Group 1 - In July, 395 non-food brand merchants on Taobao Flash Sale achieved over 1 million yuan in transactions, with 66 brands surpassing 10 million yuan, covering various categories such as 3C digital, beauty, sports, apparel, and more [1] - Notable brands like Apple, Xiaomi, Watsons, Decathlon, MO&Co, and Miniso saw increased orders and revenue through Taobao Flash Sale [1] - The number of Apple authorized stores connected to Taobao Flash Sale exceeds 3,000, with Watsons having over 3,800 stores, Miniso with 4,500 stores, and Xiaomi reaching 7,000 stores [1] Group 2 - Since July, the average daily orders for Xiaomi Home on Taobao Flash Sale have increased fourfold compared to May, with significant growth in categories like smartwatches, computer hardware, and home appliances [5] - Over half of Miniso's offline stores connected to Taobao Flash Sale doubled their sales in July, with more than 1,000 stores seeing sales double, and new customer ratio exceeding 78% [5] - The number of new brands joining Taobao Flash Sale increased by 110% in July, with over 12,000 new non-food brand stores launched [5] Group 3 - Taobao Flash Sale is seen as a strategic move for brands to upgrade retail digitization and integrate online and offline sales, benefiting consumers, brands, and service providers [5] - Key values identified by brands include reconstructing consumption scenarios, activating member engagement to enhance repurchase rates, and optimizing the physical network by transforming stores into "front warehouses" [5] - Taobao Flash Sale is building a comprehensive retail ecosystem across all categories and scenarios, contributing to stable growth for brand merchants [6]

Core Insights - Taobao Flash Sales has seen significant growth, with 395 non-food brands surpassing 1 million in monthly transactions and 66 brands exceeding 10 million [1] - Major brands such as Apple, Xiaomi, Watsons, Decathlon, MO&Co, and Miniso have reported increased sales through Taobao Flash Sales [1] Brand Performance - Over 3,000 Apple authorized stores, more than 3,800 Watsons stores, 4,500 Miniso stores, and 7,000 Xiaomi stores are now connected to Taobao Flash Sales [1] - Xiaomi's daily orders on Taobao Flash Sales have increased fourfold since May, with significant growth in categories like smartwatches, computer hardware, and home appliances [1] Store Performance - More than half of Miniso's stores connected to Taobao Flash Sales saw sales double in July, with over 1,000 stores experiencing a twofold increase in transactions [1] - New customer acquisition for Miniso reached 78%, with notable growth in cities like Chongqing, Foshan, Dongguan, Zhuhai, Shenyang, and Changchun [1] Market Expansion - The number of new brands joining Taobao Flash Sales increased by 110% in July, with over 12,000 new non-food brand stores launched [1] - In August, several fast-moving consumer goods brands, including Unilever, beauty brand Naturals, clothing brand Gujin, and baby brands YeeHoO and Ginoo, opened stores on the platform [1]

Core Insights - The latest data shows significant growth in non-food brands on Taobao Flash Sale, with 395 brands surpassing one million in monthly transactions and 66 brands exceeding ten million, covering various categories such as 3C digital, beauty, sports, apparel, and more [1] - Major brands like Apple, Xiaomi, Watsons, Decathlon, MO&Co, and Miniso have achieved increased orders and revenue through Taobao Flash Sale [1] Group 1: Brand Performance - Xiaomi's daily orders on Taobao Flash Sale have increased fourfold since May, with popular categories like smartwatches and home appliances seeing substantial growth [4] - Over half of Miniso's stores connected to Taobao Flash Sale saw transaction volumes double in July, with new customers accounting for over 78% of sales [4] - Watsons achieved nearly 50,000 daily orders during the 618 shopping festival, marking a significant increase in near-field orders and leading the beauty and personal care sector on Taobao Flash Sale in July [5] Group 2: Market Expansion - The number of new brands joining Taobao Flash Sale increased by 110% in July, with over 12,000 new non-food brand stores launched [5] - Brands such as Unilever, Naturals, and YeeHoO have opened stores on Taobao Flash Sale, indicating a trend of fast-moving consumer goods and beauty brands entering the platform [5] Group 3: Strategic Insights - Brands are leveraging Taobao Flash Sale to reach high-potential customers within a 0-30 km radius of their stores, creating a complementary model between online flagship stores and near-field flash stores [7] - The integration of online and offline retail through Taobao Flash Sale is seen as a strategic move for brands to enhance their market presence and operational efficiency [7] - Taobao Flash Sale is building a comprehensive retail ecosystem that covers all categories and scenarios, driving stable growth for brand merchants [7]