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网友:为什么武汉的空气是甜的?武汉人:因为秋天来了啊
Chang Jiang Ri Bao· 2025-10-16 11:50
近日,有网友在社交平台上发帖:武汉市民可以解答一下吗,为什么武汉的空气是甜的?武汉人在评论中回复:因为秋天来了啊! 桂花树古时又称"木樨"或"木犀",是我国传统的园林观赏植物。市园林科学研究院高级工程师董立坤介绍,当下正是秋季赏桂花的好 时节。 在武汉,金桂、银桂都是在9、10月份开放,丹桂在10月份开放,四季桂比较特殊,以10月为主,一年四季零星开花,花期很长,能 维持6个月之久。 9月以来,武汉解放公园的金桂、龟山公园的银桂、月湖公园的丹桂陆续绽放……整座城市都沉浸在浓郁的香气之中。 10月16日一早,家住月湖公园附近的刘女士就带上老伴开始了一场"寻香之旅"。"下了一场雨,桂花的香气没那么浓郁了。"刘女士 说,桂花香是童年的味道,给人一种宁静的感觉。无论生活多忙,只要闻到桂花的香味,就会提醒自己该慢下来,感受一下生活了。 最动人的桂香,还藏在最日常的场景里。最近,在汉阳区汉琴社区举办"桂语讲植"活动,邀请园林专家在桂花树下讲解养护知识,居 民们围坐交流;硚口公园的桂花树下,下棋的老者说"闻着桂香,棋都能多赢两盘";青山区建设四路的居民楼前,居民赵女士家的阳台正 对着桂树,"每天推窗就是满鼻子的甜香"。 武 ...
点亮夜间经济 提升消费体验(人民眼·提振消费)
Ren Min Ri Bao· 2025-10-09 22:22
图①:江北区北仓图书馆内,游客在挑选文创产品。 熊 鹏摄 图②:巡查过程中,九龙坡区南方花园夜市管理办公室综 合巡查队员与小朋友交流。 周邦静摄 图③:江北区观音桥好吃街,一名楼管向商户了解销售情 况。 熊 鹏摄 重庆洪崖洞夜景。 詹 江摄 引 子 当灯光在洪崖洞的飞檐渐次亮起、千厮门大桥五光十色的倒影坠入嘉陵江波心,重庆,这座长江、嘉陵 江交汇的山水之城,反而更加热闹——来自重庆市商务委员会的统计显示,今年上半年,重庆超过一半 的城市消费发生在夜间。 夜间经济是城市商业的重要组成部分,一头连着居民生活,一头连着经济发展。今年1月,国务院办公 厅印发的《关于进一步培育新增长点繁荣文化和旅游消费的若干措施》提出,"发展夜间文旅经济"。 培育发展夜间文旅经济,重庆的探索由来已久,迄今已创建国家级夜间文化和旅游消费集聚区15个。今 年初,"夜间经济"被写入重庆市政府工作报告。 "不夜重庆"是怎样点亮的?这里的夜间经济有哪些新变化?国庆、中秋假期,记者在重庆探访。 载体之变 从特定商圈到特色街巷,引入"非标商业",打造"高颜值"地标场景 夜幕垂下,临崖步道上,一盏盏红色灯笼次第亮起,与迎风招展的国旗交相辉映。光影从山 ...
超过一半的城市消费发生在夜间,山城重庆—— 点亮夜间经济 提升消费体验(人民眼·提振消费)
Ren Min Ri Bao· 2025-10-09 22:02
引子 当灯光在洪崖洞的飞檐渐次亮起、千厮门大桥五光十色的倒影坠入嘉陵江波心,重庆,这座长江、嘉陵 江交汇的山水之城,反而更加热闹——来自重庆市商务委员会的统计显示,今年上半年,重庆超过一半 的城市消费发生在夜间。 夜间经济是城市商业的重要组成部分,一头连着居民生活,一头连着经济发展。今年1月,国务院办公 厅印发的《关于进一步培育新增长点繁荣文化和旅游消费的若干措施》提出,"发展夜间文旅经济"。 培育发展夜间文旅经济,重庆的探索由来已久,迄今已创建国家级夜间文化和旅游消费集聚区15个。今 年初,"夜间经济"被写入重庆市政府工作报告。 "不夜重庆"是怎样点亮的?这里的夜间经济有哪些新变化?国庆、中秋假期,记者在重庆探访。 载体之变 从特定商圈到特色街巷,引入"非标商业",打造"高颜值"地标场景 夜幕垂下,临崖步道上,一盏盏红色灯笼次第亮起,与迎风招展的国旗交相辉映。光影从山脚蔓延至山 顶,勾勒出节日的轮廓。这个国庆、中秋假期,渝中区山城巷每晚都游人如织。 曾经,因为年久失修,这里的许多建筑屋面漏水、管网不畅,不少居民搬离。即便与人气颇高的解放碑 商圈毗邻,也少有烟火气。 改变,源自一次会议。 "洪崖洞、解放碑,这 ...
