Investment Rating - The investment rating for the company is "Buy-A" with a target price of 33.67 CNY, based on a projected PE of 10.8x for 2025 [4][9][13]. Core Views - The company is positioned as a leading exporter of office furniture, benefiting from a recovery in U.S. home demand and a robust cross-border e-commerce strategy. The integration of multiple quality acquisitions is expected to gradually contribute to performance, with long-term growth prospects remaining strong [9][11][13]. Financial Performance Summary - In 2024, the company achieved a revenue of 11.03 billion CNY, a year-on-year increase of 34.59%, while the net profit attributable to shareholders was 263 million CNY, a slight decrease of 0.02% [1]. - The first quarter of 2025 saw revenues of 2.65 billion CNY, up 12.74% year-on-year, but net profit dropped by 49.49% to 52 million CNY [1]. - The gross margin for 2024 was 18.64%, down 5.15 percentage points year-on-year, primarily due to increased shipping costs [4][11]. Business Segment Performance - The company's OBM (Original Brand Manufacturer) business generated 5.94 billion CNY in revenue in 2024, a significant increase of 76.97%, accounting for 53.86% of total revenue [2]. - International revenue reached 9.89 billion CNY in 2024, a growth of 48.88%, while domestic revenue fell by 27.45% to 1.11 billion CNY [3]. Strategic Initiatives - The company is actively expanding its cross-border e-commerce operations, establishing overseas warehouses for efficient logistics and building independent online platforms to enhance brand visibility [3][8]. - The company is also focusing on a "big home" strategy, upgrading product systems and expanding categories to enhance competitiveness [8][9]. Future Projections - Revenue forecasts for 2025-2027 are projected at 12.72 billion CNY, 14.51 billion CNY, and 16.80 billion CNY, with year-on-year growth rates of 15.30%, 14.07%, and 15.79% respectively [9][11]. - Net profit forecasts for the same period are 390 million CNY, 467 million CNY, and 577 million CNY, with growth rates of 48.44%, 19.53%, and 23.58% respectively [9][11].

Investment Rating - The report assigns a "Buy-A" investment rating to the company [4][9][13] Core Views - The company has shown strong revenue growth, with a 34.59% year-on-year increase in revenue for 2024, reaching 11.03 billion yuan, although net profit slightly declined by 0.02% to 263 million yuan [1] - The company is expanding its cross-border e-commerce operations, with international revenue growing by 48.88% in 2024, while domestic revenue decreased by 27.45% [3][9] - The report anticipates that the company's revenue will continue to grow, projecting revenues of 12.72 billion yuan, 14.51 billion yuan, and 16.80 billion yuan for 2025, 2026, and 2027, respectively, with corresponding net profits of 390 million yuan, 467 million yuan, and 577 million yuan [10][11] Financial Performance - In 2024, the company achieved a gross margin of 18.64%, a decrease of 5.15 percentage points year-on-year, primarily due to increased shipping costs [4][8] - The company’s operating expenses as a percentage of revenue decreased to 13.38% in 2024, down 2.99 percentage points year-on-year [4][7] - The net profit margin for 2024 was 2.41%, a decline of 0.98 percentage points compared to the previous year [7] Market Position and Strategy - The company is positioned as a leading exporter of office furniture, benefiting from a recovery in U.S. home furnishing demand and a robust cross-border e-commerce strategy [9][11] - The company has adopted a dual strategy of "manufacturing overseas and brand expansion," enhancing its logistics efficiency through overseas warehouses and local sales teams in key markets [3][8] - The report highlights the company's proactive measures to mitigate risks associated with U.S. tariffs by diversifying production locations and enhancing operational efficiency [8][9] Valuation - The target price for the company is set at 33.67 yuan, based on a projected price-to-earnings ratio of 10.8x for 2025 [4][9][13] - The report compares the company with peers in the home furnishings export sector, indicating a favorable valuation relative to competitors [13][14]

