Financial Performance - Company achieved revenue of $938 million in H1 2025, a year-on-year increase of 47%, with net profit of $32 million, up 3.4 times [1] - Revenue from advertising technology business reached $929 million, growing by 47.6%, primarily driven by the programmatic advertising platform Mintegral, which generated $897 million, a 48.6% increase [1] - Marketing technology business revenue was $8.794 million, reflecting a 1.1% year-on-year growth [1] Market Trends - Global economic growth is slowing, yet the advertising industry continues to show growth, supported by enhanced privacy protection policies [2] - Antitrust measures are limiting the monopolistic behavior of large tech companies in the advertising market, creating more opportunities for other industry participants [2] Business Strategy - Hybrid monetization strategies are becoming mainstream for mobile app developers, combining ads, subscriptions, and in-app purchases to diversify revenue sources [3] - The introduction of smart bidding products has led to rapid growth, with over 80% of Mintegral's total revenue in H1 2025 coming from this product line [3] - Mintegral's revenue from the gaming category reached $662 million, a 51.7% increase, while non-gaming categories generated $236 million, up 40.6% [3]

Investment Rating - The report maintains a "Buy" rating for the company with a target price of HKD 20.9, up from a previous target of HKD 12.8 [1][4][7] Core Insights - The company reported a revenue of USD 938 million for the first half of 2025, representing a year-on-year growth of 47%, and a net profit of USD 32 million, which is a 3.4 times increase compared to the previous year [1][2] - The revenue from the advertising technology business reached USD 929 million, also growing by 47.6%, with the programmatic advertising platform Mintegral contributing USD 897 million, a growth of 48.6% [2][3] - The report highlights that the strengthening of antitrust policies is creating more opportunities for the industry, despite a slowdown in global economic growth [2] - The mixed monetization strategy is becoming mainstream, combining various revenue sources such as ads, subscriptions, and in-app purchases, which enhances revenue diversity [3] Financial Performance Summary - For 2025, the expected earnings per share (EPS) are projected at USD 0.06, with subsequent years forecasted at USD 0.08 for 2026 and USD 0.10 for 2027 [1][4] - The company’s revenue is expected to grow from USD 1,054.1 million in 2023 to USD 2,093.1 million in 2025, reflecting a growth rate of 38.8% [5][11] - Adjusted net profit is forecasted to increase significantly from USD 19.1 million in 2023 to USD 99.9 million in 2025, with a growth rate of 102.5% [5][11] Market Dynamics - The report notes that the advertising industry continues to grow despite challenges, driven by advancements in AI and machine learning technologies that enhance user targeting without compromising privacy [2][3] - The introduction of smart bidding products has significantly contributed to revenue growth, with over 80% of Mintegral's total revenue coming from this product line in the first half of 2025 [3]

Group 1 - The company reported a revenue of 938.1 million USD for the six months ending June 30, 2025, representing a 47.0% increase compared to 638.3 million USD in the same period of 2024 [1] - Gross profit for the period was 201.1 million USD, up 53.3% from 131.2 million USD in 2024, with a gross margin of 21.4%, an improvement from the previous year [1] - Operating profit was recorded at 46.9 million USD, significantly higher than 13.2 million USD in the prior year, while profit attributable to equity shareholders was 32.3 million USD, compared to 9.3 million USD in 2024 [1] Group 2 - The company expects to achieve a net profit of between 30 million to 38 million USD for the interim period [1]

