2025年11月，车市正式迈入年末冲刺的关键阶段，各大车企纷纷加快销售节奏，力图在年底交出亮眼答卷。在新能源汽车渗透率持续攀升、汽 车出口规模不断扩大的行业浪潮中，比亚迪作为新能源汽车领域的龙头企业，凭借强劲的产品实力与市场号召力，交出了一份堪称惊艳的成绩单， 不仅稳稳占据中国企业（集团）新能源汽车及单品牌销量双冠宝座，更在全球化布局中迈出了里程碑式的步伐，市场号召力节节攀升。 单月与累计销量双创新高 全年目标超额在即 11月，比亚迪以势不可挡的增长态势，创下年内销量新高——当月销量突破48万辆，这一数字不仅彰显了其在终端市场的强大吸引力，更在激烈的市场 竞争中拉开了与其他品牌的差距。从乘联会公布的2025年11月中国汽车市场各主要品牌销量TOP10数据来看，比亚迪以42.4万辆的成绩稳居前列，远超特斯 拉、大众等品牌；而在中国汽车工业协会发布的同期中国汽车集团新能源汽车销量排名中，比亚迪集团以48.0万辆的绝对优势领跑。 | 中国车企销量前十 | 1-11月销量 ( 万辆 ) | 2025年销量目标 ( 万辆 ) | 目标完成率 | | --- | --- | --- | --- | | 比亚迪 | 418 ...

长沙晚报掌上长沙12月15日讯（全媒体记者 曹开阳）11月开始，车市进入年底冲刺阶段，车企销售节奏明显加 快。作为龙头企业，比亚迪以月销量超48万辆的成绩，创下年内新高，市场号召力节节攀升。在新能源汽车渗透 率持续提升、汽车出口规模不断扩大的背景下，比亚迪在中国企业（集团）新能源汽车及单品牌销量排名中继续 领跑。 | 中国车企销量前十 | 1-11月销量 ( 万辆 ) | 2025年销量目标 ( 万辆 ) | 目标完成率 | | --- | --- | --- | --- | | 比亚迪 | 418.2 | 460 | 91% | | 上汽 | 410.8 | 450 | 91% | | 一汽 | 299.5 | 345 | 87% | | 吉利 | 278.8 | 300 | 93% | | 长安 | 265.8 | 300 | 89% | | 奇瑞 | 255.9 | 326 | 78% | | 东风 | 220.4 | 300 | 73% | | 北汽 | 155.7 | 300 | 52% | | 广汽 | 153.4 | 230 | 67% | | 长城 | 119.9 | 1 | | | | | ...

Core Insights - The event marked the launch of the Yuan family vehicles, emphasizing the theme "Navigating Forward, Honoring 1.5 Million Passions" [1][3] - The Yuan UP 301KM Navigation model was introduced at a price of 74,800 yuan, targeting young consumers with vibrant travel options [1][3] Group 1: Event Highlights - The Yuan family has gained over 1.5 million users since its inception, showcasing its strong market presence and customer loyalty [3][10] - The launch event featured interactive activities, including a DIY skateboarding art session, enhancing guest engagement [5][12] - A dynamic dance performance marked the introduction of the new vehicle, creating an exciting atmosphere [7] Group 2: Product Features - The Yuan UP maintains the Dynasty aesthetic design, featuring a sleek body and futuristic elements such as a closed grille and sculptural lighting [8][14] - The vehicle is equipped with BYD's latest blade battery and efficient electric drive system, ensuring safety and performance [12][14] - The Yuan UP offers advanced features like voice interaction and a comprehensive vehicle ecosystem, catering to modern lifestyle needs [12][14] Group 3: Customer Engagement - The event included various purchase incentives such as trade-in subsidies and low-interest financing options, generating strong interest among attendees [17] - Media representatives praised the Yuan family for its design, safety, and intelligent features, reinforcing consumer trust [19] - The ceremony concluded with the delivery of vehicles to first-time owners, symbolizing the bond between the brand and its customers [21][23]

Core Insights - BYD announced the sales figures for its Dynasty series vehicles for July 2025, totaling 133,800 units sold [1] Sales Breakdown - The Han family sold 12,255 units [1] - The Tang family sold 12,002 units [1] - The Qin family sold 53,907 units [1] - The Song family sold 27,052 units [1] - The Yuan family sold 22,977 units [1] - The Xia model sold 5,590 units [1]

Group 1 - BYD announced that its Dynasty series vehicles sold 133,783 units in July 2025 [1] - The Han family sold 12,255 units, while the Tang family sold 12,002 units [1] - The Qin family achieved sales of 53,907 units, and the Song family sold 27,052 units [1] - The Yuan family recorded sales of 22,977 units, and the Xia model sold 5,590 units [1]

Investment Rating - The report maintains a "Buy" rating for BYD Company Limited (1211 HK) with a target price of HKD 167.75, indicating a potential upside of 23.7% from the current closing price of HKD 135.60 [1][10]. Core Insights - The report highlights strong sales performance in May, with BYD selling a total of 382,476 vehicles, representing a year-on-year increase of 5.3% and a month-on-month increase of 1.2%. The sales of new energy passenger vehicles reached 376,930 units, up 14.1% year-on-year [7]. - BYD continues to lead the global new energy vehicle market, with a significant advantage over competitors, despite a slight decrease in market share in mainland China [7]. - The report emphasizes the robust performance of BYD's core sales networks, with the Dynasty and Ocean series contributing significantly to overall sales [7]. - High-end brands such as Tengshi and Fangchengbao have shown remarkable growth, with Tengshi's sales increasing by 29.3% year-on-year [7]. - Export sales reached a record high, with overseas sales of new energy vehicles totaling 89,047 units, a year-on-year increase of 133.6%, driven by expansion in Southeast Asia, Europe, and South America [7]. - The report projects continued growth for BYD, supported by its competitive advantages in scale, technology, and brand, as well as the expansion of its high-end brand matrix and overseas production capacity [7]. Financial Overview - Revenue projections for BYD are as follows: RMB 602,315 million in 2023, RMB 777,102 million in 2024, and expected to reach RMB 977,249 million in 2025, reflecting a year-on-year growth of 42.0% in 2023 and 29.0% in 2024 [3][11]. - Net profit is projected to grow from RMB 30,041 million in 2023 to RMB 40,254 million in 2024, and further to RMB 52,460 million in 2025, indicating a significant year-on-year growth of 80.7% in 2023 [3][11]. - The report provides a detailed financial outlook, including earnings per share (EPS) expected to rise from RMB 3.30 in 2023 to RMB 5.75 in 2025, with a corresponding decrease in price-to-earnings (P/E) ratio from 37.7 in 2023 to 21.6 in 2025 [3][11].