Core Insights - Yantai, a traditional industrial city, is leveraging "three new" approaches—new business formats, new models, and new scenarios—to upgrade its consumption landscape and has been selected as a pilot city for these initiatives, securing 300 million yuan in national subsidies [1][6] Economic Development - In 2023, Yantai became a "trillion-yuan city" with a projected GDP of 1,078.28 billion yuan in 2024, indicating strong economic momentum [2] - The city has a population of 7.03 million with an urbanization rate of 70.11%, providing a substantial consumer base, and a per capita disposable income of 50,858 yuan [2] Consumption Market Performance - The total retail sales of consumer goods in Yantai are expected to reach 375.75 billion yuan in 2024, with a growth rate of 6%, surpassing national and provincial averages [3] - Restaurant revenue is projected at 44.85 billion yuan, reflecting a 12.8% increase, while per capita consumer spending is 31,665 yuan [3] New Consumption Scenarios - The opening of Hema Fresh's first store in Yantai saw daily foot traffic exceeding 40,000 and a 50% increase in online orders, showcasing a successful integration of shopping and dining experiences [4] - Yantai has attracted 190 new brand stores since 2022, with over 30% being flagship or concept stores, filling gaps in high-end and trendy consumption [4] Cultural and Tourism Integration - The city is leveraging popular IPs to enhance its cultural tourism, with events like the Mars concert attracting 130,000 attendees and food competitions boosting local restaurant participation [5] - The integration of tourism and consumption is evident in new business models like "space tourism" and "industrial tourism," contributing to a vibrant economic landscape [5] Future Plans - Following its selection as a pilot city, Yantai aims to establish 15 launch centers, attract 200 new stores, and create 30 service consumption hubs, among other initiatives to enhance local consumption [6]

烟台是传统的工业大市、工业强市，制造业基础雄厚。与强势的工业相比，烟台市消费发展水平曾 存在明显短板。工业城市如何"解锁"消费新玩法，是众多城市面临的共同课题。近年来，烟台市以消费 新业态、新模式、新场景等"三新"为突破口，摸索出工业城市消费升级破局之道。近日，烟台市顺利通 过商务部、财政部竞争性评审，成功入选消费新业态新模式新场景试点城市，争取到国家补助资金3亿 元。这是烟台市商务局成立以来争取到的资金规模最大、政策层级最高的国家级消费领域试点，将为服 务业高质量发展、服务消费提质扩容及区域消费中心城市建设注入强劲动力。 "硬核实力"蕴藏消费潜力 工业城市消费滞后的"重生产、轻消费"经济惯性并非不可打破，烟台市的工业"硬核实力"中恰恰蕴 藏着巨大消费潜力。 工业大市消费升级，解锁消费新玩法 烟台以"三新"试点启新程 开业一周日均客流4万+、线上订单激增50%，盒马鲜生烟台首店的火爆场景，成为现象级消费场景 的典型代表。4000余平方米门店融合网红爆品与平价商品，设置海鲜现场加工区、用餐区等，实现"购 物+餐饮"深度融合，让消费者尽享"即买即食"一站式体验。 当下消费已从单纯购物转向体验式消费，烟台以首店经济 ...

Core Insights - The "Yantai Sea Intestine Season" launched by the well-known Shandong condiment brand, Xinhao Weidamei, in collaboration with Yantai Cultural Tourism, aims to promote local culinary culture and attract tourists through a unique gastronomic experience [1][16]. Group 1: Event Overview - The event features "100 Ways to Eat Sea Intestine" and has become a popular destination in Shandong since its inception in August [1]. - Key landmarks in Yantai, such as Fisherman's Wharf and Yantai Mountain, have transformed into food hotspots with pop-up stalls offering various sea intestine dishes [3]. Group 2: Culinary Offerings - Xinhao Weidamei has prepared multiple sea intestine dishes, including sea intestine rice and scallion oil mixed sea intestine, showcasing the freshness from the Bohai Bay [6][10]. - The brand emphasizes the unique taste of sea intestine, a rare delicacy caught only twice a year, and its historical significance in royal cuisine [10][13]. Group 3: Interactive Experience - Visitors can participate in interactive activities, such as free tastings and a stamp collection game, enhancing their engagement with the event [8][15]. - The stamp collection rewards participants with themed gifts, creating a personalized culinary map of the event [8]. Group 4: Collaboration with Local Businesses - The event extends beyond pop-up stalls, as Xinhao Weidamei collaborates with local restaurants and hotels to offer high-quality sea intestine themed meals [14]. - Many diners are using platforms like Dazhong Dianping to find participating restaurants and enjoy limited-time offers [14]. Group 5: Marketing and Promotion - The marketing strategy includes a comprehensive approach with themed advertisements at airports, train stations, and public transport, ensuring widespread visibility [15]. - The integration of local cultural resources aims to foster emotional connections between the city and visitors, enhancing the overall experience [15][16]. Group 6: Cultural Significance - The "Yantai Sea Intestine Season" not only highlights local culinary flavors but also represents an innovative practice of connecting consumers with the city's cultural tourism [16]. - The event successfully merges local delicacies with brand philosophy, offering a rich experience that reflects the city's heritage and culinary excellence [16].

Core Insights - The phenomenon of "food delivery competition" has become a significant topic in 2023, with major platforms like JD.com entering the market and leading to aggressive promotional strategies [1][3] - Regulatory bodies have intervened to address issues of irrational competition and low pricing strategies, emphasizing the need for platforms to adhere to laws and promote a healthier ecosystem [1][4] Group 1: Market Dynamics - The food delivery war initiated in February has transformed the landscape of instant retail in China, with daily orders increasing from 100 million to 250 million within three months [3] - JD.com utilized a "100 billion subsidy" strategy, significantly boosting order volumes for partners like Luckin Coffee, while Meituan leveraged its 70% daily active user base to enhance its market position [3] - Ele.me capitalized on Alibaba's supply chain to expand its nighttime market, achieving a 25% share of night orders, with a 60% repurchase rate for its "3 AM fresh delivery" service [3] Group 2: Regulatory Actions - Following initial regulatory discussions in May, further meetings in July reinforced the need for platforms to standardize promotional activities and ensure algorithm transparency [4] - On August 1, major platforms announced measures to improve transparency and rider welfare, leading to positive stock market reactions for Meituan, Alibaba, and JD.com [4] Group 3: Business Strategies - Different restaurant sizes exhibit varied survival strategies, with chain brands like Xinbailu successfully adapting to consumer needs through innovative single-serving meal options [6][7] - Xinbailu's "one-person meal" concept saw a 23% increase in delivery revenue, highlighting the importance of catering to specific consumer segments [6][7] - Seafood restaurant Da Tang has adopted a "limited distance delivery" strategy to maintain food quality, focusing on a 3-kilometer delivery radius and developing suitable menu items for delivery [7][8]