Core Viewpoint - The article highlights the stories of individuals who are revitalizing rural areas, embodying local sentiments, and addressing contemporary challenges, particularly focusing on the "Seven Fairies of Pig Farming" who are promoting the protection of Chinese native pigs [1]. Group 1 - The series "Rural Youth" produced by Southern Finance Media Group and the Communist Youth League of Guangdong Province showcases narratives of choice, courage, passion, and responsibility [1]. - The focus is on innovative agricultural practices, including the use of pure water and negative ions to enhance pig farming, aiming to modernize traditional methods [1].

Core Viewpoint - Companies are misleading consumers by registering confusing trademarks, which increases consumer identification costs and may lead to a loss of trust in the long run [1][2][3] Group 1: Misleading Trademarks - Many brands use ambiguous trademarks that create confusion, such as "zero" or "zero additives," which consumers interpret as natural and free from additives, despite the lack of a unified industry definition [1][2] - Brands like "多半" (more than half) mislead consumers regarding product quantity, damaging brand reputation when the actual product does not meet expectations [1] Group 2: Consumer Trust and Brand Integrity - Consumers often assume that products with similar branding to well-known brands are of comparable quality, leading to potential disappointment when the actual product does not match expectations [2] - The erosion of trust occurs when brands use clever marketing tactics that obscure the true nature of their products, making it difficult for consumers to hold companies accountable [2][3] Group 3: Increased Consumer Identification Costs - The use of misleading trademarks complicates the purchasing process, increasing the difficulty for consumers to make informed decisions and leading to negative experiences [3] - Instances of brands claiming to be "sugar-free" while containing sugar illustrate how deceptive marketing can damage consumer trust and brand integrity [3]