（原标题：凯撒文化摘帽；《33 号远征队》获TGA年度游戏丨游戏周报） 21世纪经济报道 吴立洋 12月过半，来看过去一周有哪些值得关注产业新闻。 行业动态方面，TGA2025落下帷幕，Sandfall Interactive开发的《光与影：33 号远征队》成为最大赢 家，斩获包括年度游戏在内的九项大奖，中国游戏《鸣潮》获得玩家之声奖项；11月中国手游厂商收入 榜发布，腾讯、点点互动、柠檬微趣分列前三。 12月12日，TGA 2025 年度游戏颁奖典礼正式举行。 在本年度所有参评游戏中，由法国独立游戏工作室Sandfall Interactive开发的《光与影：33 号远征队》 成为最大赢家，除了斩获最重磅的年度最佳游戏外，还获得最佳叙事、最佳游戏指导、最佳艺术指导、 最佳配乐、最佳音效、最佳独立游戏、最佳独立游戏处女作、最佳角色扮演游戏八项大奖，该作女主角 配音演员Jennifer English获得了最佳表演奖。 中国游戏方面，广州库洛游戏研发并发行的开放世界动作游戏《鸣潮》获得玩家之声奖项，这是继《黑 神话：悟空》后又一获得该奖的中国游戏。 11月中国手游厂商收入榜发布 近日，Sensor Tower商 ...

智通财经APP获悉，Sensor Tower商店情报平台发布2025年11月中国手游产品在海外市场收入及下载量 排行榜。Sensor Tower应用表现洞察与运营活动洞察平台数据显示，2025年11月前后头部手游普遍抓住 万圣节、黑五与感恩节等关键节假日窗口，通过高密度的运营活动有效撬动玩家消费，推动收入持续走 高。 米哈游《崩坏：星穹铁道》于11月5日迎来3.7版本"成为昨日的明天"重磅更新，随着全新终章剧情"翁 法罗斯"的推出、5星人气角色"昔涟"的登场与专属星旅定制的上线，以及"货币战争·零和博弈"玩法与全 新地图的解锁，当日即空降全球手游畅销总榜冠军。本期游戏海外收入激增130%，问鼎增长榜冠军， 同时收入榜排名跃升10位至第6名。 《Tasty Travels: Merge Game》11月推出的全新相册收集活动"New Album: Winter Tales"、感恩节活动以 及黑五活动"Checkout Rush"，屡次刷新日流水纪录，本期收入增长10%，蝉联榜单第17名。 烹饪题材合成手游《Flambé: Merge & Cook》本月收入上涨20%，再创历史新高，排名进一步提升4位， 跻身收入 ...

Core Insights - In November 2025, 33 Chinese companies made it to the global mobile game publisher revenue TOP 100, collectively generating $1.95 billion, accounting for 35.8% of the total revenue of the top 100 publishers [1] - Tencent maintained its position as the top global mobile game publisher, driven by strong performance from its flagship titles [1] - The mobile game market is witnessing significant revenue growth, with several companies reporting substantial increases in income due to new game releases and innovative gameplay [4][5] Group 1: Tencent's Performance - Tencent's "Delta Force" new season "Asala" launched on November 13, achieving a record high daily revenue, with a month-over-month increase of 12%, nearing $80 million in global mobile revenue [1] - "Delta Force" has become one of Tencent's highest-grossing mobile games, second only to "Honor of Kings" [1] Group 2: Point Point Interactive's Growth - Point Point Interactive ranked second among global mobile game publishers, with its flagship SLG "Whiteout Survival" contributing 54% of its revenue in November, totaling over $3.8 billion [2] - The new title "Kingshot" also performed well, accounting for 36% of revenue, while the casual merge game "Tasty Travels: Merge Game" saw a 10% revenue increase, ranking fourth in the global merge game revenue chart [2] Group 3: Lemon Microfun's Success - Lemon Microfun ranked third in publisher revenue, with three titles in the top ten of the global merge game revenue chart [3] - "Gossip Harbor" saw a 211% year-over-year revenue increase, while "Seaside Escape" maintained a strong position in the market [3] - The new title "Flambé: Merge & Cook" achieved a 20% revenue increase in November, further solidifying Lemon Microfun's dominance in the merge game sector [3] Group 4: Ice Age Network's Breakthrough - Ice Age Network's new game "X-Clash" experienced a 200% month-over-month revenue surge, contributing 45% to the publisher's total revenue [4] - The company returned to the revenue ranking at 26th place, showcasing its strength in gameplay innovation and overseas expansion [4] Group 5: Other Notable Performers - BeHeFun Games debuted at 30th place in the revenue ranking with "Top Tycoon: Coin Theme Empire," which saw a 30% revenue increase in November, nearing $30 million in total revenue [4] - Other Chinese mobile game publishers in the global TOP 100 include Xindong Network and Chaoxi Guangnian, among 32 companies [4] Group 6: Chinese App Store Rankings - Tencent's "Honor of Kings" and "Delta Force" topped the Chinese App Store revenue chart [5] - "Delta Force" experienced a 38% revenue increase following the launch of a new limited-time gameplay feature [5] - miHoYo's "Honkai: Star Rail" saw a 460% revenue surge in November, returning to the top 8 in the iOS market [5][6]

