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新茶饮出海瞄准美国市场 时代广场日均卖出两千杯喜茶
Shen Zhen Shang Bao· 2025-08-05 17:30
Group 1 - The core point of the article highlights the rapid expansion of Chinese tea brands, particularly Heytea, in the U.S. market, with a significant increase in overseas store numbers and consumer demand [1][2][4] - Heytea has seen its overseas store count grow over six times in the past year, reaching over 100 locations globally, with more than 30 stores in the U.S. alone [2][3] - The U.S. tea market is projected to grow at an annual rate of 9.1%, with potential for 5 to 10 times the current store count, indicating a lucrative opportunity for new tea brands [3][4] Group 2 - Other tea brands such as Nayuki, Bawang Chaji, and others are also targeting the U.S. market, with strategic locations in major cities like New York and Los Angeles [1][3] - The U.S. consumer base shows a high acceptance of sweet and creamy beverages, providing a natural market for new tea drinks, while the tea segment lacks a dominant national player, creating an entry opportunity for Chinese brands [4] - The competitive landscape in the domestic market is intense, prompting tea brands to explore overseas markets as a critical growth strategy [4]
喜茶在美上线首个海外自营外卖业务,海外门店一年增6倍、门店超100家
Xin Lang Ke Ji· 2025-08-04 03:57
8月4日,日前,喜茶位于美国加利福尼亚州库比蒂诺Main Street的门店正式营业,并推出全新限定饮 品"iYerba",成为首个进驻苹果总部所在地的新茶饮品牌。目前,喜茶海外市场门店总数已超过100 家。过去一年,喜茶海外门店数量增长超过6倍,在美国市场实现了从2家到30余家的快速增长,喜茶海 外业务已进入快速发展阶段。 截至当下,喜茶已进入新加坡、英国、加拿大、澳大利亚、马来西亚、美国、韩国、日本共8个海外国 家和中国港澳地区,覆盖28个海外城市,落地城市地标性商圈。 经典产品表现上,喜茶经典单品"椰椰芒芒"在海外累计销量已近250万杯,其中美国市场超100万杯,多 肉提子与芒芒甘露的全球累计销量也超过百万杯。 2025年以来,包括"羽衣纤体瓶"、"清爽芭乐提"、"小奶茉"、"三倍厚抹"等10余款在国内表现突出的产 品已登陆海外市场。其中,清爽芭乐系列于今年2月在中国上市后迅速走红,不到两个月即同步登陆美 国、英国、新加坡、澳大利亚等市场。 喜茶自进入海外市场以来,围绕不同国家消费者的口味偏好与当地文化,推出如"抹云椰蓝"、"龙井雪 芽"、"千目·抹茉拿铁"等逾20款海外原创饮品。其中,"抹云椰蓝"在英 ...