转自：CGTN （来源：CGTN） #2026马年春节#【"成为中国人"热潮背后：总台春晚演员向世界发出邀请】近来，海外社交媒体平台掀 起"成为中国人"热潮，那么春节期间来中国能够体验到什么？在总台春晚后台，梁咏琪推荐逛长城、游 西安，感受人潮涌动的节日氛围；范丞丞提到山东美食鲅鱼水饺、海肠捞饭，欢迎大家品尝地方特色食 品；李现给出西藏、新疆、云南旅行目的地，"出片"胜地定格雪山壮美；宁理说，中国任何地方都让人 期待，这里就像第二个家。这个春节，来中国，成为"我们"，跟随CGTN新媒体记者臧诗洁@臧臧有话 说 一起走进总台春晚后台 #马年春晚# As "becoming Chinese" takes the internet by storm, the stars of CMG Spring Festival Gala – the must-watch show on the eve of the Chinese New Year for decades – share their suggestions for things to do in China with curious travelers. Ch ...

Group 1 - The event "Jiangsu Flavor - I Am Chef" features a culinary competition showcasing local seafood dishes, emphasizing both traditional and innovative cooking techniques [1] - The competition highlights local specialties such as sea cucumber rice and various oyster cooking methods, attracting significant attention from both judges and visitors [1] - The event promotes local seafood products under the branding of "Jiangsu Flavor of Lianyungang," "Ganyu Quality Products," and "Ganyu Seafood," facilitating a one-stop experience for tasting and purchasing [2] Group 2 - The global first salmon farming vessel "Suhai No. 1" is currently operating in the Yellow Sea, with real-time monitoring of fish growth conditions and quality [2] - The deep-sea salmon is expected to be available for market around the Dragon Boat Festival in 2026, with plans for cold chain logistics to deliver fresh seafood directly to consumers [2] - The event also includes a "double-decker tasting bus" to promote winter food tourism, integrating culinary experiences with cultural performances and interactive activities [2]

Core Insights - Yantai, a traditional industrial city, is leveraging "three new" approaches—new business formats, new models, and new scenarios—to upgrade its consumption landscape and has been selected as a pilot city for these initiatives, securing 300 million yuan in national subsidies [1][6] Economic Development - In 2023, Yantai became a "trillion-yuan city" with a projected GDP of 1,078.28 billion yuan in 2024, indicating strong economic momentum [2] - The city has a population of 7.03 million with an urbanization rate of 70.11%, providing a substantial consumer base, and a per capita disposable income of 50,858 yuan [2] Consumption Market Performance - The total retail sales of consumer goods in Yantai are expected to reach 375.75 billion yuan in 2024, with a growth rate of 6%, surpassing national and provincial averages [3] - Restaurant revenue is projected at 44.85 billion yuan, reflecting a 12.8% increase, while per capita consumer spending is 31,665 yuan [3] New Consumption Scenarios - The opening of Hema Fresh's first store in Yantai saw daily foot traffic exceeding 40,000 and a 50% increase in online orders, showcasing a successful integration of shopping and dining experiences [4] - Yantai has attracted 190 new brand stores since 2022, with over 30% being flagship or concept stores, filling gaps in high-end and trendy consumption [4] Cultural and Tourism Integration - The city is leveraging popular IPs to enhance its cultural tourism, with events like the Mars concert attracting 130,000 attendees and food competitions boosting local restaurant participation [5] - The integration of tourism and consumption is evident in new business models like "space tourism" and "industrial tourism," contributing to a vibrant economic landscape [5] Future Plans - Following its selection as a pilot city, Yantai aims to establish 15 launch centers, attract 200 new stores, and create 30 service consumption hubs, among other initiatives to enhance local consumption [6]

Core Viewpoint - Yantai, a traditional industrial city, is leveraging new consumption models and scenarios to upgrade its consumer market, successfully becoming a pilot city for new consumption formats and securing 300 million yuan in national funding [2][3]. Economic Development - Yantai's GDP is projected to reach 1,078.28 billion yuan in 2024, with a strong growth momentum, marking its entry into the "trillion-yuan city" category [3]. - The city has a population of 7.03 million, with an urbanization rate of 70.11%, and a per capita disposable income of 50,858 yuan, providing a solid foundation for new consumption [3]. Consumption Market Performance - The total retail sales of consumer goods in Yantai are expected to reach 375.75 billion yuan in 2024, with a growth rate of 6%, surpassing national and provincial averages [4]. - Restaurant revenue is projected at 44.846 billion yuan, reflecting a 12.8% increase, while per capita consumer spending is 31,665 yuan, indicating a significant rise in service consumption [4]. New Consumption Scenarios - The opening of Hema Fresh's first store in Yantai saw daily foot traffic exceeding 40,000 and a 50% increase in online orders, showcasing a successful integration of shopping and dining experiences [5]. - Since 2022, Yantai has attracted 190 new brand stores, with over 30% being flagship or concept stores, filling gaps in high-end and trendy consumption [5]. Cultural and Tourism Integration - The city has successfully integrated cultural and tourism sectors, with events like the Mars concert attracting 130,000 attendees and food competitions boosting local restaurant participation [5]. - Yantai is leveraging well-known IPs to enhance its tourism and consumption, with initiatives like the "Space + Tourism + Education" model expected to draw over 50,000 visitors for rocket launch events [6]. Future Plans - Following its selection as a pilot city, Yantai aims to establish 15 launch centers, attract 200 new brand stores, and create 30 service consumption clusters by 2025 [7].

