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自然堂冲击港股IPO:估值超71亿,95%收入依赖单一品牌
Xin Jing Bao· 2025-10-24 12:26
Group 1 - The core viewpoint of the article highlights that Naturando is seeking to go public on the Hong Kong Stock Exchange with a valuation exceeding 7.1 billion yuan, amidst a wave of beauty industry IPOs [1] - Naturando's revenue and profit growth, as well as its gross margin, are significantly lower than those of its competitor, Maogeping, which has seen a stock price increase of nearly 70% this year [1] - In the first half of the year, Naturando reported revenue of 2.448 billion yuan and a profit of 191 million yuan, with year-on-year growth rates of 6.4% and 7.1%, respectively, and a gross margin of 70.1% [1] Group 2 - Naturando's marketing expenditure over the past three years has approached 7.6 billion yuan, indicating a heavy reliance on marketing rather than research and development [1] - The company's sales and revenue costs reached 1.35 billion yuan in the first half of the year, accounting for 55% of its revenue, while R&D spending was only 42.38 million yuan, reflecting a decline of 5.3% year-on-year [1]
老牌国货美妆自然堂港股IPO解码:3年砸超70亿营销,依旧难破增长困局
Hua Er Jie Jian Wen· 2025-10-23 10:17
Core Viewpoint - The well-known domestic beauty brand, Chando, has initiated its IPO process, marking a significant step towards its market expansion despite recent underwhelming performance in revenue growth and profitability [1][4]. Group 1: Financial Performance - In 2024, Chando reported a revenue of 4.601 billion yuan, reflecting a year-on-year growth of 3.58%, while its net profit decreased by nearly 40% to 190 million yuan [2][5]. - Chando's revenue is significantly lower compared to its competitors, with Proya and Shiseido achieving revenues of 10.778 billion yuan and 6.793 billion yuan respectively in 2024 [2][5]. - Chando's revenue in 2024 was approximately 80% of Beitaini's revenue, which reached 5.7 billion yuan [6]. Group 2: Online Channel Transformation - Chando's slow transition to online sales channels is a critical factor in its performance, with online sales accounting for less than 70% of its revenue, compared to over 80% for Proya [3][10]. - The online channel's contribution to Chando's revenue increased from 59.7% in 2022 to 68.8% in 2024, indicating a gradual but insufficient shift [10]. - In contrast, Proya's online revenue share surged from 70.01% in 2020 to 93.07% in 2023, showcasing a successful adaptation to market changes [8]. Group 3: Marketing and Brand Strategy - Chando has invested heavily in marketing, with total expenditures reaching 7.568 billion yuan from 2022 to 2024, which is significantly higher than the industry average [3][21]. - The marketing expense ratio for Chando was 59% in 2024, compared to an average of 47.78% for its peers, indicating a higher cost burden [21][23]. - Chando is focusing on launching new brands to drive growth, with the brand "Pofenyan" showing promising results, generating 121 million yuan in revenue in 2024, a growth of over 90% [20]. Group 4: Future Outlook - Chando plans to enhance its marketing efforts through collaborations with KOLs and increased advertising on major e-commerce and social media platforms [23]. - The company aims to open more offline flagship stores to strengthen its market presence, with new stores planned in major cities [13][16]. - The effectiveness of Chando's marketing investments and its ability to adapt to changing consumer preferences will be crucial for its future growth [23].