Core Insights - Live Ops has become the "central nervous system" for long-term operations in mobile F2P games, evolving from simple event scheduling to a complex, data-driven ecosystem that supports player engagement and monetization [3][4] - There is a noticeable trend of convergence in Live Ops strategies among leading games in the casual puzzle genre, indicating a unified and efficient approach [4][9] - Key performance indicators such as D90/D1 retention rates and average daily playtime are converging around 25% and 38 minutes, respectively, across major titles in the casual puzzle category [9][10] Live Ops Strategy Trends - Leading casual puzzle games are adopting similar Live Ops strategies, reflecting a high level of efficiency and effectiveness [4][9] - Daily prize events have become a standard feature in casual puzzle games, designed to attract daily logins through significant rewards [15][19] - A shift from purely competitive events to a hybrid model that includes personal achievement has been observed, enhancing participation among a broader player base [21][23] Key Live Ops Features - The introduction of an "infinite album" collection system has replaced traditional seasonal collection models, allowing for continuous engagement and completion motivation among players [29][30][34] - Live Ops strategies are increasingly designed to cater to diverse player segments, balancing engagement and monetization without compromising the gaming experience [35][36] - The dual focus on achievement/completion and social/competitive motivations is crucial for driving player retention and monetization [38][41] Conclusion - A robust Live Ops strategy is essential for success in the casual puzzle game market, as it not only meets the needs of key player segments but also drives fundamental business metrics [43]

Core Insights - The popularity of Chinese mobile games in overseas markets remains strong, with major companies relying on classic sequels to maintain their positions, while smaller developers are breaking through in niche segments with innovative gameplay [1] Group 1: Evergreen Games - In October, 23 mobile games made it to the "Evergreen List," with a total estimated overseas revenue of approximately $332 million, equivalent to about 2.363 billion yuan [7] - The top three games on the "Evergreen List" are "Gossip Harbor," "Genshin Impact," and "PUBG MOBILE," with estimated revenues of $56.71 million (approximately 404 million yuan), $40.65 million (approximately 290 million yuan), and $32.31 million (approximately 230 million yuan) respectively [7][8] - The number of games on the "Evergreen List" decreased by 2 compared to the end of Q3, while the "Potential Evergreen List" saw an increase of 3 games, totaling 18 [1] Group 2: Potential Evergreen Games - The "Potential Evergreen List" includes 18 games, with Century Games having the highest representation with 3 titles, while Tencent and miHoYo each have 2 [8] - "Whiteout Survival" from Century Games led the estimated revenue for October at $81.93 million (approximately 584 million yuan), surpassing "Gossip Harbor" [9] - Other notable games on the "Potential Evergreen List" include "Top Heroes," "Dark War: Survival," and "Honkai: Star Rail," each exceeding $20 million in estimated revenue [9] Group 3: Industry Trends - Chinese game developers are increasingly showcasing maturity and stability in their globalization efforts, focusing on innovative gameplay and content expression [10] - The industry is adopting more diverse commercialization strategies, including refined operations and localized marketing approaches [10]

