Core Viewpoint - The company is expected to see significant revenue growth in the first half of 2025, driven by user growth in its social business and accelerated performance in its innovative business segment [1][2]. Group 1: Revenue and Profit Forecast - The company forecasts a 39.5% year-on-year increase in revenue for 1H25, reaching 3.17 billion yuan, with social business revenue growing by 36.7% to 2.83 billion yuan and innovative business revenue increasing by 68.5% to 340 million yuan [1]. - The expected net profit attributable to the parent company for 1H25 is 500 million yuan, with Non-IFRS net profit projected at 570 million yuan [1]. Group 2: User Growth and Market Expansion - The company's social business maintained rapid growth, with 2Q25 monthly active users (MAU) reaching 33.85 million, reflecting a 3% quarter-on-quarter increase and a 19% year-on-year increase [1]. - The company continues to expand into new products and markets, with significant user growth in YoHo, SUGO, and TopTop, and strong performance in Turkey and Saudi Arabia, as well as rapid growth in small base, high ARPU markets in Europe and the US [1][2]. Group 3: Innovative Business Growth - The innovative business is expected to see a year-on-year increase of 65.0%-74.9% in 1H25, reaching 340-360 million yuan, driven by rapid development in traffic monetization and social e-commerce [2]. - The innovative business accounted for only 9% of total revenue in 2024 but has a significantly higher gross margin than the social business, indicating potential positive contributions to overall profitability as commercialization progresses [2]. Group 4: Profitability and Valuation - The company has slightly raised its profit expectations for the year due to improved operating profit margins, with a focus on the second half of the year being a peak season for revenue [2]. - The company maintains its revenue forecasts for 2025 and 2026, while increasing Non-IFRS net profit estimates by 2% and 1% to 1.09 billion yuan and 1.26 billion yuan, respectively [2].

Group 1 - The core viewpoint of the report is that the company maintains its revenue forecasts for 2025 and 2026 while slightly increasing its Non-IFRS net profit estimates for those years [1] - The company is expected to achieve a 39.5% year-on-year revenue growth in 1H25, reaching 3.17 billion yuan, driven by a 36.7% increase in social business revenue and a 68.5% increase in innovative business revenue [1][2] - The social business's monthly active users (MAU) reached 33.85 million in 2Q25, showing a 3% quarter-on-quarter growth and a 19% year-on-year growth, with a total of 870 million downloads [1] Group 2 - The innovative business is projected to grow significantly by 65.0%-74.9% year-on-year in 1H25, reaching 340-360 million yuan, primarily driven by traffic monetization and the rapid development of social e-commerce [2] - The company is focusing on optimizing operational leverage, with an expectation of improved profit margins in 1H, and anticipates a strong revenue rebound in 2H due to seasonal factors and successful new product launches [3] - The company is optimistic about the revenue elasticity in 2H, supported by enhanced marketing strategies and AI efficiency improvements [3]

Group 1 - The core viewpoint highlights the strong performance of new consumption concepts driven by emotional spending, with companies like Zhizicheng Technology (09911.HK) showing significant revenue growth [2] - For the first half of 2025, Zhizicheng Technology expects total revenue between RMB 31.35 billion and RMB 32.15 billion, representing a year-on-year increase of 38.0% to 41.5% [2] - The social business segment is projected to generate revenue between RMB 28.00 billion and RMB 28.60 billion, with a year-on-year growth of 35.4% to 38.3% [2] Group 2 - The innovative business segment is anticipated to see explosive growth, with expected revenue between RMB 3.35 billion and RMB 3.55 billion, reflecting a year-on-year increase of 65.0% to 74.9% [2] - The growth in social business revenue is attributed to the integration of AI technology, which has led to a diverse range of social products [2] - Key operational metrics such as average online duration per user, ARPU, and payment rates have all shown steady improvement in the first half of 2025 [2] Group 3 - The overseas market for diverse social business continues to develop healthily, with HeeSay solidifying its position in Southeast Asia through community ecosystem operations and brand activities [3] - HeeSay ranked 16th in the Southeast Asia social app revenue chart on Google Play for the first half of the year [3] - The premium gaming business, represented by Alice's Dream: Merge Games, has entered a long-term operational phase, contributing stable profits [3]

Core Insights - The company expects total revenue for the first half of 2025 to be between RMB 31.35 billion and RMB 32.15 billion, representing a year-on-year growth of 38.0% to 41.5% compared to the same period in 2024 [1] - The social business continues to show strong performance, with expected revenue between RMB 28.00 billion and RMB 28.60 billion, reflecting a year-on-year increase of 35.4% to 38.3% [1] - The innovative business is experiencing explosive growth, with expected revenue between RMB 3.35 billion and RMB 3.55 billion, indicating a year-on-year growth of 65.0% to 74.9% [1] Social Business Development - The social business of the company has maintained high-quality growth, with the "Bush" product matrix thriving in global markets [3] - New products SUGO and TopTop are showing strong growth, while core products MICO and YoHo continue to contribute stable revenue [3] - The growth in social business revenue is attributed to the application of AI technology, enhancing customer acquisition, localization, and monetization efficiency [3] - Key operational metrics for SUGO, including average online duration per user, ARPU, and payment rate, have steadily improved [3] Global Market Expansion - The company is expanding its global market presence, with SUGO showing good market adaptability in Latin America and Europe [5] - The social business targeting diverse demographics continues to develop healthily in overseas markets, particularly in Southeast Asia [5] - HeeSay has solidified its position in Southeast Asia, ranking 16th in the Google Play revenue chart for social apps in the region [5] Innovative Business Growth - The company is building a second growth curve through innovative businesses such as premium games and social e-commerce [6] - The premium game business, represented by "Alice's Dream: Merge Games," has entered a long-term operational phase, contributing stable profits [6] - The social e-commerce platform HeeSay is also experiencing rapid growth, maintaining its leading position in HIV prevention and sexual health services [6] Global Strategy - The establishment of the company's global headquarters in Hong Kong marks a new phase in its globalization strategy [7] - The company aims to leverage technology to empower social entertainment and explore diverse development opportunities in global markets [7]