证券研究报告 | 公司点评 gszqdatemark 2025 05 20 年 月 日 倍轻松（688793.SH） 24 年盈利水平转正，海外增速更快 事件：公司发布 2024 年年报和 2025 年一季报。公司 2024 年实现营业 总收入 10.9 亿元，同比-14.9%；实现归母净利润 0.1 亿元，同比+120.2%。 24Q4 单季营业总收入为 2.5 亿元，同比-25.4%；归母净利润为-0.03 亿 元，同比+91.8%。25Q1 实现营业收入 2.0 亿元，同比-32.8%；实现归母 净利润-0.02 亿元，同比-111.7%。 国内销售有所下滑，头部按摩产品表现优秀。分区域：24 年公司国内、国 外收入分别为收入 10.0 亿元、0.8 亿元，同比-16.4%、+9.5%。国内收入 有所下滑，主要系减少抖音推广等投入以及直营新开门店带来的收入无法 覆盖闭店导致的缺口；国外收入增长主要系加大线上独立站的投入。后续 公司将持续探索"科技产品+速效按摩服务"的新商业模式。分产品：24 年公司眼部、颈部、头皮+头部、肩部、腰背部、其他收入分别为 1.3 亿 元、1.3 亿元、2.4 亿元、3.5 ...

证券研究报告 | 公司点评 gszqdatemark 2025 05 20 年 月 日 倍轻松（688793.SH） 24 年盈利水平转正，海外增速更快 事件：公司发布 2024 年年报和 2025 年一季报。公司 2024 年实现营业 总收入 10.9 亿元，同比-14.9%；实现归母净利润 0.1 亿元，同比+120.2%。 24Q4 单季营业总收入为 2.5 亿元，同比-25.4%；归母净利润为-0.03 亿 元，同比+91.8%。25Q1 实现营业收入 2.0 亿元，同比-32.8%；实现归母 净利润-0.02 亿元，同比-111.7%。 国内销售有所下滑，头部按摩产品表现优秀。分区域：24 年公司国内、国 外收入分别为收入 10.0 亿元、0.8 亿元，同比-16.4%、+9.5%。国内收入 有所下滑，主要系减少抖音推广等投入以及直营新开门店带来的收入无法 覆盖闭店导致的缺口；国外收入增长主要系加大线上独立站的投入。后续 公司将持续探索"科技产品+速效按摩服务"的新商业模式。分产品：24 年公司眼部、颈部、头皮+头部、肩部、腰背部、其他收入分别为 1.3 亿 元、1.3 亿元、2.4 亿元、3.5 ...

Summary of Delmar's Conference Call Company Overview - **Company**: Delmar - **Industry**: Home Appliances, Water Health, Personal Care Key Points and Arguments Financial Performance - In 2024, Delmar benefited from national subsidy policies, achieving nearly 30% revenue growth and doubling net profit, setting a new quarterly record [2][3] - Revenue for 2024 surpassed 3.5 billion yuan, with a net profit increase exceeding 30% [3] - The first quarter of 2025 continued the growth trend, driven by strategic market insights and effective execution [3] Business Segments - **Water Health**: - Achieved double-digit growth in 2024 and Q1 2025, with flagship countertop water purifiers solidifying market leadership [2][7] - The new product "New Ice Fun" added ice-making features, enhancing its appeal [2][7] - **Personal Care**: - Experienced mid-to-high-speed growth in 2024, but faced a decline in Q1 2025 due to adjustments in e-commerce channels [2][8] - OEM business saw double-digit growth in 2024 and rapid growth in Q1 2025, benefiting from brand popularity and deepened partnerships [2][9] Regional Performance - Domestic business grew approximately 10% in 2024, with the cleaning segment under pressure but other segments showing growth [4] - International business accounted for nearly 20% of revenue in 2024, with a 20% year-on-year increase [5] - Q1 2025 saw a slight decline in international business, but water health and massage products continued to grow [5] Product Strategy and Market Position - The cleaning business faced challenges, prompting a strategic review and new product planning for 2025, focusing on enhancing product value and consumer trust [6][23] - Delmar maintains a leading market share despite competition, driven by continuous product iteration and effective channel promotion [14] - The company plans to enhance its product line in the under-sink category, which has significant market potential [15] Market Trends and Challenges - The small appliance industry is seeing improved competition, but cost reductions are not solely due to this; they are also linked to product strength and effective marketing [12] - The water purification industry is attracting many brands, necessitating strong product capabilities to maintain market position [22] Future Outlook - Domestic market demand for cleaning appliances and water health products is expected to grow due to national subsidy policies [19] - The company is cautious about the impact of U.S. tariffs on its North American market strategy, focusing instead on strengthening its presence in Europe and Southeast Asia [20][21] - Delmar aims to optimize its overseas channel structure while enhancing resource allocation for better market penetration [21] Innovation and Technology - Delmar emphasizes user insights and experience in product development, aiming for a competitive edge through innovation [13] - The company plans to transition the production of its flagship product "New Ice Fun" to an in-house supply chain in the future [18] Conclusion - Delmar's strategic focus on innovation, market expansion, and effective resource allocation positions it well for continued growth in the competitive home appliance market [27]