Core Insights - The article highlights the significant growth of Chinese mobile game developers in the global market, with companies like Lemon Microfun surpassing even well-known names like Mihayou in revenue rankings [6][9]. - The overseas sales revenue of self-developed Chinese games reached $18.557 billion in 2024, marking a 13.39% year-on-year increase, compared to just $3.076 billion in 2014, indicating over sixfold growth in a decade [6]. - The article emphasizes the importance of content platforms and social media in promoting games, allowing smaller developers to gain visibility and extend the lifespan of their games [19][27]. Group 1: Market Performance - In the latest global mobile game revenue rankings, 32 out of the top 100 companies are Chinese, showcasing the industry's international success [6]. - The number of Chinese mobile games in the U.S. market's top 100 is projected to reach 27 by 2025, with in-app purchase revenue growth of 11%, significantly outpacing the global average of 2% [8]. - The success of games like "Genshin Impact," which has surpassed $9 billion in global revenue, illustrates the potential for Chinese games in international markets [29]. Group 2: Game Development Trends - Developers are increasingly focusing on high-value segments like 4XSLG games, which account for 21% of revenue despite only 4% of total downloads, with Chinese developers contributing 86% of global revenue in this category [14][15]. - The rise of female players in 4XSLG games has increased by 20%, with daily active users growing by 78% and monthly revenue peaks rising by 90% [15]. - The article notes that successful games often leverage cultural elements to attract global audiences, as seen with "Black Myth: Wukong," which sparked interest in Chinese literature among foreign players [13]. Group 3: Marketing and Promotion - Content platforms like YouTube have become crucial for game promotion, with 90% of gamers using the platform, allowing developers to reach a broader audience at lower costs [27]. - The article discusses the success of independent games like "Schedule 1," which gained popularity through community engagement and content sharing, demonstrating the power of grassroots marketing [16][19]. - Developers are advised to utilize social media for marketing, as it can create a sense of familiarity and connection with potential players [19]. Group 4: Strategic Partnerships - The article highlights the role of Google for Games as a strategic partner for developers, providing insights and advertising solutions that enhance return on investment [32]. - Google has introduced new advertising products to help developers reach audiences across multiple devices and platforms, improving marketing efficiency [34]. - The integration of AI in advertising processes allows developers to optimize their campaigns based on specific goals, streamlining the promotional efforts [37].

Core Insights - The merge-2 gaming market continues to grow, with new challengers entering the space and achieving significant revenue increases, particularly with titles like "Tasty Travels" and "Merge Cooking" [1][19][27] Market Trends - The merge-2 market saw a revenue increase of over 94% year-on-year in the first half of this year, with downloads up by 32% [27] - The average revenue per download (RPD) rose from $3.2 to $4.7, indicating enhanced monetization potential [27] Competitive Landscape - "Gossip Harbor" remains the top revenue-generating game in the market, while "Tasty Travels" and "Merge Cooking" are also performing well, with "Tasty Travels" reaching significant monthly download peaks [10][15] - New entrants like "Flambé" are emerging, showing potential to become leading titles in the merge-2 category [19][26] Gameplay Innovations - "Tasty Travels" and "Flambé" have introduced innovative gameplay mechanics that differentiate them from traditional merge-2 games, focusing on complex item synthesis and faster gameplay [21][25] - The introduction of mini-games and unique promotional strategies has helped these titles attract new users and maintain engagement [9][12][14] Promotional Strategies - "Gossip Harbor" utilized emotional storytelling in its advertising, leading to significant user engagement and downloads [15][16] - Newer games are shifting promotional focus from narrative-driven ads to gameplay-centric strategies, indicating a potential evolution in marketing approaches within the merge-2 genre [18][29]

Core Insights - The article highlights the rapid growth and international success of Chinese mobile game developers, with Lemon Microfun ranking just below major players like Tencent and NetEase in revenue [1][3] - The overall revenue from self-developed Chinese games in overseas markets reached $18.557 billion in 2024, marking a 13.39% increase from the previous year [1] - The article emphasizes the importance of content platforms and social media in promoting games, allowing smaller developers to gain visibility and success [9][19] Industry Overview - In the latest global mobile game revenue rankings, 32 out of the top 100 companies are Chinese, showcasing the industry's significant international presence [1] - The revenue from Chinese mobile games in the U.S. market is projected to reach 27 titles by 2025, with in-app purchase revenue growing by 11%, significantly outpacing the global average of 2% [3] - The success of games like "Genshin Impact," which has generated over $9 billion globally, illustrates the potential for Chinese games in international markets [22][33] Market Trends - The 4XSLG genre has emerged as a high-value segment, contributing 86% of the global in-app purchase revenue in this category, with Chinese developers dominating the top rankings [7] - The article notes a 20% increase in the female user base for 4XSLG games, alongside a 78% rise in daily active users and a 90% increase in monthly revenue peaks [7] - The gaming industry is witnessing a shift towards leveraging content platforms for marketing, with platforms like YouTube becoming crucial for game promotion [19][20] Developer Strategies - Developers are increasingly focusing on global market adaptation, with games like "Delta Action" and "Whiteout Survival" being designed for international audiences from the outset [23][24] - The use of social media and content platforms has proven effective for smaller developers, allowing them to reach wider audiences and extend the lifespan of their games [12][21] - Google for Games is highlighted as a strategic partner for developers, providing insights and advertising solutions to enhance their market presence [26][30] Future Outlook - The global gaming market is expected to recover, with a projected 4.4% growth in in-app purchases in 2024, indicating a positive trend for the industry [31] - The article suggests that the long-term success of games will depend on their ability to engage users and maintain relevance through community-driven content [15][31]

