Group 1 - The core focus of macro policies in recent years has been on stimulating consumption, especially during holidays with significant incentives for purchasing various goods such as phones, cars, and appliances [1][2] - Despite the macroeconomic efforts, there is a perception that consumers are financially constrained, leading to a paradox where the consumption sector index has surged by 27.3% this year [4] - Notable consumer stocks have experienced substantial growth, with some entering bull markets [5][6] Group 2 - The previous consumption bull market featured companies like Moutai, which saw its stock price increase tenfold from 2017 to 2021, coinciding with a booming real estate market [7][8] - Moutai's revenue has continued to rise despite a decline in stock price, indicating a disconnect between market expectations and actual performance [10] - Current market dynamics favor companies that offer extreme cost-effectiveness and target lower-tier markets, exemplified by brands like Mixue Ice City and Wancheng Group [11][12] Group 3 - Mixue Ice City has concentrated 75% of its stores in third-tier cities, while Wancheng Group has over 10,000 stores, both benefiting from reduced costs through supply chain efficiencies [13][14] - Wancheng's stock has increased over tenfold since last July, and Mixue's stock price has more than doubled within three months of its Hong Kong listing [16][17] Group 4 - The second pricing logic for consumer stocks is the emotional value provided by IP-driven consumption, with the pet economy and Pop Mart as key examples [24][25] - The pet market in China is projected to grow at a compound annual growth rate of 13.3%, with the market size surpassing 300 billion yuan last year [25][26] - Pop Mart's stock has surged over tenfold since February 2024, driven by its strong appeal to the Z generation and its ability to resonate emotionally with consumers [34][37] Group 5 - The essence of consumption is identified as the pursuit of happiness, whether through traditional luxury items like Moutai or through more affordable options like Mixue Ice City and emotional purchases like pet products and collectibles [43]

Market Overview - The consensus is that A-shares are not overvalued, and there is limited downside for major indices in the short term [1] - The Shanghai Composite Index is approaching a gap fill at 3316 points [1] Hong Kong Market Performance - The Hong Kong stock market has outperformed A-shares with a net inflow of nearly 12 billion from southbound funds [3] - Several new consumer stocks, including Mixue, Pop Mart, and Maogeping, have reached new highs [3] Valuation Metrics - Valuations for key consumer stocks are notably high, with Old Puhuang at 90x PE, Mixue at 46x, Pop Mart at 93x, and Maogeping at 58x [5] - These stocks are becoming keywords for new consumer assets, reminiscent of core assets in 2021 [6] Market Trends - There is a trend of A-shares listing in Hong Kong, with companies like CATL and Heng Rui leading the way [6] - The overall market volatility is expected to remain consistent, with a possibility of A-shares and Hong Kong stocks moving in tandem [6] Investment Strategies - The Heng Seng Consumer ETF (159699) and Hong Kong High Dividend ETF (159302) have grid yields around 10% [6] - The grid trading strategy has shown positive returns, with the Heng Seng Consumer ETF yielding +9.15% and the High Dividend ETF yielding +10.99% [7] Defense Spending Insights - The U.S. defense budget is projected to reach $1 trillion by 2026, marking a 12% increase from the previous year [11] - Global defense spending is on the rise, with countries like Germany and Japan significantly increasing their budgets [9] Market Sentiment - Concerns regarding military spending reductions are unfounded, as the trend is towards increased military budgets [10] - The current stock-bond yield spread is at 6.33%, indicating a higher relative value for stocks compared to historical averages [18]

Core Viewpoint - The company has experienced a significant resurgence in popularity and stock price, driven by the global success of its LABUBU IP and a strong performance in the consumer market, particularly in the U.S. and Europe [1][3][12]. Group 1: Market Performance - On April 28, the company's stock price rose over 12% to HKD 193, with a total market capitalization reaching HKD 259.188 billion [3]. - Since the beginning of 2025, the stock has increased by over 114% [3]. - The company's app climbed 114 spots to become the top shopping app on the U.S. App Store on April 25, marking its first time at the top [1][2]. Group 2: Product and IP Development - The LABUBU series has become a global sensation, with significant contributions from celebrity endorsements, leading to a surge in consumer interest [10][11]. - The revenue from the THE MONSTERS series reached RMB 3.041 billion in 2024, a year-on-year increase of 726.6% [7]. - The company has successfully diversified its product offerings, with plush products generating RMB 28.32 billion in revenue, a staggering increase of 1289% [8][9]. Group 3: International Expansion - The company has opened 130 overseas stores, with revenue from international markets growing by 375.2% to RMB 5.07 billion, increasing its share of total revenue from 16.9% to 38.9% [12][14]. - Plans are in place to open 100 iconic stores in various countries, including France, the U.S., and Australia, as part of its accelerated international strategy [14]. Group 4: Brand Perception and Future Outlook - The company has successfully transformed from a product-focused entity to an IP-centric organization, establishing a robust ecosystem of various IPs [9][18]. - The CEO expressed confidence in achieving RMB 20 billion in revenue and over 50% growth in 2025, indicating a strong belief in the brand's long-term potential [18].