自然堂要冲港股了!可看完招股书,才发现这个“老牌国货”藏隐忧
Sou Hu Cai Jing· 2025-10-22 12:31
Core Viewpoint - The well-known Chinese beauty brand, Chando, is preparing for its IPO on the Hong Kong Stock Exchange after 24 years of establishment, but its financial performance reveals significant challenges and reliance on a single brand for revenue growth [1]. Financial Performance - Chando's revenue growth from 2022 to 2024 is only 3.5%, with revenues of 4.292 billion, 4.442 billion, and 4.601 billion respectively, underperforming the industry average growth rate of 6.6% [3]. - The core brand, Chando, accounted for 94.6%, 95.9%, and 95.4% of total revenue over the same period, indicating a heavy reliance on a single brand [3]. Marketing and R&D Expenditure - Chando has spent approximately 7.5 billion on marketing from 2022 to 2024, while only investing 348 million in R&D, resulting in a marketing-to-R&D expenditure ratio of about 21:1 [5]. - In 2024, marketing expenses are projected to reach 2.717 billion, constituting 59% of total revenue, which is significantly higher than competitors like Proya and Beauté Pacifique [5]. Governance and Strategic Concerns - The company is predominantly controlled by the founding family, who hold 87.82% of the voting rights, raising concerns about decision-making and potential conservatism in strategy [8]. - Chando is pursuing a strategy of offline expansion, planning to increase retail points to 62,700 by mid-2025, despite the higher profitability of online sales [9]. Cash Flow and Financial Health - The company has experienced significant cash flow volatility, with a net outflow of 295 million in 2022 and only 65.2 million remaining in 2024, raising questions about the sustainability of its offline expansion strategy [9].
自然堂9成收入靠单品,“科技美妆”营销费超研发20倍
Core Viewpoint - Natural Hall, a well-known domestic beauty brand, is facing challenges in profitability and research and development, despite its historical significance and market presence [2][4]. Financial Performance - Revenue for Natural Hall from 2022 to 2024 is projected to be 4.292 billion, 4.442 billion, and 4.601 billion yuan, with net profits of 139 million, 302 million, and 190 million yuan respectively [4]. - The compound annual growth rate (CAGR) for revenue from 2022 to 2024 is only 3.5%, significantly lower than the industry average of 6.6% [4]. Revenue Structure - Approximately 90% of Natural Hall's revenue is derived from its core brand, "Natural Hall," indicating a heavy reliance on a single brand [5][6]. - The other four brands under Natural Hall contribute only about 5% of total revenue, highlighting limited market influence [7]. Marketing and R&D Expenditure - Natural Hall maintains a high gross margin, but its net profit margin fluctuates between 3.2% and 7.8%, which is considerably lower than competitors [9]. - Marketing expenses from 2022 to 2024 exceeded 7.5 billion yuan, while R&D investment was only about 348 million yuan, indicating a marketing-to-R&D expenditure ratio of 21.55 times [10][11]. Channel Strategy - Online revenue share increased from 59.7% to 68.8% from 2022 to the first half of 2025, while offline revenue share decreased to around 30% [12]. - Despite the growth in online sales, Natural Hall continues to expand its offline retail presence, with over 62,700 retail terminals as of mid-2025 [13]. Corporate Governance - Natural Hall is a family-controlled business, with the Zheng family holding 87.82% of voting rights, ensuring significant control over strategic decisions [14]. - The company recently brought in strategic investors, including L'Oréal and CVC Capital, while maintaining family control over the board [15]. Market Position and Challenges - The Chinese cosmetics market is projected to grow from 779.4 billion yuan in 2019 to 934.6 billion yuan in 2024, with domestic brands expected to capture over 50% market share by 2025 [16]. - Natural Hall's reliance on celebrity endorsements poses risks, as seen with recent controversies affecting brand reputation [16][17].