Core Viewpoint - The article highlights the significant growth and global success of Chinese mobile game developers, particularly focusing on companies like Lemon Microfun and their strategies for international expansion, showcasing the industry's evolution and potential for future opportunities [2][5]. Group 1: Industry Growth and Trends - In the latest revenue rankings by Sensor Tower, Lemon Microfun ranks just behind major players like Tencent and NetEase, surpassing MiHoYo, indicating a strong position in the market [2]. - The actual sales revenue of Chinese self-developed games in overseas markets reached $18.557 billion in 2024, marking a 13.39% year-on-year growth, significantly up from $3.076 billion in 2014, illustrating over sixfold growth in a decade [2]. - In the global mobile game revenue rankings, 32 out of the top 100 companies are Chinese, reflecting the increasing influence of Chinese developers in the global gaming landscape [2][4]. Group 2: Successful Game Examples - The game "Delta Action," developed by TiMi Studio Group, quickly topped the Google Play free game charts in 125 countries, demonstrating the potential for Chinese games to resonate globally [7]. - "Genshin Impact" has generated over $9 billion in revenue globally, with nearly 70% of its income coming from overseas markets, showcasing a successful case of Chinese games achieving international acclaim [32]. Group 3: Market Dynamics and Strategies - The 4XSLG game genre has become a high-value segment for Chinese developers, contributing 86% of the global in-app purchase revenue in this category, with 19 out of the top 20 games being from Chinese companies [12][13]. - The article emphasizes the importance of content platforms like YouTube for game promotion, where 90% of gamers use the platform, and the cost-effectiveness of advertising on these channels compared to traditional methods [28][30]. Group 4: Challenges and Opportunities - Despite the successes, challenges remain for developers, including rising user acquisition costs, which have increased by over 80% for top-ranking games in the first half of the year [33]. - The article suggests that finding reliable strategic partners, such as Google for Games, can enhance operational strategies and improve return on investment for game developers [35][37].

Industry Trends - The September mobile game overseas revenue ranking was released, with Point Cloud Interactive's "Whiteout Survival" and "Kingshot" taking the top two spots [2] - Tencent and Ubisoft jointly established a new studio, Vantage Studios, which will be responsible for the development and operation of core IPs such as "Assassin's Creed" [3] - Century Games, a subsidiary of Century Huatong, rose from 7th to 1st place in the global Top 50 mobile game companies ranking [4] Company Developments - The actual controller and chairman of Dianhun Network, Hu Jianping, completed a reduction of 4.8692 million shares, cashing out 101 million yuan, with a total reduction exceeding 200 million yuan in six months [5][6] - Tencent subsidiary Funcom announced a round of layoffs and restructuring as it transitions from game development to long-term operations [7] - NetEase's MMO studio, Fantastic Pixel Castle, led by veteran producer Greg Street, is facing significant operational crises and potential layoffs [10] Compliance and Regulatory Issues - Discord confirmed that approximately 70,000 users' identity information and photos may have been leaked due to a hacker attack on a third-party supplier [11] Mergers and Acquisitions - EA announced it will be acquired in an all-cash transaction by a consortium led by Saudi Arabia's Public Investment Fund, with a total price of approximately 55 billion USD [12] - Microsoft reaffirmed its commitment to the development of the next-generation Xbox console amid rumors of cancellation [13] Esports Highlights - LCK team BFX won the Asian Invitational Championship by defeating DK with a score of 3:2 [14] - The 2026 Esports World Cup announced its main event projects, including popular titles like League of Legends and DOTA2 [15]