消费者： 我觉得今年可能冷，我要买一个长款羽绒服。今年是断崖式降温，秋天的衣服还没穿，马上就找羽绒服了。 在北京的一家商场，记者了解到， 寒潮来临后，羽绒类、羊毛羊绒类商品最受欢迎，定制棉被的数量也急剧上升 ，填充重量普遍由3至4斤增加到5 至6斤。 最近几天，我国北方地区经历明显降温。接踵而至的寒潮，让全国多地取暖及保暖类商品销售近期变得火爆起来。 毛呢大衣、羊绒衫、皮草等服装品类成交额同比增长均超100%。 来源：央视财经 关注" 新华网财经 "视频号 更多财经资讯等你来看 商场工作人员表示，寒潮带动整体销售明显回暖。10月上半月寒潮到来前，销售额较去年同期下降17%；但近期随着寒潮来袭，目前销售额已经实 现反转。 北京新街口百货总经理助理 张怡： 在16日到23日寒潮期间，羽绒类较去年同期上升46%，环比增长150%。羊绒、羊毛类较去年同期增长17%， 环比增长74%。 线上平台的数据显示，台式即热饮水机、暖被机等同比增长超200%；烘干机、水暖毯同比增长超100%。 线下即时配送订单激增，电火锅订单量同比增长 超14倍 。 火锅相关商品同步热销，火锅肉卷成交额同比提升76%，真鳕鱼成交额同比增长113 ...

央视网消息：最近几天，我国北方地区经历明显降温。气象监测数据显示，受多股冷空气持续影响，本周一开始，气温0℃线就已抵达华北中 部一带，而新一股冷空气正在影响北方。接踵而至的寒潮，让全国多地取暖及保暖类商品销售近期变得火爆起来。 在北京的一家商场，寒潮来临后，羽绒类、羊毛羊绒类商品最受欢迎。定制棉被的数量也急剧上升，填充重量普遍由3至4斤增加到5至6斤。 商场工作人员表示，寒潮带动整体销售明显回暖。10月上半月寒潮到来前，销售额较2024年同期下降17%；但近期随着寒潮来袭，目前销售额 已经实现反转。 线上平台的数据显示，台式即热饮水机、暖被机等同比增长超200%；烘干机、水暖毯同比增长超100%。线下即时配送订单激增，电火锅订单 量同比增长超14倍。火锅相关商品同步热销，火锅肉卷成交额同比提升76%、真鳕鱼成交额同比增长113.6%、黑虎虾成交额同比增长58.69%。 毛呢大衣、羊绒衫、皮草等服装品类成交额同比增长均超100%。 浙江义乌：取暖用品热销 追加订单客户增多 随着气温持续走低，"暖经济"迅速升温。在"小商品之都"浙江义乌，经销商表示，近期保暖服饰和设备都迎来销售高峰，不少客户追加订单。 上午9时， ...

Core Insights - The consumption platform "What Worth Buying" reported strong performance in traditional categories such as mobile communication, home appliances, and furniture during the first phase of the "Double 11" shopping festival, indicating a sustained trend towards quality consumption [1] - The cold wave across many regions has led to a significant increase in demand for warm clothing and winter home goods, creating a new consumption pattern characterized by "temperature drop warming" and "home upgrade" [1] Group 1: Sales Performance - From October 15 to October 20, the GMV for overcoats, down jackets, and cotton jackets increased by 105.43%, 61.79%, and 36.01% year-on-year, respectively [2] - High-quality items such as goose down saw a GMV increase of 243.30%, while new thermal technology products like gold standard P cotton increased by 115.12% [2] - The demand for outdoor sports gear also rose, with yoga clothing GMV up by 43.84%, and climbing jackets and fleece jackets increasing by 80.95% and 100.99%, respectively [2] Group 2: Consumer Behavior - The cold weather has not dampened consumer enthusiasm for sports; instead, it has driven growth in related equipment, with keywords related to skiing seeing a 27.22% increase in popularity [2] - The GMV for ski clothing increased by 48.80%, and outdoor products like thermos cups grew by 70.42%, indicating a dual-line consumption trend of indoor and outdoor activities [2] - In contrast to the immediate consumption of clothing, home heating products showed a strong growth trend, with bedding GMV increasing by 169.44%, and winter bedding specifically rising by 258.17% [3] Group 3: Consumer Decision-Making - The purchasing pattern reflects a rational decision-making process where consumers first seek immediate warmth through clothing and then plan for long-term heating solutions based on personal home needs [3] - Products like water heating blankets and electric blankets saw GMV increases of 221.80% and 110.90%, respectively, due to their convenience and immediate effectiveness [3]