Core Viewpoint - The article discusses the ongoing power struggle within Wahaha, focusing on the actions of Zong Fuli, who is taking significant steps to assert control over the company amidst a family inheritance dispute [3][5]. Group 1: Changes in Brand and Operations - Zong Fuli has rebranded the former Wahaha flagship store on Tmall to "Tongyuan Kang Food Specialty Store," indicating a strategic move to distance the brand from previous associations and control [8][14]. - The rebranding has raised questions among consumers about the authenticity and management of the flagship store, highlighting a potential shift in consumer trust [22][24]. - The new flagship store has a significantly smaller follower base compared to the previous one, suggesting a risky move in abandoning an established customer base [15][16]. Group 2: Major Investments and Strategic Moves - Zong Fuli has made a bold investment of 1 billion yuan in a new factory in Xi'an, aimed at consolidating Wahaha's market resources in Northwest China [28][30]. - The new facility will include multiple production lines for various beverage categories, reflecting a strategic shift towards a more diversified product offering [28][30]. - The location in Xi'an is strategically advantageous for logistics, allowing for efficient distribution across several provinces [31]. Group 3: Supply Chain and Operational Reforms - Wahaha has shut down 18 production lines in various cities, which were previously associated with a key rival in the inheritance dispute, effectively cutting off their revenue stream [37][38]. - The company has shifted production to outsourcing partners, with a fee structure that benefits Zong Fuli's controlled entities, indicating a significant restructuring of the supply chain [38][41]. - Wahaha is also revamping its distribution network by eliminating smaller distributors and consolidating operations under larger ones to streamline processes and reduce conflicts [41]. Group 4: Vision for the Future - Zong Fuli's actions are not merely about defending her position but are aimed at modernizing Wahaha and establishing a new operational framework [44][46]. - The changes reflect a broader strategy to adapt to the e-commerce landscape and improve operational efficiency, moving away from traditional business models [46][48]. - The success of these transformations will depend on market reception and the ability to navigate internal and external challenges [49].

Group 1 - The core point of the article revolves around the power struggle within Wahaha, particularly focusing on Zong Fuli's strategic moves amidst the inheritance dispute with her half-siblings [1][20] - Zong Fuli has rebranded the former Wahaha flagship store on Tmall to "Tongyuan Kang Food Specialty Store," indicating a significant shift in the company's branding strategy [2][5] - The rebranding is part of Zong Fuli's efforts to eliminate the influence of Du Jianying, a key figure in the company, and to assert her control over Wahaha [11][14] Group 2 - Zong Fuli has made a substantial investment of 1 billion yuan in a new factory in Xi'an, which aims to consolidate Wahaha's market resources in the northwest region [21][22] - The new factory will include multiple production lines for various beverage categories, reflecting a strategic shift towards a more diversified product offering [21][22] - Recent changes in the company's operational structure include the closure of 18 factories and a shift to outsourcing production, which has raised concerns about the impact on profit distribution among stakeholders [27][29] Group 3 - Zong Fuli's actions, including the closure of old factories and the overhaul of the distributor system, signal a move towards modernizing Wahaha and breaking away from traditional operational models [30][33] - The company is focusing on enhancing its online presence and addressing consumer trust issues following the shift from direct management to a distributor model [31][33] - Zong Fuli's strategic decisions are aimed at transforming Wahaha into a modern enterprise, indicating her desire to establish her own legacy separate from her father's influence [30][33]

Core Viewpoint - The recent approval of the new beverage production base project by Xi'an Hengfeng Beverage Co., Ltd. marks a strategic shift for the Wahaha Group, particularly under the leadership of Zong Fuli, who has transitioned from a major shareholder to the actual controller of the company [1][4][8]. Group 1: Project Overview - The new production base in Xi'an will cover a total construction area of approximately 80,878.89 square meters and will include facilities such as production workshops, finished product warehouses, and administrative buildings [3][4]. - The project will involve the construction of one high-speed water production line, two milk production lines, and one sterile production line, with a total investment of 1 billion yuan [4][8]. Group 2: Corporate Changes - Zong Fuli has become the actual controller of Xi'an Hengfeng Beverage Co., Ltd., which is now 90% owned by Hongsheng Beverage Group, indicating a significant shift in ownership and control [5][8]. - The management team of the new base consists of key figures from the Hongsheng system, including the legal representative Zhu Lidan and financial officer Ding Xiujian, who also hold important positions within the Wahaha Group [9][10]. Group 3: Market Strategy - The establishment of the new production base aligns with Zong Fuli's broader strategy to strengthen the Hongsheng system's presence in the northwest market, following the closure of 18 factories, including those in Shaanxi [1][8]. - The integration of the distribution network in the northwest region is being actively pursued, with adjustments in partnerships for various markets, indicating a focused effort to consolidate resources [9][10].

