7月27日，农业农村部等十部门联合印发 《促进农产品消费实施方案》（以下简称《方案》）。 《每日经济新闻》记者注意到，今年3月，中共中央办公厅、国务院办公厅印发的《提振消费专项行动 方案》提出，实施农村低收入人口提能增收行动，持续实施农业品牌精品培育计划，实施农产品"三品 一标"行动，促进绿色、有机、名特优新和地理标志农产品消费。 本次《实施方案》出台正是为贯彻落实《提振消费专项行动方案》部署要求，有力有效扩大农产品消 费，优化供给端、创新流通端、激活市场端，释放多样化、品质化、差异化消费潜力，引领供需结构升 级。 提升"三品一标"水平相当于抓住"牛鼻子" 《方案》把"优化绿色优质产品供给，满足多层次消费需求"放在了首要位置，包括提升"三品一标"水 平、推进品质评价和质量分级、开发新型加工产品、创新地方特色食品等四项具体内容。 《方案》提出，提高绿色、有机、名特优新和地理标志农产品（以下简称"三品一标"）生产及原料基地 建设水平，大力推进品种培优、品质提升、品牌打造和标准化生产，从严加强证后监管。搭建"三品一 标"农产品宣展推介平台，做好地理标志农产品展示推广，增强品质消费引导力。 "随着我国居民收入普遍提高 ...

Core Viewpoint - The article discusses the release of the "Implementation Plan for Promoting Agricultural Product Consumption" by multiple government departments, which outlines 23 specific measures to boost agricultural product consumption, focusing on enhancing online sales and improving consumer experience [2][3]. Group 1: Key Measures for Agricultural Product Consumption - The plan emphasizes the potential of live-streaming e-commerce, encouraging platforms to support rural areas and develop local farmer influencers [4]. - It aims to explore online sales through the "Internet + Agricultural Products" initiative, enhancing user experience and expanding local retail supply [4][5]. - New food processing products will be developed in collaboration with research institutions, focusing on health-oriented and convenient food options [5]. Group 2: Quality and Health Initiatives - The plan includes establishing quality evaluation systems for beef and promoting standards for geographical indication fruits [5]. - It aims to enhance public nutrition services, particularly in schools and elderly care institutions, promoting healthy food options [5]. - The integration of domestic and foreign trade standards is encouraged to facilitate the dual circulation of agricultural products [5]. Group 3: Financial and Regulatory Support - Financial institutions are encouraged to innovate in loan services to support agricultural marketing and consumption [6]. - The plan proposes a comprehensive regulatory approach to ensure food safety throughout the supply chain [6]. - It highlights the need to improve urban and rural consumption infrastructure, including cold chain logistics [6]. Group 4: Cultural and Community Engagement - The plan supports local cultural activities to enhance community engagement and promote rural consumption [6]. - It encourages the organization of events that showcase local culture and cuisine, enriching the rural consumption landscape [6]. Group 5: Broader Economic Context - The article notes that consumer spending is expected to exceed 50 trillion yuan this year, driven by innovative consumption scenarios and supportive policies [7]. - Experts suggest that there is still room for growth in consumer spending, particularly through targeted financial tools and subsidies [7][8]. - The focus on reducing burdens for residents, such as lowering mortgage rates and providing rental subsidies, is seen as crucial for boosting consumption [8].

农业农村部等十部门印发 《促进农产品消费实施方案》提出，开发新型加工产品。支持食品企业与科 研院所合作，推动人工淀粉、菌体蛋白、功能糖、益生菌等新食品配料研发。以消费需求为导向，开发 美味多样的休闲食品、营养健康的饮品，推进开展食药物质等保健食品原料复方配伍备案试点工作，丰 富高质量供给。开展气调保鲜、精准保鲜、品质调控等关键共性技术研究，鼓励开发营养健康方便的即 配、即烹、即热产品。 ...