拟赴港上市,自然堂“珊珊来迟”
Bei Jing Shang Bao· 2025-10-13 13:18
Core Viewpoint - Chando, a Chinese cosmetics brand, has submitted its IPO application to the Hong Kong Stock Exchange, aiming to enhance brand power and expand its brand matrix, amidst increasing reliance on its main brand and rising sales expenses [1][3][4]. Group 1: IPO and Market Position - Chando has officially submitted its IPO application, marking its entry into the capital market after 24 years of establishment, with Huatai International and UBS as joint sponsors [3][4]. - Unlike competitors like Proya and Marubi, which have already gone public, Chando's delayed IPO has raised industry speculation regarding its motivations, including financial independence and desire for greater control [3][4]. - The company claims to be the "third largest domestic cosmetics group in China," indicating its ambition to join the top tier of the industry [5][9]. Group 2: Financial Performance - Chando's revenue has shown consistent growth, with projected revenues of 42.92 billion, 44.42 billion, and 46.01 billion CNY for 2022, 2023, and 2024 respectively, reflecting growth rates of 3.49% and 3.58% for 2023 and 2024 [4][6]. - In the first half of 2025, Chando achieved revenue of 24.48 billion CNY, marking a year-on-year growth of 6.43% [4]. Group 3: Brand Dependency and Strategy - Chando's revenue heavily relies on its main brand, which accounted for 94.6%, 95.9%, and 95.4% of total revenue from 2022 to 2024, indicating a significant brand dependency [6][7]. - The company has several sub-brands, but their contribution to revenue is less than 10%, highlighting a lack of diversification [6][7]. - Experts suggest that Chando's IPO could provide solutions to its brand dependency issues through acquisitions and a more balanced multi-brand strategy [6][7]. Group 4: Sales and R&D Expenses - Chando's sales expenses have been high, with figures of 24.45 billion, 24.06 billion, and 27.16 billion CNY from 2022 to 2024, representing 57%, 54.2%, and 59% of annual revenue respectively [10]. - In contrast, R&D expenditures have been decreasing, with 1.2 billion CNY in 2022, dropping to 423.8 million CNY in the first half of 2025, indicating a declining focus on product development [10]. - The company plans to allocate part of the IPO proceeds to enhance R&D capabilities and expand its international presence [10][11].
4家消费公司拿到新钱;自然堂推进上市进程;SHEIN将在法国开设首批实体店|创投大视野
3 6 Ke· 2025-10-11 13:23
Group 1: Natural堂 Financing and IPO - Natural堂 Group has completed a new round of financing amounting to 3 billion RMB, led by 加华资本 and with participation from 欧莱雅, bringing total investment to approximately 4.42 billion RMB [1][6] - The company has submitted its prospectus to the Hong Kong Stock Exchange for an IPO, with a valuation exceeding 7 billion RMB [1][6] - Revenue for Natural堂 is projected to be 44.42 billion RMB and 46.01 billion RMB for 2023 and 2024 respectively, showing stable growth rates of 3.49% and 3.58% [6][7] Group 2: 灵境AI Financing - 灵境AI has announced the completion of a new angel+ round financing amounting to several tens of millions RMB, led by 国科投资 [2][3] - This is the third round of financing for 灵境AI this year, aimed at expanding AI animation production and building a creator ecosystem [3] Group 3: 乐享科技 Financing - 乐享科技 has completed a 200 million RMB angel++ round financing, marking its third round of financing in nine months, with total angel round financing nearing 500 million RMB [4] - The funds will be used for self-research of core components and technology development [4] Group 4: 星河动力 Financing - 星河动力, a commercial rocket developer, has secured 2.4 billion RMB in D round financing, with investors including 顺禧基金 and 南京市创新投资集团 [5] Group 5: 蜜雪集团 Acquisition - 蜜雪集团 has signed an investment agreement to inject 286 million RMB into 鲜啤福鹿家, acquiring a 51% stake [8] - 鲜啤福鹿家 is positioned as the leading brand in China's fresh beer chain market, with plans to expand to approximately 1200 stores by August 2025 [8][9] Group 6: SHEIN's Retail Expansion - SHEIN plans to open its first physical store in France in November, marking its entry into offline retail [10] - The move is seen as a strategy to combine the advantages of e-commerce and physical retail in response to changing market conditions [10] Group 7: 字节跳动 Employee Support - 字节跳动 has introduced a new employee support scheme providing transitional subsidies for employees affected by organizational adjustments, with a maximum value of 72,000 RMB [13][14] Group 8: Consumer Trends - During the National Day and Mid-Autumn Festival holiday, the average spending per customer increased by 14.6%, with the highest proportion of tourists being those born after 1995 [22] - The total box office for the National Day film season surpassed 1.8 billion RMB, with several films exceeding 100 million RMB in box office revenue [26]