Core Viewpoint - The article discusses the strategic shift of Wahaha Group, particularly under the leadership of Zong Fuli, following the closure of 18 factories, including those in Shaanxi, and the establishment of a new beverage production base in Xi'an, indicating a significant restructuring and market expansion effort in the northwest region of China [1][7]. Group 1: Company Restructuring - Zong Fuli has transitioned from a major shareholder to the actual controller of Xi'an Hengfeng Beverage Co., Ltd., which is a key supplier for Wahaha [1][8]. - The new Xi'an beverage production base project has been approved, with a total investment of 1 billion yuan, covering a construction area of approximately 80,878.89 square meters [3][5]. - The project will include production lines for purified water, tea beverages, coffee, fruit juices, and dairy products, indicating a comprehensive product range [5][10]. Group 2: Market Strategy - The establishment of the new production base aligns with Zong Fuli's broader strategy to consolidate control over the northwest market, following the closure of several factories [7][10]. - The management team of the new base consists of key figures from the "Hongsheng System," suggesting a strategic integration of resources and management [10]. - The restructuring includes a shift in distribution partnerships, with adjustments in the sales network to favor the "Hongsheng System," indicating a move towards vertical integration in the northwest market [9][10].

Core Viewpoint - The ongoing conflict between Zong Fuli and Du Jianying over Wahaha's operations in the northwest market is highlighted by the closure of Du Jianying's factory in Shaanxi and the investment of 1 billion yuan in a new production base in Xi'an by Zong Fuli [1][5]. Group 1: Company Developments - Xi'an Hengfeng Beverage Co., Ltd., controlled by Zong Fuli, has received approval for a new beverage production base project in Xi'an, with a total investment of 1 billion yuan [1][2]. - The new project will include one high-speed water production line, two milk production lines, and one sterile production line, along with related logistics facilities [1]. - The project has a total construction area of approximately 80,878.89 square meters, including new production workshops, warehouses, and administrative buildings [3]. Group 2: Management and Ownership Structure - Xi'an Hengfeng was established in 2017 and is part of the Hangzhou Wahaha Very Cola Beverage Co., Ltd. with a registered capital of 45 million USD [2]. - Zong Fuli is the executive director and a key decision-maker in the management team, with other executives closely aligned with her [2]. - The ownership structure indicates that Zong Fuli holds 40% of Shaanxi Wahaha, while the remaining 60% is controlled by Hong Kong-based Rongtai Enterprises, linked to Du Jianying [4][7]. Group 3: Operational Changes and Conflicts - Zong Fuli has shut down 18 production lines across various locations, including Shenzhen and Chongqing, affecting approximately 1,500 employees, all of which are associated with Du Jianying [7][8]. - The closure of the Shaanxi factory was reportedly due to shareholder disputes, which have led to significant operational disruptions [5][6]. - Du Jianying's family members have initiated legal action to claim inheritance rights over Zong Fuli's 29.4% stake in Wahaha, which is pivotal for the company's future ownership structure [9][11].

21世纪经济报道记者凌晨西安报道 关停十八家工厂后，宗馥莉重新布局西北。 近日，西安恒枫饮料有限公司宏胜西安饮品新基地项目审批通过。西安恒枫饮料有限公司由宏胜饮料集 团有限公司持有90%股权，由宗馥莉担任执行董事。 "宏胜系"全品类项目落子西安 早在今年3月，西安市经开区官微便曾公开发布文章称，娃哈哈集团签订项目入区协议，娃哈哈集团将 投资10亿元，建设西安饮品生产基地。 五个月之后，靴子终于落地。天眼查信息显示，西安恒枫饮料有限公司新增两份招标公告。而两份公告 的主体均为——宏胜西安饮品新基地项。 据悉，该项目概况及工程范围内容为新建生产车间、成品仓库、办公楼 、宿舍楼 、甲类仓库、锅炉 房、水泵房、 污水站、门卫室，项目合计总建筑面积约 80878.89 平方米。 在西安晚报的报道中，娃哈哈西安饮品生产基地覆盖纯净水、茶饮料、咖啡、果汁、含乳饮品等全品类 产品的布局。 企查查最新信息也印证了上述说法。据悉，西安恒枫饮料有限公司宏胜西安饮品新基地项目审批通过。 该项目建设高速水线1条、奶线2条、无菌线1条，配套瓶盖、瓶胚吹瓶等产线或同类型产线以及相关物 流配套设施并预留2条生产线，主要生产纯净水、茶饮料、咖 ...

