Group 1 - The core viewpoint emphasizes the importance of promoting biotechnology in the food industry to expand agricultural development space and ensure food security [1] - The "14th Five-Year Plan for Biotechnology Development" aims to transition from "solving hunger" to "diverse nutrition," focusing on modernizing agriculture and meeting higher consumer expectations for food [1] - Key areas of focus include biological breeding, bio-fertilizers, bio-feed, and bio-pesticides, with the goal of launching new agricultural bio-products and establishing a demonstration and promotion system for bio-agriculture [1] Group 2 - Recent policies from the Ministry of Industry and Information Technology and the Ministry of Agriculture and Rural Affairs support crop improvement and innovation in agricultural inputs [2] - The future of food is expected to leverage synthetic biology, artificial intelligence, and smart manufacturing, addressing global food supply and safety issues while promoting factory-based production [2] - Investment interest is growing in alternative proteins, functional ingredients, and synthetic biology foods, driven by breakthroughs in biomanufacturing technologies and rising health and sustainability demands [2]

Core Viewpoint - The Chinese government, through ten departments including the Ministry of Agriculture and Rural Affairs, has launched a comprehensive plan to promote agricultural product consumption, focusing on enhancing supply, circulation, and market demand for high-quality agricultural products [1] Supply Side Optimization - Since the 14th Five-Year Plan, 36,000 new certifications for green, organic, and specialty agricultural products have been issued, a 70% increase compared to the end of the 13th Five-Year Plan, covering various categories such as grains, meat, and vegetables [2] - The plan emphasizes innovation in food technology, supporting collaborations between food companies and research institutions to develop new food ingredients [2] - Consumer trends indicate a growing demand for quality and personalized agricultural products, leading to initiatives aimed at enhancing the supply of high-quality products and developing convenient, nutritious options for younger consumers [2] Market Activation Measures - The plan promotes health-oriented consumption, encouraging the inclusion of soy products and high-quality milk in institutions like nursing homes and schools, and aims to improve nutritional standards for students [3][4] - Current per capita consumption of dairy in China is 40.5 kg, significantly below the recommended range of 110 to 183 kg, indicating substantial growth potential in this area [3] - A national nutrition development outline for 2025-2030 will be issued to promote increased consumption of soy and dairy products [3] Circulation Channel Innovation - The plan proposes a dual-track strategy for online and offline sales, including initiatives like the "China Farmers' Harvest Festival" to boost agricultural product sales [7] - The national online retail sales of agricultural products are projected to grow by 15.8% in 2024 [7] - Significant progress has been made in building cold chain logistics networks for agricultural products, with over 98 million cubic meters of new cold storage capacity added [8] Financial and Fiscal Support - The plan outlines financial support measures for modern agricultural projects, focusing on post-harvest processes like storage and marketing [9] - Financial institutions are encouraged to innovate in financing models to support cold chain logistics and agricultural marketing [9] - From 2021 to 2024, over 420 billion yuan worth of agricultural products from western regions have been sold through collaborative efforts, enhancing both farmer income and consumer access to diverse products [9] Future Directions - The plan is seen as a crucial tool for promoting agricultural consumption, with initiatives aimed at mobilizing private enterprises and social organizations to enhance agricultural product procurement and sales [10]

Core Viewpoint - The Ministry of Agriculture and Rural Affairs, along with ten other departments, has introduced a plan to promote agricultural product consumption, focusing on optimizing supply, innovating circulation, and activating the market through 23 specific measures to adapt to new consumer trends and preferences [1]. Group 1: Nutritional and Health Consumption - There is a shift in consumer demand from "sufficient food" to "nutritious and healthy food," prompting the Ministry to advocate for increased consumption of soybeans and milk to help consumers form a scientific dietary structure [1][2]. - Current data indicates that the average per capita milk consumption in China is 40.5 kg, significantly below the recommended dietary intake of 110-183 kg, and lower than the 80-90 kg levels in Japan and South Korea [2]. - Soybean and soybean product consumption is also below the recommended levels by 59%, indicating substantial growth potential in these areas [2]. Group 2: Public Health and Nutrition Education - The Ministry plans to enhance public services related to nutrition and health by developing and promoting healthy dietary plans, particularly targeting student groups to optimize nutrition in school meals [3]. - There will be a focus on promoting healthy eating habits through campaigns that encourage reduced oil intake, increased consumption of soy and milk, and greater intake of fruits, vegetables, and whole grains [3]. - The Ministry will also create food maps for dairy and beef to integrate agricultural product consumption with cultural and tourism activities [3]. Group 3: Food Industry Upgrading - The Ministry of Industry and Information Technology emphasizes the need to establish a diversified food supply system and enhance the quality of the food industry to drive agricultural product consumption [4]. - The application of biotechnology in the food industry is being promoted to expand agricultural development, including the optimization of production processes for various food products [5]. - The Ministry is also focusing on developing local specialty food industries and promoting deep processing of food products to enhance agricultural product consumption quality [6].

