微信公众号与朋友圈，或许要打通了。 至于公众号执着于短图文的原因，一方面微信的紧迫感直接源自一场不容有失的"时间战争"。毕竟用户的 使用时间是固定的，抖音、快手、B站、小红书每多一分钟，微信可能就会少一分钟。而且互联网行业的 上半场是各做各的，下半场则是你做我的、我做你的。 日前有消息显示，微信近期已开始小范围测试朋友圈同步至公众号功能。具体而言，用户选择多张图片发 布朋友圈时，将能够看到"发到公众号，让更多在这里的人看见"的提示按钮。在点击这个按钮后，即可直 接跳转到公众号的后台进行更多的操作，并且相关朋友圈内容会以公众号图文的形式发布，在呈现方式上 与小红书类似。 从张小龙反思"不小心把公众号做成了文章内容载体，缺失呈现短内容的方式"，到2023年上线公众号图文 模式，近年来微信方面一直在尝试补齐短图文内容这个短板。 自今年以来，微信的速度明显有所加快。例如在上半年，公众号开始支持创作者在手机端通过微信App创 建和发表文章、图文等内容，无需再通过网页版公众平台或订阅号助手App。这无疑就降低了创作成本， 并为个人创作者"铺路"。毕竟既然要让更多人在公众号看短图文，除了要加大公众号信息流中相关内容的 占比 ...

人民财讯12月11日电，记者获悉，鸿蒙版微信朋友圈已支持发送和查看实况图。截至目前，鸿蒙版微信 安装量已超2700万次，已支持基础通讯、社交、微信支付、公众号、小程序、视频号、直播等主要功 能。 ...

Core Insights - The article discusses the evolving nature of WeChat's Moments feature, highlighting a shift from casual sharing to a more performance-driven social environment, leading to user fatigue and a decline in genuine interactions [1][2][12] User Engagement - Despite claims that Moments is "cooling down," data shows that 780 million users still access it daily, with 120 million actively posting content, indicating stable engagement levels [1] - The introduction of features like "three days visible" reflects users' desire for privacy and control over their social interactions, with over 100 million users adopting this setting by 2019 [5][6] Social Dynamics - The evolution of Moments has transformed it from a space for close friends to a mixed environment including colleagues and acquaintances, complicating social interactions and increasing pressure to curate content [4][11] - Users report feeling overwhelmed by the need to manage their online personas, leading to a preference for silence or withdrawal from the platform [3][12] Psychological Impact - The pressure to maintain an idealized online presence has resulted in "emotional burnout," prompting users to seek a more authentic and less demanding social experience [12][15] - The article suggests that the shift from broad social connections to deeper, more meaningful relationships is a positive evolution in social behavior [13][14] Future Outlook - The trend of disengagement from Moments is seen as a rational response to the overwhelming nature of social media, with users prioritizing real-life interactions over digital ones [16]

Core Viewpoint - Recent discussions on WeChat Moments have sparked significant debate, with some users claiming that fewer people are posting, leading to concerns about the platform's relevance [2] Group 1: User Engagement - WeChat's public relations director, Zoe, stated that 780 million users access Moments daily, with 120 million users posting content, indicating stable engagement levels over the years [4] - Zoe refuted claims that fewer people are posting, emphasizing that the data contradicts such assertions [4] Group 2: Platform Features - Zoe clarified that there is no algorithm for sorting Moments, describing it as a personal "chronicle" for users [4] - The absence of a visitor feature and the inability to edit posts were explained as intentional design choices to reduce social pressure on users [4] Group 3: Account Management - The WeChat team has optimized the handling of deceased accounts, stating that since September, inactive accounts will no longer be reclaimed, allowing them to serve as a memorial [4]

Core Viewpoint - Douyin and Kuaishou are enhancing their social features to compete with WeChat Moments, indicating a shift from stranger social interactions to familiar social connections in the short video platform space [1][5][12] Group 1: Product Features and Updates - Douyin has introduced several upgrades to its daily features, including a new creation entry and time-limited visibility options, making its product positioning more similar to WeChat Moments [1] - Kuaishou has also reintroduced its "Say" feature, which resembles WeChat's Moments, after a brief hiatus for updates [2] - The new features in Douyin allow users to set display times for their posts, similar to WeChat's three-day visibility option [1] Group 2: Market Dynamics and User Behavior - The social aspect of these platforms is seen as a crucial element for user retention and engagement, as social products serve as a glue in the complex ecosystem of internet businesses [2][3] - There is a growing recognition that the appeal of stranger social interactions is diminishing, prompting platforms to focus on familiar social scenarios [5] - User concerns about privacy and public perception when engaging with content on these platforms may hinder the transition from content consumption to social interaction [7][10] Group 3: Competitive Landscape - WeChat has a significant advantage in the social space due to its established user base and core communication features, which may pose challenges for Douyin and Kuaishou in gaining traction in social functionalities [7][10] - Despite the challenges, Douyin and Kuaishou are unlikely to abandon their exploration of social features, as success in this area could open new growth opportunities [12]

