Core Viewpoint - The current consumption market in China is showing enhanced vitality and heat, but there are still constraints to sustained improvement. Future policies should better coordinate the relationship between benefiting people's livelihoods and promoting consumption, supply innovation and demand upgrading, as well as current and long-term considerations to effectively expand consumption [1]. Group 1: Consumption Characteristics - The characteristics of consumption in China are marked by rapid growth, new products, new business formats, and new scenarios [2]. - Consumption is maintaining a moderate growth trend, with significant vitality in the market. Key features include rapid growth in service consumption, the emergence of new products and business models, and the rise of consumption in county areas [3]. Group 2: Service Consumption Growth - Service consumption is experiencing good growth, driven by policies that promote service consumption and the expansion of consumption scenarios. The focus is shifting from separate development of categories like dining and tourism to integrated and multi-faceted development [4]. - In 2024, China's service retail sales are expected to grow by 6.2% year-on-year, outpacing the growth of goods retail sales by 3 percentage points. Per capita spending on services is projected to increase by 7.4%, accounting for 46.1% of total per capita consumption expenditure, up 0.9 percentage points from the previous year [4]. Group 3: New Products and Business Models - New technologies such as big data, cloud computing, and artificial intelligence are accelerating consumption innovation, leading to rapid development of new products, business formats, and scenarios. The smart home market is expected to reach 780 billion yuan in 2024, with smartphone shipments projected at approximately 286 million units, a year-on-year increase of 5.6% [6]. - Online retail is also thriving, with a 6.5% growth in physical goods online retail expected in 2024, outpacing the overall retail growth by 3 percentage points. Live streaming and instant retail sales are showing strong growth, with sales increasing by 19.1% and 13.8% respectively in the first three quarters of 2024 [6]. Group 4: County-Level Consumption - Since 2023, consumption in county areas, particularly in lower-tier cities and rural regions, has become more active. The coverage of county-level tourist attractions has increased significantly, with a rise from 73% in 2012 to 93% in 2023 [7]. - Travel orders from lower-tier cities are expected to grow by nearly 20% in 2024, with outbound travel ticket purchases from residents in third-tier cities and below accounting for over 30% of the total, more than doubling from the previous year [7]. Group 5: New Consumer Groups - The influx of residents from Hong Kong and Macau into mainland cities is creating new consumption dynamics. In 2024, the number of Hong Kong residents traveling north is expected to reach 81.91 million, with total spending exceeding 55.7 billion yuan, both up over 50% from the previous year [8]. - The optimization of visa-free policies has led to a significant increase in inbound tourism, with the number of eligible individuals rising by 113.5% year-on-year in 2024. The diversity of tourist sources and the appeal of lesser-known destinations are also increasing [8].

Core Viewpoint - The 2025 China Network Civilization Conference aims to promote the integration of internet culture with local cultural elements, particularly in Anhui province, showcasing its rich cultural heritage and innovative approaches to network civilization [1][2]. Group 1: Anhui's Cultural Integration - Anhui has a long history and rich cultural resources, having produced over 10,000 creative works such as micro-dramas, short videos, online literature, and music in the past year, significantly enhancing the recognition and influence of Anhui culture [2][6]. - The province emphasizes the innovative transformation of traditional culture, leveraging its historical significance and regional cultural characteristics, including Huizhou culture and Huangmei opera [6][8]. Group 2: Promotion of Revolutionary History - Anhui has organized significant creative works centered on revolutionary history, with the popular TV series "Awakening Era" becoming a hit, and has produced over 4,000 online stories related to red history [6][7]. - The province has hosted the China Red Microfilm Festival for seven consecutive years, promoting patriotic education through various media initiatives [6][7]. Group 3: Good Citizen Initiatives - Anhui leads the nation with 1,759 individuals recognized on the "China Good Person List," and has implemented initiatives to cultivate a positive online environment through various campaigns targeting different demographics [7]. Group 4: Central Internet Administration's Efforts - The Central Internet Administration has focused on promoting traditional Chinese culture through innovative online strategies, including the "What is China" brand, which has organized nine events to showcase regional cultures [8][9]. - The administration targets youth by utilizing popular online platforms and engaging them with short videos and interactive content to promote mainstream values [9]. - Future plans include expanding the "What is China" brand through nationwide online promotional activities, emphasizing regional characteristics and comprehensive media dissemination [9].