Group 1 - The gaming sector is experiencing fluctuations, with the gaming ETF (159869) down nearly 1.5% in early trading on September 23, but has seen a net inflow of 898 million yuan over the past five trading days, indicating strong investor interest [1] - The interactive film game "Shengshi Tianxia" has surpassed one million units in total sales across all platforms, including overseas, as of September 22, with sales revenue exceeding 39 million yuan based on the official price of 39 yuan per unit [1] - The mobile version of "Shengshi Tianxia" has consistently ranked first on the Apple iOS entertainment paid chart since its launch on September 9, and its popularity is reflected in over 260 million views of related topics on Xiaohongshu [1] Group 2 - "Shengshi Tianxia" is inspired by the Tang Dynasty and produced by NewOneStudio, which previously created the successful interactive film game "Invisible Guardian" in 2019, showcasing China's cultural advantages in the gaming industry [2] - The game's detailed representation of Tang Dynasty costumes and props highlights the maturity of China's game production capabilities, contributing to the industry's growth [2] - The gaming sector is undergoing transformations driven by AI, content, and commercialization models, with the gaming ETF (159869) tracking the performance of A-share listed companies in the animation and gaming industry, presenting potential investment opportunities [2]

这几年游戏 圈的真人互动影游在男频、女频上发展可谓相当不均衡。 男频这边，从《隐形守护者》开疆拓土，让大家意识到"互动+叙事"有市场；到《完蛋！我被美女包围了！》横空出世，"美女恋爱like"游戏一路火到 2025，把校园恋爱、逆袭修仙、历史权谋全都卷过一遍，结果呢？擦边泛滥、换皮扎堆，网感美女们排列组合在玩家的第一视角晃悠，尺度直逼黄油—— 如今彻底成了红海。 但另一边的女频，几乎是一片空白。只有一些毫无水花、连发售日未定的小作（比如《嘶哈，这个男人有点帅》）。直到《女王的游戏：盛世天下》（下 文简称《盛世天下》）上线，《盛世天下》《隐形守护者》捆绑包（单买折后39、合买42）冲上Steam中国区热销榜最高第八，B站9.5、小黑盒8.5、 Taptap8.7、Steam"特别好评"，一度还上冲上App store大陆和港台区付费榜榜首，算是第一次把女频互动影游做成了破圈产品。 《盛世天下》分为《媚娘篇》和《女帝篇》两部，玩家将扮演以武则天为原型的角色，从初入宫廷的才人逐步成长为女皇，面临数百个分支选择，每个决 定影响角色命运和剧情走向，包含数十种结局——嗯，味儿很正，看了那么多遍《甄嬛传》，终于轮到我"步步 ...

写在前面的话 非常感谢NEW ONE Studio及新浪游戏的邀请，定档前我参加了《盛世天下》之媚娘篇的媒体闭门试玩会，并在试玩过后对制作人Demi进行了采访。 说起这个研发团队，《隐形守护者》是绕不开的话题。2019年，这款互动影视作品一经上线，就创下了国产互动影视作品的销量纪录。至今，仍保持着86% 的特别好评，堪称该品类的天花板。这次试玩的《盛世天下》之媚娘篇，就是这个团队蛰伏6年之后的最新力作—— 这是一款以武则天的传奇人生为蓝本设计的"生存类"题材互动影视作品。玩家将要扮演"职场小白"元照，在架空王朝"盛朝"权力漩涡中心，运用情商施展谋 略、与多方势力斡旋，在经历无数次"决定生死"的艰难抉择之后，最终走向权力的巅峰。 受到近年来短剧爆火的影响，在刚接到邀请时，我便先入为主给它打上了"网剧"的标签。但在经历了两个半小时的试玩后，我可以很负责任的告诉大家：没 打对。而且我对它的看法，也在试玩的过程中发生了转变。 接下来这部分，就是我评测了。 （以下内容无剧透，请放心食用） 入戏：这是我在《盛世天下》的真实体验 我个人非常喜欢像《命运守护之夜》、《底特律成为人类》、《奇异人生》这类作品，它们除了对剧情本身 ...

Core Viewpoint - The game "Emotional Fraud Simulator" has rapidly gained popularity and sparked discussions online, particularly after its name change from a controversial title. It combines elements of interactive storytelling and gaming, focusing on themes of emotional fraud and relationships, which has resonated with players and critics alike [1][3][24]. Group 1: Game Overview - "Emotional Fraud Simulator" features a storyline where players assume the role of a young man named Wu Yulun, who experiences emotional fraud and seeks revenge after being scammed [14]. - The game includes 472 minutes of video content, over 200 choices, and 38 possible endings, allowing players to explore various character backgrounds and emotional scenarios [16][21]. - The game has a high approval rating of 96% on Steam, with peak online players exceeding 80,000, surpassing its predecessor "I Was Surrounded by Beautiful Women" [6][11]. Group 2: Social Impact and Discussions - The game has generated significant discussion on social media platforms, with the hashtag EmotionalFraudSimulator accumulating 176 million views across platforms like Weibo and Douyin [11]. - Initial criticism regarding the game's portrayal of "gold diggers" has shifted to a more nuanced understanding of its themes, with some players recognizing the game's intent to address complex emotional issues [24]. - The game has attracted attention from content creators, with many streamers and influencers engaging with its content, further amplifying its reach [8][11]. Group 3: Industry Context - The rise of "Emotional Fraud Simulator" follows the success of similar interactive video games, indicating a growing market for this genre, which blends gaming with narrative storytelling [33]. - The interactive video game market has seen a surge in new titles, but many struggle with sales, highlighting a potential oversaturation in the market [34]. - The increasing popularity of short dramas has created a favorable environment for interactive video games, as audiences become accustomed to quick, engaging narratives [36].

Core Viewpoint - The article discusses the rise and challenges of the interactive romance game industry, particularly focusing on the success of "I’m Surrounded by Beauties!" and its sequel, highlighting the market dynamics and player expectations [4][6][10]. Group 1: Market Performance - "I’m Surrounded by Beauties!" sold 1.9 million copies and generated over 80 million yuan in revenue within its first year [4]. - The game continues to sell tens of thousands of copies monthly, indicating sustained interest [4]. - In contrast, its sequel, "The Prequel," launched with a 75% approval rating, which later dropped to 69%, reflecting a decline in player reception [5]. Group 2: Industry Trends - The interactive romance game sector has seen over 60 new titles on Steam in 2024, but 90% of these games sold fewer than 2,000 copies, indicating a highly competitive and saturated market [5]. - The success of "I’m Surrounded by Beauties!" has created a perception that "borderline content can be profitable," leading to a proliferation of similar games [5][6]. Group 3: Player Expectations - Players express a desire for emotional engagement and validation through these games, often seeking experiences they feel are lacking in real life [12][45]. - The article suggests that male players often equate in-game benefits with affection, indicating a complex relationship between desire and emotional fulfillment [16][18]. Group 4: Creative Approaches - The article notes that while many new titles follow the "borderline" trend, some creators are attempting to innovate within the genre, such as "Sweetheart AI Capture Plan," which combines romance with mystery [22][25]. - However, despite positive reviews, innovative titles struggle to gain traction, suggesting that players prefer traditional romantic narratives over complex storylines [25][29]. Group 5: Gender Dynamics - The article highlights a growing market for female-oriented games, yet emphasizes that the demand for male-targeted content remains significant, with interactive romance games filling a gap for male players seeking emotional connection [36][44]. - The male player demographic on platforms like Steam remains dominant, with over 70% of users being male, indicating a sustained interest in content that resonates with their experiences [46].