Workflow
地下城与勇士
icon
Search documents
传媒行业周报:7月134款游戏版号获批,WAIC2025开幕-20250728
Guoyuan Securities· 2025-07-28 07:42
[Table_Main] 行业研究|可选消费|媒体Ⅱ 证券研究报告 媒体Ⅱ行业周报、月报 2025 年 07 月 28 日 [Table_Title] 7 月 134 款游戏版号获批,WAIC2025 开幕 ——传媒行业周报 [Table_Summary] 报告要点: 市场表现 周度涨跌情况(2025.7.19-2025.7.25,下同):传媒行业(申万)上涨 2.15%,排名行业第 18 名,同期沪深 300 涨 1.69%,上证指数涨 1.67%,深证成指涨 2.33%,创业板指涨 2.76%,恒生科技指数涨 2.51%。本周,传媒(申万)行业中,幸福蓝海、新华传媒、因赛集 团、中国电影和 ST 华通表现较优,恒生科技成分股中传媒行业中腾 讯控股(周涨幅 6.07%)、快手-W(周涨幅 2.55%)表现较好。 行业重点数据及动态更新 AI 应用:最近一周(7.19-7.25),Deepseek/豆包/夸克/腾讯元宝七麦 数据预估 ios 端下载量分别为 53.39/188.91/72.41/49.16 万次。AI 应 用事件方面,快手 AutoThink 大模型 KAT-V1 正式开源,腾讯推出 全栈开发 ...
多益网络的“败诉经济学”:离职饭钱没讨到 先裁一千在职员工
Xin Lang Zheng Quan· 2025-07-08 06:22
6月27日,多益网络在官方WB发布重磅消息:计划在未来几年内将总部迁离广州,并裁减广州团队员 工超1000人。公告中,多益网络将矛头明确指向广州黄埔法院,指责其作出的四份判决"严重损害了公 司的自主经营管理权"。 这已是多益网络在一年内第二次上演"败诉就撤离"的戏码。2024年7月,由于成都法院判决其需支付前 员工刘某38.67万元赔偿金,多益网络随即宣布将在3年内关闭所有成都公司,致使438名员工面临失业 困境。 管理模式的专制化:从"帝王心术"到系统性压迫 多益网络的管理争议并非孤立事件,而是形成了一套以创始人徐波个人意志为核心的"高压统治体系": 多益网络将司法败诉转化为对员工集体的惩罚,形成固定剧本: 1. "败诉即关城"模式 • 成都事件(2024年7月):因拒付前员工38.67万元赔偿金败诉,宣布"三年内关闭成都公司",438名员 工裁至89人。 • 广州事件(2025年6月):餐费纠纷败诉后,指责黄埔法院"践踏企业权益",宣布总部搬离广州、裁员 超1000人(占当地团队50%)。 1、惩罚性条款陷阱 • 餐费追讨:以"免费食堂"为名吸引员工,却在离职时按30元/餐追讨累计数万元餐费,合同条款被法 ...
6月游戏版号数创近年新高!腾讯、网易在列并获进口版号
Di Yi Cai Jing· 2025-06-24 12:16
Group 1 - The gaming market has shown significant recovery over the past year, with a notable increase in the number of game approvals [1][6] - In June, the National Press and Publication Administration approved 147 domestic game licenses and 11 imported game licenses, marking a recent high in the number of approvals [1][6] - For the first half of 2025, the number of domestic game licenses reached 757, with a consistent monthly increase in approvals [5][6] Group 2 - In 2024, a total of 1,416 new game licenses were issued, including 1,306 domestic and 110 imported licenses, returning to the approval levels seen in 2020 [6] - The Chinese gaming market size reached 280.5 billion yuan in May, reflecting a year-on-year growth of approximately 9.9% [6] - Tencent's games, such as "Honor of Kings" and "Crossfire: Gunfight King," achieved record quarterly revenues, contributing to the overall market growth [6][7] Group 3 - The approval speed for game licenses has accelerated, providing strong support for manufacturers to launch new products [7] - Despite the increase in the number of licenses, competition in the gaming market has intensified, emphasizing the importance of quality in addition to quantity [7]
中国互联网史上最大规模并购要来了?