Core Viewpoint - The implementation of the "Promoting Agricultural Product Consumption Implementation Plan" aims to effectively expand agricultural product consumption, optimize supply, innovate circulation, and activate the market to release diverse and quality consumption potential, leading to an upgrade in supply-demand structure [2]. Group 1: Enhancing Product Quality - The plan prioritizes optimizing the supply of green and high-quality products to meet multi-level consumer demands, including enhancing the "Three Products and One Standard" (green, organic, high-quality, and geographical indication products) [3]. - It emphasizes improving production and raw material base levels for "Three Products and One Standard," promoting variety improvement, quality enhancement, brand building, and standardized production [3]. - The initiative aims to guide production away from low-price competition, promoting quality differentiation and price stratification, which can help farmers increase income and stimulate more agricultural product consumption [3]. Group 2: New Product Development - The plan supports the development of new processing products by encouraging food companies to collaborate with research institutions to innovate new food ingredients such as artificial starch, microbial protein, functional sugars, and probiotics [4]. - It highlights the importance of developing convenient, nutritious, and healthy ready-to-eat products, addressing the growing market demand for quick and healthy food options [5][6]. Group 3: E-commerce and Digital Transformation - The plan aims to leverage e-commerce platforms to enhance online consumption quality and efficiency, focusing on tapping into online sales potential and improving live-streaming e-commerce [7]. - It outlines the need for a comprehensive approach to "Internet + Agricultural Products" to facilitate the movement of products from rural areas to urban markets, enhancing user experience on e-commerce platforms [8]. - The plan recognizes the significant role of e-commerce in transforming agricultural consumption, emphasizing the need for platforms to support agricultural standards, branding, and organization [8]. Group 4: Addressing E-commerce Challenges - The plan identifies three main challenges in e-commerce for agricultural products: lack of precise services, an incomplete ecosystem, and unfair rules [10]. - It suggests that platforms should shift from a traffic-oriented approach to a value-oriented one, creating a supportive system for rural e-commerce and fostering local talent [11]. - The plan encourages e-commerce platforms to provide systematic support for farmers and optimize algorithms to promote quality products while avoiding unfair competition [12].

Core Viewpoint - The article discusses the release of the "Implementation Plan for Promoting Agricultural Product Consumption" by multiple government departments, which outlines 23 specific measures to boost agricultural product consumption, focusing on enhancing online sales and improving consumer experience [2][3]. Group 1: Key Measures for Agricultural Product Consumption - The plan emphasizes the potential of live-streaming e-commerce, encouraging platforms to support rural areas and develop local farmer influencers [4]. - It aims to explore online sales through the "Internet + Agricultural Products" initiative, enhancing user experience and expanding local retail supply [4][5]. - New food processing products will be developed in collaboration with research institutions, focusing on health-oriented and convenient food options [5]. Group 2: Quality and Health Initiatives - The plan includes establishing quality evaluation systems for beef and promoting standards for geographical indication fruits [5]. - It aims to enhance public nutrition services, particularly in schools and elderly care institutions, promoting healthy food options [5]. - The integration of domestic and foreign trade standards is encouraged to facilitate the dual circulation of agricultural products [5]. Group 3: Financial and Regulatory Support - Financial institutions are encouraged to innovate in loan services to support agricultural marketing and consumption [6]. - The plan proposes a comprehensive regulatory approach to ensure food safety throughout the supply chain [6]. - It highlights the need to improve urban and rural consumption infrastructure, including cold chain logistics [6]. Group 4: Cultural and Community Engagement - The plan supports local cultural activities to enhance community engagement and promote rural consumption [6]. - It encourages the organization of events that showcase local culture and cuisine, enriching the rural consumption landscape [6]. Group 5: Broader Economic Context - The article notes that consumer spending is expected to exceed 50 trillion yuan this year, driven by innovative consumption scenarios and supportive policies [7]. - Experts suggest that there is still room for growth in consumer spending, particularly through targeted financial tools and subsidies [7][8]. - The focus on reducing burdens for residents, such as lowering mortgage rates and providing rental subsidies, is seen as crucial for boosting consumption [8].

Core Viewpoint - The Ministry of Agriculture and Rural Affairs, along with ten other departments, has issued the "Implementation Plan for Promoting Agricultural Product Consumption," which emphasizes the development of new processing products and innovative food ingredients to enhance consumer demand [1] Group 1: New Product Development - The plan supports food companies collaborating with research institutions to develop new food ingredients such as artificial starch, mycoprotein, functional sugars, and probiotics [1] - It aims to create delicious and diverse snack foods and nutritious health drinks, while also promoting the trial of compound ingredient filing for health food raw materials [1] Group 2: Technology Research and Development - The initiative includes research on key common technologies such as modified atmosphere preservation, precision preservation, and quality control [1] - It encourages the development of convenient products that are nutritious and easy to prepare, such as ready-to-eat, ready-to-cook, and ready-to-heat items [1]