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专骗中国土豪的埃尔法,装不下去了
36氪· 2025-09-07 13:35
以下文章来源于金错刀车评 ,作者茴香拿铁 金错刀车评 . 视频号Top 100汽车博主/未来智能出行第一评论/搜索【金错刀车评】关注视频号 如果把时间往回数,从魏建军到何小鹏,都曾直接在打造自家产品的时候直接对标丰田埃尔法。 魏建军本人更是透露,在打造魏牌高山时,曾经一口气买了好几辆埃尔法进行拆解研究。 这辆丰田的MPV,在中国一度是高端商务车的代表,也是诸多土豪老板的梦中情车,更是不少国产车的追赶目标。 但明白车的都知道,丰田埃尔法,其实在原产地日本并不是一辆商务高端定位的车,它的高端身份,更像是在中国市场的刻意为之。 加价神车是时候跌下神坛了。 文 | 茴香拿铁 来源| 金错刀车评(ID:jincuodaocheping) 封面来源 | IC photo 要说哪辆车最让中国车圈大佬又爱又恨,非丰田埃尔法莫属。 在8月份的一次采访中,蔚来李斌就因为丰田埃尔法曾经要加价30万才能购买一事,大肆吐槽丰田的饥饿营销策略。 而如今,埃尔法加价30万的神话正在慢慢崩塌,据消息称,如今的埃尔法虽然还是一车难求,但加价幅度已经掉到了2、3万左右。 想要搞清楚埃尔法为何会跌落神坛,就得从它走上神坛开始讲起。 日本"大金杯" ...
专骗中国土豪的埃尔法,装不下去了
3 6 Ke· 2025-09-03 09:49
如果把时间往回数,从魏建军到何小鹏,都曾直接在打造自家产品的时候直接对标丰田埃尔法。 魏建军本人更是透露,在打造魏牌高山时,曾经一口气买了好几辆埃尔法进行拆解研究。 这辆丰田的MPV,在中国一度是高端商务车的代表,也是诸多土豪老板的梦中情车,更是不少国产车的追赶目标。 但明白车的都知道,丰田埃尔法,其实在原产地日本并不是一辆商务高端定位的车,它的高端身份,更像是在中国市场的刻意为之。 而如今,埃尔法加价30万的神话正在慢慢崩塌,据消息称,如今的埃尔法虽然还是一车难求,但加价幅度已经掉到了2、3万左右。 想要搞清楚埃尔法为何会跌落神坛,就得从它走上神坛开始讲起。 01 要说哪辆车最让中国车圈大佬又爱又恨,非丰田埃尔法莫属。 在8月份的一次采访中,蔚来李斌就因为丰田埃尔法曾经要加价30万才能购买一事,大肆吐槽丰田的饥饿营销策略。 日本"大金杯",秒变中国豪车 丰田埃尔法在国内最为人所熟知的外号叫作"加价神车"。 因为存量不高但是需求量大,指导价在90万左右的埃尔法,在鼎盛时期必须要加价不少才能拿到车。 最夸张的时候,埃尔法的加价幅度高达30万,相当于能再买一辆56L级别的轿车了。 于是,埃尔法就在一车难求、加价求 ...
天“塌了”?超豪华车消费税起征点降至90万
3 6 Ke· 2025-07-21 04:09
Core Viewpoint - The recent adjustment of the consumption tax threshold for super luxury cars from 1.3 million yuan to 900,000 yuan is expected to significantly impact the luxury car market, particularly affecting brands like Porsche and Mercedes-Benz that fall within the new tax range [1][3][18] Group 1: Policy Changes - The consumption tax threshold for super luxury cars has been lowered from a retail price of 1.3 million yuan (excluding VAT) to 900,000 yuan [1][4] - The new policy will take effect shortly after its announcement, leaving little time for car manufacturers to adapt [1][3] Group 2: Market Reactions - Consumers are reacting quickly to the policy change, with reports of increased sales activity in luxury car showrooms prior to the implementation date [8][9] - Brands like Porsche, Mercedes-Benz, and BMW are expected to be most affected, as many of their models now fall within the taxable range [6][11] Group 3: Competitive Landscape - The adjustment may intensify competition among luxury car manufacturers, as they may need to reconsider pricing strategies to maintain market share [11][18] - If luxury brands do not adjust prices, potential buyers may shift their interest towards second-hand vehicles or domestic luxury brands that are not affected by the new tax [13][15] Group 4: Impact on Different Segments - The policy change primarily impacts traditional fuel-powered luxury vehicles, while electric and fuel cell vehicles are less affected [12][18] - The adjustment could create opportunities for electric vehicles priced just below the new threshold, making them more attractive to consumers [16]
那些交付需等一年以上的车,都有谁?
3 6 Ke· 2025-07-07 08:50
Core Viewpoint - The long delivery times for popular electric vehicles, particularly the Xiaomi YU7, have sparked consumer frustration, despite the high demand and initial excitement surrounding these models [1][5][20]. Group 1: Delivery Times and Consumer Reactions - The Xiaomi YU7 has a delivery time of up to 61 weeks, which translates to over a year, causing significant consumer dissatisfaction and even calls for refunds [5][7][9]. - Other luxury brands also experience long delivery times, with Lamborghini's Revuelto requiring over two years for delivery, while Porsche's Panamera maintains a shorter six-month wait [10][14]. - The phenomenon of long delivery times is not unique to Xiaomi, as many high-demand models across various brands face similar delays due to supply chain issues and production limitations [9][20]. Group 2: Factors Contributing to Delays - The delays in delivery are attributed to several factors, including high demand for these "hot" models, supply chain vulnerabilities, and production capacity constraints [22][23][27]. - For instance, Xiaomi's SU7 has faced extended delivery times due to battery supply issues, which have been partially alleviated by switching to a new battery supplier [24][27]. - The production capacity of Xiaomi's factories is limited, with the current maximum capacity being 300,000 units, while there are over 140,000 outstanding orders for the SU7 alone [27]. Group 3: Consumer Sentiment and Market Dynamics - Despite the long wait times, many consumers are willing to wait due to brand loyalty and the perceived value of the vehicles, particularly among Xiaomi's existing customer base [31][33]. - The emotional value and brand attachment play significant roles in consumer decisions, with some consumers viewing the wait as an opportunity to save more money [34][35]. - However, there are concerns about the potential for the vehicles to become outdated by the time they are delivered, as software updates and new features may be released during the waiting period [38][39].