本文字数：3914，阅读时长大约6分钟 作者 | 第一财经 刘晓洁 2025.05. 16 近几年，中国游戏行业在用户增长触顶、全球化竞争加剧的背景下，呈现出"冰火两重天"的态势，头 部游戏大厂年年增长创新高，而腰部有中小厂下滑、亏损，艰难转型。 甚至十强厂商的洗牌也在加剧，梳理2024年营收规模前十的游戏厂商，腾网之外的第三至第十名座次 剧烈变动，世纪华通、B站、金山软件西山居等厂商凭借爆款突围，而完美世界等昔日强者掉队，曾经 小而美的IGG和吉比特不见踪影。 头部的竞争壁垒更高了，2022年，十强门槛还是40亿元，2024年攀升至47亿元，行业增长放缓的同 时，集中度在进一步提升。前十厂商中，腾讯、网易两大巨头的份额超过80%，从两家一季度的强势 业绩来看，"双寡头"地位还在继续稳固。 CIC灼识咨询董事总经理姜骁潇对第一财经表示，游戏行业进一步头部集中化，意味着长尾的小型游戏 公司将会越来越难分到一杯羹，但世纪华通等厂商靠爆款突围，证明腰部阵营仍存机会。 | | | | 2024年营收Top10上市游戏公司 | | | | | --- | --- | --- | --- | --- | --- | -- ...

Core Insights - The Chinese gaming industry is experiencing a bifurcation, with top-tier companies achieving record growth while mid-tier and smaller firms face declines and challenges in transformation [1] - The revenue threshold for the top ten gaming companies has increased significantly, indicating a trend towards greater market concentration [1][11] - Tencent and NetEase dominate the market, with their combined revenue exceeding 80% of the top ten companies' total revenue [4][5] Industry Overview - The gaming industry is witnessing a slowdown in growth, with the top ten companies generating approximately 3.5 trillion yuan in gaming revenue for 2024, accounting for nearly 80% of the total industry revenue [4][11] - The revenue threshold for entering the top ten has risen to 4.7 billion yuan, reflecting a 17.5% increase from 2022 [11] - The competitive landscape is intensifying, with companies like Century Huatong and Bilibili leveraging hit games to improve their standings [1][12] Company Performance - Tencent's gaming revenue for 2024 reached 197.7 billion yuan, marking a 9.9% year-on-year increase, driven by both legacy and new titles [5][6] - NetEase's gaming revenue was 83.6 billion yuan, with a modest growth of 2.5%, indicating challenges in maintaining momentum [8][10] - Century Huatong's revenue surged by 70.3% to 22.62 billion yuan, largely due to the success of its hit game [3][12] Market Dynamics - The industry is increasingly favoring larger companies, making it difficult for smaller firms to compete effectively [1][11] - Companies that can innovate and create blockbuster games are more likely to survive, while those lacking in IP and product cycles may struggle [12][17] - The trend of focusing on long-standing games is becoming a more viable strategy for growth amid rising development costs [7][10] Future Outlook - The gaming market is shifting towards quality competition, with a clear divide between companies that can leverage resources to build ecosystems and those that focus on niche markets [17] - The potential for smaller companies to carve out niches remains, but they must innovate and adapt to changing market conditions [12][17] - The success of companies like Bilibili and Century Huatong suggests that opportunities still exist for those willing to invest in quality and creativity [12][13]

Group 1: Company Performance Highlights - Xingchen Technology achieved revenue of 2.354 billion yuan, a year-on-year increase of 16.49%, and a net profit of 256 million yuan, up 25.18% [3] - Lida's total revenue reached 6.807 billion yuan, growing by 1.88%, with a net profit of 418 million yuan, an increase of 33.25% [6][4] - Wangsu Technology reported revenue of 4.932 billion yuan, a 4.81% increase, and a net profit of 675 million yuan, up 10.02% [6] - Yanjing Co. achieved revenue of 1.485 billion yuan, a 17.96% increase, with a net profit of 27.28 million yuan, up 30.72% [6] - Weike Technology reported revenue of 1.819 billion yuan, a 35.64% increase, and a net profit of 220 million yuan, up 31.05% [7] - Hongfa Co. achieved revenue of 14.102 billion yuan, a 9.07% increase, with a net profit of 1.631 billion yuan, up 17.09% [11] - Hongxin Electronics reported revenue of 5.875 billion yuan, a significant increase of 68.91%, and a net profit of 56.82 million yuan, up 113.05% [12] Group 2: Business Segments and Growth Drivers - Xingchen Technology's smart IoT business grew significantly, with revenue of 475 million yuan, up 38.61%, and its automotive chip business also performed well, achieving revenue of 245 million yuan, up 31.01% [3] - Lida's lighting products contributed the majority of revenue, with lighting revenue at 4.363 billion yuan, a 5.84% increase [4] - Wangsu Technology focused on CDN and edge computing, increasing R&D investment to 447 million yuan, which is 9.07% of revenue [6] - Yanjing Co. plans to enhance customer loyalty through R&D innovation and global supply chain utilization [6] - Weike Technology is expanding into precision injection molding and health products, forming a "mold-injection integration" production model [7] - Hongfa Co. maintained a leading position in relay products, with a market share increase in various segments [11] - Hongxin Electronics experienced rapid growth in its computing power segment, significantly boosting overall profitability [12]