Core Insights - The topic "Is WeChat Moments cooling down?" has become a trending subject on social media as of October 16 [1] - A response article titled "Is no one really posting on Moments?" was published by the WeChat official account on October 15, addressing concerns about the usage of Moments [2] Group 1: User Engagement and Data - According to the WeChat public relations director, 780 million users access Moments daily, with 120 million users posting on it, indicating stable engagement over the years [4] - The director refuted claims that fewer people are posting on Moments, suggesting that such perceptions are subjective and akin to an "information cocoon" [4] Group 2: Product Features and Philosophy - The WeChat public relations director clarified that the Moments feed is sorted chronologically without an algorithm, emphasizing a straightforward approach to content visibility [4] - Regarding the absence of a visitor feature and secondary editing for Moments, the director stated that these decisions are made to avoid increasing social pressure on users [4] - The director also mentioned that Moments serves as a historical record of an individual's life, and thus, the introduction of a secondary editing feature is unlikely [4]

Core Insights - The WeChat public relations director addressed concerns about the declining activity on Moments, stating that the perception of a decline is subjective and similar to an "information cocoon" [1] - Daily statistics show that 780 million users access Moments, with 120 million users posting content, indicating stable engagement over the years [1] - The director confirmed that there will be no visitor feature or secondary editing option for Moments, emphasizing that the product logic aims to reduce social pressure on users [1]

Group 1 - The core point of the news is the announcement of a three-year action plan by the National Development and Reform Commission to double the service capacity of electric vehicle charging facilities by 2027, aiming to establish 28 million charging facilities nationwide and provide over 300 million kilowatts of public charging capacity to meet the demand of over 80 million electric vehicles [2][3][4]. Group 2 - By the end of 2027, 40,000 "super-fast combined" charging guns with a capacity of over 60 kilowatts will be newly built or renovated in highway service areas to enhance the intercity charging network for electric vehicles [3]. - The plan includes integrating charging facility demands into the distribution network planning, focusing on urban core areas, highway service areas, transportation hubs, and old residential communities to optimize the distribution network structure [4]. - New residential areas are required to build charging facilities or reserve installation conditions for charging facilities in all fixed parking spaces, while existing residential areas will be supplemented with charging facilities based on local conditions [5]. Group 3 - The news highlights the positive outlook for China's automobile exports, particularly in the autonomous new energy vehicle sector, with significant growth in overseas markets [6][7]. - The export of plug-in hybrid and traditional hybrid vehicles is expected to increase, leading to a more pronounced impact of domestic brands on international brands [7].

Core Viewpoint - The article discusses the current state of WeChat Moments, addressing concerns about its declining usage and the perception that fewer people are posting on the platform. The WeChat public relations director emphasizes that the data shows stable user engagement. Group 1: User Engagement - WeChat has reported that 780 million users access Moments daily, with 120 million users posting content, indicating stable engagement over the years [3][4]. - The public relations director refutes claims that fewer people are posting, suggesting that such perceptions may stem from individual experiences rather than actual data [3]. Group 2: Product Features - The WeChat team has conducted research on deceased accounts, stating that as of September this year, inactive accounts will no longer be reclaimed [3]. - The public relations director confirmed that there will be no visitor feature for Moments, as the company aims to reduce social pressure on users [3]. - There are no plans to introduce a secondary editing feature for Moments, as it is intended to serve as a historical record of a person's life [4].

Group 1 - The National Development and Reform Commission and five other departments plan to establish 28 million charging facilities by the end of 2027, providing over 300 million kilowatts of public charging capacity to meet the needs of over 80 million electric vehicles, effectively doubling the charging service capacity [2][5] - In September, the Consumer Price Index (CPI) decreased by 0.3% year-on-year but increased by 0.1% month-on-month, with the core CPI excluding food and energy prices continuing to rise for five consecutive months [2][5] - In the first three quarters, the total increase in RMB loans reached 14.75 trillion yuan, with corporate loans accounting for 13.44 trillion yuan, and the total RMB loan balance at the end of September was 270.39 trillion yuan, reflecting a year-on-year growth of 6.6% [2][5] Group 2 - A new generation of ultra-high-speed oscilloscopes developed in China has been released, featuring a bandwidth exceeding 90 GHz, breaking through previous restrictions on sales of such devices to China [5] - Federal Reserve Chairman Jerome Powell indicated that the Fed may continue to lower interest rates in the coming months, as the labor market outlook continues to deteriorate, which has bolstered investor expectations for a rate cut this month [6] - The U.S. government shutdown has entered its third week, causing significant disruptions in public services across various sectors, including the CDC and Smithsonian Institution, leading to widespread flight delays [7]