Financial Data and Key Metrics Changes - Total revenue for Q2 2025 was $3.3 million, a significant increase from $1.1 million in Q2 2024, representing a 200% year-over-year growth [17] - Gross profit for Q2 2025 was $2.7 million, up from $0.7 million in Q2 2024, marking a 267% increase [7][17] - Gross margin improved to 83% in Q2 2025, an increase of 1,390 basis points compared to 69.1% in Q2 2024 [18] - Annual recurring revenue (ARR) reached $12.6 million in Q2 2025, a 182% increase from $4.5 million in Q2 2024 [7][17] - Net loss for Q2 2025 was $7.8 million, compared to a net loss of $4 million in Q2 2024 [18] Business Line Data and Key Metrics Changes - The company reported substantial growth driven by its subsidiaries, Vidello and OpenReal, contributing to the overall revenue increase [6] - The operational momentum was highlighted by the strong performance of the product suite, particularly in the AI-powered marketing solutions [6] Market Data and Key Metrics Changes - The global Martech market is expanding rapidly due to digital transformation and demand for personalized experiences, which the company aims to capitalize on [5] - The customer base expanded to over 140,000, including major clients like RBC Capital Markets, Cisco, and Adobe, indicating strong market penetration [12] Company Strategy and Development Direction - The company is focused on a dual strategy of organic growth and acquisitions, targeting key areas such as lead attraction, engagement, tracking, and intelligence [6][9] - The leadership team has been strengthened with the appointment of experienced executives to drive growth and operational efficiency [8][11] - The company aims to increase product capabilities through strategic acquisitions while also focusing on organic growth to reach $50 million in ARR within three years [32][14] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the operational position and cash flow improvements, emphasizing the importance of reducing capital costs over merely cutting operating expenses [22][29] - The leadership is optimistic about the potential for sequential revenue growth driven by the new team and improved sales processes [26][27] Other Important Information - The company secured an $11 million debt facility to support acquisitions and ongoing operations, enhancing its financial flexibility [7] - The focus remains on targeting mid-market and enterprise segments while also supporting small business customers [12] Q&A Session Summary Question: What is your sales cycle for mid-market and enterprise customers? - The sales cycle varies, with mid-market sales typically between 30 to 60 days, while larger deals may take over a year to close [24][25] Question: Will you be able to continue reducing operating expenses sequentially over the next few quarters? - Management indicated a focus on reducing capital costs rather than operating expenses, with opportunities for efficiency improvements identified [28][30] Question: What is ARR growth normalized for each acquisition? - The target for ARR growth is in the 20% to 30% range over the next year, with potential for outperformance depending on acquisitions [31] Question: Can there be development and profitability with the urgent time? - Management believes slight improvements in adjusted EBITDA could lead to positive cash flow, with ongoing efforts to explore options for profitability [34] Question: How do you drive revenue up significantly? - The company is focused on customer expansion through cross-sales and upgrades, with a strategy to increase revenue from existing customers over time [41][48]

Core Insights - Zeta Global reported Q2 2025 GAAP revenue of $308.4 million, exceeding analyst expectations and the company's guidance, with a year-over-year growth of 35.4% [1][2][5] - Free cash flow for the quarter was $33.6 million, reflecting a significant increase of 69.7% year-over-year, prompting management to raise the full-year 2025 financial outlook [1][2][12] - The company experienced strong demand for its AI-driven products, contributing to robust customer expansion and increased revenue per customer [6][9] Financial Performance - Q2 2025 GAAP revenue was $308.4 million, surpassing estimates of $296.7 million and up from $227.8 million in Q2 2024 [2][5] - Adjusted EBITDA rose 53% year-over-year, indicating improved operating profitability alongside sales growth [5] - Management forecasts Q3 2025 revenue between $327 million and $329 million, representing a 22-23% increase year-over-year [11] Business Strategy - Zeta Global focuses on AI-based marketing technology, particularly through its Zeta Marketing Platform, which utilizes machine learning and generative AI [3] - Recent strategic initiatives include enhancing AI-powered personalization tools, investing in data privacy, and integrating the LiveIntent identity graph to improve customer targeting [4][7] - The company aims to expand its customer base by attracting more enterprise and agency clients while ensuring compliance with data privacy regulations [4] Customer and Market Dynamics - Zeta reported 548 scaled customers and 159 'super-scaled' customers, with average revenue per scaled customer increasing by 12% year-over-year [9] - The agency channel saw significant growth, with independent agency activity doubling in Q1 2025 compared to Q4 2024 [9] - The integration of LiveIntent's identity graph has enhanced Zeta's data capabilities, allowing for more targeted and privacy-compliant marketing [7] Capital Allocation and Shareholder Returns - Zeta completed a $100 million share repurchase program, with $15 million remaining as of July 25, 2025, and has authorized a new $200 million repurchase program [10] - Stock-based compensation decreased by 11% year-over-year, although it remains a significant expense at $46.5 million for Q2 2025 [10] - Management plans to further reduce stock-based compensation costs by tying leadership compensation to long-term goals [10] Outlook - The company raised its full-year 2025 guidance, projecting revenue between $1,258 million and $1,268 million, adjusted EBITDA between $263.6 million and $265.6 million, and free cash flow between $140 million and $144 million [12] - Leadership described the outlook as cautiously optimistic, with no signs of demand slowdowns despite macroeconomic volatility [12][13]

