Investment Rating - The report maintains a positive outlook for the automotive industry in the second half of the year, with a focus on electric vehicles outperforming traditional fuel vehicles [3]. Core Viewpoints - The market anticipates policy changes for the next year, leading to an optimistic sales outlook for the second half of the year [3]. - Investment recommendations include continuing to focus on Jianghuai Automobile, SAIC Motor, and Great Wall Motors for complete vehicles, while suggesting a watch on Geely and Li Auto for potential opportunities [3]. - For auto parts, the report recommends selecting stocks based on low valuations and expected growth of over 15% next year, highlighting Xingyu Co., Aikedi, and others [3]. Data Tracking - In July, new energy vehicle deliveries showed significant growth, with BYD delivering 344,296 units (up 0.6% YoY, down 10.0% MoM), and Leap Motor increasing deliveries by 126.9% YoY [3][18]. - Traditional automakers also saw growth, with Geely's sales up 57.6% YoY, and SAIC Motor leading with 338,000 units sold [20]. - The average discount rate in early August was 10.1%, showing a slight increase from the previous month [3]. Market Performance - The automotive sector saw a weekly increase of 3.21%, ranking 8th out of 29 sectors [6]. - The overall market indices also showed positive growth, with the Shanghai Composite Index up 1.70% and the ChiNext Index up 8.58% [6]. Industry News - In July, the automotive production and sales reached 2.591 million units, with a year-on-year increase of 13.3% and 14.7% respectively [28]. - New energy vehicles accounted for 48.7% of total new car sales in July, with production and sales of 1.243 million units [28]. - The report highlights the launch of new models, including the Great Wall Tank 500 and the 2026 Deep Blue L07, indicating ongoing innovation in the sector [28][29].

Investment Rating - The report maintains a "Recommended" investment rating for Great Wall Motors [1] Core Views - The launch of the new Tank 500 Smart Edition has seen strong pre-sale demand, with over 11,000 orders within 24 hours [4] - The Tank brand has established a strong foothold in the off-road vehicle segment, achieving a three-year resale value of 64.57% for the Tank 300, the highest among compact SUVs in China [7] - The introduction of the Hi4-Z architecture caters to urban driving needs while still offering off-road capabilities, expanding the customer base for the Tank brand [7] - The new Tank 500 features advanced intelligent driving systems, enhancing its appeal to a diverse customer demographic [7] Financial Summary - Projected revenue growth from 173.21 billion CNY in 2023 to 359.89 billion CNY by 2027, with a compound annual growth rate (CAGR) of 22.5% [6] - Net profit is expected to increase from 7.02 billion CNY in 2023 to 18.30 billion CNY by 2027, reflecting a significant recovery and growth trajectory [6] - The gross margin is projected to improve from 18.7% in 2023 to 21.0% by 2027, indicating enhanced operational efficiency [6] Profit Forecast and Investment Suggestions - The report adjusts net profit forecasts for 2025 to 2027 to 14.7 billion CNY, 15.9 billion CNY, and 18.3 billion CNY respectively, while maintaining the "Recommended" rating [14]

Core Viewpoint - The company aims to transform the Wei brand into one that truly understands its users, emphasizing a commitment to user-centric changes and long-term growth in the competitive automotive market [3][5][6]. Group 1: Brand Development and Challenges - Wei brand, established in 2016, initially gained traction with the VV series, achieving over 200,000 cumulative sales in 2017 and 2018, positioning itself as a benchmark for domestic luxury SUVs [3][5]. - The brand faced challenges during the early stages of the new energy wave, leading to strategic confusion and a decline in sales to 36,400 units in 2022 [3][4]. - Despite setbacks, the chairman expressed unwavering commitment to the brand, viewing the automotive journey as a marathon rather than a sprint [4]. Group 2: User Engagement and Service - The new brand strategy focuses on "changing for users," with initiatives to enhance direct engagement through physical and digital touchpoints, including the establishment of user centers across 110 cities [5][8]. - The company has accumulated 600,000 family users over eight years, with plans to expand user centers to over 1,000 locations [5][8]. - The introduction of new vehicle colors and upgrades based on user feedback demonstrates a commitment to co-creation and responsiveness to customer needs [12]. Group 3: Channel and Sales Strategy - The company is restructuring its channel system to include direct retail centers, aiming to improve user interaction and feedback responsiveness [6][9]. - A significant number of user centers are planned to enhance service delivery and customer experience, with a focus on high-end models [8][9]. - The direct sales model is designed to complement the existing dealer network, addressing the challenges faced by traditional dealerships in selling high-end vehicles [9][10]. Group 4: Technological and R&D Investment - The company has invested heavily in R&D, with expenditures rising from 1.69 billion in 2013 to 8.054 billion in 2023, maintaining a higher investment level than industry peers [14][16]. - A robust technical foundation supports the Wei brand, with over 1,200 engineers and a commitment to continuous innovation in energy and intelligent systems [13][16]. - The launch of a new multi-power platform reflects the company's strategy to remain versatile amid industry transitions, prioritizing technological advancement [18]. Group 5: Safety and Quality Assurance - The company emphasizes safety as a core value, investing in advanced testing facilities to ensure high-quality standards and reliability in its vehicles [20][21]. - The establishment of a large-scale collision testing facility underscores the commitment to safety, with rigorous testing protocols in place [21][23]. - The company's approach to safety is not only about compliance but also about exceeding standards to protect users, as demonstrated in a real-world incident where the vehicle's safety features were highlighted [24].