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“一张票根”拉动消费链不断延伸 “电影+”流量转化为多领域消费增量
Yang Shi Wang· 2026-01-09 09:25
央视网消息:随着影院上座率持续增长,电影消费正展现出超越票房本身的"溢出效应"。从影院卖品到周边餐饮、零售,一场电 影正拉动起一条充满活力的消费链。 记者在走访中发现,得益于2025年整个观影市场的火热,各大影院的卖品销售也在借势升温。影院负责人介绍,2025年相较于 2024年的卖品业绩增长约12%,主力产品当然是爆米花、可乐以及一系列的饮品。 电影院票房增长带动的不只是影院内,还有影院外的"舌尖经济"与"场景消费"。接受采访的观众表示,他们平均一个月来看两到 三次电影,人均消费大概200至300元。消费主要的东西一个是电影票,第二个是火锅。 影院人气的提升,尤其是有首映礼等特色活动时,也为周边商户带来了可观的客流量。影院旁边的餐饮门店负责人笑着说:"电 影院人流量比较大,推动店里的销售量增长,特别是首映礼的加持,店铺的人流增长、客单量、客单价、销售额翻了一个番。" 为承接影院溢出的人气,不少商户主动与影院开展联动。消费者凭电影票根即可在合作店铺享受专属优惠,形成"观影—消费"闭 环。某玩具店店长称,与影院联动给店铺带来了显著红利。电影热播期间,营业额和客流量实现了近20%的增长,部分热销商品销售 量甚至翻 ...
热气腾腾赶乡集
Xin Lang Cai Jing· 2026-01-02 22:40
这样的热闹随处可见,交织成曲。 杨秀英笑着应允。不远处,她的同乡李建国一家正围在针线摊前。红亮小饰在指尖捻起又放下,琳琅货 品摆满摊面,笑谈缠成软丝,裹着细碎欢喜。 乡场上人潮涌动,身着各色服饰的村民挨挨挤挤,几步间便是一方小天地。左边摊上,七彩丝线细如发 丝,民族服饰格外惹眼;右边长凳,阿婆们手指翻飞、笑语不断;过道里,穿新衣的孩童在人群中穿 梭,置办年货的家庭驻足挑选……欢笑声裹着浓浓年味与独特风情,驱散了冬日的冷意。 "这染料纯度够不够?"李建国一家仔细打量布料。摊主王老板连忙应声:"放心嘛,自家产的,色度均 匀、耐洗不褪色,地道的苗家布料。" "再要点彩线,我想给闺女和婆婆做件衣裳。"李建国媳妇接过话茬。谈话间,杨秀英带着二妞挤到摊位 前,目光落在针线区,一边挑选丝线一边和同乡姑妈商量,"我也挑几个大红、明黄丝线,今年过年全 家要穿新做的民族装拍全家福呢。" 转自:贵州日报 本报讯(记者 石含开)1月2日一早,黔东南州凯里市下司镇,冬雨淅沥,但寒意挡不住人们的热情, 此起彼伏的吆喝声唤醒了这里新年的第一场乡集。 "慢点跑,别摔着!"集市上,苗族妇女杨秀英快步跟着前方奔跑的女儿二妞,语气里满是宠溺,7岁 ...
昨夜星辰(四章)
Xin Lang Cai Jing· 2026-01-01 18:45
(来源:光明日报) 转自:光明日报 冯杰绘 冯杰绘 【边写边画】 红薯住的宫殿 冯杰绘 少年时代,每当蹲在地窨里,我都感觉那里面是如此温暖,红薯欲语。这里像是红薯的一座乡村宫 殿。长大后,我曾想,自己如果是一块红薯,我也愿意在里面静静地待着,逃离人间。 可那时,我只想到我们要炸的红薯糕。我妈会将红薯煮熟,而后一把一把地捏成红薯泥,掺上黏 面,下油锅炸……那香气仿佛已经弥漫在小小的地窨里。 在我家,红薯要吃上一整个冬天,煮红薯、熥红薯、炸红薯糕……红薯入冬后容易冻烂,最好的储 存方法是放在地窨里面。如此,能平安过冬。 地窨是五六米深的地洞,用来储存红薯、萝卜、白菜。别人家下地窨用一架木梯,我家更简单,只 需要一条井绳。 我家地窨洞口小,我个子小,每次都是我下去拾红薯。姥爷用一条井绳捆住我的腰,把我送到地窨 里,之后再送下来一个箩筐,我把地窨里的红薯一个一个地装到箩筐里,往上喊一声,姥爷就用那条井 绳把一箩筐红薯拉上去。 那时,留香寨没有冰箱,没有暖棚,没有温室,村里家家都只有大小不等的地窨,红薯可以在里面 安然睡上一个冬天。 除了用于储存蔬菜,地窨还有让人意想不到的功能。 那一年闹鸡瘟,眼看邻居家的鸡接二连三地 ...
