Industry Overview - The pre-prepared food sector is experiencing significant growth, with a market size projected to reach 485 billion yuan in 2024, reflecting a year-on-year increase of 33.8%, and expected to reach 749 billion yuan by 2026 [1] - The sector is facing challenges such as low entry barriers, product homogeneity, and consumer awareness issues, which could impact future growth [1] Company Performance - **Delisi**: Achieved revenue of 1.616 billion yuan in the first half of the year, up 17.04% year-on-year, but net profit decreased by 27.24% to 10.303 million yuan. Pre-prepared food contributed 643 million yuan to revenue, a growth of 35.77%, accounting for 39.77% of total revenue [1] - **Huifa Food**: Reported revenue of 735 million yuan, down 17.75% year-on-year, with a net loss of 29.993 million yuan, indicating worsening financial performance despite efforts to diversify product offerings [2] - **Longda Meishi**: Generated revenue of 4.975 billion yuan, a decrease of 1.38% year-on-year, with net profit down 39.52% to 35.169 million yuan. The pre-prepared food segment saw a revenue drop of 19.5% [2] - **Guolian Aquatic Products**: Recorded revenue of 1.651 billion yuan, down 18.36% year-on-year, and a net loss of 54 million yuan, indicating a significant decline in the main pre-prepared seafood business [2] - **Weizhi Xiang**: Achieved revenue of 343 million yuan, up 4.70% year-on-year, but net profit fell by 24.46% to 31.947 million yuan, marking two consecutive years of profit decline [3] - **Qianwei Central Kitchen**: Reported revenue of 886 million yuan, a slight decrease of 0.72%, with net profit down 39.67% to 35.789 million yuan. The fastest-growing segment was frozen prepared dishes, but overall revenue from main and snack categories declined [3] Market Dynamics - The pre-prepared food market is expanding due to improvements in cold chain technology and increased coverage, but companies must find growth points and establish competitive barriers to succeed [1][3]

Core Insights - The consumption of prepared dishes, particularly flavored crayfish, is a prevalent trend among Japanese consumers, facilitated by freezing and vacuum packaging methods [1][3] - The market for prepared Chinese cuisine in Japan is expanding, driven by increasing consumer interest in Chinese dishes and the introduction of various products [3] Industry Overview - The prepared crayfish market in Japan includes products such as spicy, garlic, and thirteen-spice flavored crayfish, which are sold as frozen foods [1] - The Japanese frozen food market is projected to reach a record high of 1.3 trillion yen (approximately 62.5 billion RMB) in 2024, indicating significant growth [3] - In 2022, the per capita consumption of prepared foods in Japan was 23.2 kilograms, compared to 9.1 kilograms in China, 16.1 kilograms in the United States, and 16.8 kilograms in the United Kingdom [3] Company Activities - A company led by Wang Hongxin exports approximately 150 tons of prepared crayfish annually to Japan, including various products like clear water shrimp and shrimp meat [3] - The company has expanded its customer base from primarily Chinese grocery stores to include Japanese supermarkets, reflecting a growing acceptance of Chinese cuisine in Japan [3] - The introduction of other prepared products, such as shrimp dumplings and seasoned fish, is part of the company's strategy to diversify offerings in the Japanese market [3]

Core Insights - The shift in consumer lifestyle towards dining out and ordering takeout has heightened concerns regarding food safety in the restaurant industry [1][2] - The "Xibei incident" highlights consumer worries about the transparency of restaurants using pre-prepared dishes [1] - Central kitchens and pre-prepared food technology are seen as essential trends for the modernization of the restaurant industry, ensuring quality control and facilitating rapid expansion [1][3] Industry Development - The production process of pre-prepared dishes is standardized through central kitchens, which helps maintain consistent quality across different outlets [1] - The revenue share of chain restaurants in China is projected to reach 35% by 2024, an increase of 12 percentage points from 2019 [1] - The centralized processing model enhances regulatory efficiency, allowing for comprehensive traceability from farm to table [1] Consumer Trust and Regulatory Measures - Consumers often perceive restaurant kitchens as unfamiliar and untrustworthy, necessitating increased transparency from the food service industry [2] - Regulatory bodies have introduced initiatives like "open kitchens" to improve transparency in food preparation, including measures for online food delivery services [2] - Challenges such as low consumer trust and incomplete standards in pre-prepared food are viewed as growing pains rather than fundamental flaws [2] Value Proposition of Pre-prepared Food - Pre-prepared dishes facilitate collaboration between the food industry and agriculture, driving efficiency and scale in the restaurant sector [3] - They address modern societal issues like time scarcity while ensuring food safety and quality through standardized production processes [3] - The industry is encouraged to foster dialogue between restaurants and consumers to enhance understanding and trust [3]