Investment Rating - The report does not provide a specific investment rating for the company [1] Core Insights - The company reported a revenue of 11.03 billion yuan for 2024, representing a year-on-year increase of 34.6%, while the net profit attributable to the parent company remained stable at 263 million yuan, showing a slight decrease of 0.02% [1] - The first quarter of 2025 saw a revenue of 2.65 billion yuan, up 12.7% year-on-year, but the net profit dropped by 49.5% to 52 million yuan [1] - The report highlights that the pressure on profits in Q4 was mainly due to significant asset and credit impairment provisions totaling approximately 210 million yuan, including a goodwill impairment of 79 million yuan related to the brand "Chef Doctor" [1] - The company is expected to see stable growth driven by cross-border e-commerce expansion and regional market development [1][2] Revenue Breakdown - In 2024, the revenue from various segments was as follows: Office Furniture 3.55 billion yuan (+2.4%), Soft Furniture 1.43 billion yuan (+10.8%), Panel Furniture 1.02 billion yuan (-8.8%), New Material Flooring 1.53 billion yuan (+2.9%), and Other segments 3.46 billion yuan (+331.1%) [2] - The cross-border e-commerce segment is anticipated to continue its strong performance, with an expected increase in overseas supply chain shipping ratios and price adjustments to counteract tariff disruptions [2] Manufacturing and Capacity - The manufacturing base in Vietnam achieved a revenue of 2.49 billion yuan in 2024, reflecting a year-on-year increase of 24.7%, with net profit margins improving to 9.3% [3] - The company plans to actively explore non-U.S. markets and domestic markets, with stable growth expected in office chairs and sofa manufacturing [3] Profitability and Financial Metrics - In Q1 2025, the company's gross margin was 16.3%, down 10.4 percentage points year-on-year, while the net margin was 2.0%, down 3.3 percentage points [4] - The report projects net profits for 2025 to be 400 million yuan, with corresponding P/E ratios of 9.3X, 8.0X, and 7.1X for the years 2025, 2026, and 2027 respectively [4][5] Financial Projections - The company is expected to achieve total revenue of 12.12 billion yuan in 2025, with a growth rate of 9.9% [5] - The projected net profit attributable to the parent company for 2025 is 400 million yuan, representing a year-on-year growth of 52.1% [5]

Investment Rating - The report does not provide a specific investment rating for the company [1] Core Views - The company has shown robust revenue growth, achieving a total revenue of 11.03 billion yuan in 2024, a year-on-year increase of 34.6%. However, the net profit attributable to the parent company remained flat at 263 million yuan, indicating a slight decline in profitability [1][5] - The report highlights the company's focus on cross-border e-commerce and regional expansion as key drivers for growth, with expectations for stable revenue growth in 2025 [2][3] Summary by Sections Financial Performance - In 2024, the company reported a total revenue of 110.29 billion yuan, with a net profit of 263 million yuan, and a non-recurring net profit of 281 million yuan, reflecting a year-on-year growth of 19.5% [1] - The Q1 2025 revenue was 26.54 billion yuan, a 12.7% increase year-on-year, but the net profit dropped by 49.5% to 52 million yuan due to significant asset and credit impairment losses [1][4] Business Segments - The office furniture, soft furniture, panel furniture, new material flooring, and other segments generated revenues of 35.5 billion, 14.3 billion, 10.22 billion, 15.33 billion, and 34.63 billion yuan respectively in 2024, with the other segment showing a remarkable growth of 331.1% attributed to cross-border e-commerce performance [2] - The manufacturing base in Vietnam achieved a revenue of 24.94 billion yuan in 2024, with a net profit margin increase to 9.3% due to improved capacity utilization [3] Profitability and Cash Flow - The company's gross margin for Q1 2025 was 16.3%, down 10.4 percentage points year-on-year, while the net margin was 2.0%, down 3.3 percentage points [4] - Operating cash flow for Q1 2025 was negative 55 million yuan, primarily due to increased bill payments, but inventory and receivables turnover days showed stability [4][7] Future Outlook - The company expects to maintain steady growth in cross-border e-commerce and plans to expand into non-US markets and domestic markets, particularly in office chairs and sofas [3][2] - Projections for net profit from 2025 to 2027 are 400 million, 466 million, and 529 million yuan respectively, with corresponding P/E ratios of 9.3X, 8.0X, and 7.1X [4][5]