Group 1 - The 30th Shanghai Television Festival awarded "My Altay" as the Best Chinese TV Drama, highlighting its rich regional flavor and realistic portrayal of humanity and nature [1] - The jury praised "My Altay" for its innovative short series format, indicating a positive reception towards long video content innovation [1] - Director Teng Congcong expressed her excitement, noting that this is her second work in 20 years, emphasizing the importance of life experiences in creative processes [1] Group 2 - Song Jia won the Best Actress award for her role in "Mountain Flowers Blooming," which is based on the life of Zhang Guimei, a notable figure in education for impoverished girls [3][5] - The jury recognized Song Jia's performance as vivid and nuanced, effectively portraying the character's love and strength [3] - In her acceptance speech, Song Jia emphasized the significance of faith and the power of artistic expression in connecting with audiences [5] Group 3 - Jin Dong received the Best Actor award for "Northwest Years," with the jury commending his authentic portrayal of revolutionary figures [7] - The series depicts the vast revolutionary history of the Northwest region, successfully humanizing prominent revolutionary leaders [7] - Jin Dong reflected on his 30-year career in the industry, expressing gratitude for the recognition and encouragement to continue his work [7] Group 4 - Other notable awards included Best Supporting Actress for Jiang Xin in "Little Alley Family" and Best Supporting Actor for Jiang Qiming in "Edge Water Stories" [7] - The Best Director award went to Fei Zhenxiang for "Mountain Flowers Blooming," showcasing the talent within the industry [7] - The festival also recognized various categories, including Best Original Screenplay and Best Adapted Screenplay, highlighting the diversity of storytelling in Chinese television [8] Group 5 - The festival featured a special segment celebrating the 30-year journey of the White Magnolia Award, with notable figures reflecting on their experiences [9] - The event underscored the importance of the White Magnolia Award in promoting professional recognition within the television industry [9] - The festival has evolved into a significant platform for dialogue between the Chinese television industry and global counterparts [8][9]

Core Viewpoint - The 30th Shanghai Television Festival "White Magnolia Awards" took place on June 27, recognizing outstanding achievements in television with various awards presented to notable works and individuals in the industry [1]. Group 1: Award Winners - Best Chinese TV Drama: "My Alashan" [9] - Best Actor: Jing Dong for "Northwest Years" [9] - Best Actress: Song Jia for "Blooming Mountain Flowers" [9] - Best Director: Fei Zhenxiang for "Blooming Mountain Flowers" [9] - Best Supporting Actor: Jiang Qiming for "Edge Water Stories" [9] - Best Supporting Actress: Jiang Xin for "Little Alley Family" [9] - Best Original Screenplay: Xu Meng for "I Am a Criminal" [9] - Best Adapted Screenplay: Li Xiao and Wang Si for "The Story of Roses" [9] - Best Cinematography: Liu Yizeng for "My Alashan" [9] - Best Art Direction: Shao Changyong, Zhu Hanbing, Zhang Chen for "The Color of the Nation" [10] - Best Overseas Drama (Long): "Operation Blade" [10] - Best Overseas Drama (Short): "Enjoy to the Full" [10] - Special Committee Award: "City in the City" and "Macau's Future Celebration - 25th Anniversary of Macau's Return to the Motherland" [10] - Best TV Variety Program: "Exploring Chinese Classics" and "Wonderful Night" [10] - Best Documentary: "Adversity Forward" (Belgium) [10] - Best Series Documentary: "It's Bad Emotion, It's Okay" (China) [10] - Best Animated Series: "League of Legends: Arcane Season 2" [10] - Best Animated Script: "Summer of Freedom" [10] - Overseas Promotion Ambassadors: Yang Zi and Zhang Ruoyun [10] - International Communication Award: "Zhao Lin's Adventure Diary," "Forever Walking: Meeting China," "My Alashan," "Singer 2024" [10]

Group 1 - The core viewpoint of the articles emphasizes that despite the challenges posed by fragmented narratives, the long drama sector continues to produce high-quality works, with the 30th Shanghai Television Festival showcasing a diverse range of entries for the Magnolia Award [1][2][4] - The Magnolia Award has become a significant honor in the industry, with this year's nominees reflecting a high standard and a variety of themes, from national sentiment to financial reform and crime documentaries [1][4] - The success of series like "Mountain Blooming Time" highlights the importance of authenticity in storytelling, as it is based on real-life events and characters, resonating deeply with audiences [5][6][8] Group 2 - The discussion at the Magnolia Television Forum indicates that long and short dramas are not in competition but can coexist and learn from each other, with both forms evolving to meet audience demands [12][13] - Industry leaders recognize that the competition for viewers is not just between long and short dramas but also includes various entertainment forms such as games and short videos, necessitating a focus on quality content [14] - The need for long video platforms to reassess their content quantity and quality is highlighted, as user engagement is declining, prompting a shift towards producing more compelling and attractive series [14]

Core Viewpoint - Youku has launched a new brand "Youku Original" focusing on strong narratives, serialization, and an international perspective to pursue "good stories" [1][2][4] Group 1: Brand Strategy - The launch of "Youku Original" represents a deeper commitment to content quality and is part of Youku's exploration of premium content creation [1][2] - Youku aims to meet audience aesthetic demands by producing high-quality works such as "Mo Yu Yun Jian," "Bian Shui Wang Shi," and "Nan Hong" [2][4] Group 2: Creative Logic - The underlying creative logic for "good stories" includes strong narratives, serialization, and an international perspective [4] - Strong narratives reflect high aesthetic standards and a pressing demand from audiences for compelling storytelling [4] - Serialization is based on audience feedback, aiming to create an efficient standardized production system for series [4] Group 3: International Perspective - The international perspective emphasizes creating stories that can attract global audiences and meet international content quality standards [4] - Good content transcends borders, and "good stories" can resonate across languages and cultures [4] Group 4: Content Production and Technology - Solid content production capabilities and technological advancements are core to supporting "Youku Original" [4] - The company has attracted top creative talents and established initiatives to nurture directors, screenwriters, and actors [4] - Youku utilizes advanced technologies like virtual filming and specialized production vehicles to enhance creative boundaries [4] Group 5: Audience Engagement - Respecting the audience is a perpetual pursuit, and understanding content creation rules is essential for exploring more possibilities in domestic dramas [5] - Youku has upgraded its user experience with features like thematic recommendations, focused content display, and enhanced visual quality [6]