三峰刷业 扬子晚报网1月12日讯(记者陈咏)记者12日从扬州生态科技新城获悉，江苏省工信厅、省发改委、省科 技厅、省财政厅、省税务局五部门最新公布2025年省级企业技术中心认定名单，新城企业扬州三峰刷业 有限公司入选。 记者了解到，扬州新城近年来持续优化创新生态与服务环境，通过深入实施创新驱动发展战略，完善支 持企业创新政策体系，大力引导和扶持企业建设高水平研发平台。截至目前，全区培育创建市级及以上 企业技术中心12家，其中省级企业技术中心数量5家，为区域经济高质量发展提供坚实技术创新支撑。 校对石伟 据介绍，三峰刷业成立于2010年，主营牙刷牙线ODM代工和新品开发、研制、生产、销售等进出口业 务。近年来，公司加大技改投入，扩大自动化生产能力，积极投入自动化生产和智能化改造，在稳固传 统手动牙刷生产、销售的同时，着力研发高附加值、高科技含量的口腔护理产品。据悉，公司拥有有效 专利160余项，科技人员占比20%，获评江苏省专精特新中小企业、江苏省星级上云企业认定(四星级)。 ...

Summary of the Conference Call for Beijiajie Company Overview - **Company**: Beijiajie - **Industry**: Oral Care and Consumer Products Key Financial Performance - **Net Profit**: For the first three quarters of 2025, Beijiajie reported a net profit of 77.07 million, a year-on-year increase of approximately 85% [2][4] - **Operating Cash Flow**: Operating cash flow reached 136 million, up 26% year-on-year [2][4] - **Revenue**: Total revenue for the first three quarters was 1.119 billion, an 18.75% increase year-on-year [4] Product Performance - **Oral Care Products**: Revenue from oral care products was 762 million, a 26% increase year-on-year [2][5] - **Toothpaste**: Revenue increased tenfold to 129 million [5] - **Dental Floss Picks**: Revenue grew by 30% to 104 million [5] - **Toothbrushes**: Revenue decreased by 0.22% to 373 million [5] - **Dental Floss**: Revenue fell by 5.78% to 66 million [5] - **ODM and OBM Business**: - ODM revenue grew by 11%-11.5% [2][6] - OBM revenue increased by 52% to 89.75 million but still incurred a loss of 20.8 million [2][6] Market Dynamics - **Domestic vs. Export Market**: - Domestic revenue grew by 37% to 499 million [7] - Export revenue only increased by 1.2% to 583 million, indicating weak growth potentially due to tariff policies [2][7][18] Investment and Subsidiary Performance - **Investment in Weimei Zi (Shuke)**: - Weimei Zi achieved revenue of 1.68 billion, a 17% increase, and a net profit of 12.2 million, turning around from a loss of 41.24 million [9] - Significant contribution from e-commerce, particularly from Shuke Baby [9] Future Outlook - **Growth Projections**: Beijiajie expects to maintain double-digit growth in 2025, with a target of 50% growth for the toothpaste category [3][13] - **Order Backlog**: The company has a backlog of over 80 million toothbrushes and 30 million packs of wet wipes, indicating strong demand [8][13] Operational Efficiency and Cost Management - **Cost Reduction Initiatives**: Beijiajie is implementing cost-cutting measures focused on manufacturing efficiency, with expert guidance on lean improvement projects [20][21] - **Gross Margin Improvement**: The gross margin is expected to improve due to better performance in toothpaste and OBM business [17][21] Challenges and Risks - **Tariff Impact**: Short-term tariff policies have affected sales, particularly in toothbrushes and wet wipes, but the long-term impact is expected to be minimal [18] - **Utilization Rates**: Current utilization rates for toothbrush production are over 80%, while wet wipes are at 30%, indicating room for improvement [19] Conclusion Beijiajie is demonstrating strong financial performance with significant growth in its oral care segment, particularly in toothpaste and dental floss picks. The company is focused on maintaining growth through operational efficiency and strategic investments, while navigating challenges in the export market and tariff impacts.

Core Viewpoint - The article highlights the misuse of medical insurance cards for purchasing non-medical products by reclassifying everyday items as medical devices to exploit insurance benefits [1][2][3]. Group 1: Misuse of Medical Insurance - Various everyday products like toothbrushes and face masks have been reclassified as medical devices to allow consumers to use their medical insurance cards for purchases [1][2]. - This practice has evolved from simpler methods of misuse, such as hiding non-medical items in pharmacies, to more sophisticated tactics involving false applications and packaging [2][3]. Group 2: Impact on Market and Consumers - The fraudulent classification of products as medical devices not only increases sales for companies but also leads to improper benefits from the medical insurance fund [3][5]. - Consumers may unknowingly participate in these violations, believing they are purchasing legitimate medical items, which can potentially harm their health [5]. Group 3: Regulatory Challenges - The current regulatory framework faces challenges in identifying whether products genuinely qualify as medical devices, increasing oversight costs and complicating enforcement [5]. - There is a need for stricter source control and thorough examination of medical device applications to prevent such fraudulent practices from occurring [5]. Group 4: Recommendations for Improvement - Regulatory bodies should enhance their enforcement strategies, including rigorous checks on product classifications and consumer education on the proper use of medical insurance cards [5]. - A collaborative approach involving strict law enforcement and active consumer participation is essential to curb the misuse of medical insurance [5].

