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Core Insights - The report highlights a "moderate recovery with structural differentiation" in China's consumption market for the period from January to November 2025, with total retail sales of consumer goods reaching 45.6 trillion yuan, a year-on-year increase of 4% [1][2][8]. Consumption Market Overview - Total retail sales of consumer goods reached 45.6 trillion yuan, growing by 4% year-on-year, indicating a gradual release of domestic demand recovery [1][8]. - Significant growth was observed in discretionary consumption categories such as communication equipment (20.9%), gold and silver jewelry (13.5%), and home appliances (14.8%) [11]. - Service consumption continues to rise, with per capita service consumption accounting for 46.8% in the first three quarters [2][32]. - Online retail remains stable, accounting for approximately 25.9% of total retail sales, with a 5.7% increase in physical goods sold online [9]. Consumption Trends - The report identifies six major trends in the consumption market: 1. Stabilizing consumer confidence with internal differentiation 2. Coexistence of rational consumption and quality upgrades, with "value for money" becoming a core logic 3. The rise of emotional consumption, driven by Generation Z 4. Strong growth in lower-tier markets 5. Flourishing cultural and sports consumption driving surrounding economies 6. Acceleration of domestic brands going global, particularly in trendy toys, new energy vehicles, and smart home appliances [2][29]. Policy Impact on Consumption - Policies aimed at stimulating consumption include expanding the scope of trade-in programs to digital products and providing subsidies for consumer loans and childcare, effectively stimulating consumption potential [1][21][24]. - The report emphasizes that expanding domestic demand is crucial for economic rebalancing, requiring industrial upgrades and income distribution reforms to build a sustainable and healthy consumption market ecosystem [2][21]. Future Outlook - Looking ahead to 2026, the report anticipates a moderate recovery in total consumption volume, supported by the wealth effect, coordinated policy efforts, and gradual income improvements, with a projected retail sales growth rate of around 5% [2][63]. - The consumption structure is expected to evolve towards service consumption, emotional consumption, and green consumption, with traditional industries facing transformation challenges [2][70].

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Group 1 - The core viewpoint emphasizes the positive development of China's consumption market in the first half of the year, with a 5.0% year-on-year growth in total retail sales of consumer goods and a contribution rate of 52% from final consumption expenditure to economic growth [1] - The article highlights the effectiveness of various policies aimed at expanding domestic demand and promoting consumption, including the growth of new consumption trends such as green consumption and the rapid increase in sales of new energy vehicles and smart home appliances [1] - The need for continued efforts from both supply and demand sides to further stimulate market vitality and consumption potential is stressed, indicating a collaborative approach is essential for sustained economic growth [1] Group 2 - From the supply side, enhancing supply quality and optimizing the consumption environment are identified as key factors, with a call for traditional supply models to adapt to increasingly diverse and personalized consumer demands [2] - On the demand side, boosting consumer capacity and willingness is crucial, which involves promoting reasonable growth in wage income and expanding channels for property income to enhance consumer confidence [2] - The article suggests that boosting consumption requires a systematic approach involving collaboration among various stakeholders, with a focus on aligning macro policies and creating a favorable policy environment for consumption [2]