Core Insights - The recent "pre-prepared food dispute" highlights a preference gap between consumers and restaurant operators regarding pre-prepared dishes [1][2] - The development of the food service industry is pushing for industrialization to meet the demand for quick service, diverse menu options, and high consumption [1][3] Industry Development - The food service industry is rapidly advancing industrialization, with many steamed and soup dishes being stored as semi-finished products to enhance kitchen efficiency [1][3] - A business model combining central kitchens and chain stores is emerging as a response to the need for efficiency and scalability in food service [1][4] Consumer Perception - There is a fundamental difference in perception between operators, who focus on the product itself, and consumers, who are concerned with the production methods [2][3] - Consumers express their economic and social value preferences through their choices regarding food production methods, such as supporting environmentally friendly or traditional practices [3][4] Regulatory Environment - The regulatory landscape is evolving to support the pre-prepared food industry, with national standards for food safety being developed [4] - The government is encouraged to balance industry development needs with consumer transparency desires when considering regulations for pre-prepared foods [4]

Core Insights - The core viewpoint of the articles is that Jiumaojiu Group is facing significant revenue pressure, but its prepared food business, particularly the introduction of its Taier sour fish dish into Sam's Club, may provide a new growth opportunity amidst declining sales in its core brands [2][3]. Financial Performance - Jiumaojiu's revenue for the first half of 2025 was 2.753 billion yuan, a year-on-year decrease of 10.1%, with net profit at 61 million yuan, down 16.05% [2]. - Revenue from the core brands, including Taier, Song Hotpot, and Jiumaojiu (Northwest Cuisine), has declined across the board, with Taier sour fish revenue dropping 13.3% to 1.949 billion yuan, accounting for 70.8% of total revenue [2]. - The number of Taier stores decreased from 612 at the end of June 2024 to 547, with a net closure of 65 stores in six months [2]. Growth in Prepared Food Segment - Revenue from product sales surged from 54.96 million yuan to 132 million yuan, marking a 140% year-on-year increase, and its share of total revenue rose from 1.8% to 4.8% [3]. - The introduction of Taier sour fish prepared dishes in Sam's Club is seen as a strategic move to leverage Sam's distribution advantages and expand its consumer base [3]. Market Challenges - The sour fish market has seen a slowdown in expansion, with a net decrease of 3,164 stores over the past year, despite 6,459 new openings [6]. - Taier sour fish's table turnover rate has dropped from 4.9 times per day in 2019 to 2.2 times per day as of mid-2025, indicating challenges in maintaining customer traffic [6]. - The competitive landscape is intensifying, with prepared food options from competitors like Hema and Sam's Club offering lower prices for similar products [6]. Strategic Initiatives - Jiumaojiu Group is focusing on enhancing the dining experience by promoting fresh ingredients and a comfortable environment, with plans to remodel 150 stores by the end of the year and complete all renovations by 2026 [6].

在罗永浩手撕西贝之前，部分预制菜玩家已经打了退堂鼓。 智通财经注意到，金龙鱼（ SZ:300999 ）旗下中央厨房"丰厨"的预制菜产品已经在山姆渠道悄然消失。 智通财经从金龙鱼2023年年报至2025年中报中发现，该公司央厨（中央厨房）产品的数量逐年减少，在 2023年的财报中，央厨的预制菜还包括三鲜小肉圆、小酥肉、锅烧肉（山姆渠道）、台式卤肉（餐饮渠 道）等9个单品，以及两个半成品，到2024年年报中，山姆渠道的产品已经消失，预制菜类目也不被提 及，央厨产品被分成便当、米制品、面制品等，产品涵盖6款为便利店定制的饭团、中式堡等，而到了 2025年上半年，央厨产品仅剩下6款米饭类产品和便当两款。 | | 便当 | 酱烧牛肉饭 红烩牛肉芝士焗饭 | 美好便利店定制产品 711便利店定制产品 | | --- | --- | --- | --- | | | | | 低GI产品,微波加热即食,主要在电 | | | | 金龙鱼丰厨低GI米饭 | | | 央厨产 | | | 商渠道销售 | | = | | | 包含鲜米饭和菜肴包,微波加热即 | | | 米制品 | 金龙鱼丰厨海苔菌菇拌饭 | | | | | | 食,主要 ...