美妆巨头集体换血?自然堂赴港上市?亮白饮翻车?|美周热点
Sou Hu Cai Jing· 2025-10-11 03:25
Group 1 - Chando has submitted its IPO application to the Hong Kong Stock Exchange, with funding primarily aimed at enhancing DTC capabilities and expanding its brand matrix [2] - L'Oreal has invested 442 million yuan in Chando, holding a 6.67% stake, while Huachuang Capital holds 4.20% [2] - Chando's revenue for H1 2025 reached 2.45 billion yuan, a 6.4% year-on-year increase, with its main brand contributing 2.32 billion yuan, a 35.6% increase [2] Group 2 - Coty has announced a strategic review of its mass beauty division, valued at approximately 1.2 billion USD (about 85.59 billion yuan), exploring options including partnerships and spin-offs [3] - The brands involved in this review include CoverGirl, Kylie Cosmetics, and Miss Sporty, along with its independent Brazilian business generating nearly 400 million USD annually [3] - Coty aims to focus on brands with strong profit potential and global growth opportunities, appointing Gordon von Bretten as the new president of consumer beauty [3] Group 3 - Mystique's whitening drink has faced backlash for allegedly causing menstrual irregularities, with numerous complaints regarding its effectiveness and ingredient transparency [4] - The company has responded by clarifying that all ingredients are listed on the packaging and that their marketing complies with regulations [4] - Mystique is a Spanish brand established in 1985, providing high-end beauty products globally [4] Group 4 - HARMAY has opened its first store in Changzhou, marking a significant expansion in Jiangsu province with multiple new locations planned [5] - The brand has opened nine new stores across various cities since March, indicating a shift from previous cautious expansion to aggressive growth [5] - HARMAY now operates 20 stores in 11 cities, including major first-tier and strong second-tier cities [5] Group 5 - CeraVe has partnered with the NBA as its official skincare and haircare partner, enhancing its visibility through various NBA events and digital platforms [6] - This collaboration follows previous marketing efforts involving NBA players, indicating a strategic move into sports marketing [6] Group 6 - SOSU Cosmetics has recalled its Peach Dreams eyeshadow palette due to arsenic levels exceeding EU regulations, posing potential health risks [7] - The brand, founded in 2015, has over 400 products and is sold in more than 2000 stores globally [7] Group 7 - The synthetic biology company Weiming Shiguang has secured several rounds of financing, with the latest round raising tens of millions of yuan to enhance its AI technology platform [8] - The company has completed multiple funding rounds since its establishment in 2021, indicating strong investor interest [8] Group 8 - POLA ORBIS has appointed Takahiro Tabata as the new CEO of Jurlique, aiming to strengthen the brand's operations in China [9] - Jurlique has faced declining sales, with a 9.8% drop in mid-2025, prompting this leadership change as part of a resource consolidation strategy [9] Group 9 - LG Household & Health Care has appointed former L'Oreal executive Lee Sun-joo as its new CEO, effective October 1 [11] - Lee brings over 30 years of experience in the beauty industry, having previously driven significant growth for Kiehl's in South Korea [11] Group 10 - Revlon has appointed Amber Garrison to lead Elizabeth Arden, focusing on brand innovation and market expansion [12] - Garrison's previous experience includes leading digital transformation efforts at Origins, indicating a strategic push towards high-end skincare and fragrance [12] Group 11 - L'Oreal has announced significant management changes within its executive committee, affecting six key positions across various regions and business sectors [13] - The restructuring aims to enhance the strategic importance of the U.S. market and improve operational efficiency [13] Group 12 - Procter & Gamble plans to gradually cease its manufacturing and commercial operations in Pakistan, transitioning to third-party distributors [14] - This decision is part of a global restructuring