政策引领：擘画消费增长新蓝图 由中信银行主办、新华网承办的第三届"信·新"品牌高质量发展论坛于11月21日在北京举行。论坛 以"信新消费 智享未来"为主题，汇集政府、金融机构、企业、品牌评估机构等领域代表和专家学者共 聚一堂，集思广益，建言献策，深入探讨金融高质量发展建设路径，共话消费新趋势，为推动品牌与消 费的协同发展贡献智慧和力量。 金融是现代经济的核心与血脉，是推动增长的强大引擎。近年来，为助力经济高质量发展，金融行 业汇聚力量，积极服务国家战略，创新产品满足多元需求，为赋能百业兴旺做出了不懈努力。 财政部原副部长朱光耀表示，党的十八大以来，我国经济总量、科技实力、综合国力不断的跨越新 的台阶。中国在全球经济与贸易体系的影响力不断提升。这既造福中国人民，也为坚守多边主义原则、 推进多边体系建设，注入了积极而重要的力量。按照党中央部署，我国明确2035年基本实现社会主义现 代化、人均GDP达到中等发达国家水平的目标。当前，我们需在现有巨大成就的基础上，进一步夯实经 济根基、全面协同发力，确保"十五五"时期取得更为辉煌的成果，为在2035年基本实现社会主义现代化 奠定坚实基础、创造根本条件。 全球视野：品牌 ...

11月13日14时许，邮储银行西安市北关支行大堂工作人员收到一面绣着"百姓放心银行"6个金色大 字的红色锦旗和一封感谢信。原来，半个月前，居住在西安龙首印象城的李大妈遭遇电话诈骗，差点损 失近32万元积蓄。幸亏银行工作人员及时发现并联系反诈中心警务人员劝导，让老人及时止损。 "要不是银行工作人员及时提醒，我这些钱一定找不回来了。"李大妈说，"邮储银行工作人员还专 程给我介绍了几款养老金融产品，让我和老伴的半生积蓄有了收益。" 这温情一幕，正是陕西养老金融服务创新的生动缩影。 为精准对接养老产业需求，民生银行组建专项服务团队，整合机构建设融资、智慧化资金管理、长 者专属财富规划三大核心模块，形成的"一站式综合服务"有效填补了民营养老院的金融服务空白。今年 以来，该行加大银发经济领域的信贷供给力度，累计发放养老产业贷款1963.89万元。这得益于陕西省 应对人口老龄化挑战作出的顶层设计。 11月14日，在西安城南，作为西北地区集居住、医疗、文娱于一体的高端养老社区标杆项目——总 投资15亿元的泰康秦园养老社区已初具规模。泰康人寿陕西分公司精心打造的这一"银发生活综合体"自 开建以来，就备受瞩目。中国人寿陕西省分公 ...

Core Insights - The People's Bank of China Beijing Branch held a seminar on pension finance, emphasizing the need for enhanced urgency and mission in developing pension finance services [1][2] - The meeting highlighted the importance of optimizing work mechanisms and increasing financial support for the pension industry to improve service quality [1] - There is a focus on understanding the evolving needs of the elderly population and innovating financial products to meet diverse and intelligent service demands [1] Group 1 - The seminar involved various stakeholders, including the Beijing Banking Association and 26 banks, discussing the progress and future plans for pension finance [1] - The meeting called for a comprehensive approach to provide sustainable, personalized, and warm pension financial services [1] - Financial institutions are encouraged to enhance support for the elderly, the pension industry, and the silver economy through collaboration with relevant departments [2]

Core Insights - The central financial work conference held at the end of October 2023 emphasized the importance of "five major areas" in finance: technology finance, green finance, inclusive finance, pension finance, and digital finance [1] Group 1: Non-Bank Financial Institutions' Role - Non-bank financial institutions have focused on serving the real economy by leveraging their unique advantages in technology empowerment, green transformation, and inclusive financial services [1] - These institutions have actively participated in the entire lifecycle of technology innovation and high-end manufacturing, particularly in new energy, new materials, and information technology sectors [1] Group 2: Inclusive Finance Initiatives - Non-bank institutions have developed innovative inclusive financial products targeting small and micro enterprises, with a total of 1.6 trillion yuan directed towards inclusive finance [2] - Consumer finance companies have served over 85.43 million clients in rural areas, enhancing the accessibility of financial services [2] Group 3: Pension Finance Development - Non-bank institutions have integrated resources to enhance the pension service chain, establishing 1,148 pension-related projects with an investment of 14.493 billion yuan [2] Group 4: Digital Transformation - Non-bank institutions have made significant strides in digital transformation, with a focus on data value extraction and operational efficiency [3] - As of the end of 2024, consumer finance companies have secured 1,242 technology patents, supporting their digital transition [3] Group 5: Regulatory Framework - The regulatory environment for non-bank institutions has been strengthened with new policies aimed at ensuring compliance while allowing for innovation [4] - Future developments in policy will further enhance the professional capabilities of non-bank institutions, enabling them to contribute to high-quality economic growth [4]

