2025年，中国出境游市场加速暴发。 今年国庆与中秋两大假期"合体"，国内消费者迎来连续8天的"超长黄金周"，推动出境旅游市场迎来新 一轮高潮。 9月28日，国家移民管理局预测，国庆、中秋假期日均出入境旅客将突破200万人次，跨境出行热度可见 一斑。多家在线旅游平台数据亦显示，国庆出境游市场呈指数型增长，从机票、酒店到当地玩乐产品热 度攀升。 日本东京的街头、韩国首尔的明洞、越南岘港的海滩，挤满了熟悉的中国面孔。"最近国内飞日本的航 线几乎天天爆满。"9月29日，提前开启赴日游的游客张旭称，当天晚上约9点日本关西机场人头攒动， 其落地办理入境耗时近两个小时。 出境游重启进入第三年，中国游客正重新夺回全球旅游市场的"C位"。 一、"请3休12"拼假成风 "第一波国庆出境游客已于9月25日出发。"广之旅相关负责人介绍，今年"抢闸"出境游小高峰早早开 启，在该旅行社，9月25至30日提前出发的出境游团队超300个，同比增加超30%。 不少打工人玩起了"请3休12"的"拼假"玩法。据旅行社人员介绍，许多消费者倾向于在9月28日-9月30日 提前请假三天，或在10月9日-10月11日请假三天，以获得12天"PLUS"版 ...

Overall Situation - The tourism revenue shows steady growth, but travel demand appears relatively flat, with domestic travel during the Dragon Boat Festival in 2025 expected to reach 119 million trips, a 5.7% increase, and total domestic travel expenditure projected at 42.73 billion yuan, up 5.9% [1][2] - Daily average inbound and outbound tourism is 1.969 million people, a year-on-year increase of 2.7%, which is below the official expectation of 2.15 million, representing a 12.2% increase [1][5] Transportation Situation - The total cross-regional personnel flow is expected to reach 657 million during the holiday, with a daily average of 21.9 million, reflecting a year-on-year growth of 3.0% [3] - Railway passenger volume is projected at 47.108 million, with a daily average of 15.7027 million, showing a 2.3% increase [3] - Road travel is expected to account for 600 million trips, with a daily average of 20 million, marking a 3.14% increase [3] Hainan Duty-Free Sales - During the Dragon Boat Festival, Hainan's duty-free shopping amounted to 187 million yuan, a decrease of 8.8%, with 31,300 shoppers, down 18.9% [4] - The average spending per person was 5,974 yuan, an increase of 12.5% [4] Outbound Tourism - The total number of inbound and outbound personnel during the holiday reached 5.907 million, with a peak of 2.086 million on June 1 [5] - The number of inbound foreign visitors under visa-free policies increased by 59.4% compared to the previous year [5] Investment Recommendations - The industry suggests focusing on the recovery of short-distance self-driving and family travel, with a recommendation to pay attention to companies related to leisure tourism and outbound travel, including Ctrip Group, Tongcheng Travel, and hotels driven by business travel demand [6]