人民财讯8月2日电，8月2日，比亚迪（002594）汽车官微公布，比亚迪王朝车型2025年7月销售13.38万 辆，其中汉家族销售12255辆、唐家族销售12002辆、秦家族销售53907辆，宋家族销售27052辆，元家族 销售22977辆，夏销售5590辆。 ...

Group 1 - BYD announced that its Dynasty series vehicles sold 133,783 units in July 2025 [1] - The Han family sold 12,255 units, while the Tang family sold 12,002 units [1] - The Qin family achieved sales of 53,907 units, and the Song family sold 27,052 units [1] - The Yuan family recorded sales of 22,977 units, and the Xia model sold 5,590 units [1]

Core Viewpoint - BYD's sales performance in May highlights its competitive advantages in "scale + technology + brand," maintaining its leading position in the domestic market while accelerating overseas expansion. The company is expected to further solidify its status as a global leader in the new energy vehicle sector with the enhancement of its high-end brand matrix, release of overseas production capacity, and application of new technologies such as batteries and smart driving [1]. Group 1: Sales Performance - In May, BYD sold a total of 382,476 vehicles, representing a year-on-year increase of 5.3% and a month-on-month increase of 1.2%. The sales of new energy passenger vehicles reached 376,930 units, up 14.1% year-on-year, solidifying its position as the industry leader and widening the gap with competitors [2]. Group 2: Core Sales Network - The Dynasty and Ocean networks, as BYD's core sales channels, achieved a combined sales volume of 348,383 vehicles in May, reflecting a year-on-year increase of 10.5%. Classic models from the Qin and Song families continued to perform steadily, while the Ocean network's models, such as Seagull and Dolphin, gained popularity among younger consumers due to their stylish designs and smart features [3]. Group 3: High-End Brand Performance - The Tengshi brand sold 15,806 units in May, marking a year-on-year increase of 29.3%. Notably, the D9 model approached 10,000 units in sales, and the N9 surpassed 5,000 units, demonstrating BYD's successful positioning in the high-end MPV and large six-seat SUV markets. The Fangchengbao brand saw a staggering year-on-year growth of 418.2%, reaching 12,592 units, showcasing BYD's precise market control in niche segments. Although the Yangwang brand sold only 139 units, its high-value positioning contributes significantly to brand premium and revenue [4]. Group 4: Export Growth and Globalization - In May, BYD's overseas sales of new energy vehicles reached 89,047 units, with passenger cars and pickups accounting for 88,640 units, reflecting a year-on-year increase of 133.6%. The export ratio rose to 23%, setting a new historical high. This growth is attributed to BYD's comprehensive market presence in Southeast Asia, Europe, and South America, along with the advancement of localized production and marketing strategies. The strong momentum in overseas sales significantly enhances the likelihood of achieving the annual export target of 800,000 units, positioning international markets as new growth points [5].

Investment Rating - The report maintains a "Buy" rating for BYD Company Limited (1211 HK) with a target price of HKD 167.75, indicating a potential upside of 23.7% from the current closing price of HKD 135.60 [1][10]. Core Insights - The report highlights strong sales performance in May, with BYD selling a total of 382,476 vehicles, representing a year-on-year increase of 5.3% and a month-on-month increase of 1.2%. The sales of new energy passenger vehicles reached 376,930 units, up 14.1% year-on-year [7]. - BYD continues to lead the global new energy vehicle market, with a significant advantage over competitors, despite a slight decrease in market share in mainland China [7]. - The report emphasizes the robust performance of BYD's core sales networks, with the Dynasty and Ocean series contributing significantly to overall sales [7]. - High-end brands such as Tengshi and Fangchengbao have shown remarkable growth, with Tengshi's sales increasing by 29.3% year-on-year [7]. - Export sales reached a record high, with overseas sales of new energy vehicles totaling 89,047 units, a year-on-year increase of 133.6%, contributing to 23% of total sales [7]. - The report projects continued growth for BYD, driven by its competitive advantages in scale, technology, and brand, alongside an expanding high-end brand matrix and overseas production capacity [7]. Financial Overview - Revenue projections for BYD are as follows: RMB 602,315 million in 2023, RMB 777,102 million in 2024, and expected to reach RMB 977,249 million in 2025, reflecting a year-on-year growth of 42.0% and 29.0% respectively [3][11]. - Net profit is projected to grow from RMB 30,041 million in 2023 to RMB 40,254 million in 2024, and further to RMB 52,460 million in 2025, indicating a significant year-on-year increase of 80.7% and 34.0% respectively [3][11]. - The earnings per share (EPS) are expected to rise from RMB 3.30 in 2023 to RMB 4.42 in 2024, and RMB 5.75 in 2025, showcasing a strong growth trajectory [3][11]. - The price-to-earnings (P/E) ratio is projected to decrease from 37.7 in 2023 to 21.6 in 2025, indicating improving valuation metrics as earnings grow [3][11]. Market Position - BYD's market capitalization stands at approximately HKD 1,683,750.78 million, with a year-to-date price change of 52.59% [6]. - The stock has shown resilience with a 52-week high of HKD 155.07 and a low of HKD 69.20, reflecting strong investor interest and market confidence [6].