2025年第35周:食品饮料行业周度市场观察
艾瑞咨询· 2025-09-08 00:06
Group 1 - The article discusses the trend of tea brands entering the coffee market, highlighting the rapid growth of the coffee sector in China, which is expected to reach a trillion yuan by 2025. Brands like Cha Yan Yue Se and Mi Xue Bing Cheng are launching coffee products to capture this market [3] - The resurgence of iced tea is noted, with brands like Nongfu Spring and Yuanqi Forest introducing new products that emphasize health and low sugar content. The iced tea market, traditionally dominated by brands like Master Kong, is seeing new entrants aiming to disrupt the status quo [4] - The rise of street vendors is impacting traditional restaurants, as low-cost and convenient options attract consumers. This shift is supported by policy changes and market dynamics, leading to a more diverse food service ecosystem [5] Group 2 - The decline of sugary beverages is evident, with health-conscious products gaining popularity among younger consumers. Yuanqi Forest's new health-focused product line has seen significant growth, indicating a shift towards traditional health concepts in beverage innovation [6] - Instant drink brands like Xiangpiaopiao are facing challenges as consumer preferences shift towards fresh and convenient options. Despite attempts to diversify, these brands struggle to maintain relevance in a rapidly evolving market [7] - The emergence of hard discount retailing in China is reshaping the market, with retailers focusing on high-quality, low-cost products. This model emphasizes supply chain optimization and has gained traction among consumers seeking value [9] Group 3 - Nongfu Spring has achieved a significant milestone by ranking third in the global soft drink brand value list, driven by its dual-engine strategy of water and beverages, and a strong health positioning [10][11] - Master Kong is redefining instant noodles by focusing on consumer satisfaction and product innovation, achieving revenue growth through a diversified product matrix [12] - New product launches in the health beverage sector, such as Panpan's jasmine tea and Yiwei's new yogurt drinks, reflect a growing consumer interest in health-oriented products [13][14] Group 4 - Mengniu's collaboration with popular IPs like Nezha has proven successful, with significant sales figures indicating effective engagement with younger consumers through innovative marketing strategies [15] - The rapid expansion of brands like Mr. Ice Cream, which focuses on high-quality, handmade ice cream, highlights the competitive landscape in the dessert market [16] - Wahaha's investment in a new beverage production facility in Xi'an aims to enhance its production capabilities and market presence, leveraging the region's established food and beverage ecosystem [17] Group 5 - The beverage market is witnessing a shift towards health and unique flavor experiences, with brands like Reesun Yogurt innovating to meet consumer demands for fresh and diverse products [18] - McDonald's has reported strong performance in China, with plans for aggressive expansion and a focus on local sourcing to enhance its supply chain efficiency [19] - The success of community-focused dining concepts, such as Xiong Daye's handmade dumplings, illustrates the growing trend of personalized and culturally rich food experiences [20] Group 6 - The traditional tea brand Wu Yutai is diversifying into the bakery and coffee market, showcasing a trend of established brands exploring new culinary territories [21] - Yanjing Beer is focusing on premiumization and expanding its product offerings, while also experimenting with low-cost beverage options to create new revenue streams [23] - Huangshanghuang's acquisition of a controlling stake in Lixing Food aims to enhance its product portfolio in the freeze-dried food sector, indicating a strategic move towards emerging market opportunities [24] Group 7 - Chongqing Beer is adapting its strategy by increasing its online presence and expanding into non-alcoholic beverages, reflecting a broader trend in the beverage industry towards diversification and innovation [25] - Huangshi Group is focusing on the water buffalo milk sector, leveraging technological advancements and strategic investments to strengthen its market position [27]
全国拥有超600家门店的茶叶老字号,跨界开了家烘焙咖啡馆
3 6 Ke· 2025-08-11 03:34
