"金融+场景"的生态融合精准对接了老年群体需求与老字号优质供给，开创了多方共赢的创新局面。从 市场角度分析，随着我国人口老龄化程度不断加深，老年消费市场规模持续扩大，老字号企业面临着转 型升级的重要机遇。参与此次合作的16家老字号企业涵盖餐饮、文化、医药、服装等多个领域，它们承 载着京华记忆，是北京传统文化与商业的代表。通过与北京农商银行的战略合作，这些企业可以借助银 行的客户资源和金融工具，精准触达老年消费群体，提供更加个性化、多元化的产品和服务。同时，老 年消费者也能够享受到更加便捷、优惠的消费体验，实现消费升级。这种精准对接需求与供给的合作模 式，不仅有助于老字号企业焕发新活力，还能够满足老年群体日益增长的品质生活需求，形成老字号企 业与老年市场的良性互动，共同推动"银发经济"的健康发展。 作为唯一获评"北京老字号"的金融机构，北京农商银行十余年来深耕养老金融领域，累计发行养老助残 卡近640万张，为43家老字号提供近90亿元授信。为进一步丰富"养老+消费"养老服务生态，同时深化与 老字号企业的合作，北京农商银行与16家北京老字号企业展开深度合作，希望构建综合性养老生态体 系，为首都日益增长的老年群体提 ...

首先，要强化政策牵引，释放银发消费需求。本次国常会明确提出要发挥消费补贴等政策牵引作用，这 就需要各地结合实际，出台针对性补贴政策，重点支持适老产品研发、适老化改造和普惠养老服务发 展，降低老年人消费成本，提升消费能力。特别是在基础设施优化方面，要把公共场所的适老化改造做 到实处，切实出台适老化产品的标准，让老年人敢消费、愿消费、放心消费。 其次，要优化供给结构，推动普惠养老服务提质扩面。满足老年群体的消费需求，关键在于提供精准、 优质、可及的产品和服务。要聚焦老年人多样化需求，打造一批银发消费新场景新业态，推动旅居康 养、老年教育、智慧养老等领域创新发展，丰富产品和服务供给。在养老服务体系建设上，要健全分级 分类、普惠可及、覆盖城乡、持续发展的体系，推动公办养老机构向社会开放空余床位，鼓励社会力量 参与普惠养老服务，支持民营企业和返乡人员在农村举办互助型养老机构，统筹利用存量资产改造养老 服务设施，让城乡老年人都能享受到便捷、优质的养老服务。同时，要加强养老服务专业化建设，完善 服务标准，培育专业的养老护理人才队伍，提升服务质量和水平。 春日暖阳里，云南的彝族村寨中，银发游客围坐体验民俗；北京的社区服务中心 ...

万马骁腾辞旧岁，大潮奔涌启华章。值此新春佳节之际，我谨代表光大保德信基金向长期以来信任与托付我们的广大投资者、携手共进的合作伙伴，致以 最诚挚的感谢！祝愿大家龙马精神、万事胜意！ 日本早稻田大学经济学博士，财政部宏观人才库专家、金融人才库专家、财政政策研究专家工作室专家，中国证券业协会首席经济学家委员会委员，中国 资本市场学会宏观与产业专委会委员，2023年10月和2025年9月两次参加国务院总理主持召开的经济形势专家和企业家座谈会，就经济工作建言献策。 回望2025，时代浪潮奔涌向前。这一年，中国式现代化迈出坚实步伐，高质量发展绘就壮美画卷；国内生产总值首次跨越140万亿元大关，经济增长质效 同步提升，为发展筑牢坚实根基；新质生产力加速崛起，人工智能、量子科技等前沿领域成果频出。这一年，公募基金行业顺应国家发展大势，在改革中 前行：行业规模突破37万亿元大关，创历史新高；标志性政策法规相继落地，推动公募行业生态体系实现系统性重塑；费率改革向深向实，综合费率稳步 下行，让利于民成效彰显；公募REITs扩容提速，商业不动产试点破冰启航，激活存量资产新动能……这一年，公募基金行业正以更专业、更规范、更开 放的姿态 ...

Core Viewpoint - The article emphasizes the resilience of the Chinese economy in 2025 and expresses optimism for 2026, highlighting the importance of capital markets in supporting the real economy and fostering innovation during the "15th Five-Year Plan" period [5][6][13]. Economic Outlook - In 2025, China maintained economic stability despite complex domestic and international challenges, laying a solid foundation for high-quality development [5][12]. - The transition from old to new economic drivers is crucial, with significant adjustments in industrial structure and real estate [5][12]. - The macroeconomic policy remains steady, and microeconomic vitality is recovering, driven by technological innovation [6][12]. 2026 Economic Projections - The "15th Five-Year Plan" is expected to facilitate a stable and progressive economic transformation, with a focus on improving consumer income and supporting service consumption [6][13]. - A total of 500 billion yuan in policy financial tools will be gradually implemented to support infrastructure investment [6][13]. - Manufacturing investment is anticipated to return to a broader growth trajectory, while the real estate market is expected to stabilize as supply and demand improve [6][13]. Capital Market Developments - The capital market is poised for new opportunities in 2026, with a focus on maintaining stability and preventing excessive speculation [7][14]. - Reforms will include enhancing the public fund industry, broadening channels for long-term capital, and improving the adaptability of multi-tiered equity markets [7][14]. - The capital market is tasked with optimizing resource allocation and catalyzing new productive forces during this transitional phase [7][14]. Empowering the Real Economy - The capital market will play a crucial role in supporting the listing and financing of technology-driven enterprises, enhancing efficiency through digital transformation, and promoting inclusive finance for small and micro enterprises [8][15]. - The bond market will focus on resolving existing debt issues and facilitating deep industrial transformation, while the stock market will support emerging sectors such as artificial intelligence and biotechnology [8][15]. - A healthy capital market is expected to drive sustainable growth in listed companies, ultimately benefiting households with stable income from investments [8][15].

