工作日晚7点，北京国贸商城，人流不算多。拐进B1层中岛，一抹青柠白闯入视线。 这是泡泡玛特旗下独立珠宝品牌POPOP在北京的首家实体店。 开业的第二周，客流不似想象中火爆， LABUBU 相关款式也未出现缺货现象。店员表示，这是由于刚开业，备货充足。 19:38，一位顾客最终带走一条TWINKLE TWINKLE 系列镀金项链和FRUITION系列一条水晶手链。 POPOP北京国贸店 图/王涵艺 摄 六月中旬，泡泡玛特在京沪两天连开两家POPOP。潮玩跨界珠宝，不靠材质靠IP，泡泡玛特能成吗？ 谁在买？ 如果把时间拨回到开业的第一周，POPOP还需要排队才能进店。 上海白领默默是泡泡玛特盲盒的爱好者，在POPOP上海首店开业的第四天，她去现场看了实物。 当天她排队20分钟，花费1956元，买下MOLLY 系列的项链和戒指，还有一对SKULLPANDA的耳钉。 MOLLY系列项链 图/王涵艺 摄 现场令默默印象深刻的有三点：一是排队的多是情侣档、夫妻档组合；二是进店大都会消费，还有全身奢侈品 LOGO 的"富哥富姐"也在买几百元的首 饰；三是晚上9点，店内所有包装盒告罄，顾客均拎着塑料袋离开——里面装着单价百元 ...

Core Viewpoint - The stock price of Pop Mart (09992.HK) has reached new highs, leading to divergent opinions among investors regarding its future trajectory [2] Group 1: Market Sentiment and Analysis - Renqiao Asset expressed concerns about the overheating of the new consumption sector, suggesting that the significant price increases of companies like Pop Mart indicate a bubble [2] - Morgan Stanley remains optimistic about the Chinese IP industry, naming Pop Mart and Laopu Gold as top picks, with a rating of "overweight" [2] - The report from Morgan Stanley highlights that IP products are among the best-performing consumer categories this year, despite most companies not seeing significant demand recovery [2] Group 2: Investment Risks and Concerns - A private equity figure warned that the current popularity of LABUBU may not be sustainable, comparing it to the hype around brands like Heytea and Nayuki, suggesting that current performance may not reflect future potential [3] - Concerns were raised about Pop Mart's reliance on limited edition products and the potential for overselling future performance, with a warning that current valuations require substantial profit growth to be justified [3] - Risks associated with the "gambling-like" nature of blind boxes were noted, emphasizing the need for improved regulations to protect minors [4] - The dependency on IP and the lifecycle of products pose risks, as the lifespan of a single IP typically ranges from 9 months to 2 years, which could lead to performance volatility if new hits are not consistently launched [5] - High valuation pressures were highlighted, with Pop Mart's price-to-earnings ratio significantly exceeding the global toy industry average, raising concerns about potential stock price corrections if growth targets are not met [5]

从以手办为代表到全品类加速发展，潮玩行业逐渐步入一个全新的阶段。另一方面，在消费者决策变得理性、更注重情感表达的趋势下，潮玩产 品仅凭视觉冲击已难以轻易打动潜在消费者。这推动着潮玩品牌进一步深挖用户喜好，用更多元的品类及价格带选择、更广阔的跨界尝试、更深 的IP内容生态为产品赋能。在这个进程中，情感联结与社交价值的深化，成为推动行业持续增长的重要动力。 品类拓宽：从手办到多元生态 伴随潮玩产业的发展，市场消费端呈现出品类接受边界显著扩张的特征。早期市场以手办等单一品类为主导，而在行业创新驱动下，品类矩阵实 现多维度延伸。其中，毛绒、积木产品、珠宝饰品、卡牌类商品等，均根据品类特点进行设计，逐步形成差异化竞争优势。此外，潮玩概念向生 活消费品领域渗透，涵盖香氛、挂绳、手机壳等细分品类，推动潮玩从传统玩具范畴升级为生活方式载体。 其中，2025年毛绒品类的市场表现尤为突出。以泡泡玛特旗下 IP LABUBU 为例，其第三代搪胶毛绒产品"前方高能" 系列于 4 月全球发售，引发 显著市场反响。产品发售当日，"抢 LABUBU" 话题占据微博热搜榜首，海外实体门店出现长时间排队现象。同期数据显示，泡泡玛特App在美 ...

荣威D6作为荣威纯电动紧凑型轿车的代表之一，采用前置单电机布局。新车提供两个版本，纯电动续驶里程为450km和520km，同时配装CTB电池车身 一体化技术和一体式热管理方案。座舱内，新车搭载了全新斑马智行Venus 2.1车机系统，界面UI设计简洁大方，配有导航、音乐、视频等功能。 逾百款全新车型首发，智能化技术成果再攀高峰，多项战略合作协议落地……4月23日，第二十一届上海国际汽车工业展览会（以下简称"2025上海 车展"）开幕，为汽车爱好者与从业者带来了一场视觉与思想的"盛宴"。"这里不仅拿到了限量版矿泉水，还意外收获了网红瑞士卷……"观众全方位、多 角度地体验到了2025上海车展的魅力。作为上海的网红美食"名片"，瑞士卷的滋味早已深入人心，此次车展所体现的"睿智前瞻、务实进取、精益求 精"的精神，如同这瑞士卷一般，给每一位到场的观众留下了独特体验与深刻印象。 "2025上海车展，不仅是指引汽车产品未来发展方向的灯塔，更为汽车产业的转型升级注入了强劲的动力与坚定的信心。"中国汽车工业咨询委员会主任 安庆衡在接受《中国汽车报》记者采访时表示。他指出，无论是从车企技术创新能力的显著提升，到行业整体发展态度的 ...

Core Viewpoint - The company has experienced a significant resurgence in popularity and stock price, driven by the global success of its LABUBU IP and a strong performance in the consumer market, particularly in the U.S. and Europe [1][3][12]. Group 1: Market Performance - On April 28, the company's stock price rose over 12% to HKD 193, with a total market capitalization reaching HKD 259.188 billion [3]. - Since the beginning of 2025, the stock has increased by over 114% [3]. - The company's app climbed 114 spots to become the top shopping app on the U.S. App Store on April 25, marking its first time at the top [1][2]. Group 2: Product and IP Development - The LABUBU series has become a global sensation, with significant contributions from celebrity endorsements, leading to a surge in consumer interest [10][11]. - The revenue from the THE MONSTERS series reached RMB 3.041 billion in 2024, a year-on-year increase of 726.6% [7]. - The company has successfully diversified its product offerings, with plush products generating RMB 28.32 billion in revenue, a staggering increase of 1289% [8][9]. Group 3: International Expansion - The company has opened 130 overseas stores, with revenue from international markets growing by 375.2% to RMB 5.07 billion, increasing its share of total revenue from 16.9% to 38.9% [12][14]. - Plans are in place to open 100 iconic stores in various countries, including France, the U.S., and Australia, as part of its accelerated international strategy [14]. Group 4: Brand Perception and Future Outlook - The company has successfully transformed from a product-focused entity to an IP-centric organization, establishing a robust ecosystem of various IPs [9][18]. - The CEO expressed confidence in achieving RMB 20 billion in revenue and over 50% growth in 2025, indicating a strong belief in the brand's long-term potential [18].