Group 1 - The launch of the 2025 Guangdong Lychee Procurement Map aims to facilitate the connection between lychee production and sales, integrating information on lychee varieties, production areas, and market timing [4][5] - The lychee season in China is highlighted, with efforts to assist consumers and distributors in selecting and purchasing quality lychees [3][4] - The promotion of "Suixi Xianpin Lychee" in the Guangdong-Hong Kong-Macao Greater Bay Area is part of a broader initiative to enhance local agricultural products and stimulate economic growth [24][25][26] Group 2 - The 2025 Maoming Lychee Carnival showcases local agricultural products, with a focus on the "Guangdong Three Treasures," including the prominent "Hua Ju Hong" variety [30][36] - The Guangzhou Municipal People's Congress has included the "Guangzhou Morning Tea Heritage Protection Regulations" as a legislative project for 2025, indicating a commitment to preserving local culinary traditions [10][11][12] - The integration of digital technology in rural e-commerce is being promoted through collaborative efforts between educational institutions and local businesses, enhancing the marketing of agricultural products [50][52]

Core Insights - The event held in Maoming, Guangdong, aims to promote the lychee industry through cultural performances, industry contracts, and consumer benefits, creating a "festival economy" around lychees [1][3]. Industry Overview - Maoming is recognized as "China's Lychee Town" and the world's largest contiguous lychee production base, with over 2,300 years of cultivation history. The city has more than 1.4 million acres of lychee plantations, and in 2024, the lychee production is expected to exceed 500,000 tons, generating an annual output value of over 12 billion yuan [3]. Event Highlights - The lychee carnival has been held annually since 2020, showcasing the development of the lychee industry through immersive cultural narratives, including performances of national intangible cultural heritage and live-streaming sales [3][5]. - A 3D lychee order tree at the event displays real-time global procurement data, emphasizing the trade reach of Maoming lychees. Since 2022, Maoming has pioneered a customized lychee model, allowing pre-orders for various lychee products [5]. Marketing and Promotion - During the event, Maoming will distribute lychee consumption vouchers and tourism coupons, enabling citizens and tourists to enjoy discounts on fresh lychees, processed products, and attractions. The city will also launch a "100,000 E-commerce Selling Lychees" initiative in collaboration with major platforms like Taobao and JD [8]. - The event aims to enhance the recognition of the "Maoming Lychee" regional public brand, promoting quality grading standards and expanding the use of the geographical indication trademark [8].

Core Insights - The Guangdong lychee season has begun, with early varieties available from mid-May and late varieties continuing until July, promising a summer filled with this popular fruit [1][2] Group 1: Market Dynamics - The first harvesting event for Guangdong lychee took place in Zhanjiang, with over 4,500 tons pre-sold, generating nearly 100 million yuan in revenue, and an average order price exceeding 12 yuan per jin, a 20% increase from last year [2][3] - Guangdong is projected to produce approximately 1.6 million tons of lychee by 2025, with the western region expected to contribute over 1 million tons, accounting for more than half of the province's total output [2][4] Group 2: Product Variety and Quality - The top lychee varieties in Guangdong for this year include "Feizixiao" with a projected share of 32.74%, followed by "Baitangying" and "Heiye" at 18.06% and 13.41% respectively, with these eight major varieties making up 85% of the total production [4] - New high-quality lychee varieties are being developed, such as "Jingganghongnuo" and "Zengjianghong," which are suitable for long-distance transport and have unique taste profiles [4] Group 3: Expansion and Promotion - The popularity of Guangdong lychee is extending beyond provincial borders, with promotional events held in major cities like Shanghai, Chengdu, and Changsha, resulting in significant order commitments [3][5] - The integration of agriculture, culture, and tourism in Guangdong is expected to deepen, driven by the demand for lychee and its cultural significance [5]

电子秤经检定后，通州区市场监管局的工作人员在检定记录表上详细登记了电子秤的生产厂家、规格型 号、编号以及检定结果等信息，并发给每名种植户一个宣传彩页，提示大家诚信经营，杜绝电子秤作弊 行为。 据了解，西集镇是北京市著名的樱桃产区，樱桃种植面积高达1.1万亩，每年樱桃成熟前，樱桃种植户 都要对使用的电子秤进行检定。"连续几，年我们都在这个时间邀请区计量检测所组织集中上门检定活 动，为的就是减少种植户的路途往返，有更多的时间和精力从事生产和经营。"西集镇市场监管所所长 韩周竹说。 为了服务西集镇樱桃特色农业发展，通州区市场监管局不断深化"法规宣传+技术守护+精准帮扶"的三 位一体专项服务，为北京城市副中心特色农业高质量发展注入市场监管动能。据介绍，当天的集中上门 检定活动在沙古堆村、儒林村和供给店村樱桃种植户集中的地区开设了3个服务点，完成了71家种植户 的117台电子秤检定工作。 新京报讯 据通州区市场监管局消息，进入5月，通州区西集镇的万亩樱桃即将成熟。5月15日，通州区 市场监管局和通州区计量检测所开展活动，为樱桃种植户使用的电子秤提供集中上门检定服务。 活动中，工作人员将标准砝码放在樱桃种植户的电子秤秤盘 ...

