居民文化消费不断提升。2024年，全国居民人均文化娱乐消费支出955元，比2020年增长67.8%，增速 快于同期人均消费支出；占居民消费总支出的比重为3.4%，比2020年提高0.7个百分点。2024年末，我 国网络视频、网络音乐和网络文学用户规模分别为10.7亿人、7.5亿人和5.7亿人，分别比2020年末增长 15.5%、13.6%和24.9%。 文化产业规模稳步扩大。2023年，全国文化及相关产业增加值为59464亿元，占GDP比重为4.59%，比 2020年提高0.20个百分点。2024年，全国文化产业实现营业收入191423亿元，比2020年增长37.7%。 （记者王雨萧） 公共文化体系日益健全。2024年末，全国登记备案的博物馆达到7046个，比2020年末增长21.7%；全国 广播、电视节目综合人口覆盖率分别为99.74%和99.82%，数字电视实际用户2.0亿户，比2020年末增长 0.3%。2024年，公共图书馆实际持证活跃读者1.1亿个，比2020年增长9.8%。 国家统计局日前发布的"十四五"以来社会民生统计报告显示，"十四五"以来，我国文化事业和产业繁荣 发展，居民文化消费不断提升。 ...

本报特约评论员 运用大数据、人工智能等数字技术为文化发展赋能，可以从更广维度打破时空界限，让文化场馆"动起 来"、非遗"热起来"、文物"活起来"。数字出版、数字演艺等新型传播方式的不断涌现，给观众带来更 为便捷、时尚、全方位的视听体验。而动漫游戏、网络音乐、数字文创等新型文化产品和服务层出不 穷，进一步拓展了文化产品的形态与业态，为文化和科技深度融合提供了更多可能。 2025北京文化论坛今日开幕，约800名中外嘉宾将聚焦文化和科技融合发展，围绕科技激发文化原创 力、新科技提升公共文化品质等议题开展深入交流。在"文化+科技"深度融合正在全面打通文化创作、 消费、传播等各环节的形势下，本届论坛无疑是一次汇集众智探索文化和科技融合有效机制，加快发展 新型文化业态的最佳契机。 科技为文化赋能、文化为城市赋能。北京的文化新质生产力正展现出科技驱动产业革新、集群生态加速 形成的繁荣景象。这种新质生产力已成为推动文化产业高质量发展的强大动力。今年上半年，全市规模 以上文化企业实现营业收入1.22万亿元，同比增长13.3%。其中，文化新业态企业实现营业收入8808.8 亿元，同比增长15.9%，占全市文化企业营业收入的比重高 ...

Core Viewpoint - The current consumption market in China is showing enhanced vitality and heat, but there are still constraints to sustained improvement. Future policies should better coordinate the relationship between benefiting people's livelihoods and promoting consumption, supply innovation and demand upgrading, as well as current and long-term considerations to effectively expand consumption [1]. Group 1: Consumption Characteristics - The characteristics of consumption in China are marked by rapid growth, new products, new business formats, and new scenarios [2]. - Consumption is maintaining a moderate growth trend, with significant vitality in the market. Key features include rapid growth in service consumption, the emergence of new products and business models, and the rise of consumption in county areas [3]. Group 2: Service Consumption Growth - Service consumption is experiencing good growth, driven by policies that promote service consumption and the expansion of consumption scenarios. The focus is shifting from separate development of categories like dining and tourism to integrated and multi-faceted development [4]. - In 2024, China's service retail sales are expected to grow by 6.2% year-on-year, outpacing the growth of goods retail sales by 3 percentage points. Per capita spending on services is projected to increase by 7.4%, accounting for 46.1% of total per capita consumption expenditure, up 0.9 percentage points from the previous year [4]. Group 3: New Products and Business Models - New technologies such as big data, cloud computing, and artificial intelligence are accelerating consumption innovation, leading to rapid development of new products, business formats, and scenarios. The smart home market is expected to reach 780 billion yuan in 2024, with smartphone shipments projected at approximately 286 million units, a year-on-year increase of 5.6% [6]. - Online retail is also thriving, with a 6.5% growth in physical goods online retail expected in 2024, outpacing the overall retail growth by 3 percentage points. Live streaming and instant retail sales are showing strong growth, with sales increasing by 19.1% and 13.8% respectively in the first three quarters of 2024 [6]. Group 4: County-Level Consumption - Since 2023, consumption in county areas, particularly in lower-tier cities and rural regions, has become more active. The coverage of county-level tourist attractions has increased significantly, with a rise from 73% in 2012 to 93% in 2023 [7]. - Travel orders from lower-tier cities are expected to grow by nearly 20% in 2024, with outbound travel ticket purchases from residents in third-tier cities and below accounting for over 30% of the total, more than doubling from the previous year [7]. Group 5: New Consumer Groups - The influx of residents from Hong Kong and Macau into mainland cities is creating new consumption dynamics. In 2024, the number of Hong Kong residents traveling north is expected to reach 81.91 million, with total spending exceeding 55.7 billion yuan, both up over 50% from the previous year [8]. - The optimization of visa-free policies has led to a significant increase in inbound tourism, with the number of eligible individuals rising by 113.5% year-on-year in 2024. The diversity of tourist sources and the appeal of lesser-known destinations are also increasing [8].

Core Viewpoint - The 2025 China Network Civilization Conference aims to promote the integration of internet culture with local cultural elements, particularly in Anhui province, showcasing its rich cultural heritage and innovative approaches to network civilization [1][2]. Group 1: Anhui's Cultural Integration - Anhui has a long history and rich cultural resources, having produced over 10,000 creative works such as micro-dramas, short videos, online literature, and music in the past year, significantly enhancing the recognition and influence of Anhui culture [2][6]. - The province emphasizes the innovative transformation of traditional culture, leveraging its historical significance and regional cultural characteristics, including Huizhou culture and Huangmei opera [6][8]. Group 2: Promotion of Revolutionary History - Anhui has organized significant creative works centered on revolutionary history, with the popular TV series "Awakening Era" becoming a hit, and has produced over 4,000 online stories related to red history [6][7]. - The province has hosted the China Red Microfilm Festival for seven consecutive years, promoting patriotic education through various media initiatives [6][7]. Group 3: Good Citizen Initiatives - Anhui leads the nation with 1,759 individuals recognized on the "China Good Person List," and has implemented initiatives to cultivate a positive online environment through various campaigns targeting different demographics [7]. Group 4: Central Internet Administration's Efforts - The Central Internet Administration has focused on promoting traditional Chinese culture through innovative online strategies, including the "What is China" brand, which has organized nine events to showcase regional cultures [8][9]. - The administration targets youth by utilizing popular online platforms and engaging them with short videos and interactive content to promote mainstream values [9]. - Future plans include expanding the "What is China" brand through nationwide online promotional activities, emphasizing regional characteristics and comprehensive media dissemination [9].