Core Viewpoint - The Ministry of Agriculture and Rural Affairs, along with nine other departments, has released the "Implementation Plan for Promoting Agricultural Product Consumption," aiming to enhance consumer confidence and strengthen brand leadership in agricultural products [1]. Group 1: Consumption Trends - Agricultural product consumption is increasingly focused on quality and personalization, with a rapid growth in demand for branded agricultural products and new functional foods [2]. - The plan emphasizes optimizing the supply of green and high-quality agricultural products, enhancing quality evaluation, and developing new processing products to meet consumer demands [2]. - There is a significant opportunity for improving dietary nutrition among residents, particularly in the intake of high-quality proteins like soy and dairy products [2]. Group 2: Consumption Scenarios - Consumers are placing greater importance on experiential and interactive aspects of consumption, seeking not only product quality but also social and cultural engagement [3]. - The plan proposes innovative consumption platforms, such as the "Chinese Farmers' Harvest Festival" and various promotional activities to stimulate urban and rural consumption [3]. - It also emphasizes the need for improved logistics and supply chain collaboration to enhance the quality of agricultural product consumption [3]. Group 3: Implementation and Collaboration - The Ministry plans to work with relevant departments to ensure the effective implementation of the plan, encouraging local adaptations and mobilizing social participation [3].

Core Viewpoint - The Ministry of Agriculture and Rural Affairs is actively promoting agricultural product consumption through various initiatives, aiming to enhance rural income and meet diverse consumer demands [1][2][3][4]. Group 1: Initiatives to Boost Agricultural Product Consumption - The Ministry has implemented measures to broaden income channels for farmers, resulting in stable income growth and increased rural consumption potential [1]. - Development of "three products and one standard" (green, organic, and geographical indication products) is emphasized to improve production levels and meet urban and rural consumer needs [1][2]. - The Ministry is enhancing agricultural multifunctionality by promoting beautiful leisure villages and strengthening rural cultural markets to attract urban consumers [1][3]. Group 2: Focus on Quality and Health - The new consumption trends indicate a growing demand for quality, personalized agricultural products, including brand-name and functional foods [2][3]. - The plan addresses the need for improved dietary nutrition, particularly in protein intake, and aims to enhance public health services and promote healthy consumption [3]. Group 3: Enhancing Consumption Experience - Consumers are increasingly valuing experiential and interactive consumption, leading to initiatives like festive events and themed activities to stimulate urban and rural markets [3][4]. - The Ministry plans to innovate consumption platforms and integrate various consumption modes, including online and offline channels, to enrich consumer experiences [3][4]. Group 4: Improving Supply Chain and Logistics - The plan highlights the importance of efficient agricultural product circulation, proposing improvements in cold chain logistics and market infrastructure to enhance fresh product consumption [4]. - Collaboration between production and sales areas is encouraged to create a cooperative ecosystem that supports agricultural product consumption [4].

Core Viewpoint - The implementation of the "Implementation Plan for Promoting Agricultural Product Consumption" aims to effectively expand agricultural product consumption and optimize supply, innovate circulation, and activate the market to release diverse and quality consumption potential [1][2]. Group 1: Enhancing Agricultural Product Quality - The plan prioritizes optimizing the supply of green and high-quality products to meet multi-level consumer demands, including enhancing the "Three Products and One Standard" (green, organic, high-quality, and geographical indication products) [2][3]. - The initiative emphasizes improving production and raw material base construction for "Three Products and One Standard," promoting variety improvement, quality enhancement, brand building, and standardized production [2][3]. - The plan aims to create a virtuous cycle in agricultural product consumption by fully releasing the market potential of high-quality agricultural products, benefiting farmers' income and driving further consumption [3]. Group 2: Development of New Food Ingredients - The plan encourages the development of new processing products, supporting food companies in collaboration with research institutions to innovate new food ingredients such as artificial starch, microbial protein, functional sugars, and probiotics [4]. - It focuses on creating diverse and nutritious food products to meet specific consumer needs, enhancing the added value of agricultural products through deep processing [4]. - The plan highlights the importance of ensuring quality and safety in new food products to meet consumer preferences for fresh and short-shelf-life foods [4]. Group 3: E-commerce and Digital Transformation - The plan aims to leverage e-commerce platforms to enhance online consumption quality and efficiency, including exploring online sales potential and improving live-streaming e-commerce [6][7]. - E-commerce platforms are recognized for their significant role in facilitating agricultural product sales, transforming local specialties into popular products through digital technology [6][7]. - The plan addresses the need for e-commerce platforms to evolve from passive to proactive engagement with agricultural products, ensuring higher quality and sustainable consumption [7][8]. Group 4: Support for Rural E-commerce and Livestreaming - The plan suggests guiding e-commerce platforms to cultivate a group of local farmers as livestream hosts, enhancing the connection between rural producers and consumers [9][10]. - It emphasizes the need for a more precise service system tailored to agricultural characteristics, addressing current challenges in logistics and sales timing [8][9]. - The plan encourages e-commerce platforms to shift from a traffic-oriented approach to a value-oriented one, fostering sustainable rural e-commerce ecosystems [9][10].

Core Viewpoint - The Ministry of Agriculture and Rural Affairs, along with ten other departments, has issued the "Implementation Plan for Promoting Agricultural Product Consumption," which emphasizes the development of new processing products and innovative food ingredients to enhance consumer demand [1] Group 1: New Product Development - The plan supports food companies collaborating with research institutions to develop new food ingredients such as artificial starch, mycoprotein, functional sugars, and probiotics [1] - It aims to create delicious and diverse snack foods and nutritious health drinks, while also promoting the trial of compound ingredient filing for health food raw materials [1] Group 2: Technology Research and Development - The initiative includes research on key common technologies such as modified atmosphere preservation, precision preservation, and quality control [1] - It encourages the development of convenient products that are nutritious and easy to prepare, such as ready-to-eat, ready-to-cook, and ready-to-heat items [1]

Core Viewpoint - The joint implementation plan by multiple government departments aims to enhance agricultural product consumption by optimizing the supply of green and high-quality products to meet diverse consumer demands [1] Group 1: Product Quality and Standards - The plan emphasizes the need to advance quality evaluation and grading of agricultural products, aligning with consumer demand and revising quality standards [1] - It highlights the importance of strengthening the organic connection between quality grading and circulation processes [1] Group 2: Innovation and Research - Support for food enterprises to collaborate with research institutions is encouraged to promote the development of new food ingredients such as artificial starch, microbial protein, functional sugars, and probiotics [1] - The initiative aims to develop delicious and diverse snack foods and nutritious beverages based on consumer needs [1] Group 3: Technology and Processing - Key common technology research will focus on controlled atmosphere preservation, precision preservation, and quality control [1] - The plan encourages the development of convenient, nutritious, and ready-to-eat products [1] Group 4: Regional and Cultural Development - The strategy aims to leverage the advantages of local agricultural resources to enhance the cultivation of suitable raw material varieties and optimize their quality and processing performance [1] - It promotes the development of traditional handmade, brewing, and health-preserving food processing projects to create regionally distinctive products that reflect local culture [1]