中式面点师参加比赛。主办方供图 互联网营销师作为新兴项目，直击直播电商核心。选手们在限定时间内完成从场景搭建、产品推介到互 动复盘的全流程，全面检验其数字营销实战能力。 新京报讯（记者陈琳）第十五届北京市商业服务业技能大赛市级决赛10月18日在北京劲松职业高中常营 校区举办，经过赛前充分筹备，近600名从万余名初赛参赛人员中历经复赛层层选拔的选手，围绕20个 竞赛项目展开激烈比拼。 本届大赛主办方阵容强大，由北京市商务局等五部门联合主办，北京市商业联合会等16家行业协会共同 承办。决赛现场，20个竞赛项目同步进入竞技环节，涵盖服务、技术、贸易等多个领域，既有延续行业 核心需求的经典项目，也有贴合数字经济与消费升级趋势的创新工种。 在中式面点师赛场，选手们不仅揉、捏、抻、卷技艺纯熟，更创新运用天然原料，打造出兼具国潮风韵 与国际审美的精致面点。评茶师项目则如同一场感官的精密实验，选手需精准评定茶品，并完成从产品 设计到市场定价的全链条考核。 北京市商业联合会会长傅跃红表示，大赛的核心目标是"以赛促学、以赛促练、以赛促建"，将其打造为 行业技艺切磋与人才培育的重要平台。 经过一天的激烈角逐，各项目优胜者脱颖而出。 ...

Group 1 - The food and health supplement industry on Xiaohongshu is experiencing an upward trend, with reading and search volume increasing by 81% and 40% respectively from 2025 to the present [1][11][12] - During the Double 11 shopping festival, content on the platform significantly influences user decisions, with 73% of monthly active users actively searching and 90% of those influenced by content [1][13][18] - The platform's closed-loop e-commerce GMV increased by 117% year-on-year, with 35% of users actively sharing their experiences [1][18] Group 2 - High-potential segments in the food and health supplement industry focus on three main areas: traditional Chinese health supplements, ready-to-eat meals, and snack foods [1][22][25] - Searches for traditional Chinese health supplements increased by 60% during Double 11, with popular items including bird's nest and donkey-hide gelatin, while new favorites like astragalus and angelica are emerging [1][22][27] - Ready-to-eat meal searches rose by 42%, led by Chinese pastries and pre-prepared hot pot dishes, primarily targeting young consumers seeking convenience and nutritional balance [1][22][41] Group 3 - The e-commerce strategy involves building a "spillover + direct + closed-loop" conversion system, optimizing content and targeting strategies to enhance user engagement and conversion rates [2][19][20] - Brands can achieve significant results, such as an 80%+ new store visit rate and a 4.X ROI through effective pre-promotion and targeted advertising [2][19] - The closed-loop e-commerce approach focuses on ROI, linking content directly to conversion efforts and enhancing efficiency through strategic planning [2][20][21]

Group 1 - The third National Skills Competition was held in Zhengzhou, Henan, featuring 106 projects and attracting over 3,400 professional competitors [1] - Culinary competitions such as Chinese pastry, Chinese cooking, and baking drew significant audience interest, becoming the "most fragrant" events of the competition [1][3]

Group 1 - The company has established a strong competitive moat through low franchise fees and R&D-driven strategies, leading to steady growth in both C-end and B-end businesses [1] - The breakfast market is expanding, and the company, as a leading player, is expected to increase its market share due to its franchise model and health-oriented product offerings [2] - The company is enhancing its market penetration through a digital supply chain and acquisition strategies, establishing a nationwide supply network [3] Group 2 - Continuous R&D efforts are broadening the product matrix, with the B-end group meal business becoming a significant growth pillar [4] - The company is projected to maintain its industry-leading position with a diversified product layout and a "central kitchen + cold chain distribution" model, expecting revenue growth from 1.843 billion to 2.313 billion yuan from 2025 to 2027 [5]

Core Viewpoint - The coffee industry is experiencing intensified competition, with brands exploring new strategies such as entering the convenience store sector to achieve growth and meet diverse consumer demands [1][2][3]. Group 1: Industry Competition - The coffee market is saturated, and brands are struggling to expand rapidly, as evidenced by a previous plan to open 8,000 store-in-store locations, which only resulted in 1,300 openings [3]. - The convenience store sector has been expanding, presenting an opportunity for coffee brands to leverage their strengths in brand recognition and digital management to enhance store performance [2][4]. - Major convenience store brands like 7-Eleven and Lawson already have established coffee operations, creating a competitive landscape for new entrants [6]. Group 2: Strategic Shifts - Kudi Coffee has announced a shift to a convenience store model, aiming to increase store efficiency and revenue by offering a mix of coffee, fast food, and traditional convenience store items [2][11]. - The brand maintains a target of 50,000 stores by the end of 2025, reflecting a proactive approach to adapt to market demands and differentiate itself from competitors [2][3]. - The integration of coffee with fast food is seen as a way to enhance SKU variety and drive additional revenue, although it poses challenges in managing different operational models [6][9]. Group 3: Operational Challenges - The new convenience store model requires significant investment in supply chain management and operational efficiency, which may lead to increased costs and complexity [9][10]. - The brand faces challenges in maintaining product quality and consistency across its expanding network, as evidenced by reports of ingredient shortages and varying coffee quality among locations [17]. - The shift towards a multi-product strategy may dilute the brand's identity, necessitating careful management of brand perception and consumer expectations [10][16]. Group 4: Market Dynamics - The convenience store market is undergoing digital transformation and diversification, requiring brands to adapt their strategies to align with industry trends [5][12]. - The introduction of a "0 yuan franchise" model aims to attract franchisees, but the actual costs and operational complexities may deter potential partners [14][15]. - The competitive landscape is further complicated by online coffee brands like Luckin and Starbucks, which offer convenient delivery options, challenging traditional retail models [6][12].