高盐饮食危害大 你的“盐值”超标了没?一起来合理用盐、科学控盐、正确减盐→
Yang Shi Wang· 2025-09-19 12:22
Core Points - The article emphasizes the importance of reducing salt intake for health, highlighting that the average daily salt consumption in China is 11 grams, which is double the recommended limit of 5 grams by the Chinese Dietary Guidelines and the World Health Organization [1] - The establishment of "China Salt Reduction Week" aims to promote awareness about salt reduction and encourage families to use salt scientifically and reasonably [1] Misconceptions about Salt - Misconception 1: Eating less salt can lead to cramps. In reality, daily dietary sodium is usually sufficient, and cramps are more likely related to dehydration or muscle fatigue [2][3][5] - Misconception 2: Normal blood pressure means no need to reduce salt. High salt intake poses long-term health risks, including damage to blood vessel elasticity and increased cardiovascular disease risk, affecting all age groups [5][7] - Misconception 3: Specialty salts like rose salt and sea salt are healthier. These salts primarily consist of sodium chloride, and their mineral content is negligible compared to other food sources [8][10] Hidden Sources of Salt - Certain condiments, such as soy sauce and chicken essence, contain high levels of salt. Foods that may not taste salty, like noodles and ice cream, can also have significant sodium content [10][12][14] - For example, 100 grams of noodles can contain 400 milligrams of sodium, while popcorn sold in cinemas can have 5 to 7.5 grams of salt per 200 grams, which is equivalent to the daily recommended intake for adults [10][16]
辉煌60载 魅力新西藏|西藏隆子县“四黑”产业绘就边境县兴边富民新图景
Zhong Guo Xin Wen Wang· 2025-07-25 13:49
Core Viewpoint - The article highlights the development of the agricultural industry in Longzi County, Tibet, focusing on the "Four Black" agricultural products, which include black barley, black and white flower dairy cows, black Tibetan chickens, and black Tibetan pigs, contributing to local economic growth and modernization of agriculture [1][2][4]. Group 1: Black Barley - Black barley has a long history of cultivation in Longzi County, with a current planting area of 31,000 acres and an annual production of 16,700 tons, showing a significant increase in yield from 490 to 650 pounds per acre [2][3]. - The product has received multiple accolades, including national geographical indication protection and recognition as the world's largest black barley planting base in 2023 [2]. - The processing of black barley has expanded beyond traditional uses, with products like barley beer and snacks emerging, contributing to an annual output value of approximately 30 million yuan from local cooperatives [3]. Group 2: Black and White Flower Dairy Cows - The black and white flower dairy cow industry represents a transformation in Longzi County's agricultural sector, with a current stock of 10,734 cows and a 95% improvement rate since the late 1970s [4]. - The average daily milk production per cow has increased by 240% to 30 pounds, with a total daily production of 5.5 tons from 890 cows [4]. - The dairy industry is expected to generate around 13.2 million yuan in revenue from the sale of 760 tons of dairy products in 2024, providing stable income for local residents [4]. Group 3: Black Tibetan Chickens and Pigs - The black Tibetan chicken population stands at 33,200, with an annual egg production of 115 tons, and has achieved recognition for its green food certification [5]. - The black Tibetan pig industry is transitioning from traditional family farming to large-scale operations, supported by external investments and local development funds [5]. - The growth of the "Four Black" industries has led to the establishment of a national modern agricultural industrial park, enhancing the economic vitality of the border region [5].
请回答「Knock Knock 世界」NO. 250720
声动活泼· 2025-07-20 03:19
Core Viewpoint - The article discusses various observations and questions raised by young readers regarding societal norms, consumer behavior, and the impact of advertising and sponsorship on businesses [1][2][3]. Group 1: Consumer Behavior - Young readers express curiosity about why certain products, like popcorn and fries, are more expensive in cinemas compared to supermarkets, questioning the pricing strategies of businesses [1]. - There is a discussion on the urgency of delivery riders, such as those from Meituan and Ele.me, highlighting the perception that "time is money" in the delivery industry [2]. - The article raises questions about the profitability of shared bicycles, especially when they are often found unused and stacked together [2]. Group 2: Advertising and Sponsorship - The article explores how sponsorships, advertisements, and promotional sales work, questioning whether sponsors incur losses and the effectiveness of influencers in driving product sales [3]. - It mentions the role of short video bloggers in advertising, questioning the rationale behind paying them when their followers may not purchase the advertised products [3]. Group 3: Health and Safety Concerns - A young reader expresses concern over food safety following a poisoning incident, leading to questions about artificial coloring in food and its potential health risks [3]. - The article discusses the differences between industrial and edible food colorings, emphasizing the importance of understanding food safety [3]. Group 4: Cultural Observations - The article notes the differences in cleanliness and quietness observed in Japan, attributing it to lower population density [3]. - It highlights the artistic transformation of school entrance barriers in Shunde, contrasting it with the lack of similar changes in Guangzhou, prompting questions about community engagement and aesthetics [3]. Group 5: Podcast Promotion - The article promotes the "Knock Knock World" podcast, which aims to engage young audiences with global events and fresh perspectives, indicating a growing trend in educational audio content [4][5][6].
小零食的风波
Ren Min Ri Bao· 2025-05-27 22:40
Group 1 - The narrative revolves around a family meal where the protagonist's grandson tries a traditional Beijing drink called Douzhi, highlighting generational differences in food preferences and experiences [1] - The grandson expresses curiosity about the snacks of the past, indicating a contrast between his current experiences and those of his elders [3][4] - The conversation touches on various traditional snacks, illustrating the cultural significance and nostalgia associated with them [6][8] Group 2 - A story from the protagonist's childhood is recounted, focusing on a teacher's influence on students regarding snack consumption and the social dynamics in the classroom [11][12] - The teacher's efforts to discourage snack consumption lead to a notable change in behavior among students, showcasing the impact of authority figures on children's choices [14][20] - The narrative concludes with a poignant moment about dignity and respect, as a student refuses to accept food due to personal principles, emphasizing moral values over material needs [20][21]