近日，财政部等部门发布《关于开展消费新业态新模式新场景试点工作的通知》，支持试点城市健全首 发经济服务体系，创新多元化服务消费场景，提升消费品质，扩大服务消费。服务消费已成为推动我国 消费市场增长的重要力量，近年来，居民消费正处于从物质型消费向服务型、品质型消费加速升级的关 键阶段。提振消费的重要一环，就是要遵循服务消费增长规律，加快培育服务消费新增长点。 也要看到，当前我国服务消费领域还存在一些堵点，部分服务消费（比如一老一小服务、家政服务等） 的供给能力还有短板，与巨大的市场需求相比存在缺口；养老、文旅等服务消费领域供给质量仍需提 高，难以满足多层次、多样性、个性化需求；一些领域服务消费协同度不足，需要进一步发挥政策合 力。 需求导向，精准匹配，塑造品质化、品牌化的服务消费新供给。充分运用大数据、人工智能等现代调查 研究方法，分析研究不同群体的服务需求、市场潜力、消费意愿等，以需求为导向，科学选择重点发展 的类型和方向，以适量化、品质化服务供给满足人民群众对美好生活的期许，是培育服务消费新增长点 的关键之举。例如老龄化程度较高的城市或地区，应着重打造养老服务品牌及消费高地。要针对不同群 体属性和需求，推动 ...

Group 1 - The core viewpoint of the article highlights the significant performance of emerging consumption sectors in the Hong Kong and A-share markets, with funds heavily invested in these areas seeing substantial net value increases compared to those focused on traditional consumption stocks [1] - The top-performing consumption fund, Hengyue Craftsmanship Preferred One-Year Holding, has achieved nearly 40% year-to-date returns, with its top ten holdings primarily consisting of emerging consumption stocks [1] - Fund managers are increasingly focusing on the emotional value associated with new consumption trends, which reflects a shift in consumer habits towards more diverse and experience-driven purchases [2][6] Group 2 - Fund managers believe that to identify emerging consumption stocks, they must go beyond traditional research methods and engage directly with consumers to understand their preferences and behaviors [2][3] - Emotional value is identified as a key investment theme, categorized into three types: pure emotional value, dopamine-inducing experiences, and therapeutic benefits from products like pet ownership [6] - The investment logic is shifting from traditional consumption upgrades to identifying sectors with rising demand and potential for growth, particularly among younger consumers who prioritize value and personal satisfaction [9][10] Group 3 - The article discusses the importance of understanding the competitive advantages of companies in the emotional consumption space, emphasizing the need for a thorough analysis of management strategies and market positioning [7][8] - Emerging consumption sectors are seen as having significant growth potential, driven by new consumer demographics, innovative channels, and evolving market needs [10][11] - Fund managers express optimism about the overall market, noting positive economic signals and the potential for growth in various emerging consumption areas, including emotional consumption, technology-driven products, and affordable brands [11]

Group 1: Emerging Consumption Trends - The emergence of new consumption sectors such as pet economy, beauty care, and leisure snacks has led to significant stock performance, outperforming traditional consumer stocks [1][2] - The highest-performing consumption fund, Hengyue Craftsmanship, has achieved nearly 40% year-to-date returns, primarily investing in high-growth emerging consumer stocks [1][2] - Fund managers emphasize the importance of understanding consumer behavior shifts towards emotional and experiential consumption, indicating a transition from material to spiritual consumption [2][3] Group 2: Investment Strategies - Fund managers advocate for on-the-ground research to gain deeper insights into emerging consumer brands, as traditional desk research may not suffice [3][4] - The concept of "emotional value" has become a key investment focus, with three categories identified: pure emotional value, dopamine-inducing experiences, and therapeutic benefits [5][6] - Investment strategies should consider both short-term growth and long-term industry potential, focusing on companies that can establish competitive barriers and scale effects [6][7] Group 3: Market Dynamics - The changing consumption behavior of younger consumers is shifting the focus from traditional consumption upgrades to value-driven purchases, impacting traditional consumer sectors [9][10] - The investment landscape is evolving, with new consumer demographics, channels, and product categories creating opportunities for growth in emerging sectors [10][11] - Current market optimism is supported by positive economic signals, with a focus on high-growth emerging consumption areas such as emotional consumption and technology-driven products [11]