Core Viewpoint - The article emphasizes the importance of providing warm, thoughtful, and comfortable financial services for the elderly as society ages, highlighting the efforts of China Construction Bank's Changsha Huaxing Branch in enhancing "elderly finance" services [1]. Group 1: Service Optimization - The Changsha Huaxing Branch has upgraded its facilities to create a more welcoming environment for elderly customers, ensuring that services meet their specific needs [2]. - A case is presented where a 93-year-old customer received immediate assistance, including warm water and help with her clothing, demonstrating the branch's commitment to personalized service [2]. Group 2: Home and Hospital Services - The bank has initiated home visits and hospital services to cater to elderly clients who are unable to visit branches, showcasing a proactive approach to customer care [4]. - Staff members have been dispatched to hospitals to assist elderly patients with banking needs, providing education on safe card usage and fraud prevention [4][5]. - A specific instance is mentioned where a customer received on-site assistance for password resetting at the hospital, highlighting the efficiency and responsiveness of the bank's services [5]. Group 3: Commitment to Elderly Care - The Changsha Huaxing Branch aims to continuously adapt to the aging population by innovating elderly financial products and enhancing service capabilities, ensuring a secure and happy retirement for older adults [5].

Core Insights - The event organized by the Bank of China Henan Branch focused on promoting pension finance, attracting nearly 50 enterprise representatives from across the province [1] - Experts from the People's Bank of China Henan Branch and the Bank of China Pension Finance Center provided insights on aging population trends, pension finance development paths, and enterprise annuity systems [1] - The participating enterprises gained a comprehensive understanding of pension finance policies and products, aiding in employee pension security and pension industry layout [1] Group 1 - The conference facilitated in-depth discussions on practical issues related to pension finance between banks and enterprise representatives [1] - Multiple cooperation intentions were established during the meeting, laying a solid foundation for future collaboration [1] - The Bank of China Henan Branch plans to continue focusing on pension finance, innovating financial products, and optimizing service processes [1] Group 2 - The initiative aims to provide high-quality and efficient pension financial services to the public [1] - The Bank of China is committed to contributing more financial strength to the high-quality development of the pension industry [1]

Core Viewpoint - The Agricultural Bank of China has launched the mobile banking version 10.0, focusing on user-centric digital financial services and technological innovation, aiming to enhance customer experience and streamline financial service processes [1][2]. Group 1: Digital Financial Platform Features - The new platform integrates a "3 systems, 4 screens, 5 versions" ecosystem, providing services compatible with iOS, Android, and Harmony systems, and enhancing AI service integration into daily life [1]. - The platform has achieved comprehensive adaptation for various devices including smartphones, tablets, and PCs, and has introduced QR code payment functionality for wearable devices [1]. - It offers multiple versions tailored for different user needs, including a rural version, a large font version, and a multilingual version, covering six high-frequency financial services such as inquiries, transfers, and payments [1]. Group 2: User-Centric Innovations - The platform employs a "digital + AI + human" model to cater to diverse financial needs, optimizing digital services through data insights and enhancing product design and service iteration [2]. - AI applications have been upgraded to improve product search interactions and enhance voice search accuracy, while a collaborative service model has been introduced through video customer service [2]. - A personalized asset analysis and information service system has been developed, allowing users to track their asset status over various timeframes and receive tailored financial product recommendations [2]. Group 3: Service Process and Experience Innovation - The bank is advancing service processes and enhancing user experience by streamlining personal loan services through automated and intelligent processes [3]. - It has introduced personalized financial products for the elderly and a one-stop online service for retirement finance, addressing specific customer needs [3]. - New financial products such as agricultural machinery leasing and convenient loan access for farmers have been added, alongside enhanced data security measures to balance user experience and risk management [3].

Group 1 - The 2025 Shenzhen International Smart Elderly Care Industry Expo concluded, attracting over 260 companies and showcasing more than 2,000 smart elderly care products, with a total of 63,000 professional visitors and over 100,000 online viewers [1] - The expo was guided by the Shenzhen Civil Affairs Bureau and aimed to create a comprehensive industry collaboration platform covering R&D, manufacturing, services, and finance, under the theme "Empowering Technology, Activating New Momentum for the Silver Economy" [1] - A series of supply-demand matching activities were held, resulting in hundreds of companies reaching cooperation intentions, with international procurement teams and investment institutions actively participating to enhance the expo's international influence [1] Group 2 - The first "Shen Ye Health Cup" Elderly Art Festival was held, with 181 teams and nearly 2,000 participants, and over 58,000 online votes cast [2] - The Silver Age Consumption Festival linked with the elderly subsidy policy, processing over 1,000 subsidy applications and driving consumption exceeding 10 million [2] - The expo hosted over 20 high-level forums, promoting Chinese elderly care solutions internationally, with the "Silver Age Without Borders: Global Common Good" initiative receiving responses from over ten countries and regions [2]