一边打着家族遗产纠纷官司，一边加速向渠道出手，宗馥莉正打出一套"组合拳"。 近日，据其他媒体报道，娃哈哈正在陆续砍掉年销低于300万元的经销商，有些经销商结束了与娃哈哈 的合作，而有些则被并入大型经销商。对此，娃哈哈方面向南都湾财社记者表示，今年以来，娃哈哈经 销商新增数量远大于解约数量，经销商体系的变化是基于市场策略和合作意愿，属正常的动态优化，并 非针对特定规模客户。 但记者留意到，近期以来社交媒体上有娃哈哈经销商发声，指出砍掉经销商一事属实，娃哈哈与经销商 的矛盾再次暴露在大众视野中。与此同时，宗馥莉正加速产能扩张。日前，西安恒枫饮料有限公司宏胜 西安饮品新基地项目审批通过，项目总投资10亿元。这看似矛盾的举措背后，反映出何种信号？ 娃哈哈称经销商变化为动态优化 分析指出该措施具有两面性 一则"砍掉年销低于300万元经销商"的消息，将娃哈哈再度推上风口浪尖。公司对此的回应是"动态优 化"，并非针对特定规模客户。但社交媒体上的娃哈哈经销商们却有不同的声音。 在某社交平台，一名自称是娃哈哈经销商的用户发文称，娃哈哈厂家在去年9月停止与他的合作，原因 是300万以下客户要求关户，后续的遗留问题也未得到解决；也 ...

wumiancaijing.com 最热的泛财经新闻，都在这儿了。 重要提醒！！！为防失联，请"星标"我们！进入无冕财经公众号，点击右上角"..."，再""，以便您及时接收每篇推送~ 本文由无冕财经（wumiancaijing）整理发布 资讯整理：海棠葉 编辑：程程 与往年相比，娃哈哈对经销商的业绩要求变得异常严苛。据透露，"公司要求本月必须完成60万销售额，这是按去年基数定的。但今年市场比较平淡，估 计只能做到50万。" 回望2024年娃哈哈的业绩，确实有了很大的增长。 2024年，娃哈哈全国饮料销售净收入同比增长53%，用一年时间回到了十多年前巅峰时期的市场规 模。 宗馥莉的动作并未停下。 据公开信息显示，西安恒枫饮料有限公司的宏胜西安饮品新基地项目已通过审批，由宏胜饮料集团有限公司持股 90%，宗馥莉担任执行董事，其核心团 队成员祝丽丹则出任法人代表。 | 恒枫 | 西安恒枫饮料有限公司 | | | RBB | | --- | --- | --- | --- | --- | | 饮料 | 曾用名 91331100MA2A17186R | | | 企查分 | | 第1万+ | 在业 由浙江省迁入 小微企业 ...

Group 1 - The core point of the article is the approval of the new beverage production base project by Xi'an Hengfeng Beverage Co., Ltd., which is a significant investment in the beverage industry in Xi'an, China [1] - The project includes the construction of one high-speed water production line, two milk production lines, and one sterile production line, along with supporting facilities for bottle caps, bottle preforms, and logistics [1] - The total investment for the project is 1 billion yuan, indicating a strong commitment to expanding production capacity in the beverage sector [1] Group 2 - Xi'an Hengfeng Beverage Co., Ltd. was established in 2017 and is a member of Hangzhou Wahaha Very Cola Beverage Co., Ltd., indicating its affiliation with a well-known brand in the beverage industry [1] - The company primarily engages in wholesale activities and has a registered capital of 45 million USD, reflecting its financial foundation for future growth [1]

Core Viewpoint - The article discusses the recent challenges faced by Wahaha Group under the leadership of its chairperson, Zong Fuli, particularly focusing on the impact of a heritage dispute and the company's aggressive strategy to streamline its distribution network by eliminating underperforming distributors [2][3][5]. Group 1: Business Operations and Distributor Management - Under Zong Fuli's leadership, Wahaha has adopted a stringent approach, cutting off distributors with annual sales below 3 million yuan, leading to sudden terminations and unresolved payments for some distributors [3][6][7]. - Distributors report increased sales targets, with some facing a 50% increase in their annual sales goals starting from 2025, and the threat of losing their distributor status if targets are not met [6][7]. - The company is undergoing a significant restructuring of its distribution network, with larger distributors taking over smaller ones to address issues like debt and product distribution [9][10]. Group 2: Market Performance and Sales Challenges - Despite being in a peak sales season, Wahaha's product presence in retail stores is reportedly low, facing stiff competition from brands like Nongfu Spring [5][6]. - Some distributors have experienced stockpiling issues, with inventory levels exceeding normal limits due to increased sales targets and market conditions [7][8]. - The company's sales performance has shown a significant increase, with a 53% year-on-year growth in beverage sales revenue in 2024, returning to market levels seen over a decade ago [13]. Group 3: Brand Perception and Future Outlook - The heritage dispute surrounding the company has raised concerns about consumer trust, particularly affecting products that rely on emotional connections, such as AD Calcium Milk and bottled water [15]. - Experts suggest that the recent sales surge may be more related to emotional consumer spending following the founder's passing rather than the effectiveness of the distributor restructuring [14][15]. - To sustain growth, Wahaha must focus on brand rejuvenation, product innovation, and modern marketing strategies to regain consumer trust and adapt to changing market demands [14][15].