如今，中国市场悄然兴起的"悦己消费"正吸引日本企业的关注。 近日，作为上海第六届"五五购物节"系列活动之一，第二届"Japan Sake Month"于上海虹桥品汇举行。 本届活动以"2025和酒峰会"拉开序幕。据第一财经了解，此次有81家展商带来了日本的清酒、烧酎、泡 盛、梅酒、威士忌、啤酒等千余款产品，吸引了中国代理商、餐饮企业及行业专家的到场。此次活动由 日本贸易振兴机构（JETRO）上海代表处等联合主办。 作为中国国际进口博览会的招展合作伙伴，JETRO不仅将更多日本企业通过进博会的平台带入中国市 场，还通过上海虹桥品汇设立的"Japan Mall"这一常年展示平台，将展品变商品，采购变贸易，以虹桥 国际中央商务区为窗口，为长三角地区的发展作贡献，进一步促进两国间的经济贸易往来。 从餐桌走向露营 中国市场不断兴起的"悦己消费"是值得关注的新趋势。 日本清酒烧酒酿造商协会（JSS）的数据显示，2024年日本清酒出口额约为434.69亿日元（约合人民币 20.87亿元），出口量约为31056千升，同比2023年分别上涨6.37%、5.81%。中国大陆依然是日本清酒出 口额最大的市场，2024年共出口约11 ...

每经记者｜熊嘉楠 每经编辑｜叶峰 丨2025年5月27日 星期二丨 NO.1 五粮液酒类销售公司高管工商变更：曾从钦等退出该公司高管团队 5月22日，宜宾五粮液酒类销售有限责任公司（以下简称五粮液酒类销售公司或该公司）发生多项工商 变更。其中，曾从钦不再担任该公司法定代表人、董事长，由蒋佳接任。此外，蒋琳、蒋文格退出该公 司高管团队，新增刘敏、陈翀、杨韵霞、钟道远、李小波为该公司董事。 资料显示，五粮液酒类销售公司成立于2009年6月18日，注册资本2亿元，上市公司五粮液持股95%，五 粮液集团持股5%。 今年3月，五粮液将原五粮液品牌事业部整体划入五粮液酒类销售公司。五粮液副总经理蒋佳出任五粮 液酒类销售公司董事长，五粮液股份公司副总经理、进出口公司董事长陈翀已任五粮液酒类销售公司总 经理。 孙健表示，在去年完成32.77亿元营收的基础上，公司今年提出来不低于34亿元。这个预算水平，与张 裕目前面临的行业态势，正常情况下张裕年内能够组织起来的现实运营水平，还是比较相称的，并不算 保守。 此外，孙健指出，公司今年要做的突破工作主要有：一是局部市场突破；二是提升自身的营销水平，提 高培育消费者的能力；三是在创新 ...

Group 1 - The 34th China (Guangzhou) International Famous Wine Exhibition opened on May 20, showcasing a variety of wines from both domestic and international regions, emphasizing the theme of integration and breakthrough in the globalization of the Chinese liquor industry [2][3] - The term "going global" was frequently mentioned during the opening ceremony, highlighting the necessity for Chinese liquor brands to leverage foreign distribution networks for international expansion [3][10] - The establishment of the China Baijiu Internationalization Strategy Alliance aims to provide a clear strategic direction for the internationalization of Baijiu, while the Huaxin Award recognizes outstanding contributions in this process [8][10] Group 2 - A forum on the high-quality internationalization of Chinese Baijiu emphasized the importance of adapting advertising strategies to international standards and focusing on key overseas markets, particularly within Chinese communities abroad [6][10] - The market dynamics are shifting as the domestic Baijiu market enters a saturation phase, while overseas markets, especially in Southeast Asia and among overseas Chinese communities, are expanding [10][15] - The exhibition also highlighted the emergence of new competitive dynamics among liquor-producing regions, with various regions showcasing their unique cultural and climatic advantages to differentiate their products [14][15] Group 3 - The "World Rice Brewing Brand Development Conference" discussed the future of rice liquor, focusing on cultural heritage, quality upgrades, and brand innovation to elevate its global presence [11][12] - The conference participants reached a consensus on the need for a dual-spiral development approach for the rice liquor industry, emphasizing the importance of consumer engagement and innovative marketing strategies [12][16] - The exhibition serves as a critical starting point for the Chinese liquor industry to present its cultural identity to the world, marking a transition from optional internationalization to a necessary strategy for survival [16][17]