effort aimed at optimizing its portfolio and supply chain [14] Group 13 - New regulations for the online sale of medical devices have been implemented, requiring e-commerce platforms to establish quality management systems [15][16] - The regulations aim to enhance risk management and ensure compliance with safety standards in the sale of medical devices [15][16] Group 14 - Shanghai has introduced measures to support the cosmetics industry, including financial incentives for innovation and new raw materials [17][18] - The policy aims to promote high-quality development and establish "Shanghai manufacturing" as a new brand [17][18] Group 15 - Douyin has halted live promotions for medical dressings to improve user experience, implementing a dual mechanism for risk management [20] - The platform will allow qualified influencers to sell specific medical devices through live streams in the future [20]
与辽宁共享创新共赢未来
Liao Ning Ri Bao· 2025-09-21 00:56
Group 1 - The 2025 Pujiang Innovation Forum highlighted the achievements of Liaoning's comprehensive revitalization efforts, with entrepreneurs expressing strong confidence in the province's solid industrial foundation and improving business environment [1][2] - Entrepreneurs emphasized the potential for investment in Liaoning, particularly in sectors like biomedicine and digital economy, leveraging the region's educational and resource advantages [2][3] - Companies like Shanghai Natural Hall and Jiangsu Province Liaoning Chamber of Commerce are planning to establish investment headquarters in Liaoning, indicating a strategic focus on supporting local development [3][4] Group 2 - The meeting showcased various companies' plans for future investments in Liaoning, with a focus on sectors such as medical devices and digital commerce, which are seen as high-growth opportunities [2][3] - Entrepreneurs noted the supportive policies from local governments that enhance the investment climate, making Liaoning an attractive destination for businesses [3][4] - The collective sentiment among entrepreneurs was to share innovation and collaborate for mutual growth in Liaoning, reflecting a strong commitment to the region's development [4]
“上海时尚出品”出海,闪耀日本大阪
Xin Lang Cai Jing· 2025-05-23 00:57
Core Insights - Shanghai aims to become a hub for fashion production, trends, and innovation, promoting the "Shanghai Fashion Output" brand as a key IP [1][19] - The "Shanghai Manufacturing Quality Exhibition" serves as a high-standard supply-demand platform for the fashion consumer goods industry, facilitating international investment and collaboration [1][19] Event Overview - The 2025 "Shanghai Manufacturing Quality Exhibition" Osaka special event opened on May 21, 2023, at Grand Green Osaka, featuring nearly 100 brand representatives and designers from Shanghai and Osaka [1][3] - The event is guided by the Ministry of Industry and Information Technology and organized by various Shanghai municipal departments, showcasing Shanghai's fashion consumer goods industry [1][3] Industry Transformation - The event highlights the transformation of "Shanghai Manufacturing" from traditional sectors to more technology-driven, culturally rich, and creatively fashionable industries [3][5] - The exhibition features a dual model of "park export + street export," aiming to create a complete ecological chain from production to lifestyle aesthetics [5][7] Brand Participation - The exhibition showcases 90 brands and over 1,000 exhibits, emphasizing Shanghai's innovative achievements in becoming a "fashion capital" [7][19] - Notable brands include Oriental Beauty Valley, which accounts for over 40% of Shanghai's cosmetics industry, and aims for significant revenue growth in the coming years [9][11] Cultural Exchange - The event includes a special section called "East Wind Comes," featuring emerging designers and a pop-up exhibition that runs from May 21 to 27, promoting cultural exchange between Shanghai and Osaka [13][16] - High-level forums discuss consumer trends and sustainable development, addressing challenges in digital interaction and local experiences in the fashion industry [16][18] Public Engagement - A public open day from May 22 to 25 features a multi-functional space that combines concept curation, brand storytelling, and co-creation workshops, attracting local visitors [23][27] - The exhibition is designed to resonate with local cultural values, showcasing Shanghai's vibrant lifestyle and potential in the fashion sector [25][30]