Hu Xiu· 2025-06-21 07:35
Core Viewpoint - The article discusses Tencent's potential acquisition of Nexon, a significant player in the gaming industry, for approximately $15 billion, which could mark a historic deal in China's internet sector [2][3][4]. Group 1: Tencent's Acquisition Interest - Tencent is reportedly considering acquiring Nexon, the parent company of Neople, for $15 billion (approximately 107.7 billion RMB) [2][3]. - This acquisition could surpass Tencent's previous record of acquiring 84.3% of Finnish game company Supercell for $8.6 billion, making it the largest acquisition in the history of Chinese internet companies [3][4]. Group 2: Historical Context - Tencent's relationship with Nexon dates back to 2008 when it secured the rights to operate DNF (Dungeon & Fighter) in China after a lengthy negotiation process [5][6]. - DNF became a massive success in China, generating over $500 million in revenue for Neople in 2015, which accounted for 87.6% of its total revenue [5][6]. Group 3: Nexon's Market Position - Nexon, known for classic IPs like DNF and Bubble Fighter, has a significant market presence and was valued at approximately $15.8 billion (about 114 billion RMB) as of recent reports [9][10]. - The company has a history of successful acquisitions and growth, having gone public in 2011 and becoming a major player in the gaming industry [7][9]. Group 4: Challenges and Considerations - The potential acquisition faces challenges due to the recent passing of Nexon's founder, Kim Jung-ju, and the subsequent management transition to his family, which complicates negotiations [9][10]. - The current valuation of Nexon appears reasonable given its historical performance and market position, making the acquisition an attractive opportunity for Tencent [12].
中国互联网史上最大规模并购要来了?
投中网· 2025-06-21 04:33
将投中网设为"星标⭐",第一时间收获最新推送 腾讯还在等一个爆款。 作者丨 蒲凡 来源丨 投中网 如果说在很长一段时间里,搞定了 " 日本动漫 " 就意味着搞定了二次元。那么在曾经的游戏行业里,搞定 " 韩国游戏 " 就 意味着拿下了 " 半壁江山 " 。 一笔不完美的交易 从表面上看,腾讯收购 Nexon 并不算太让人感到意外。腾讯是全球首屈一指的游戏大厂,一直有买买买的传统,拳头游戏( Riot Games )、 Supercell 、育碧,都拿到过鹅厂的真金白银。而 Nexon 作为拥有《泡泡堂》《泡泡卡丁车》《 DNF 》 《冒险岛》等经典 IP 的世界知名游戏开发商,成为 " 并购标的 " 再正常不过了。 在我国并不算漫长的游戏发展史上, " 韩国产 " 游戏一度扮演着 " 启蒙者 " 的角色。千禧年代成长起来的玩家们不是在玩 韩国游戏的路上,就是在玩国产开发商们套壳魔改的韩国游戏,数得上名字的就包括《传奇》《奇迹 MU 》《冒险岛》《泡 泡堂》《泡泡卡丁车》《劲舞团》《龙之谷》《街头篮球》《地下城与勇士( DNF )》。 这些游戏教会了一代玩家什么叫 " 付费制网游 " 、什么叫 " 点卡 " 、 ...
网易要做首款3A游戏了,能复制《黑神话:悟空》的神话吗?
Di Yi Cai Jing· 2025-06-20 23:24
Core Viewpoint - NetEase has announced its first AAA single-player game titled "Gui Tang," which is expected to enhance its brand image in the gaming industry despite the high investment and uncertain returns associated with AAA games [4][6][8]. Group 1: Game Announcement and Reception - NetEase's subsidiary, Lihuo Studio, released the first teaser for "Gui Tang," which quickly garnered over 8 million views on Bilibili, indicating significant interest within the gaming community [4]. - The game is set in the late Tang Dynasty and focuses on historical narratives rather than individual heroism, aiming to present a broader historical context [5][12]. - The production team is led by Hu Zhipeng, who emphasizes their dedication to creating high-quality domestic single-player games [4][17]. Group 2: Market Context and Financial Implications - Following the success of "Black Myth: Wukong," which sold 28 million copies and generated 9 billion yuan in revenue, there are questions about whether "Gui Tang" can replicate this success [7][13]. - AAA games require substantial investment with limited revenue potential compared to mobile games, which often have ongoing monetization strategies [6][8]. - Despite the financial risks, the move into AAA gaming is seen as a way for NetEase to strengthen its brand and compete globally [8][19]. Group 3: Industry Dynamics and Future Prospects - The gaming industry is witnessing a shift where major companies like NetEase and Tencent are exploring AAA titles to elevate their market position and brand reputation [8][12]. - The success of "Gui Tang" could potentially lead to the development of mobile adaptations in the future, similar to trends seen with other successful game IPs [12]. - The cultural significance of the game, focusing on lesser-known historical narratives, is viewed positively as a means of cultural transmission [14][19].
