华夏时报记者胡梦然见习记者黄海婷深圳摄影报道 马年春节假期过半，年货市场在经历节前高峰后热度不减，但消费者却在高价炒货前"望而却步"。 这个春节，"炒货价格猛涨"频频登上社交平台热搜，瓜子单价突破23元/斤，手剥松子更是高达218元/斤，某些品 牌被戏称为"炒货界的爱马仕"或"薛记珠宝店"，一斤炒货能买20斤猪肉引发关注。为此，《华夏时报》记者深入 深圳多个消费场景，走访品牌炒货店、批发市场及大型商超，揭秘"炒货刺客"背后的定价逻辑。 从"称半斤"到"按粒算"的消费变化 家住山东的康婷春节假期和家人逛商场期间，在可旺客买了4样东西共计1.13公斤，便花了165.81元。她告诉《华 夏时报》记者："没想到一个炒货店能卖那么贵，没买多少东西，结果花了一百六十多，一边给我称一边说不 贵！"按此计算，康婷所购炒货均价约为73元/斤，虽低于薛记的高端产品线，但已远超传统炒货的心理价位。值 得注意的是，她的抱怨中透露出一个微妙的心态转变——曾经被视为"高价标杆"的薛记，如今竟成了"性价比"的 参照系。 传统观念里，炒货本该是"买菜时顺手称半斤"的大众零食，当它突然需要"按粒计价"时，消费者的心理锚点被彻 底击碎。这种心理 ...

Core Viewpoint - The article highlights the thriving snack industry in Wangkou Town, Tianjin, particularly focusing on the booming sunflower seed business as the Chinese New Year approaches, showcasing the transition from traditional methods to modern, mechanized production. Group 1: Industry Overview - Wangkou Town is home to nearly 300 snack companies specializing in various roasted snacks, contributing to one-third of the national production [1] - The history of Wangkou's roasted snacks dates back to the Ming Dynasty, evolving from small family workshops to a diverse range of over 170 products across 23 series [1] - The industry is increasingly adopting automation and smart technology, improving production efficiency and product quality [1][4] Group 2: Company Insights - Yuecheng Food Company, led by the new generation entrepreneur Yue Youchao, emphasizes product quality and innovation, recently launching a low-salt, low-sugar sunflower seed product that has received positive market feedback [2][3] - The company has transitioned from traditional coal-fired roasting to electric methods, enhancing product consistency and reducing pollution [4] - Xiaoshanlv Food Company has expanded its brand presence, with 80% of its products now exported internationally, reflecting the growing global reach of local brands [4] Group 3: Community and Government Support - The local government is actively supporting brand development and industry growth, facilitating a comprehensive supply chain from raw materials to logistics [4] - During the peak season before the Spring Festival, local logistics companies are prepared to handle approximately 300,000 orders daily, showcasing the operational readiness of the community [4] - Wangkou has registered a regional brand and is planning to host a national snack industry exhibition to enhance brand recognition [5]

Core Viewpoint - The article discusses the rising prices of snack foods, particularly nuts and dried fruits, during the Chinese New Year, highlighting how these items have become increasingly expensive and are perceived as luxury goods by consumers [6][30]. Price Trends - Snack prices have been climbing steadily over the past two to three years, with some items now priced at three-digit figures [6][12]. - For example, prices at popular stores like Xueji have reached exorbitant levels, such as 50 RMB per pound for mango slices and 218 RMB per pound for hand-shelled pine nuts [13][18]. Consumer Behavior - Consumers are increasingly willing to spend on these snacks during the festive season, viewing them as essential for family gatherings and social interactions [49][55]. - The act of purchasing these snacks is not just about food but also about facilitating social interactions and managing familial expectations during reunions [52][56]. Market Dynamics - The high prices are influenced by several factors, including reliance on imported nuts, which are affected by international supply chains and geopolitical issues [32][34]. - The snack industry is undergoing an "industrial upgrade," with stores moving from traditional markets to upscale locations, leading to increased operational costs that are passed on to consumers [37][41]. Industry Growth - The market for nuts and snacks is projected to exceed 300 billion RMB by 2024, indicating a significant growth trajectory for the industry [46]. - The rise of brands like Xueji has created a large consumer market, with their innovative product offerings driving demand and allowing for premium pricing [45][46].

Core Viewpoint - The rising prices of high-end snack products, particularly in the nut and seed sector, have sparked consumer reactions and discussions about the value and pricing strategies of brands like Xueji [2][4]. Group 1: Pricing Trends - Xueji's products, such as cashews priced at 98 yuan per jin and pine nuts at 218 yuan per jin, have led to social media backlash, with consumers sharing experiences of unexpectedly high bills [2]. - The average customer spending on high-end snack products reached 68.3 yuan in 2024, reflecting a year-on-year increase of 14.7% [3]. Group 2: Reasons for High Pricing - Xueji attributes its high prices to the trendy nature of its products, including dairy snacks and freshly roasted nuts, which have a higher pricing power compared to traditional snacks [4]. - The brand emphasizes sourcing raw materials from premium regions, such as sunflower seeds from Keketohai in Xinjiang and chestnuts from the Yanshan Mountains, which supports its premium pricing strategy [4]. - The operational costs, including rent and labor in commercial areas, contribute to the overall pricing of these high-end snacks, especially during peak demand periods like the Spring Festival [4]. Group 3: Market Challenges - The business model of high-end snack brands faces challenges from bulk snack giants that offer lower-priced alternatives, as well as from e-commerce platforms that provide imitations at reduced prices [5]. - Xueji's founder acknowledged a decline in performance in early 2024, indicating that the brand is experiencing difficulties in maintaining its market position amid changing consumer behaviors [5]. - As consumer sentiment shifts towards cost-effectiveness, the sustainability of high pricing based on product origin and craftsmanship is questioned [5].

