9月10日下午，务实合作促进发展对接会在呼和浩特举行。作为第二届国际民间社会共同落实全球 发展倡议交流大会的重要活动之一，本次会议围绕经贸合作、民生合作、人文交流3个主题，分区域设 置展台，邀请98家国内企业、社会组织和其他民间机构参与，为中外参会代表现场对接合作需求搭建了 平台。 对接会上，内蒙古自治区人民对外友好协会与斯里兰卡中国社会文化合作协会签署了友好合作备忘 录。中国国际文化科技资源集团公司、康乾奥泰（上海）石油发展有限公司、英雄岚船务公司与茉莉卡 石油天然气公司（MAURICA OIL & GAS LTD）签署了相关合作谅解备忘录。北京平澜公益基金会与 加纳费斯图斯加维基金会签署了移动手术车捐赠协议。北京手工艺术协会与马来西亚AD365 Group Sdn Bhd现场签订了合作意向书，主要涉及商贸、生产合作、产业园及金融等领域。 现场，参会机构对生物医药、农产品、稀土抗菌抗病毒材料、有机肥、文创产品、纺织品等产品进 行展示，300余名嘉宾同参会机构开展对接交流，现场氛围热烈。此外，对接会还设置城市展区，内蒙 古自治区呼和浩特市、浙江省台州市现场展示了经济社会发展成果和城市文化魅力。 ...

华夏时报（www.chinatimes.net.cn）记者 张蓓 北京报道 "回应当代社会对'商业向善'的呼唤，关键在于厘清ESG如何重塑公益的价值坐标，进而为公共利益与企业目标找 到可持续的结合点。"近日，北京大学光华管理学院党委副书记赵龙凯在2025 MBA公益论坛暨创新市集表示。 2025 MBA公益论坛暨创新市集由北京大学光华管理学院举办，本届论坛以"共创ESG价值同筑向善生态"为主题， 聚焦ESG（环境、社会、治理）在中国的发展趋势、协同机制与实践路径，汇聚政产学研多方智慧与资源，旨在 探索商业、政策与社会共创可持续未来的中国方案。此次论坛的举办，不仅是思想的高峰交锋，更是行动的系统 连接，标志着北大光华MBA公益论坛的重磅回归。立足ESG框架，论坛既深化了前行路径，也为未来生态的重构 提供了新思路。 强调责任协同与机制共建 ESG理念在中国的本土化发展路径一直是一个值得思考的问题。 中国光华科技基金会党委书记、理事长齐虎在《共创ESG价值协同探索创新——打造科技公益新范式》为题的主 题演讲中指出，精神追求是人的核心追求，人的道德实践和企业的社会责任是可以普遍化的。公益与商业虽有边 界，但并不存在不 ...

Core Insights - The commercialization of podcasts is increasingly focusing on brand podcasts, which have become a significant revenue source for many podcast agencies. As of 2024, nearly 50 brand podcasts have been launched, highlighting emerging trends in podcast marketing [1] Group 1: Industry Trends - The industry is expanding, with brands from various sectors, including marketing, public welfare, art, and fashion, launching podcasts to enhance their content marketing strategies [3][4] - Brands are investing more in content quality, moving from casual recordings to well-planned episodes with selected topics and guests [4] - Collaboration with podcast agencies is becoming common, leading to higher quality productions as brands recognize the unique creative processes involved in podcasting [7] Group 2: Brand Engagement Strategies - Brands are increasingly using internal employees, such as founders and marketing heads, as hosts to build trust and enhance brand affinity through personal storytelling [9][10] - The inclusion of high-profile guests is on the rise, with notable personalities appearing on brand podcasts, which can enhance visibility and engagement [12] - Combining online and offline activities is a new trend, where brands synchronize podcast content with live events to foster community engagement and strengthen audience connections [14] Group 3: Content Distribution and Longevity - The trend of video integration in podcasts is growing, with brands exploring video formats to increase content reach and engagement [17] - Many brands are adopting a long-term approach to podcasting, with some shows exceeding 100 episodes and running for over three years, indicating a commitment to sustained audience engagement [21] - Brands are also leveraging advertising partnerships to drive traffic to their podcasts, enhancing visibility and audience reach through collaborative promotions [24] Group 4: Focus on Female Perspectives - Podcasts are becoming a platform for discussing women's issues, with brands participating in public discourse around feminism and women's representation [26]