专题：资本市场大咖2026新春献词：骏马踏春来 驭势稳行启新程 编者按：辞旧迎新，金马贺岁。值此新春佳节，新浪财经特邀公私募领域数十位领军人物，通过镜头与 文字，为投资者送来马年新春祝福。信心如磐，笃行致远。愿这一声声真挚寄语，伴您策马扬鞭，共赴 投资长路。 国寿安保基金送来新春祝福。展望2026年，国寿安保基金将持续构建高质量发展新格局。公司将深化战 略布局，加速个人业务转型；强化投研内核，提升绩优产品占比增长韧性；筑牢风控屏障，将合规意识 深植经营全流程。通过优化人才体系、强化科技赋能、夯实资产质量，国寿安保基金将以更强的专业能 力服务国家战略、更优的财富管理守护投资者期盼，在金融强国建设新征程上展现新作为。春山可望， 未来可期。我们将永葆"金融为民"本色，以专业之力守护投资者财富，以创新之志服务国家大局，在建 设金融强国的征程上奋楫扬帆，共同谱写2026年的崭新篇章！ 全文如下： 日月其迈，岁律更新。值此2026年新春来临之际，国寿安保基金向长期以来关心支持公司发展的广大投 资者、合作伙伴和社会各界致以诚挚的感谢和新年的祝福！ 回首2025年，是国寿安保基金承压奋进、砥砺前行的一年。面对复杂多变的市场环 ...

作为西湖区2026年首场银龄集市，活动以"政银携手、银企协作、多方联动"模式打破传统养老服务 边界，8大展区、30余个展位有序排布，让长者们一站式解锁多元福利。科技养老政策区内，西湖区民 政局与古荡街道工作人员细致解读"五大幸福行动"、长护险等利好政策，助力长者吃透养老红利；科技 金融便民区里，杭州银行西湖支行工作人员现场普及防诈骗知识、推介养老金融产品，筑牢长者"钱袋 子"安全防线；"乐活空间"人气爆棚，下棋机器人与银发棋友对弈切磋，可穿戴设备、防跌倒装置等智 能养老产品让长者亲身感受科技便捷；智慧医疗体验区内，医护人员提供专业义诊与智能检测服务，89 岁的苏大爷完成眼部检查后点赞："真正懂我们老年人的需求！" "这机器狗真乖，还会给我们拜年呢！"2月11日，天目里国际街区北园广场上，"赶科技'吉'市，做 潮酷银龄"——2026年西湖区首场"老有意思了"银龄集市在此温情上演。这场集科技体验、便民服务、 文化娱乐、年货采购于一体的沉浸式活动，吸引了200余名辖区长者参与，为新春注入浓厚的敬老暖 意。 活动现场，古荡街道同步发布2026年"孝老之星"评选方案，以榜样力量引领孝老爱亲新风尚。下一 步，古荡街道将持 ...

真正的养老金融，应系好三条核心"安全带"：一是 "长期约束" ，通过机制设计锁定"未来的钱"，利用复利稳健增值；二是 "风险管控" ，将资产安全置于 收益之上，追求长期确定性；三是 "终身领取" ，核心在于提供将积累转化为稳定现金流的方案，化解长寿带来的财务风险。这要求产品从"重销售"转向 "重服务" ，贯穿工作、退休全周期。 对江苏而言，发展养老金融是丰富"苏适养老"内涵的关键支撑。 本省居民储蓄基础好、金融认知度高，对稳健资产需求明确。金融机构可立足本地，积 极探索：开发条款透明、费用合理的专属产品；深入社区开展务实教育，讲清长期复利与纪律投资的意义；推动金融产品与省内优质养老社区、康养服务 对接，打造"金融规划+服务兑现"的闭环体验。 归根结底，养老金融的成熟，标志着养老责任从政府"单一支柱"转向 "政府、市场、个人协同共担" 的深刻转型。它赋予个人的不仅是一份资产，更是规 划老年生活的底气和从容。江苏有基础、也有责任在此领域先行探路，让"苏适养老"因可靠的金融支撑而更加踏实、丰盈。扬子晚报/紫牛新闻记者 任赛 丰 随着个人养老金制度推开与各类养老金融产品涌现，"养老钱从哪来"有了更多市场答案。然而，一 ...

