12月26日，由广东省商务厅、阳江市人民政府联合主办的2025广东冬季促消费暨年货节活动在阳江市启 动。 启动仪式上，省商务厅发布了广东优品购促消费活动。据介绍，2026年1月1日，"广东优品购"活动第二 阶段将启动，包括汽车购新消费券、家电产品购新消费券、电子产品购新消费券、地市特色优品消费券 等四大品类，通过真金白银的补贴，助力消费者轻松开启升级之旅。活动持续至2026年2月28日，横跨 元旦、春节两大消费旺季。 省商务厅启动本次年货节活动，是落实全省消费季活动安排、抓好2026年元旦、春节消费攻坚战的重要 环节，不仅是为了让利百姓、惠及民生，更是为了向全社会释放广东提振消费、稳增长的强烈信号，力 争为新一年的经济发展赢得"开门红"。本次活动将聚焦"年货主题""惠民利企""业态融合"方面，推出各 类广东特色优品，让消费者一站式购齐年货，感受地道的广东年文化。 当天，阳江市启动了"漠阳品 幸福购""粤享暖冬 阳货购潮"系列活动。现场发布了阳江购物地图、阳江 美食地图、阳江旅游地图，三张地图精准覆盖核心体验，分别囊括阳江62个特色消费场景、15味地道特 色美食，以及7条串联山海风光、历史文化、康养研学的精品旅 ...

2025广东冬季促消费暨年货节活动以"粤味年货乐购岭南"为主题，推出"惠享粤购""匠心粤品""飘香粤 味""精彩粤享""品质粤游"五大主题促消费活动，全省各市将发挥优势特色，深入推动商旅文体健资源 联动、业态融合，因地制宜举办系列特色促消费活动，如深圳跨年消费季暨深圳暖冬消费季、珠海"过 新年，买点好的"主题年货节、汕头家居博览会、江门咖啡文化周、中山暖冬美食文化嘉年华等，营造 热烈的消费市场氛围，进一步激发全省消费热情。 广东省商务厅党组成员、副厅长何军表示，省商务厅启动"年货节"活动，是落实全省消费季活动安排、 抓好2026年元旦春节消费攻坚战的重要环节，不仅是为了让利百姓、惠及民生，更是为了向全社会释放 广东提振消费、稳增长的强烈信号，力争为新一年的经济发展赢得"开门红"。本次活动将聚焦"年货主 题""惠民利企""业态融合"方面，推出各类广东特色优品，让消费者一站式购齐年货，感受地道的广东 年文化。 启动仪式上，广东省商务厅发布广东优品购促消费活动。2026年1月1日，"广东优品购"活动第二阶段即 将启动，包括汽车购新消费券、家电产品购新消费券、电子产品购新消费券、地市特色优品消费券等四 大品类，通过真 ...

Core Insights - The government of Zhanjiang is launching a "Winter Tour Zhanjiang Enjoy Excitement" consumption season from November to the first quarter of next year to stimulate the local economy and attract tourists [2][3] - Zhanjiang's retail sales of consumer goods reached 118.475 billion yuan, with a year-on-year growth of 3.3%, maintaining a top-five position in Guangdong for four consecutive months [2] Group 1 - Zhanjiang is focusing on optimizing the consumption environment and enhancing consumer confidence through various promotional activities [2] - The "Winter Tour Zhanjiang Enjoy Excitement" campaign will integrate resources and promote activities related to tourism, entertainment, dining, and shopping [2] - Special funds will be allocated for subsidies on new purchases of automobiles, home appliances, local specialty products, electronic products, and sports goods [2] Group 2 - The campaign will leverage the upcoming opening of the Guangzhan High-Speed Railway and the 15th National Games martial arts competition to boost local tourism [3] - Four main themes will be highlighted: "Warm Winter Travel - Enjoy Zhanjiang," "Trendy Youth - Vibrant Zhanjiang," "Taste Delicacies - Fresh Zhanjiang," and "Affordable Renewal - Enjoy Shopping in Zhanjiang" [3] - The initiative aims to create a new consumption growth pattern by utilizing Zhanjiang's geographical advantages and promoting diverse integration [3]

Core Points - Guangdong Province will launch the "Enjoy Warm Winter, Travel Guangdong" consumption season from November 2025 to March 2026, aimed at boosting local consumption [1][2] - The provincial government has allocated an additional 3.5 billion yuan in fiscal funds to support this initiative, with funds distributed based on performance targets related to consumption growth [1] - Direct consumer incentives will include various consumption vouchers, such as dining, tourism, and product purchase vouchers, with specific subsidies for new energy vehicles and other selected products [1] Financial Allocation - The Guangdong provincial government has set aside 3.5 billion yuan specifically for the consumption season, ensuring prompt implementation of consumption-boosting policies [1] - The first batch of funds has already been distributed to various cities within the province [1] Consumer Incentives - The "Enjoy Warm Winter, Travel Guangdong" initiative will feature several types of consumption vouchers, including: - "Eat in Guangdong" dining vouchers - "Please Come to Guangdong for the New Year" tourism vouchers - "Guangdong Quality Purchase" vouchers, which offer up to 5,000 yuan subsidy for new car purchases [1] - Specific products eligible for subsidies include new energy vehicles, certain home appliances, local specialty products, electronic products, and sports equipment [1] - Notably, drones and various fitness equipment have been included in the subsidy program for the first time [1] Cultural and Tourism Promotion - During the "Please Come to Guangdong for the New Year" campaign, the provincial government will issue at least 20 million yuan in tourism consumption vouchers [2]

Core Points - The Guangdong provincial government has launched the "Enjoy Warm Winter, Travel Guangdong" consumption season activity, which will run from November 1, 2025, to the end of March 2026 [1] - The initiative includes the distribution of "Guangdong Quality Products Purchase" vouchers for consumers purchasing various categories of products, including new energy vehicles, home appliances, electronic products, and sports equipment [1] Group 1 - The consumption season aims to stimulate local economic activity through targeted subsidies and promotions [1] - Specific details of the program will be formulated by the provincial government, with local cities responsible for implementation [2] - Participating enterprises are encouraged to offer additional discounts based on valid credentials such as sports event tickets [2]

Core Viewpoint - The Guangdong Provincial Government has launched the "Yue Enjoy Warm Winter, Happy Travel in Guangdong" consumption season activity, which will run from November 1, 2025, to the end of March 2026, aimed at boosting consumer spending in various sectors [1] Group 1: Consumer Incentives - During the event, "Guangdong Quality Products Purchase" consumption vouchers will be issued to encourage personal consumers to purchase new energy passenger vehicles or fuel passenger vehicles that meet the National VI emission standards [1] - A one-time subsidy will be provided for the purchase of eight categories of home appliances, including televisions, refrigerators, air conditioners (including heaters), computers (including monitors), washing machines, robotic vacuum cleaners, kitchen appliances (including range hoods), and water heaters [1] - Consumers will also receive subsidies for purchasing four categories of local specialty products, five categories of electronic products (such as smartphones, tablets, smartwatches, smart headphones, and drones), and six categories of sports equipment (including treadmills, ellipticals, rowing machines, exercise bikes, skis, and roller skates) [1] Group 2: Implementation and Promotion - Specific details of the program will be formulated by the provincial government, while local municipalities will be responsible for organizing the implementation [1] - Participating enterprises are encouraged to offer additional discounts for holders of valid certificates such as those from the National Games and tickets to the National Games [1] - Local municipalities will announce specific promotional measures tailored to their regions [1]