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欧洲手记|高温催热“绿色出海”——中国家电企业在欧洲迎新机遇
Xin Hua She· 2025-07-11 12:14
Group 1 - The extreme heat wave in Europe is driving a shift in consumer demand for air conditioning and cooling appliances, which were previously considered non-essential [1][2] - The air conditioning penetration rate in Europe remains low compared to other major economies, with only about 20% of households equipped with cooling devices, and even lower rates in countries like Germany and the UK [6][2] - The demand for air conditioning is reflected in trade data, with China's exports of air conditioning units to the EU and the UK reaching $1.388 billion in the first five months of 2025, a year-on-year increase of 20.25% [2][3] Group 2 - Chinese home appliance companies are experiencing significant sales growth in Europe, with Hisense reporting a doubling of sales in Hungary and a 42% increase in online sales in Spain [3][8] - The shift in consumer behavior is moving air conditioning from an emergency solution to a normalized necessity, particularly among young families and the middle class [3][8] - The European market is increasingly demanding energy-efficient and environmentally friendly appliances, with A++ and above energy efficiency ratings becoming the mainstream requirement [8][9] Group 3 - Chinese appliance manufacturers are focusing on smart, efficient, and environmentally friendly products to penetrate the European market, with exports of home appliances to the EU and UK reaching $11.42 billion in the first five months of 2025, a year-on-year increase of 11.6% [8][9] - The competition is shifting from price-based to value-based, emphasizing low-carbon, high-efficiency, and intelligent solutions to meet the evolving needs of European consumers [9][8] - Chinese brands are working to enhance their visibility and brand recognition in Europe through partnerships with local channels and sponsorship of sports events [8][9]
首届中德城市峰会在法兰克福举行 让友谊连接城市 以合作促进发展
Ren Min Ri Bao· 2025-06-24 21:45
日前,由德国国际合作机构、中国人民对外友好协会和中国驻法兰克福总领馆共同主办的首届中德城市 峰会在德国法兰克福举行,来自中德两国20多个城市的100多名政府代表和工商界人士与会,围绕"共同 应对全球性挑战,创造可持续未来"主题深入探讨交流,展现两国城市合作的丰硕成果与广阔前景。 推动地方合作"双向奔赴" 法兰克福市中心有一座中式园林"春华园",园内翠竹摇曳、繁花满庭,栩栩如生的五羊雕塑传递着和谐 昌盛的美好祝愿。在中国广州,有一处名为"法兰克福花园"的胜地,园内盛放着来自法兰克福的玫瑰, 花香馥郁,也深受当地居民的喜爱。近年来,广州与法兰克福在经贸、文化、可持续发展等领域不断深 化合作,为两地市民带来实实在在的福祉。 "法兰克福与广州建立友好城市关系30多年来,我们始终珍视并积极推动这一合作纽带的发展。"法兰克 福市市长约瑟夫表示,德中地方层面的交流十分重要,双方可以互相学习,共同应对气候变化等挑战。 "地方合作是中德双边关系的源头活水,地方合作搞得好,造福双方人民的项目就能够落地生根,枝繁 叶茂,并为两国关系提供有力支撑。"中国人民对外友好协会会长杨万明表示,目前,中德之间已建立 105对友好省州和城市关系 ...