Core Viewpoint - Metro's first "Fat Reform" store in China, located in Beijing's Haidian District, marks a significant shift towards enhancing its to C business and local adaptation, following the model of successful competitors [1][11]. Group 1: Store Renovation and Offerings - The Four Seasons Qing store underwent minor renovations, maintaining its original style while introducing a dedicated area for popular products and a significant upgrade in the toy section, including trendy collectibles [3][4]. - The store's product count was streamlined to approximately 8,000 SKUs, with a 55% replacement rate, significantly increasing the variety of baked goods and ready-to-eat items by nearly six times compared to before the renovation [6][11]. - A new live seafood section was introduced, responding to consumer demand, which was previously limited to seasonal offerings [4][6]. Group 2: Customer Experience and Services - The store has enhanced customer service, including free meat slicing and on-site seafood processing, which has been well-received by customers [7][10]. - Additional convenience services such as ice, packaging materials, and health monitoring facilities have been implemented, improving the overall shopping experience [10][11]. - The store has adopted an "uninterrupted shopping" policy, eliminating promotional noise to create a more immersive shopping environment [10]. Group 3: Strategic Direction and Market Positioning - Metro's shift towards a more consumer-oriented approach reflects a broader trend in the retail industry, where competition is intensifying [11][12]. - The company aims to attract younger consumers by introducing trendy products and collaborating with popular brands, enhancing its appeal in a competitive market [12][14]. - The successful implementation of the "Fat Reform" model in the Four Seasons Qing store is seen as a critical milestone for Metro's ongoing localization and innovation efforts [14].

居民马阿姨2003年搬到天通苑，她告诉记者，自己本身就对这座家门口的"老物美"很有感情，"之前一 段时间以为超市要改名字了，心里还觉得有点空落落的，进来一看才知道，还是老品牌。"她说，"胖 改"后的超市购物体验不错，特别是各种试吃，"能提前了解口味，不至于买错了放家里浪费。而且服务 台也挺好，洗个手、量个血压，都挺方便的。" 记者了解到，本次改造后的天通苑店，还引入了多点AI技术，应用在出清、选品、补货、防损、巡 检、冷链智控等环节。其中，AI出清系统实现按商品生产时间动态定价，例如，果切在切好装盒4小时 后打8折、6小时后打6折、8小时后下架。冷链智控系统24小时监测冷柜温湿度，异常状态自动预警，保 障低温商品存储安全；智能防损系统则可以通过视频分析实时识别异常行为，并及时进行处理，从而提 升食品质量保障，确保口感新鲜，安全放心。 新京报讯（记者田杰雄）今天（8月8日），物美在昌平区的首家"胖改店"亮相天通苑国泰百货。记者获 悉，这是物美在北京的第三家"胖改店"，"胖改"后，门店商品结构将接近胖东来商品结构的80%，商品 数量精简至约1万件，其中超过70%为新增商品。 8月8日一大早，昌平天通苑地区下着淅淅 ...