Core Viewpoint - The collaboration between Meituan and the United Nations World Food Programme (WFP) aims to promote healthy living and nutrition among urban residents and rural children through the "Healthy Together" initiative, emphasizing balanced eating and active lifestyles [1][3]. Group 1: Initiative Details - The initiative includes providing more healthy consumption options through partnerships with public welfare businesses and guiding the public towards a balanced lifestyle [1]. - The program will also support rural kindergartens by constructing playgrounds and providing nutritional support, with 15 brands already participating [1][3]. - The WFP representative emphasized the importance of ensuring every child has access to sufficient nutrition and the role of this collaboration in achieving sustainable development goals, particularly "zero hunger" and "healthy China" [1]. Group 2: Health and Nutrition Focus - The initiative aligns with the UN's sustainable development goals, particularly "zero hunger" and "health and well-being," and is supported by a three-year "Weight Management Year" action launched by the National Health Commission [3]. - Various restaurant brands are offering "balanced eating" themed meals through Meituan and Dazhong Dianping apps, promoting reasonable dietary patterns [3]. - Multiple sports brands are also participating by providing online guidance and health-related products to encourage healthy lifestyles [3]. Group 3: Impact and Future Plans - The public welfare businesses will contribute to the construction of multifunctional playgrounds for rural kindergartens through donations linked to Meituan orders, with a goal of nearly 20 billion public welfare orders by September 2025 [3]. - The initiative has already resulted in the construction of 4,080 playgrounds benefiting 553,000 rural children, showcasing a successful model of internet-based public welfare [3][4]. - Meituan's vice president highlighted the company's mission to enhance people's lives through better nutrition and active living, integrating public welfare into daily life [4].

Core Viewpoint - The article highlights the achievements and contributions of Cao Dechun, a prominent self-media creator, in the fields of education, traditional culture, and public welfare, emphasizing his role in enhancing public awareness and engagement through various digital platforms [1][2][3][4][10]. Group 1: Education Focus - Cao Dechun has dedicated his efforts to improving national scientific literacy through engaging content on social media, covering topics from historical anecdotes to scientific knowledge [2]. - He actively addresses social issues related to education, such as college entrance exams and employment trends for graduates, providing valuable insights and guidance to students [2][3]. - His initiatives include creating practical resources for job-seeking graduates, such as video guides on resume writing and interview preparation, which have reached millions of viewers [3]. Group 2: Cultural Promotion - Cao Dechun has expanded his influence into the realm of traditional culture, using innovative methods to engage younger audiences and promote cultural heritage [4][7]. - His travel-based content serves as a dynamic cultural lesson, showcasing traditional craftsmanship and historical sites, thereby fostering a deeper appreciation for cultural heritage [7]. - He has contributed to the promotion of Beijing's cultural image through creative short videos, significantly boosting local tourism and cultural engagement [8]. Group 3: Public Welfare Initiatives - Public welfare is a central theme in Cao Dechun's work, with over 100 initiatives focused on rural education and support for disadvantaged groups [10]. - As an ambassador for educational programs, he actively raises funds and awareness for underprivileged students, helping them overcome socio-economic barriers [10]. - His involvement in policy advocacy for the private economy demonstrates his commitment to bridging the gap between government initiatives and public understanding [12].

Core Viewpoint - The event held in Hohhot on September 10 aimed to promote pragmatic cooperation and development, focusing on economic and trade cooperation, livelihood cooperation, and cultural exchanges, providing a platform for domestic and foreign representatives to connect and collaborate [1] Economic and Trade Cooperation - The event featured 98 domestic enterprises, social organizations, and other civil institutions, showcasing products such as biomedicine, agricultural products, rare earth antibacterial and antiviral materials, organic fertilizers, cultural and creative products, and textiles [1] - Over 300 guests engaged in networking and discussions with participating institutions, indicating a vibrant atmosphere for collaboration [1] Cultural Exchange - The event included city exhibition areas where Hohhot and Taizhou showcased their economic and social development achievements and cultural charm [1] Cooperation Agreements - The Inner Mongolia People's Association for Friendship with Foreign Countries signed a friendly cooperation memorandum with the Sri Lanka China Social Cultural Cooperation Association [1] - Several companies, including China International Cultural Technology Resources Group and Kangqian Aotai (Shanghai) Petroleum Development Co., signed cooperation memorandums with Maurica Oil & Gas Ltd [1] - Beijing Pinglan Public Welfare Foundation and Ghana's Festus Gavi Foundation signed a donation agreement for mobile surgical vehicles [1] - Beijing Handicraft Art Association and Malaysia's AD365 Group Sdn Bhd signed a letter of intent for cooperation in trade, production, industrial parks, and finance [1]

华夏时报（www.chinatimes.net.cn）记者 张蓓 北京报道 "回应当代社会对'商业向善'的呼唤，关键在于厘清ESG如何重塑公益的价值坐标，进而为公共利益与企业目标找 到可持续的结合点。"近日，北京大学光华管理学院党委副书记赵龙凯在2025 MBA公益论坛暨创新市集表示。 2025 MBA公益论坛暨创新市集由北京大学光华管理学院举办，本届论坛以"共创ESG价值同筑向善生态"为主题， 聚焦ESG（环境、社会、治理）在中国的发展趋势、协同机制与实践路径，汇聚政产学研多方智慧与资源，旨在 探索商业、政策与社会共创可持续未来的中国方案。此次论坛的举办，不仅是思想的高峰交锋，更是行动的系统 连接，标志着北大光华MBA公益论坛的重磅回归。立足ESG框架，论坛既深化了前行路径，也为未来生态的重构 提供了新思路。 强调责任协同与机制共建 ESG理念在中国的本土化发展路径一直是一个值得思考的问题。 中国光华科技基金会党委书记、理事长齐虎在《共创ESG价值协同探索创新——打造科技公益新范式》为题的主 题演讲中指出，精神追求是人的核心追求，人的道德实践和企业的社会责任是可以普遍化的。公益与商业虽有边 界，但并不存在不 ...

Core Insights - The commercialization of podcasts is increasingly focusing on brand podcasts, which have become a significant revenue source for many podcast agencies. As of 2024, nearly 50 brand podcasts have been launched, highlighting emerging trends in podcast marketing [1] Group 1: Industry Trends - The industry is expanding, with brands from various sectors, including marketing, public welfare, art, and fashion, launching podcasts to enhance their content marketing strategies [3][4] - Brands are investing more in content quality, moving from casual recordings to well-planned episodes with selected topics and guests [4] - Collaboration with podcast agencies is becoming common, leading to higher quality productions as brands recognize the unique creative processes involved in podcasting [7] Group 2: Brand Engagement Strategies - Brands are increasingly using internal employees, such as founders and marketing heads, as hosts to build trust and enhance brand affinity through personal storytelling [9][10] - The inclusion of high-profile guests is on the rise, with notable personalities appearing on brand podcasts, which can enhance visibility and engagement [12] - Combining online and offline activities is a new trend, where brands synchronize podcast content with live events to foster community engagement and strengthen audience connections [14] Group 3: Content Distribution and Longevity - The trend of video integration in podcasts is growing, with brands exploring video formats to increase content reach and engagement [17] - Many brands are adopting a long-term approach to podcasting, with some shows exceeding 100 episodes and running for over three years, indicating a commitment to sustained audience engagement [21] - Brands are also leveraging advertising partnerships to drive traffic to their podcasts, enhancing visibility and audience reach through collaborative promotions [24] Group 4: Focus on Female Perspectives - Podcasts are becoming a platform for discussing women's issues, with brands participating in public discourse around feminism and women's representation [26]