Core Viewpoint - The forum held on September 9, 2025, focused on deepening the reform of elderly care services and exploring comprehensive solutions for elderly care in Beijing, showcasing the achievements of the city's elderly care system reform [1] Demand Insights - Elderly food demand rate is 89.5%, indicating a strong focus on health and nutrition among the elderly population [3] - Elderly education demand rate is 84.5%, with health, arts, and social education being the most sought-after areas [3] - Elderly health service demand rate is 75.8%, primarily centered on health check-ups and chronic disease management [3] - Institutional elderly care demand rate is 75.7%, reflecting a rigid need for institutional care among the disabled and semi-disabled elderly, with community-based medical and nursing care institutions being more favored [3] - Elderly tourism demand rate is 64.8%, with a preference for slower-paced, longer-duration travel experiences [3] - Home care demand rate is 47.4%, lower than expected due to the majority of respondents being healthy elderly individuals and the varying quality of existing home services [3] - Demand for elderly financial products is at 45.7%, indicating a lack of understanding and appealing products in the market [3] Spending Behavior - Monthly spending on elderly food averages 1,033 yuan, exceeding the national average by 16.8 percentage points, suggesting a willingness to invest in health and nutrition [4] - Over 60% of elderly individuals prefer low-cost education options, and nearly 80% expect to spend no more than 6,000 yuan monthly on institutional care, highlighting price sensitivity [4] - 72.3% of elderly individuals prefer to spend less than 5,000 yuan on tourism, indicating a need for affordable travel products [5] Factors Influencing Demand - Key factors influencing elderly food demand include health and nutrition (68.9%) and food safety (68.5%) [5] - For elderly education, convenience of class location (56.2%) and course content richness (52.2%) are significant [5] - In institutional care, medical conditions (78.3%) and living environment (69.4%) are crucial [5] - For elderly tourism, climate suitability (73.0%) and accessibility (53.8%) are important [5] - Home care services are influenced by service quality (76.7%) and service price (54.3%) [5] - Financial products are affected by safety (66.3%) and policy subsidies (55.1%) [5] Recommendations for Silver Economy - Increase social security measures to encourage elderly consumption [6] - Create a safe and trustworthy consumption environment for the elderly [6] - Improve the supply of elderly care services to enhance willingness to consume [6] - Focus on research and development in the silver economy's niche markets to enhance enjoyment of consumption [6] Sector-Specific Suggestions - Elderly food: Focus on food safety and nutrition to promote healthy eating habits [6] - Elderly health: Emphasize affordable pricing and safety certification to improve service accessibility [6] - Elderly education: Utilize community settings and online platforms to offer diverse and regularly updated courses [6] - Institutional care: Prioritize community-based, integrated medical and nursing care facilities [6] - Elderly tourism: Develop destinations that are climate-friendly, accessible, and affordable [6] - Home care services: Strengthen industry regulation and quality control to meet elderly needs for reliable and affordable services [6] - Elderly financial products: Launch stable products and provide financial risk warnings and education [6]

Core Viewpoint - The People's Bank of China Jiangsu Branch, along with various financial regulatory bodies, has drafted an action plan to enhance financial support for high-quality economic development in Jiangsu Province by focusing on five key financial areas [1][3]. Group 1: Action Plan Overview - The action plan consists of seven sections and 25 items, outlining development paths for technology finance, green finance, inclusive finance, pension finance, and digital finance [3]. - The core objective is to significantly improve financing accessibility in key strategic areas by 2027, optimizing the supply-demand match of financial products and services [3][4]. Group 2: Key Financial Areas - **Technology Finance**: The plan emphasizes increasing credit support for technology enterprises through a "stock-loan-bond guarantee" model, promoting investment-loan linkage, and establishing a technology finance alliance [3][6]. - **Green Finance**: It aims to enhance financing for green and low-carbon projects, expand the green financing subject library, and promote environmental information disclosure and ESG evaluation [3][4]. - **Inclusive Finance**: Focuses on expanding services for private enterprises, reducing costs for small and micro businesses, and supporting rural revitalization and poverty alleviation [4][5]. - **Pension Finance**: Plans to develop a collaborative system for pension financial products and services, establish a list of key enterprises in the silver economy, and promote financial education for the elderly [4][5]. - **Digital Finance**: Aims to advance the digital transformation of financial institutions, support the construction of digital economy pilot zones, and enhance data sharing and infrastructure [4][5]. Group 3: Implementation and Achievements - The Jiangsu Province has seen significant achievements in inclusive finance, with over 201 million registered users on its financial service platform, facilitating 6.49 trillion yuan in credit for small and micro enterprises [5]. - The regulatory body is implementing various policies to enhance technology finance, including pilot projects for equity investment and knowledge property finance [6][7]. - The transformation finance framework has been established, with over 2 billion yuan in loans allocated to incentivize enterprise transformation [7].