Core Viewpoint - The launch of the 2025 Guangdong Lychee Procurement Map aims to facilitate the connection between lychee producers and consumers, enhancing the purchasing experience and providing detailed information about quality lychee orchards in Guangdong province [4][20]. Group 1: Map Features - The map integrates information on lychee varieties, production areas, and harvest times, allowing users to access details about hundreds of quality lychee orchards in Guangdong [3][5]. - Users can obtain specific information such as orchard addresses, contact details, delivery services, supply varieties, planting areas, expected yields, and harvest times through the map [6][7]. - The map supports real-time updates and will continue to be enhanced based on actual production conditions and supply-demand matching in Guangdong [20]. Group 2: Lychee Production in Guangdong - Guangdong province is the largest lychee production area in China, with a total lychee planting area of approximately 4.199 million acres, contributing significantly to the national total of about 7.5172 million acres [21][22]. - The map covers 12 major lychee production areas in Guangdong, including cities like Guangzhou, Shantou, and Huizhou, featuring both traditional and emerging lychee varieties [15][16][17]. - The lychee varieties listed include well-known types such as Feizixiao, Baitangying, and new quality varieties like Xianjinfeng and Guanyin Green, showcasing the rich diversity and unique flavors of Guangdong lychees [18][19].

Group 1 - Guangdong's lychee industry is entering the sales season, with efforts to address bottlenecks in production, supply, sales, and transportation [4][5] - The provincial agricultural department is actively coordinating to resolve key issues and promote high-quality development of the lychee industry [6] - The initiative aims to support the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" high-quality development project, targeting initial results within three years [6] Group 2 - A recent media report highlighted the issue of fraudulent agricultural experts misleading farmers into purchasing ineffective products, such as a water-soluble fertilizer misrepresented as an insecticide [9][10] - The proliferation of these so-called experts is attributed to a lack of regulatory oversight on platforms where they operate [11] Group 3 - The auction for the picking rights of the ancient lychee tree "Qianshou Guanyin" in the Gongyuan area is set to take place, aiming to enhance the cultural brand of Gaozhou lychee and increase its market value [20][22][23] - The event is organized by the Gaozhou municipal government to promote the development of the lychee industry [22] Group 4 - The "Yangmei Season" series of activities has been launched in Shantou's Chaoyang District to enhance the brand of Chaoyang's yangmei and expand sales channels for local farmers [25][26][33] - The initiative aims to integrate agriculture, culture, and tourism to support the high-quality development of the yangmei industry [33] Group 5 - The first tea competition in Luhua County has concluded, revealing the top four "Tea Kings" through a rigorous evaluation process [35][36][40] - The competition highlights the quality of tea production in the region and aims to promote local tea brands [39]

Core Insights - The article highlights the promotion of "Maoming Lychee" through advertisements in Guangzhou's subway system, coinciding with the lychee harvest season [3][4][22]. Group 1: Industry Overview - Maoming City, located in western Guangdong Province, is the world's largest premium lychee production base, with over 1.4 million acres dedicated to lychee cultivation [9][10]. - The region accounts for approximately 50% of Guangdong's lychee production, 25% of China's, and 20% of the world's total lychee output [11]. - Maoming boasts over 80 varieties of lychee, including popular types such as Guiwei and Feizixiao, and has been recognized for its high-quality products [12]. Group 2: Economic Impact - The lychee industry in Maoming generates a total output value exceeding 12 billion yuan, significantly outpacing other regions [13]. - The industry has established a comprehensive development model encompassing production, processing, technology, branding, and marketing [19]. - There are over 500 lychee processing enterprises in the region, with annual processing exceeding 50,000 tons and more than 30 deep-processing products available [20]. Group 3: Marketing and Promotion - The subway advertising campaign for "Maoming Lychee" runs from May 15 to June 11, aligning with the peak harvest period [4][22]. - The campaign is part of a broader initiative to enhance the market system for lychee and promote the fruit both locally and nationally [23]. - Upcoming events include the "2025 Maoming Lychee Carnival," which aims to celebrate the lychee harvest and promote sales through various marketing strategies [24][27].

