25H1 特A+/特A/其他类收入同比-7.4%/+0.7%/-12.6%，25Q2 特A+/特A/其他类同 比-32.1%/-28.1%/-34.4%，25H1 特A 及以上收入占总营收比重同比+0.4pct 至95.1%。25Q2 外部环境压 力增大，但预计大众价位代表产品淡雅系列仍实现稳健增长；核心大单品开系列受外部环境影响预计略 有下滑，其中四开表现好于对开；国缘V 系定位高线次高端价格带同样有所承压。分区域，公司通过分 区精耕、分品提升不断打破省内"天花板"，省外围绕重点板块市场布局，25H1 省内/省外营收同 比-6.1%/+4.8%，25Q2 省内/省外营收同比-32.2%/-17.8%。公司收入跨越百亿规模后，"省内精耕"+"区 域扩张"的节奏更加坚定清晰。 盈利能力略有承压，合同负债环比提升 公司发布2025 年半年报，25H1 总营收/归母净利/扣非净利69.5/22.3/22.2亿，同比-4.8%/-9.5%/-9.1%； 25Q2 总营收/归母净利/扣非净利18.5/5.8/5.8亿，同比-29.7%/-37.1%/-36.5%。产品端，公司核心产品升 级、新产品布局陆续落地，外部环境 ...

Core Viewpoint - The company, as a leading liquor producer in Jiangsu, is expected to achieve further market share and scale growth through product structure upgrades, focused provincial channel development, and steady expansion into other provinces [1] Group 1: Financial Projections and Investment Recommendations - The company is projected to have diluted EPS of 2.99, 3.28, and 3.58 CNY per share for the years 2025-2027, with current stock prices corresponding to PE ratios of approximately 16.3, 14.8, and 13.6 times [1] - The company has achieved over 10 billion CNY in revenue in 2023, with a CAGR of 20.75% for total revenue and 20.77% for net profit attributable to shareholders from 2016 to 2024, ranking 3rd and 8th among 20 peers respectively [1] Group 2: Product Structure and Growth - The company's product revenue CAGR from 2019 to 2024 is led by the special A+ category (22%) and the special A category (17%), with these two categories expected to account for 94% of revenue by 2024 [2] - The company has focused on developing key products in the mid-range segment, benefiting from the expansion of the mid-tier market, with a significant growth rate of 37% in the special A category in 2023 [2] Group 3: Regional Expansion Strategy - The company is steadily increasing its market share in Jiangsu, with revenue ratios to Yanghe expected to improve from approximately 1:2.3 in 2019 to 1:1.2 in 2024 [3] - The company’s revenue CAGR in provincial markets is 25%, outpacing the 18% growth in its home province, with significant sales growth expected in key markets like Anhui and Shandong [3]

Investment Rating - The report does not provide a specific investment rating for the company [1] Core Insights - The company reported a revenue of 11.03 billion yuan for 2024, representing a year-on-year increase of 34.6%, while the net profit attributable to the parent company remained stable at 263 million yuan, showing a slight decrease of 0.02% [1] - The first quarter of 2025 saw a revenue of 2.65 billion yuan, up 12.7% year-on-year, but the net profit dropped by 49.5% to 52 million yuan [1] - The report highlights that the pressure on profits in Q4 was mainly due to significant asset and credit impairment provisions totaling approximately 210 million yuan, including a goodwill impairment of 79 million yuan related to the brand "Chef Doctor" [1] - The company is expected to see stable growth driven by cross-border e-commerce expansion and regional market development [1][2] Revenue Breakdown - In 2024, the revenue from various segments was as follows: Office Furniture 3.55 billion yuan (+2.4%), Soft Furniture 1.43 billion yuan (+10.8%), Panel Furniture 1.02 billion yuan (-8.8%), New Material Flooring 1.53 billion yuan (+2.9%), and Other segments 3.46 billion yuan (+331.1%) [2] - The cross-border e-commerce segment is anticipated to continue its strong performance, with an expected increase in overseas supply chain shipping ratios and price adjustments to counteract tariff disruptions [2] Manufacturing and Capacity - The manufacturing base in Vietnam achieved a revenue of 2.49 billion yuan in 2024, reflecting a year-on-year increase of 24.7%, with net profit margins improving to 9.3% [3] - The company plans to actively explore non-U.S. markets and domestic markets, with stable growth expected in office chairs and sofa manufacturing [3] Profitability and Financial Metrics - In Q1 2025, the company's gross margin was 16.3%, down 10.4 percentage points year-on-year, while the net margin was 2.0%, down 3.3 percentage points [4] - The report projects net profits for 2025 to be 400 million yuan, with corresponding P/E ratios of 9.3X, 8.0X, and 7.1X for the years 2025, 2026, and 2027 respectively [4][5] Financial Projections - The company is expected to achieve total revenue of 12.12 billion yuan in 2025, with a growth rate of 9.9% [5] - The projected net profit attributable to the parent company for 2025 is 400 million yuan, representing a year-on-year growth of 52.1% [5]

Investment Rating - The report does not provide a specific investment rating for the company [1] Core Views - The company has shown robust revenue growth, achieving a total revenue of 11.03 billion yuan in 2024, a year-on-year increase of 34.6%. However, the net profit attributable to the parent company remained flat at 263 million yuan, indicating a slight decline in profitability [1][5] - The report highlights the company's focus on cross-border e-commerce and regional expansion as key drivers for growth, with expectations for stable revenue growth in 2025 [2][3] Summary by Sections Financial Performance - In 2024, the company reported a total revenue of 110.29 billion yuan, with a net profit of 263 million yuan, and a non-recurring net profit of 281 million yuan, reflecting a year-on-year growth of 19.5% [1] - The Q1 2025 revenue was 26.54 billion yuan, a 12.7% increase year-on-year, but the net profit dropped by 49.5% to 52 million yuan due to significant asset and credit impairment losses [1][4] Business Segments - The office furniture, soft furniture, panel furniture, new material flooring, and other segments generated revenues of 35.5 billion, 14.3 billion, 10.22 billion, 15.33 billion, and 34.63 billion yuan respectively in 2024, with the other segment showing a remarkable growth of 331.1% attributed to cross-border e-commerce performance [2] - The manufacturing base in Vietnam achieved a revenue of 24.94 billion yuan in 2024, with a net profit margin increase to 9.3% due to improved capacity utilization [3] Profitability and Cash Flow - The company's gross margin for Q1 2025 was 16.3%, down 10.4 percentage points year-on-year, while the net margin was 2.0%, down 3.3 percentage points [4] - Operating cash flow for Q1 2025 was negative 55 million yuan, primarily due to increased bill payments, but inventory and receivables turnover days showed stability [4][7] Future Outlook - The company expects to maintain steady growth in cross-border e-commerce and plans to expand into non-US markets and domestic markets, particularly in office chairs and sofas [3][2] - Projections for net profit from 2025 to 2027 are 400 million, 466 million, and 529 million yuan respectively, with corresponding P/E ratios of 9.3X, 8.0X, and 7.1X [4][5]