对温暖的追求正驱动家居生活向智能化、舒适化深度演进。在苏宁易购等线下卖场，针对冬季痛点 的"神器"层出不穷：实现"零冷水"即开即热的热水器、可预约早餐的智能蒸烤箱、具备"空气洗"祛味护 理功能的洗烘产品，以及支持手机APP远程操控的取暖设备，共同构建起智慧暖居场景。 京东相关负责人表示，如今消费者不再满足于被动"猫冬"，而是希望通过"暖科技"主动营造恒温、恒 湿、智能便捷的理想居家环境，催生了活跃的"居家暖冬经济"。 新华财经北京12月29日电 随着全国多地气温持续走低，一股以御寒、养生、舒适为核心诉求的"暖经 济"全面兴起，成为驱动季节性消费的重要力量。 业内人士指出，"暖经济"的持续升温，不仅是气温下降带来的自然反应，更折射出消费理念向健康化、 舒适化、智能化升级的清晰趋势。 寒冷天气直接拉动了以"温暖"为主题的餐饮消费。美团数据显示，入冬以来，火锅、烧烤等餐饮"暖消 费"需求升温，其中，火锅店餐饮堂食线上交易额位居全品类第一，持续占据餐饮消费热点。自美团"火 锅季"开启以来，平台上的相关主题团购订单量较去年同期增长超330%。消费偏好也呈现出新特点，与 往年相比，具有滋补养生属性的黑山羊火锅、菌菇火锅、 ...

Core Viewpoint - The trend of cross-industry expansion among technology companies is gaining momentum, with firms seeking new growth avenues in response to complex industry and economic environments [1][3]. Group 1: Cross-Industry Expansion - DJI has ventured into the sweeping robot and panoramic camera markets, while other companies like Roborock and Ecovacs are exploring new domains such as laundry appliances and smart kitchens [2]. - Xiaomi's foray into the automotive sector has significantly boosted its stock price, which has increased over 200% in the past year [3]. - The company Chase has announced its ambition to become a "boundary-less ecological enterprise," entering multiple sectors including drones, automobiles, kitchen appliances, and more [3][4]. Group 2: Chase's Ambitions - Chase's CEO, Yu Hao, has expressed intentions to create a high-end airline service, aiming to dominate the air travel market [4][6]. - The company is actively forming a professional drone development team and has invested 4 billion in establishing a smart home appliance headquarters in Nanjing [6][7]. - Chase plans to produce 4.5 million units annually for its ice-washing appliances, with rapid progress from signing to construction [7]. Group 3: Product Positioning and Market Strategy - Chase's television products are positioned in the ultra-high-end market, priced between $1,500 and $2,500, emphasizing a "flagship" and "top-tier" branding [8]. - The automotive division of Chase is also aggressive, with multiple business units focusing on different vehicle types, including SUVs and luxury cars [10][11]. - The first batch of prototype vehicles includes modified versions of popular models, showcasing Chase's innovative approach [12]. Group 4: Technological Foundation - Chase's product lines share commonalities, leveraging mature core technologies such as high-speed motors and autonomous driving capabilities [14]. - The company has a strong emphasis on self-developed technology, which serves as its primary competitive advantage and growth engine [14]. - Chase's rapid market penetration is supported by its history of innovation, having previously developed high-speed motors that outperformed industry standards [14]. Group 5: Market Competition and Challenges - The global smart vacuum cleaner market is competitive, with leading companies holding significant market shares, and Chase currently at 8% [15]. - Despite the technological advantages of established players like DJI, entering new markets remains challenging, as evidenced by mixed reviews of their new products [21][24]. - The pursuit of new growth avenues is fraught with difficulties, as many companies face the reality of saturated markets requiring disruptive innovation [29][30].

Core Viewpoint - The article discusses the challenges faced by Stone Technology in the smart vacuum cleaner market, highlighting a shift in consumer sentiment and declining sales performance, while also exploring the company's strategic pivot towards international markets and new product lines. Group 1: Company Performance - Stone Technology announced its plan to go public in Hong Kong, having previously achieved significant market success with its smart vacuum cleaners, earning the nickname "the Moutai of vacuum cleaners" [3][4] - In Q1 of this year, despite a revenue increase of 86.22% year-on-year, the company's net profit decreased by 32.92% [4][17] - The company's stock price has seen a dramatic decline, dropping from a peak of 523 RMB to 217.85 RMB, resulting in a market cap reduction of over 50% [15][16] Group 2: Market Challenges - The smart vacuum cleaner market has become increasingly competitive, with a reported 5.39% decline in sales volume in the first half of 2023 [13] - Consumer dissatisfaction is rising, with many users describing their vacuum cleaners as ineffective and burdensome, leading to a surge in second-hand sales [6][21] - The average price of smart vacuum cleaners has increased significantly, from 1500 RMB in 2019 to 3645 RMB currently, indicating a market that is becoming less accessible to average consumers [8] Group 3: Strategic Shifts - Stone Technology is shifting its focus to international markets, particularly Europe and North America, where it has seen substantial growth in revenue, with overseas business income reaching 6.388 billion RMB, a 51.06% increase [25] - The company is also venturing into the washing machine market, targeting new families with innovative technology, although initial consumer reception has been lukewarm [26][27] - The founder, Chang Jing, is also pursuing a car manufacturing project, which has drawn criticism for diverting attention from the core business [28][29]