当前，我国消费保持温和增长态势，消费市场活力明显增强。服务消费增长快、新产品新业态新模式新 场景发展快、县域消费快速崛起、港澳北上游和入境游快速增长等特征更加凸显，推动消费市场扩围升 级。 服务消费增长快 当前，随着促进服务消费政策措施实施，消费场景不断拓展，服务品质逐步提升，服务消费保持良好增 长态势。特别是服务消费正在从之前餐饮、旅游等不同品类服务消费"单独发展"加速转向融合发展、多 元复合发展趋势。同时，消费者更加注重在消费过程中的文化、情感、价值观、娱乐等多层面的感受、 情绪和认知收获，消费者愿意为更好的体验付出更高成本，服务消费体验化发展趋势显现。国家统计局 数据显示，2024年我国服务零售额同比增长6.2%，比同期商品零售额增速高3个百分点；全国居民人均 服务性消费支出比上年增长7.4%，占居民人均消费支出比重为46.1%，较上年同期提高0.9个百分点。分 品类看，餐饮住宿消费稳定增长，根据国家统计局数据，2020—2024年全国餐饮收入年均增速为 4.1%；旅游消费持续活跃，2024年全年国内出游人次56.15亿，同比增长14.8%，国内游客出游总花费同 比增长17.1%；文娱消费热度攀升，根据 ...

Core Viewpoint - The 2025 China Network Civilization Conference aims to promote the integration of internet culture with local cultural elements, particularly in Anhui province, showcasing its rich cultural heritage and innovative approaches to network civilization [1][2]. Group 1: Anhui's Cultural Integration - Anhui has a long history and rich cultural resources, having produced over 10,000 creative works such as micro-dramas, short videos, online literature, and music in the past year, significantly enhancing the recognition and influence of Anhui culture [2][6]. - The province emphasizes the innovative transformation of traditional culture, leveraging its historical significance and regional cultural characteristics, including Huizhou culture and Huangmei opera [6][8]. Group 2: Promotion of Revolutionary History - Anhui has organized significant creative works centered on revolutionary history, with the popular TV series "Awakening Era" becoming a hit, and has produced over 4,000 online stories related to red history [6][7]. - The province has hosted the China Red Microfilm Festival for seven consecutive years, promoting patriotic education through various media initiatives [6][7]. Group 3: Good Citizen Initiatives - Anhui leads the nation with 1,759 individuals recognized on the "China Good Person List," and has implemented initiatives to cultivate a positive online environment through various campaigns targeting different demographics [7]. Group 4: Central Internet Administration's Efforts - The Central Internet Administration has focused on promoting traditional Chinese culture through innovative online strategies, including the "What is China" brand, which has organized nine events to showcase regional cultures [8][9]. - The administration targets youth by utilizing popular online platforms and engaging them with short videos and interactive content to promote mainstream values [9]. - Future plans include expanding the "What is China" brand through nationwide online promotional activities, emphasizing regional characteristics and comprehensive media dissemination [9].