Core Insights - The "Yantai Sea Intestine Season" launched by the well-known Shandong condiment brand, Xinhao Weidamei, in collaboration with Yantai Cultural Tourism, aims to promote local culinary culture and attract tourists through a unique gastronomic experience [1][16]. Group 1: Event Overview - The event features "100 Ways to Eat Sea Intestine" and has become a popular destination in Shandong since its inception in August [1]. - Key landmarks in Yantai, such as Fisherman's Wharf and Yantai Mountain, have transformed into food hotspots with pop-up stalls offering various sea intestine dishes [3]. Group 2: Culinary Offerings - Xinhao Weidamei has prepared multiple sea intestine dishes, including sea intestine rice and scallion oil mixed sea intestine, showcasing the freshness from the Bohai Bay [6][10]. - The brand emphasizes the unique taste of sea intestine, a rare delicacy caught only twice a year, and its historical significance in royal cuisine [10][13]. Group 3: Interactive Experience - Visitors can participate in interactive activities, such as free tastings and a stamp collection game, enhancing their engagement with the event [8][15]. - The stamp collection rewards participants with themed gifts, creating a personalized culinary map of the event [8]. Group 4: Collaboration with Local Businesses - The event extends beyond pop-up stalls, as Xinhao Weidamei collaborates with local restaurants and hotels to offer high-quality sea intestine themed meals [14]. - Many diners are using platforms like Dazhong Dianping to find participating restaurants and enjoy limited-time offers [14]. Group 5: Marketing and Promotion - The marketing strategy includes a comprehensive approach with themed advertisements at airports, train stations, and public transport, ensuring widespread visibility [15]. - The integration of local cultural resources aims to foster emotional connections between the city and visitors, enhancing the overall experience [15][16]. Group 6: Cultural Significance - The "Yantai Sea Intestine Season" not only highlights local culinary flavors but also represents an innovative practice of connecting consumers with the city's cultural tourism [16]. - The event successfully merges local delicacies with brand philosophy, offering a rich experience that reflects the city's heritage and culinary excellence [16].

Core Insights - The phenomenon of "food delivery competition" has become a significant topic in 2023, with major platforms like JD.com entering the market and leading to aggressive promotional strategies [1][3] - Regulatory bodies have intervened to address issues of irrational competition and low pricing strategies, emphasizing the need for platforms to adhere to laws and promote a healthier ecosystem [1][4] Group 1: Market Dynamics - The food delivery war initiated in February has transformed the landscape of instant retail in China, with daily orders increasing from 100 million to 250 million within three months [3] - JD.com utilized a "100 billion subsidy" strategy, significantly boosting order volumes for partners like Luckin Coffee, while Meituan leveraged its 70% daily active user base to enhance its market position [3] - Ele.me capitalized on Alibaba's supply chain to expand its nighttime market, achieving a 25% share of night orders, with a 60% repurchase rate for its "3 AM fresh delivery" service [3] Group 2: Regulatory Actions - Following initial regulatory discussions in May, further meetings in July reinforced the need for platforms to standardize promotional activities and ensure algorithm transparency [4] - On August 1, major platforms announced measures to improve transparency and rider welfare, leading to positive stock market reactions for Meituan, Alibaba, and JD.com [4] Group 3: Business Strategies - Different restaurant sizes exhibit varied survival strategies, with chain brands like Xinbailu successfully adapting to consumer needs through innovative single-serving meal options [6][7] - Xinbailu's "one-person meal" concept saw a 23% increase in delivery revenue, highlighting the importance of catering to specific consumer segments [6][7] - Seafood restaurant Da Tang has adopted a "limited distance delivery" strategy to maintain food quality, focusing on a 3-kilometer delivery radius and developing suitable menu items for delivery [7][8]