Core Viewpoint - The marketing industry is facing collective challenges such as high content costs, fragmented MarTech systems, and a disconnect between marketing and sales, prompting the need for effective AI solutions to drive growth [2][4]. Group 1: Industry Challenges - Content costs are high and the frequency of updates is rapid, yet it remains difficult to engage consumers effectively [2]. - Various MarTech systems are disjointed, leading to redundant investments and low usage rates [2]. - There is a persistent gap between marketing and sales, making it hard to measure the impact of marketing expenditures on growth [2][4]. Group 2: AI's Role in Marketing - Despite the proliferation of AI technologies in marketing, such as generative AI and marketing automation platforms, few have successfully addressed the industry's core challenges and gained client recognition [2][4]. - The complexity and precision required in marketing have increased, necessitating AI to enhance insights and execution capabilities [4]. Group 3: Evaluation and Participation - The "Big Whale List" aims to identify companies that effectively use AI to solve marketing problems and drive business growth [2][4]. - Companies eligible for participation must provide AI-driven marketing technology services across at least one of six key areas and have two or more verifiable paid client cases [5]. - The evaluation will consider technical capabilities, implementation success, and commercial value [6]. Group 4: Recognition and Opportunities - The top 10 "AI + Marketing Strongest Companies" will be announced by the end of September 2025, providing exposure and networking opportunities for the selected firms [7][8]. - Participants will benefit from promotional activities, speaking opportunities, and inclusion in a case library [8].

Core Insights - There is a significant gap between the substantial investments in marketing technology and the inconsistent results achieved, raising questions about the factors causing this disparity and how companies can systematically manage marketing technology activities [1][3] Investment Trends - Companies plan to allocate 24% of their budgets to marketing technology this year, with nearly one-third (31%) of respondents indicating a projected 55% increase in spending over the next five years [3] - The average impact score given by marketers for their current marketing technology tools is 4.7 out of 7, with 49% of respondents stating that actual results do not meet expectations, and 44% reporting that purchased tools remain unused [3] Organizational Best Practices - A "Marketing Technology Organizational Assessment" has been proposed to identify and rectify specific barriers to integrating marketing technology within companies [4] - Best practices include: 1. Refocusing on effective utilization rather than just budget allocation [4] 2. Setting clear strategic goals aligned with company objectives, which can enhance usage rates by 20% [4] 3. Expanding the application of marketing technology across the organization to improve overall effectiveness, with performance scores increasing from 4.2 to 5.4 when used company-wide [5] 4. Prioritizing the recruitment and retention of talent for managing marketing technology strategies, as current focus is insufficient [5][6] Integration of Advanced Technologies - Companies report using generative AI in an average of 15% of their marketing activities, with higher users seeing a 10-20% increase in marketing technology impact scores [8] - Organizations led by marketing departments show a 25% higher effectiveness in marketing technology initiatives compared to those led by IT departments [8] Measurement and Evaluation - Companies often focus on short-term metrics, with over 60% using indicators like lead generation and conversion, while only half use long-term metrics such as customer satisfaction and loyalty [9] - Regular audits of marketing technology systems are crucial, as only 30.9% of companies evaluate their tools every six months or less, leading to a significant decline in effectiveness if evaluations are infrequent [10][11]