赛博山城遇见像素艺术:数字IP助力重庆文旅再创新
Group 1 - The "Charming Chongqing" drone light show, featuring 11,618 drones, set a Guinness World Record for the most drones forming aerial patterns [1] - DNF collaborated with Chongqing to integrate local landmarks into the game, allowing players to experience the city's attractions virtually [1][2] - The partnership aims to enhance cultural tourism in Chongqing by leveraging DNF's popularity among young audiences [2] Group 2 - DNF's collaboration with local tourism and businesses created the "DNF Snowman" themed park, attracting significant foot traffic and boosting local business revenues by over 80% [3] - The initiative has successfully engaged millions of players online, with a virtual "Chongqing activity map" and real-world events drawing large crowds [3] - This partnership exemplifies how digital gaming can serve as an effective medium for promoting urban tourism and cultural engagement [3]
万联晨会-20250617
Wanlian Securities· 2025-06-17 02:09
核心观点 【市场回顾】周一 A 股三大指数集体上涨。截至收盘,上证综指上涨 0.35%,深证成指上涨 0.41%,创业板指上涨 0.66%。全市场成交额 12,435 亿元,较上日减少 2,604 亿元。全市场超 3,500 只个股上涨。 板块题材上,蚂蚁金服概念、游戏、影视院线、跨境支付等板块涨幅 居前;贵金属板块跌幅居前。 【重要新闻】 【国家统计局:5 月份国民经济运行总体平稳、稳中有进】国务院新 闻办召开新闻发布会,国家统计局介绍了 5 月份国民经济运行情况。 相关负责人表示,随着我国加紧实施更加积极有为的宏观政策,5 月 份,国民经济顶住压力平稳运行,生产需求稳定增长,就业形势总体 稳定,新动能成长壮大,高质量发展向优向新。数据显示,工业生产 平稳增长,装备制造业和高技术制造业增长较快。5 月份,全国规模 以上工业增加值同比增长 5.8%,环比增长 0.61%。服务业增长加快, 现代服务业增势良好。5 月份,全国服务业生产指数同比增长 6.2%, 比上月加快 0.2 个百分点。市场销售明显回升,以旧换新相关商品快 速增长。5 月份,社会消费品零售总额 41326 亿元,同比增长 6.4%, 比上月加 ...
传媒行业跟踪报告:移动端长线产品、次新品表现优异,游戏市场4月同比增长21.93%
Wanlian Securities· 2025-06-16 13:56
证券研究报告|传媒 [Table_Title] 移动端长线产品、次新品表现优异,游戏市 场 4 月同比增长 21.93% [Table_ReportType] ——传媒行业跟踪报告[Table_ReportDate] [投资要点: Table_Summary] 中国游戏市场:2025 年 4 月游戏市场收入同比增长 21.93%,环比增长 2.47%。1)中国整体游戏市场:实际销售收入 273.51 亿元,环比增长 2.47%,同比增长 21.93%。2)移动游戏市场:实际销售收入为 204.24 亿元,环比增长 3.07%,同比增长 28.41%。由于长线产品、次新品表现 强劲,部分热门手游通过新赛季、IP 联动等活动吸引玩家,同时游戏 版号稳定发放推动新品上线,市场实现双位数同比增长、环比稳定增长。 全球游戏市场:市场收入同比、环比下降,《王者荣耀》重返双榜榜首。 2025 年 4 月,全球手游玩家在 App Store 和 Google Play 付费 65 亿美 元,同比下降 0.31%,环比下降 4.57%,收入占比前三分别为美国、中 国及日本;4 月共有 33 家中国厂商跻身全球手游发行商收入榜 ...
速递|腾讯否认收购Nexon传闻:要把钱留给AI,160亿美元大单不在战略优先级内
Z Finance· 2025-06-16 06:46
这位知情人士补充道,腾讯与 Nexon 已在中国市场建立了稳定的合作关系,包括联合发行热门手游 《地下城与勇士》。鉴于该游戏在中国的强劲表现,双方正就进一步开发本地化中文内容展开讨论。 因此,腾讯并无必要通过收购方式加强与 Nexon 的合作。 参考资料: 图片来源: Unsplash 据The Information报道,尽管此前有媒体报道称腾讯正考虑收购韩国游戏开发商 Nexon Co., 但实际 情况是,腾讯目前既未考虑,也未就此类交易与相关方展开任何接洽。 彭博社上周曾报道,腾讯已与 Nexon 已故创始人金正柱(Kim Jung-ju)的家属进行初步接触,讨论 收购该公司的可能性。然而,该知情人士指出,腾讯并未与 Nexon、本体公司 NXC Corp. 或金正柱 家属就任何形式的收购展开过谈判。 该人士表示,收购市值近160亿美元的 Nexon,并不符合腾讯当前的战略重点。相比大规模并购,腾 讯目前更倾向于将资源聚焦在人工智能领域的投资。 作为全球最大的游戏发行商之一,腾讯虽广泛布局全球游戏市场,但在多数战略性投资中保持克制, 通常投资规模为数亿美元。除2016年以数十亿美元收购芬兰游戏公司 Su ...