△图片来源："牛牛咖啡&面包"店员提供 与吴裕泰以往在茶叶店顺带售卖烘焙产品的模式不同，"牛牛咖啡&面包"烘焙咖啡馆主营烘焙咖啡业务，售卖茶叶反而 成为了该店的"副业"。 不过从销售的产品来看，牛牛咖啡&面包的产品，还是融合了不少茶元素特色，具体来看，该店销售的咖啡产品桂花拿 铁，烘焙产品焙茶饼干、茉莉花茶乳酪、金骏眉蛋挞等，都是该店消费者评价颇高的产品。 从价格来看，牛牛咖啡&面包系列烘焙产品的售价还算亲民，饼干、面包等手工现烤烘焙产品，售价在9.9-35元之间；系 列饮品则涵盖咖啡、气泡水、椰子水、茶系列，近50种sku，其中茶88-168元一壶，咖啡等饮品价格在15-30元不等。 在全国拥有超600家门店茶叶老字号，跨界卖起了面包、咖啡。 近日，红餐网在社交平台关注到，创立于1887年，在全国拥有超600家门店的中华老字号茶叶品牌吴裕泰，在北京牛街的 门店旁，开出了一家名叫"牛牛咖啡&面包"的烘焙咖啡馆。 据了解，"牛牛咖啡&面包"烘焙咖啡馆是吴裕泰今年2月开出的一家新店，一楼档口主打面包售卖，摆放着当日现烤面 包；档口旁的区域，冷藏柜里有各式蛋糕，还设有吴裕泰茶叶售卖区。二楼则是宽敞明亮的咖啡厅，花草 ...

Core Viewpoint - The current fresh coffee market in China is experiencing rapid growth, with a significant increase in consumer demand for fresh and professional coffee beverages. Companies like Guming are leveraging their strengths in the tea beverage sector to expand into the fresh coffee market, focusing on fresh ingredients and affordability as key competitive advantages [1][9]. Market Dynamics - The fresh coffee market is witnessing explosive growth in third and fourth-tier cities, with order volumes increasing by over 250%. This has led to intense price competition among brands, including international giants like Starbucks and local brands like Luckin and Kudi, all vying for the attention of young consumers in these areas [2][4]. - Guming has successfully differentiated itself by balancing quality and price, capturing the interest of young consumers in county towns. As of June 2025, Guming's fresh coffee products are available in over 7,600 stores nationwide, ranking among the top five in the country [2][4]. Product Strategy - Guming's coffee products are priced between 8.9 to 18 yuan, significantly lower than similar offerings from Starbucks, which can be three times more expensive. The company emphasizes high-quality ingredients, such as fresh milk and award-winning coffee beans, to ensure a superior taste experience [8][10]. - The company has achieved a high repurchase rate of 53% in lower-tier markets, well above the industry average of 30%, indicating strong consumer loyalty [8][9]. Supply Chain Efficiency - Guming has established a robust supply chain that allows for fresh ingredients to be delivered quickly, with a focus on maintaining the freshness of coffee beans within 30 days from roasting to store use. This is a significant improvement over the industry standard [9][11]. - The company operates 22 warehouses, including a large cold storage facility, and has a logistics network that enables efficient distribution, reducing delivery costs to 50% of the industry average [11][13]. Competitive Positioning - Guming's strategy includes targeting the "mid-price range" of 10 to 17 yuan, avoiding direct competition with lower-priced brands and high-end offerings. This positioning allows Guming to appeal to consumers seeking quality at a reasonable price [15][16]. - The company has also focused on product innovation, launching new coffee products frequently and adapting to regional preferences based on consumer data, which has helped convert tea drinkers into coffee customers [18][19]. Future Outlook - Guming aims to increase its coffee product sales to 10% of total sales by 2025, with expectations of significant revenue growth from its presence in lower-tier markets [14][15].