Investment Rating - The report maintains a "Buy" rating for BYD Company Limited (1211 HK) with a target price of HKD 167.75, indicating a potential upside of 23.7% from the current closing price of HKD 135.60 [1][10]. Core Insights - The report highlights strong sales performance in May, with BYD selling a total of 382,476 vehicles, representing a year-on-year increase of 5.3% and a month-on-month increase of 1.2%. The sales of new energy passenger vehicles reached 376,930 units, up 14.1% year-on-year [7]. - BYD continues to lead the global new energy vehicle market, with a significant advantage over competitors, despite a slight decrease in market share in mainland China [7]. - The report emphasizes the robust performance of BYD's core sales networks, with the Dynasty and Ocean series contributing significantly to overall sales [7]. - High-end brands such as Tengshi and Fangchengbao have shown remarkable growth, with Tengshi's sales increasing by 29.3% year-on-year [7]. - Export sales reached a record high, with overseas sales of new energy vehicles totaling 89,047 units, a year-on-year increase of 133.6%, driven by expansion in Southeast Asia, Europe, and South America [7]. - The report projects continued growth for BYD, supported by its competitive advantages in scale, technology, and brand, as well as the expansion of its high-end brand matrix and overseas production capacity [7]. Financial Overview - Revenue projections for BYD are as follows: RMB 602,315 million in 2023, RMB 777,102 million in 2024, and expected to reach RMB 977,249 million in 2025, reflecting a year-on-year growth of 42.0% in 2023 and 29.0% in 2024 [3][11]. - Net profit is projected to grow from RMB 30,041 million in 2023 to RMB 40,254 million in 2024, and further to RMB 52,460 million in 2025, indicating a significant year-on-year growth of 80.7% in 2023 [3][11]. - The report provides a detailed financial outlook, including earnings per share (EPS) expected to rise from RMB 3.30 in 2023 to RMB 5.75 in 2025, with a corresponding decrease in price-to-earnings (P/E) ratio from 37.7 in 2023 to 21.6 in 2025 [3][11].

Core Insights - BYD's April sales of new energy vehicles exceeded 380,100 units, marking a year-on-year increase of 21.3%, maintaining its position as the world's top seller for two consecutive months [2][4] - Cumulative sales from January to April reached 1.38 million units, representing a 47% year-on-year growth [2][4] Sales Performance - Passenger vehicle sales in April were 372,600 units, up 19.4% year-on-year, while overseas exports surged by 91.9% to 78,700 units, setting a new record [2][4] - The Dynasty and Ocean series contributed significantly to sales, with a combined total of 347,000 units, accounting for over 90% of total sales [5] Product Development - Newly launched models Han L and Tang L achieved impressive sales in their first month, with 10,483 and 11,406 units sold respectively [5] - The high-end strategy showed progress, with three premium brands collectively selling 25,700 units, capturing 7.2% of the market above 300,000 yuan, an increase of 4.5 percentage points year-on-year [5] Financial Performance - In Q1, BYD reported revenue of 170.36 billion yuan, a 36.35% increase year-on-year, and net profit of 9.155 billion yuan, doubling from the previous year [6] - R&D investment reached 14.223 billion yuan in Q1, averaging 158 million yuan per day, significantly exceeding net profit [6] Global Expansion - BYD's overseas sales in Q1 totaled 206,100 units, with factories in Uzbekistan and Thailand commencing operations [7] - The company has established a self-owned shipping fleet, reducing shipping costs by 15%-20%, enhancing its global supply chain efficiency [7] Market Outlook - Analysts suggest that BYD's technological advancements and global expansion strategies are likely to drive continued sales growth and profitability [7]