Core Viewpoint - The promotion of "Xianpin Lychee" from Suixi County aims to penetrate the Guangdong-Hong Kong-Macao Greater Bay Area market, showcasing the fruit's unique qualities and boosting local economic development through innovative marketing strategies [3][5][49]. Group 1: Product and Market Development - The "Xianpin Lychee" is characterized by its early maturity, sweetness, and health benefits, being rich in selenium, which appeals to health-conscious consumers [9][11]. - Suixi County has a lychee planting area of 100,000 acres, with an expected production of over 35,000 tons by 2025, positioning it as a leading supplier in the lychee market [15][14]. - The county's lychee is marketed as being available 15 days earlier than other regions, allowing it to capture market opportunities effectively [14]. Group 2: Marketing and Sales Strategies - The county has implemented a comprehensive marketing strategy, including online promotions through platforms like Xiaohongshu, which has significantly increased brand awareness and consumer engagement [22][30]. - As of now, the pre-sale volume of "Xianpin Lychee" has exceeded 4,500 tons, accounting for nearly 30% of the total expected production, with pre-sale revenue approaching 100 million yuan [35]. - The price for lychee at the farm gate has increased by 20% year-on-year, indicating strong demand and market interest [36]. Group 3: Cultural and Community Engagement - The event included cultural elements, such as the auction of ancient lychee trees, with proceeds directed towards public welfare, highlighting the community's commitment to social responsibility [43]. - The integration of cultural tourism with lychee farming is being promoted, creating a unique experience for visitors and enhancing the local tourism sector [44]. - The support from Yuexiu District has been crucial in facilitating marketing efforts and connecting local farmers with broader markets [48][50].

Core Insights - The production of loquats in Dongshan Town has decreased by approximately 30% year-on-year due to climate impacts, leading to a supply shortage and a 20% increase in purchase prices [1][5][10]. Group 1: Production and Pricing - The loquat yield in Dongshan Town has dropped to about one-third compared to last year, primarily due to drought conditions [5]. - The largest individual grower's annual yield is approximately 12,000 pounds, reflecting a 30% reduction from previous years [5]. - The increase in purchase prices has partially offset the loss in production, with quality control measures improving the premium for high-quality fruits [5]. Group 2: Tourism and Economic Impact - Dongshan Town has initiated a cultural tourism season to attract visitors, combining traditional customs with modern experiences, which has led to increased visitor numbers [4][12]. - The average stay of tourists has increased from 1.5 days to 2-3 days, significantly boosting local consumption, including a 30% rise in dining and agricultural product sales [12]. - The occupancy rate of local accommodations reached 92% during the peak tourism period, with over 50,000 pounds of loquats sold directly by farmers [12]. Group 3: E-commerce and Logistics - Online sales now account for 65% of loquat sales, with logistics improvements allowing for rapid delivery to consumers [6]. - The number of logistics shipments for loquats has increased by 209.6% year-on-year, with a total of 195,700 shipments recorded [6]. - Local logistics companies are enhancing services to support farmers, including the establishment of dedicated sorting centers for loquats [6]. Group 4: Export Potential - Dongshan loquats have begun to be exported to international markets, including Dubai, Japan, and South Korea, although current export volumes are less than 1% of total production [15]. - High cold chain transportation costs and strict delivery timelines pose challenges for scaling exports [15]. - Efforts are being made to reduce transportation costs and improve export logistics through innovative packaging solutions [15]. Group 5: Agricultural and Industrial Development - The agricultural output value for Dongshan Town in 2024 is projected to be 850 million yuan, with loquats contributing 523 million yuan [13]. - The town is also focusing on industrial transformation and attracting investment to diversify its economic base [16]. - In 2024, the town's GDP is expected to reach 4.766 billion yuan, with a year-on-year growth of 6.6% [16].

Group 1: Report Industry Investment Rating - Not provided Group 2: Core View of the Report - The apple futures main contract AP2510 continued to decline this week with a slight rebound. With the inventory at a five - year low, the supply and demand situation is complex. The current apple is in the off - season, affected by seasonal fruits, and the downstream demand is under pressure. Although the export performance was good in the first quarter, the export volume may slow down. Short - term operation suggests waiting and seeing [8][35] Group 3: Summary by Relevant Catalogs 1. This Week's Market Review - This week, the apple futures main contract AP2510 continued to decline with a slight rebound [8] 2. Supply - side Situation - As of May 15, 2025, the total remaining amount of apples in national cold storage was 1.6582 million tons, at the lowest level in the past five years. The cold - storage remaining amount in Shandong was 951,600 tons, and that in Shaanxi was 447,200 tons. Shaanxi storage merchants generally had a strong reluctance to sell and asked for high prices, while Shandong storage merchants were more willing to ship [13][35] 3. Demand - side Situation - **Inventory and Sales**: As of May 15, 2025, the national cold - storage inventory ratio was about 12.55%, a 1.92 - percentage - point decline from the previous period and a 9.82 - percentage - point decrease year - on - year. The destocking rate was 80.27%. The apple is in the sales off - season, affected by seasonal fruits, the downstream demand is impacted, the enthusiasm of merchants for high - price purchases has declined, the e - commerce platform sales volume has decreased, and the shipping speed in the production area has slowed down [18][35] - **Export**: In March 2025, the export volume of fresh apples was about 96,100 tons, a 40.82% increase from the previous month and a 1.71% increase year - on - year. The cumulative export volume from January to March was about 255,600 tons, a 9.53% increase year - on - year. However, as the price of origin goods rises, the profit margin of traders is compressed, and the export volume may slow down [20] - **Substitute Fruit Price**: Not provided - **Origin Spot Price**: As of May 16, the price of apples in Qixia, Yantai, Shandong was stable. The price of different grades of apples varied, but the high labor price, low packaging volume, and reduced cold - storage trading volume [31]