Core Viewpoint - The company is committed to enhancing financial services for elderly clients, addressing their specific needs and ensuring they benefit from financial development [1][2][3] Group 1: Service Enhancements - The bank has upgraded hardware facilities to cater to elderly clients, including providing reading glasses and magnifying glasses to assist with document reading [1] - Safety measures have been implemented, such as non-slip flooring and handrails, to ensure a secure environment for elderly customers [1] Group 2: Service Process Optimization - A dedicated "Love Window" has been established to reduce waiting times for elderly clients, with staff trained to provide "three slow services"—slower speech, detailed explanations, and longer waiting times [2] - A green channel for special elderly clients, including those who are bedridden or live alone, has been introduced to offer home service, allowing them to access financial services without leaving their homes [2] Group 3: Financial Education and Awareness - The bank has set up a financial knowledge promotion corner in the waiting area, featuring large-font posters and easy-to-read materials on topics like fraud prevention and financial product understanding [2] - Staff actively educate elderly clients on common scams and protective measures, enhancing their awareness and self-protection capabilities [2] Group 4: Future Commitment - The bank plans to continuously optimize services for elderly clients, focusing on hardware upgrades and enhancing the service team's capabilities to better meet the needs of this demographic [3] - The goal is to ensure elderly clients experience convenience in financial services while feeling the warmth and responsibility of the bank, ultimately achieving a state of well-being for the elderly [3]

Core Insights - The Chinese consumer market is experiencing deep financial empowerment, with continuous release of fiscal interest subsidies, collaboration between financial institutions and e-commerce companies, and ongoing innovation in consumer financial products [1][2] - Financial policies play a multi-dimensional role in promoting consumption, particularly targeting young consumers and specific groups to reduce their consumption costs [2][5] - The focus should shift from merely increasing lending to enhancing supply-side capabilities and providing high-quality services to meet consumer demands [6][7] Group 1: Financial Empowerment and Consumer Behavior - The collaboration between financial institutions and e-commerce is facilitating easier access to financial services for youth, "credit white households," and new citizens, promoting a healthy consumption cycle [1] - Financial policies should be precise and collaborative, aiming to alleviate the financial burden on specific consumer groups, particularly the youth [2][3] - The recent inclusion of credit card installment plans in personal consumption loan fiscal subsidy policies directly addresses the pain points of young consumers, encouraging them to spend without excessive repayment concerns [2] Group 2: Targeted Financial Services - The consumer market in Beijing is characterized by a large elderly population, numerous students, and parents investing in their children's consumption, necessitating tailored financial services [3][4] - Financial services must be customized based on consumer preferences identified through data analysis, embedding financial products into emerging consumption scenarios [3][8] - The focus should be on new consumption and service sectors, with financial institutions supporting high-quality service supply rather than just increasing credit availability [6][7] Group 3: Policy Recommendations and Implementation - Recommendations include enhancing consumer financial literacy, strict regulation of high-risk consumption models, and industry self-regulation to protect consumer rights [4] - Financial policies should target three core areas: bulk goods, services, and new consumption, with specific financial products designed for unique scenarios in Beijing [7][8] - Effective implementation requires deep integration of financial products into consumer processes, precise targeting of services for different demographics, and collaboration among government, banks, and merchants to ensure benefits reach consumers [8][9]

Core Viewpoint - The Chinese consumer market is experiencing deep financial empowerment, with continuous release of fiscal interest subsidies, collaboration between financial institutions and e-commerce companies, and ongoing innovation in consumer financial products, which facilitates a positive cycle of "daring to consume, willing to consume, and healthy consumption" [1] Group 1: Financial Empowerment and Consumer Behavior - Financial policies should focus on supply-side improvements rather than merely increasing borrowing, emphasizing the need for innovative credit products tailored to young consumers [1][2] - The current consumption market shows structural differentiation, with physical goods consumption slowing down while service consumption continues to grow, indicating a shift towards better experiences and services as income levels rise [2] - Financial institutions are encouraged to embed financial tools into consumption scenarios, moving beyond traditional lending to support quality service supply in areas like elderly care, childcare, and healthcare [1][3] Group 2: Targeting Specific Consumer Groups - Young people, new citizens, and rural residents are identified as key consumer groups with high consumption potential but relatively weak financial service coverage, necessitating a reduction in information asymmetry to better serve them [4][5] - Financial products should be customized for different life stages and consumption preferences, leveraging data-driven insights to create tailored solutions for diverse consumer needs [8][11] Group 3: Policy Recommendations and Implementation - Financial policies should aim to lower the consumption burden on young consumers through effective fiscal-financial collaboration, such as the recent inclusion of credit card installment plans in fiscal subsidy policies [7][11] - The focus should be on three core areas: bulk goods, services, and new consumption, with specific financial products designed for sectors like electric vehicles and cultural tourism [10][11] - Collaboration among government, banks, and businesses is essential to ensure that financial policy benefits reach consumers effectively, creating a closed loop of financial support [11][12]