Group 1 - The core issue highlighted is the high pricing of premium snacks, particularly at brands like Xueji, where products such as sunflower seeds and pine nuts are priced at 23.8 yuan per jin and 218 yuan per jin respectively, while pork averages around 10 yuan per jin [1][6] - Social media reactions indicate that consumers are frustrated with the pricing, with some referring to Xueji as a "jewelry store" and "the Hermes of snacks" due to its high prices [1][3] - The rise in prices is attributed to several factors, including consumption upgrades, increased costs from rent and decoration for high-end brands, and a surge in demand during the Spring Festival [7] Group 2 - The market for nuts and snacks in China is experiencing significant growth, with the market size surpassing 300 billion yuan in 2024 and projected to reach 428.3 billion yuan by 2029, indicating a market increment of over 100 billion yuan in five years [7] - Despite the growth, issues such as product homogenization and excessive brand premiums are becoming more pronounced, with many brands offering similar flavors and products [7] - Consumer complaints are rising regarding the value of snack gift boxes, with examples of misleading packaging where a significant portion of the weight is attributed to non-nut items, further aggravating perceptions of high prices [8]

Group 1 - The Tianjin East Station has enhanced its tourism appeal with light shows and events, attracting visitors nationwide during the National Day holiday [1] - Tianjin Jinlv Haihe Cruise Co., Ltd. operates 30 boats, with 13 being new energy vessels, contributing to a reduction of 1.205 tons of CO2 emissions during the holiday [1] - The State Grid Tianjin City East Company has increased the electricity capacity for four key docks along the Haihe River, promoting clean and low-carbon tourism [3] Group 2 - Tianjin Hongfa Sheng Food Co., Ltd. has seen a 20% increase in orders for the National Day and Mid-Autumn Festival, reflecting strong consumer market vitality [4] - The local power supply company has implemented measures to ensure reliable electricity for key enterprises, responding to increased demand during the holiday [4] - The State Grid Tianjin Electric Power Company has conducted inspections and monitoring of key urban lighting facilities to ensure city illumination during the holiday [3] Group 3 - The electric vehicle charging volume in Tianjin's highways reached 670,400 kWh with a 13.5% year-on-year increase during the holiday period [6] - The State Grid Tianjin Electric Vehicle Service Company has established emergency charging facilities to alleviate pressure on fixed charging stations [7] - A total of 375 key charging stations were inspected and tested before the holiday to ensure adequate service for electric vehicle users [7]

Core Viewpoint - The 2025 Haihe International Consumption Season's Wangkou Fried Snack Festival showcases the growth and innovation of the Wangkou fried snack industry, attracting a diverse range of exhibitors and visitors, and emphasizing the importance of digital transformation and new market channels for future growth [1][3][9]. Group 1: Event Overview - The event runs for two days from September 27 to 28, featuring a larger scale and more diverse offerings compared to previous years [3]. - The exhibition area spans 10,000 square meters with over 140 participating companies, including local brands and those from Gansu's specialty agricultural products [3][5]. - The festival serves as a platform for industry exchange, with a simultaneous procurement meeting facilitating partnerships between large supermarkets and Wangkou fried snack enterprises [5]. Group 2: Product and Market Insights - More than 100 companies are showcasing 23 categories and over 100 varieties of fried snacks, including traditional and innovative flavors [5]. - Wangkou Town is recognized as "China's largest fried snack base," with over 290 companies, an annual production exceeding 600,000 tons, and sales nearing 10 billion yuan, capturing 30% of the national market share [7]. Group 3: Industry Development and Future Plans - The festival highlights the need for digital transformation in the traditional food industry, with discussions on leveraging e-commerce and new marketing channels for growth [7]. - Wangkou Town aims to enhance its fried snack industry's innovation and quality, focusing on technological upgrades and brand influence in the global market [9].

Core Viewpoint - The third Wangkou Nut Festival and the exhibition of agricultural products from Zhenyuan County opened in Tianjin, showcasing over 140 enterprises and covering an area of 10,000 square meters, highlighting the significance of the event in promoting local agricultural products and the nut industry [1][3]. Industry Overview - Wangkou Town is recognized as the largest nut production base in northern China, with an annual output exceeding 600,000 tons and sales nearing 10 billion yuan, accounting for 30% of the national market share [3]. - The festival features over 100 varieties of nut products, including traditional flavors and newly developed options, attracting significant interest from both merchants and consumers [3]. Business Development - The event includes a large-scale procurement matchmaking meeting, resulting in multiple cooperation intentions between nut enterprises and supermarkets [3]. - Wangkou Town has established long-term partnerships with quality nut planting bases and improved logistics efficiency through collaborations with logistics companies, enhancing the overall industry ecosystem [4]. Future Prospects - The local government aims to focus on innovation and upgrading within the nut industry, promoting technological improvements and expanding the brand influence of "Wangkou Nuts" [4].