Core Viewpoint - Recent reports indicate that consumers are being encouraged to misuse their medical insurance cards for purchasing non-medical items, raising concerns about the integrity of the healthcare system and potential regulatory implications [1] Group 1: Consumer Behavior - Consumers are being taught through online platforms how to exploit their medical insurance cards to buy everyday items like dental floss, toothbrushes, facial towels, and skincare products, detaching these purchases from legitimate medical contexts [1] - The trend highlights a growing misuse of medical insurance benefits, as individuals treat their insurance funds as disposable income [1] Group 2: Industry Response - Major pharmacy chains such as Haiwangxingchen, Dacilin (603233), Zhang Zhongjing Pharmacy, and Foci Pharmacy are reportedly selling everyday products packaged as medical devices, promoting them with the ability to be purchased using medical insurance [1] - In specific instances, products not covered by insurance, such as cosmetic contact lenses, are also being sold under the guise of medical necessity, further complicating the issue [1]

Core Viewpoint - The article highlights the misuse of medical insurance cards in China, where consumers are being encouraged to use them for non-medical purchases, violating strict regulations on the use of medical funds [1]. Group 1: Regulatory Environment - The national government has established strict regulations for the use of medical insurance funds, emphasizing dedicated usage [1]. - Warnings have been issued by various local medical insurance bureaus against converting medical insurance cards into "shopping cards" [1]. Group 2: Consumer Behavior - Consumers have reported finding "strategies" online that promote the misuse of medical insurance cards for purchasing everyday items like dental floss, toothbrushes, facial towels, and skincare products [1]. - Investigations in cities such as Chengdu, Zhengzhou, and Lanzhou revealed that certain pharmacies are marketing non-medical products as medical devices, allowing consumers to use their insurance cards for these purchases [1]. Group 3: Market Practices - Chain pharmacies like Haiwangxingchen, Dashenlin, Zhang Zhongjing, and Foci have been identified as selling everyday items packaged as medical devices, promoting the ability to use medical insurance cards for payment [1]. - Specific examples include non-reimbursable items like "beauty contact lenses" being sold under the guise of medical products in pharmacies [1].

Core Viewpoint - The article emphasizes the importance of oral health as a crucial component of overall health, highlighting the necessity of regular dental check-ups and treatments such as teeth cleaning and orthodontics to maintain dental hygiene and prevent further complications [1][2][3]. Group 1: Importance of Regular Dental Care - Regular dental cleaning is essential to remove plaque and tartar, which can lead to various dental diseases if not addressed [2][3]. - Recommendations for cleaning frequency include every six months to a year for healthy individuals, and every three to six months for those with periodontal disease [2]. - The use of electric toothbrushes can enhance brushing efficiency, particularly for individuals with limited hand mobility [2]. Group 2: Orthodontic Treatment - Various dental issues warrant orthodontic treatment, including misaligned teeth, large gaps, deep bites, and other malocclusions [3][4]. - Preparation for orthodontic treatment involves a thorough examination by a professional orthodontist, including X-rays and dental scans [4]. - Two main types of orthodontic devices are discussed: removable and fixed braces, each with its own advantages and disadvantages [4][5]. Group 3: Dental Implants - Missing teeth can lead to significant functional and aesthetic issues, making dental implants a viable solution [7][8]. - Dental implants involve placing a titanium root in the jawbone, which integrates with the bone over time, providing a stable foundation for artificial teeth [7][8]. - Candidates for dental implants should be in good health and have adequate bone structure, while certain health conditions may require further evaluation before proceeding [8].

Core Viewpoint - Oral health is a crucial component of overall health, and there are various behaviors that can harm teeth, necessitating scientific dental care practices [1] Group 1: Harmful Behaviors - Frequent consumption of sugary drinks can lead to tooth decay as sugars are broken down by bacteria, producing organic acids that demineralize tooth enamel [3] - Biting hard objects can cause tooth mobility and cracks, leading to complex dental issues [4] - Alternating between hot and cold stimuli can increase tooth sensitivity, affecting overall dental health [4] - Incorrect brushing habits, such as using excessive force or hard-bristled brushes, can wear down tooth enamel and lead to gum issues [4] Group 2: Recommended Dental Care Practices - Limit sugar and acidic food intake, and rinse with water after consuming sugary items to protect teeth [6] - Brush teeth at least twice daily for 2-3 minutes, avoiding aggressive brushing techniques [8] - Choose appropriate toothpaste based on dental conditions, such as fluoride toothpaste for cavity prevention or sensitivity toothpaste for sensitive teeth [8] - Use dental floss or interdental brushes to clean between teeth, as cavities often occur in these areas [10] - Regular dental cleanings are recommended, ideally every six months to a year, to prevent periodontal disease [11] - Timely extraction of problematic teeth is essential to avoid complications such as pain and infection [13]