Group 1 - The public debate between Xibei founder Jia Guolong and internet entrepreneur Luo Yonghao highlights the evolving societal understanding of food safety, shifting from mere "harmlessness" to a higher level of "authenticity, transparency, and trust" [1] - The theme of the recently launched 2025 National Food Safety Publicity Week, "Virtue and Law, Shared Food Safety," aligns with the core issues in the food industry, emphasizing the need to redefine and safeguard food safety amid technological innovation and consumer transformation [1] - Consumers' focus on food safety has expanded beyond basic hygiene indicators to include concerns about the authenticity, transparency, and sustainability of food products [1] Group 2 - The prioritization of "virtue" over "law" in this year's publicity week theme suggests a deeper meaning, indicating that while laws set the baseline for safety, ethical self-discipline by companies is essential to address legal gaps and blind spots [2] - The pre-prepared food industry exemplifies the challenges posed by incomplete standards, which allow companies significant leeway in operations, testing their legal awareness and ethical standards [2] - The debate between Xibei and Luo Yonghao fundamentally questions whether food businesses should merely comply with national standards or strive for higher quality food products, prompting industry reflection on responsible consumer engagement [2] Group 3 - The pre-prepared food controversy illustrates the emerging collaborative governance model in food safety, where media exposure raises public awareness, consumer choices exert market pressure, and industry debates help clarify standards, followed by regulatory responses [3] - The expectation is for all food companies to genuinely understand the essence of "Virtue and Law, Shared Food Safety," emphasizing ethical food production, legal compliance, and collaborative safety environment building [3] - Consumers are encouraged to transition from passive recipients of safety to active participants, acquiring food safety knowledge and adopting a rational perspective on food technology developments to better protect their rights and promote sustainable industry growth [3]

据央视新闻报道，针对近期社会广泛关注的预制菜相关话题，国务院食安办高度重视，已组织 工业和信息化部、商务部、国家卫生健康委、市场监管总局等部门认真研究，加快推进预制菜 国家标准制定，大力推广餐饮环节使用预制菜明示，更好维护消费者知情权和选择权。 来源丨央视新闻 编辑丨黎雨桐 6位90后，获腾讯奖励300万元 官方连夜通报始祖鸟烟花秀 山姆上架太二酸菜鱼预制菜，九毛九4年市值蒸发480亿 SFC 21君荐读 ...

Core Viewpoint - The State Council's Food Safety Office is prioritizing the establishment of national standards for pre-prepared dishes in response to public interest and concerns, involving multiple government departments to enhance consumer rights and choices [1] Group 1 - The State Administration for Market Regulation is actively involved in the research and development of national standards for pre-prepared dishes [1] - The initiative aims to promote the use of pre-prepared dishes in the catering sector, ensuring transparency for consumers [1] - The collaboration includes the Ministry of Industry and Information Technology, the Ministry of Commerce, and the National Health Commission [1]

Core Insights - The "pre-made dish war" is intensifying, with Jiumaojiu's Taier Sauerkraut Fish being significantly involved in this competitive landscape [1] - Jiumaojiu's pre-made dish offerings are now available at Sam's Club, indicating a strategic move to capture market share in this growing segment [1] Company Performance - Jiumaojiu reported a revenue of 2.753 billion yuan and a net profit of 61 million yuan for the first half of 2025, with a decline in revenue across its three core brands: Taier Sauerkraut Fish, Song Hot Pot, and Jiumaojiu Northwest Cuisine [1] - Despite the overall decline, the sales revenue from pre-made dishes surged from 54.96 million yuan in the first half of 2024 to 132 million yuan in the first half of 2025, marking a remarkable growth of 140% [1]