scores combining both practical and theoretical performances [3] Group 2 - Ding Jiawen from Hangzhou Yuhang Jiangyun Musical Instruments Co., Ltd. won the competition, receiving a prize of 10,000 yuan and the title of "Yuhang District Skills Champion," while the top six contestants received corresponding prizes and certificates [3] - The event aimed to stimulate consumer vitality, promote industrial upgrading, and support common prosperity through the development of live e-commerce talent [3][4] - Yuhang District is actively advancing the construction of a skilled workforce in the e-commerce sector, with over 70 member companies in the e-commerce union and training more than 500 professionals annually [4]