Core Viewpoint - The traditional Chinese tea brand Wu Yutai, established in 1887 and operating over 600 stores nationwide, has ventured into the bakery and coffee business with the opening of "Niu Niu Coffee & Bread" in Beijing, marking a significant shift in its business model from tea-centric to a broader café experience [1][3]. Company Overview - Wu Yutai has opened a new café named "Niu Niu Coffee & Bread" in February 2023, which features a bakery selling freshly baked bread and a tea sales area, alongside a spacious coffee lounge on the second floor [1][3]. - The café's product offerings include a variety of baked goods and coffee, with a focus on integrating tea elements into their menu, such as osmanthus latte and tea-flavored pastries [3]. Product Pricing and Sales - The pricing for baked goods ranges from 9.9 to 35 yuan, while tea products are priced between 88 to 168 yuan per pot, and coffee drinks range from 15 to 30 yuan [3]. - The café has received positive consumer feedback, with certain products becoming popular, leading to high demand and a vibrant customer experience [3]. Previous Ventures - Prior to this café, Wu Yutai had already engaged in cross-industry ventures, including selling baked goods in their tea shops, which had previously become popular and attracted long queues [3]. - The brand has also introduced tea-flavored ice cream, which has seen significant sales, with reports of selling over 4,000 ice creams daily at their front door store, generating substantial revenue [8]. Future Prospects - Wu Yutai is actively redefining its brand image by expanding into various dining sectors, moving beyond traditional tea offerings, and exploring new culinary avenues [8].
古茗把咖啡卷出了新高度
3 6 Ke· 2025-06-26 03:28
Core Viewpoint - The current fresh coffee market in China is experiencing rapid growth, with a significant increase in consumer demand for fresh and professional coffee beverages. Companies like Guming are leveraging their strengths in the tea beverage sector to expand into the fresh coffee market, focusing on fresh ingredients and affordability as key competitive advantages [1][9]. Market Dynamics - The fresh coffee market is witnessing explosive growth in third and fourth-tier cities, with order volumes increasing by over 250%. This has led to intense price competition among brands, including international giants like Starbucks and local brands like Luckin and Kudi, all vying for the attention of young consumers in these areas [2][4]. - Guming has successfully differentiated itself by balancing quality and price, capturing the interest of young consumers in county towns. As of June 2025, Guming's fresh coffee products are available in over 7,600 stores nationwide, ranking among the top five in the country [2][4]. Product Strategy - Guming's coffee products are priced between 8.9 to 18 yuan, significantly lower than similar offerings from Starbucks, which can be three times more expensive. The company emphasizes high-quality ingredients, such as fresh milk and award-winning coffee beans, to ensure a superior taste experience [8][10]. - The company has achieved a high repurchase rate of 53% in lower-tier markets, well above the industry average of 30%, indicating strong consumer loyalty [8][9]. Supply Chain Efficiency - Guming has established a robust supply chain that allows for fresh ingredients to be delivered quickly, with a focus on maintaining the freshness of coffee beans within 30 days from roasting to store use. This is a significant improvement over the industry standard [9][11]. - The company operates 22 warehouses, including a large cold storage facility, and has a logistics network that enables efficient distribution, reducing delivery costs to 50% of the industry average [11][13]. Competitive Positioning - Guming's strategy includes targeting the "mid-price range" of 10 to 17 yuan, avoiding direct competition with lower-priced brands and high-end offerings. This positioning allows Guming to appeal to consumers seeking quality at a reasonable price [15][16]. - The company has also focused on product innovation, launching new coffee products frequently and adapting to regional preferences based on consumer data, which has helped convert tea drinkers into coffee customers [18][19]. Future Outlook - Guming aims to increase its coffee product sales to 10% of total sales by 2025, with expectations of significant revenue growth from its presence in lower-tier markets [14][15].