Core Viewpoint - The article emphasizes the importance of oral health as a crucial component of overall health, highlighting the necessity of regular dental check-ups and treatments to prevent various dental issues and maintain quality of life [1]. Group 1: Dental Hygiene - Regular dental cleanings are essential to remove plaque and tartar, which can lead to cavities and gum diseases if not addressed [2]. - Recommendations for dental cleaning frequency include every six months to a year for healthy individuals, and every three to six months for those with periodontal disease or specific health conditions [2]. - Proper dental care at home is crucial, with electric toothbrushes being beneficial for certain populations, while traditional toothbrushes may be more suitable for others [2]. Group 2: Orthodontics - Various dental issues warrant orthodontic treatment, including misaligned teeth, large gaps, deep bites, and other malocclusions [3][4]. - Orthodontic treatment requires a thorough examination by a professional, including X-rays and dental scans, to create a tailored treatment plan [4]. - There are two main types of orthodontic devices: removable and fixed braces, each with its own advantages and disadvantages [4][5]. Group 3: Dental Implants - Missing teeth can lead to significant functional and aesthetic issues, making dental implants a viable solution compared to traditional dentures [7][8]. - Dental implants involve placing a titanium root in the jawbone, which integrates with the bone over time, providing a stable and natural-looking replacement [7]. - Not all individuals are suitable candidates for dental implants; health conditions such as diabetes or poor oral hygiene may require further assessment before proceeding [8].

Core Viewpoint - The recent live broadcasts by three hosts under the brand "San Zhi Yang" on Douyin showed limited sales performance despite significant viewer engagement, indicating potential challenges in the brand's current marketing strategy and product appeal [1][2]. Group 1: Live Broadcast Performance - Three hosts, including Zui Ge, Lao K, and Qiao Mei, resumed live streaming on Douyin, each broadcasting for nearly an hour [1]. - Sales figures for the hosts were modest, with Lao K selling 1,000-2,500 items generating sales of 25,000-50,000 yuan, Qiao Mei selling 7,500-10,000 items with sales of 100,000-250,000 yuan, and Zui Ge achieving a peak viewership of 109,000 with sales of 10,000-25,000 items totaling 250,000-500,000 yuan [1][2]. Group 2: Product Offering and App Development - The products promoted by the hosts were from the self-owned brand "Xiao Yang Zhen Xuan," including garbage bags, dental floss, and toothbrushes [2]. - "Xiao Yang Zhen Xuan" has launched its own app, which offers exclusive discounts and membership benefits for 99 yuan per year, expanding its sales channels beyond Douyin [2][3]. Group 3: Historical Context and Brand Challenges - Since September 2024, the "San Zhi Yang" brand has faced operational challenges, including a suspension of broadcasts and a requirement to rectify issues related to consumer after-sales service [3]. - Several prominent hosts have terminated their contracts with "San Zhi Yang," indicating a potential decline in brand loyalty and market presence [4].

Core Viewpoint - The article emphasizes the importance of proper dental hygiene practices, particularly the correct brushing technique, to prevent dental issues such as tooth decay and gum disease. Group 1: Brushing Techniques - Many patients suffer from wedge-shaped defects in their teeth due to incorrect horizontal "sawing" brushing techniques, which can cause irreversible damage to the enamel [3][4] - The enamel, while the hardest tissue in the human body, is unevenly distributed, making it vulnerable to damage from improper brushing methods [3] - Effective brushing should avoid horizontal motions and instead follow a method that brushes from the gum line towards the crown of the tooth [10] Group 2: Importance of Cleaning Between Teeth - Cleaning between teeth is often neglected, leading to plaque accumulation and increasing the risk of cavities and periodontal disease [4][6] - Periodontal disease is a common chronic condition affecting oral health in China, and if not addressed, it can lead to irreversible damage [4] - The basic principle for preventing periodontal disease and cavities is thorough plaque removal, which includes using dental floss and other cleaning tools [4][8] Group 3: Recommendations for Effective Brushing - Effective brushing involves covering all areas of the mouth, ensuring no spots are missed [7] - Special attention should be given to cleaning between teeth and in grooves, using tools like dental floss and interdental brushes [8] - Brushing should occur twice daily for at least three minutes, with a focus on the evening brushing session [9] - The choice of toothbrush is crucial; it should have bristles of moderate hardness and be replaced every three months or when bristles fray [11]